The Effective Marketer

FEBRUARY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting Stuff Done with MS Outlook Note: the tips I give below work in MS Outlook 2003 as well as 2007 version. That’s the core of getting stuff done and being productive. An Effective Marketer gets things done.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Marketing Craftmanship

JANUARY 5, 2012

Since its founding in 2007, Glassdoor.com has become an important research tool for job hunters, corporate recruiters, and anyone looking for unvarnished behind-the-scenes insight into what really goes on behind corporate doors. Learning to Live With Employee Opinion.

PR 100

PR Social Media Tools Media 100

markempa

JULY 16, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. from SalesFish Advertising just isnt very good at selling anything, except low cost commodity products. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Here and here.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

Online Marketing Institute

NOVEMBER 4, 2010

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. That individual may well be a great candidate for your product, it’s just that he/she doesn’t know it yet.)

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Outgrow

MAY 23, 2022

And the problem was that if we were to, I was targeting marketers, I wanted to sell marketers content marketing products. And then they have products and services to do that. Cisco Systems do it, does it by selling more products and services, but they’re doing the same things. They don’t know what those things are.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. That's good.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Content Marketing Institute

DECEMBER 31, 2018

In a 2009 study published by Dr. Phillipa Lally in the European Journal of Psychology, 96 people over a 12-week period were analyzed about changing behavior and habits. In 2007 I left an executive job in media to start a business. My written desire was to have 100 paying customers by the end of 2009. Content run amok.

Planning 101

Planning Paid Search Agency Advertising Agencies Terms and Conditions 101

markempa

JUNE 28, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Content Standard

MAY 10, 2017

sold over $12 billion in toys and merchandise, according to Forbes , and that’s just products. I’m struck by how marketers tend to approach their content marketing somewhat apologetically, as though at some point, their followers will feel betrayed when a favorite brand sneaks in that one stealthy product mention.

Ad Building 61

Ad Building Branding Brand Identity Merchandising 61

Industrial Marketing Today

MAY 18, 2010

He has updated the original analysis with new data from November 1, 2006, to July 31, 2007. Resources Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. He called it “The Gobbledygook Manifesto.”

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

markempa

APRIL 19, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Outsource podcast production or do-it-yourself Hints and tips for marketers to start podcasting for lead generation Listen to podcast now (MP3 22 min 5.6

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Industrial Marketing Today

JUNE 12, 2010

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). This was second only to downloading product data sheets. This was second only to downloading product data sheets. Resources Have you struggled to answer that question?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

markempa

FEBRUARY 28, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. There are more protections for tangible products but not many for service based business, which most companies are evolving to anyway. Kelly is founder of IDEO , Americas largest independent product design and development firm.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Online Marketing Institute

JUNE 26, 2009

About Us Staff Gordon T Hughes II Nick Ferrari Mark Rothman Board of Directors Contact Us Member Directory News Business Media Matters BMM Archive BMM Sign-up E-News E-News Archive E-News Sign-up Face-To-Face Report FtoF Archive Global Industry Insights Inside the Beltway Press Releases Press Releases Archives ABM Headlines/Member News Careers Find (..)

Research 40

Research Marketing Management Media Planning 40

Smashmouth Marketing

MAY 29, 2009

Among the 10 lessons learned from these leaders were the importance of a combined focus by sales and marketing on sales productivity which means applying marketing resources throughout the opportunity lifecycle. The requirement for shared metrics with an integrated opportunity pipeline measuring revenue and productivity.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

Among the 10 lessons learned from these leaders were the importance of a combined focus by sales and marketing on sales productivity which means applying marketing resources throughout the opportunity lifecycle. The requirement for shared metrics with an integrated opportunity pipeline measuring revenue and productivity.

Trends 100

Trends Work Management Marketing Management Buzz 100

markempa

MAY 21, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Once you understand why clients chose your products or service you can tailor your message around the needs you solve. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

MARCH 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Even with these expanding options in list building sources the drudgery of careful research is sill the most productive course of action, because you best understand the nuances of your ideal customer profile.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Online Marketing Institute

NOVEMBER 8, 2010

In fact, a quick check on Google Insights for Search on the phrase “ROI in marketing” shows a strong uptrend since the beginning of 2007. Today, more and more marketers are embracing the importance of demonstrating tangible Return-on-Marketing-Investment (aka ROMI). Post by Axel Kuhn, President, www.inbound-marketing-automation.ca

ROMI 40

ROMI ROI Planning Advertising Agencies 40

Ambal's Amusings

MARCH 18, 2010

Successful viral campaigns also have to be consistent with what you do, and while they may not be substantive to your product/service, per se, they should still give insight into what type of organization you are. Craig Rosenberg is Vice President, Products and Services at lead generation company Tippit. Craig Rosenberg.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Buzz Marketing for Technology

OCTOBER 11, 2008

Challenges 2009 : The EDUCAUSE Top Teaching and Learning. tools, websites and other resources in school. production time! Learning : a network for people to share ideas, resources, and. Learning : A network for sharing learning resources here on the web. share any resources that you find particularly inspiring and.

Social Networks 100

Social Networks Ning Web 2.0 Education 100

markempa

JUNE 8, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. You’ll evolve from a vendor that is simply selling products and services to being an expert that is selling value. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Ambal's Amusings

OCTOBER 12, 2009

42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Joe Pulizzi: Content marketing seems to be the buzz word for 2009. Recommended Resources. Writing Get Content.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Directive Agency

MARCH 27, 2017

These fifteen books are a great resource to marketers of any age and stage, so check them out and give them a read. David Meerman Scott’s 2007 book is now in its 5 th edition, but its central message is still just as clear as ever: you can use the might of the Internet to get your message to just the right people at just the right time.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

Hubspot

APRIL 5, 2011

Studies show: 78% of internet users are conducting product research online 1. Companies spent 17% less on trade shows in 2009 verses 2008 4. BONUS: Some helpful resources to transform your marketing. – proves the changing buyer is real. 70% of the links search users click on are organic – not paid 2.

Allocation 28

Allocation Inbound Marketing Paid Search Agency Telemarketing 28

Atomic Reach

JANUARY 3, 2019

Since 2009, she has given one-on-one actionable marketing advice to clients to help them build their businesses online. With over 15 years of experience in corporate marketing and product management, Pam Moore has honed her craft regarding brand management and digital marketing optimization. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

The ROI Guy

JANUARY 10, 2011

Although Forrester was predicting 8-9% IT budget growth earlier in the year, its latest survey of 2,800 global CIOs and other IT decision-makers, revealed that their predictions, as were others, were overly optimistic, with the vast majority of respondents indicating that their budgets remained the same in 2010 as they were in 2009.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Hubspot

FEBRUARY 20, 2015

A few years ago, gluten-free products were mostly unheard of. Big brands have recognized the market potential and created their own gluten-free products, like General Mills'' gluten-free Chex Mix and Kellogg''s gluten-free Rice Krispies. And the market for gluten-free products is only growing.

Marketing Strategy 28

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 28

The ROI Guy

NOVEMBER 4, 2010

In the early days of IT, product selling was prevalent, pitching products to innovators who were shown a product’s features and functions and then figured out on their own how to apply it to a pain / opportunity.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Online Marketing Institute

NOVEMBER 8, 2010

All rights reserved.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

WebMarketCentral

JULY 23, 2009

paid click volume (is) up 18% from January 2007 to March 2009.In Cuts in budgets paired with increased expectations provided an opportunity for search marketers to shine in the first half of 2009. Some of the key findings and observations from the report. Despite the economic downturn, paid clicks are increasing.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

The ROI Guy

DECEMBER 6, 2010

Now, in B2B, we have seen a similar dramatic shift towards prospects taking charge of the buying cycle, using on-line content marketing, resources and tools to drive research, comparisons and purchase decisions.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

OCTOBER 7, 2010

In the current climate of austerity, IT has been running on empty, with neglected infrastructure and overworked resources. To no surprise, a substantial decline occurred following the bursting of the technology bubble and recession in 2001, with a second more severe decline into the Great Recession in 2009.

Budget Programs 40

Budget Programs Enterprise Management Marketing Management Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

Moving the task from a highly skilled expensive resource to less expensive resources The direct benefits are often easy to quantify, and as such there is usually little risk in considering 100% of the expected cost avoidance or productivity improvements in the ROI calculation (ROI = net benefits / cost).

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Optinmonster

DECEMBER 11, 2019

And yet, at its peak in 2007, MySpace was valued at roughly $12 billion before it was overtaken by Facebook which then reigned king for several years. Thus, Instagram has become an excellent way for brands to literally show (rather than tell) their products, values, and voice. It’s also a pretty good resource for sharing content.

Social Media 93

Social Media Paid Content Media Business 93

The ROI Guy

NOVEMBER 8, 2006

More importantly, since innovation is only 10% of the typical IT budget today, reducing ongoing management costs can help reallocate precious resources and budgets to more innovative tasks and projects – delivering true business value. One of the most important infrastructure investments is a database platform.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Convince & Convert

MAY 26, 2010

The struggle, I feel at least, is that post production takes entirely way to long to make a decent, helpful video. The struggle, I feel at least, is that post production takes entirely way to long to make a decent, helpful video. Otherwise, let's jump back into the TARDIS and re-live 2007 til we get it right.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134