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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Do you have a product everybody already knows, or are you in a new category that’s somewhat nascent? Is this a brand-new thing you’re creating with this product?” According to Forrester, there are four main types of programs marketers can use to create awareness of their brands, products, and services: 1.

Lead Gen 130
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How to Run an Effective Agile Marketing Organization (with Vittorio Viarengo, MobileIron’s VP Marketing & Products)

Crimson Marketing

Business is moving at a dizzying pace and urgent needs easily outstrip resources. He ought to know how to get more done in less time—he’s also VP of Products at Mobile Iron. Vittorio Viarengo has been running Products and Marketing at MobileIron since 2012. He sold it to Object Design in 1997, a then public company.

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New Response Databases - Valuable Resource for B2B Marketers?

ViewPoint

Have a look at the reports here: 2009 and 2010. Response files , made up of individuals who have taken some kind of action, like subscribe to a trade magazine, attend a conference, or buy a product. These new response databases are looking to be a valuable prospecting resource for B-to-B marketers.

Resources 120
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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

Google may be fine for regular web searches, and even for some more specific purposes like image or blog search, but in this impressive list of special-purpose search engines you’ll find sources for targeted searches for PDFs and eBooks, product catalogs, books, comics, music, sound effects and more. Need Content?

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Best Marketing Strategy Insights of 2009

Webbiquity

Garrett Pierson advises marketers to capitalize on their brands in all areas of online marketing, such as by search-optimizing for all common variants of company and product names, and presenting consistent brand images and messages across all areas of the firm’s social media presence.

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Best Business Blogging Tips of 2009, Part 2

Webbiquity

Discover the answers to these questions and others here in the final batch of the best articles and blog posts on business blogging from 2009. Not surprisingly, resource posts and techniques for solving specific, common problems top the list of how to make your content spread. 5 outstanding corporate blogs by iMedia Connection.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. B2B Lead Generation Benchmark Study 2009. What was your "Aha" moment in 2009? Read on to get their insights.