May, 2006

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B2B Lead Generation Blog: Book Cover and Advanced Praise for Lead Generation for the Complex Sale

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

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Using SEO when building your website navigation

Anything Goes Marketing

Here's a good article on ClickZ that explains that checking out how keywords do in Yahoo and Google can affect how well your website navigation will resonate with users. In this case using pet products was better then pet supplies as more people searched for pet products. This is another cheap way to get good advise on building a website without using full blown usability tests, Chad H.

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Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100
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Technology Sales & Marketing - Party Like its 1999?

The ROI Guy

Technology Sales & Marketing - Party Like its 1999? A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? The latest survey results were just released by IDC, and it looks like there is some cause for celebration. Worldwide annual growth in global IT spending is expected to be 6.3% in 2006, with annual growth in software sales leading the way at 7.0%.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Everybody's Watching.You

WebMarketCentral

This is still a marketing blog, not a political one, but topics where the two areas intersect are fair game. So it is with the recent flap over the NSA searching for suspicious patterns in the phone records of Americans, which is even less shocking than the revelation that professional athletes sometimes chemically enhance their performance. The fact is, we have very little privacy left, from either the public or private sector.

More Trending

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B2B Lead Generation Blog: Personal lead generation tools

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

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B2B Lead Generation Blog: Why CEOs Must Be Actively Involved in Lead Generation

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

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For Sony Ericsson "Anything Goes" for their e-newsletters

Anything Goes Marketing

In a recent article in MarketingSherpa , Sony Ericsson's Agnes Gawel reveals that for their global e-newsletter campaigns, they typically don't worry about ethnically appropriate images for each of their regions: "It's based on local feedback. You might not think, for example, we'd use an African consumer image for Asian emails, but it's not the case.

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To blog or not to blog, this is the question for execs

Anything Goes Marketing

Businesses are still not getting it - people don't want to read your corporate BS. They want to get to know your company and not your marketing fluff and "salesy spin". Yet, a recent article on emarketer claims " Executives at top companies are slow to come to grips with recognizing [blogs'] importance in building a dialogue with customers and other stakeholders.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100
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5 Tips to Help Your Blog "Soar" in the Search Engines

Anything Goes Marketing

Looking for some quick tips to improve your blog SEO rankings ? Check out this article from Marketing Profs called 10 Tips to Help Your Blog Soar in the Search Engines. I wasn't aware of some of these so I will definitly try some of them out. It's too bad they didn't offer the first 5 tips for free. :( Have you tried any of these? Do they actually work?

Tips 100
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Bookmarklets Discovered

Anything Goes Marketing

As always, Easton on Business Blogwire keeps me updated on some of the latest trends out there. This time I was introduced to bookmarklets which are these neat links that you can drag and drop at the top of on your Firefox browser (or into your favourites in IE). Steve Rubel has some great ones! I'm using Wikipedia look-up and Alexa this. Try it out!

Wikipedia 100
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Do you skip TV commercials? So does everybody

Anything Goes Marketing

I would like to know who watches TV commercials anymore and if you do, why?? What is the point? They are a waste of time. I myself am the master of the clicker. I have now self-proclaimed myself as "Click Master". When I watch TV, I want to ensure that I'm only watching "quality" TV and not another bud commercial or a car dealership cheap ass ad. I have a few channels on the go with a few in the case of an emergency when Bush is on TV.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Wham spam, thank you maam

Anything Goes Marketing

Why did my email not get &#$ delivered? Have you ever said that to yourself? I have and it's one of those huge topics in email marketing right now that you really need to understand before you start creating that amazing email offer that will turn your compoany into the next Google. Ok ok, maybe not Google. How about the next great paper airplane factory that you started in your parent's basement?

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Bad Customer Experience: Happy Ending 2

Anything Goes Marketing

It turns out that banks do care about you (yes, banks!). If you may recall from my previous post on a bad customer experience , I had written about how I was dispensed a torn $20 bill from a Soctia Bank ATM machine. After I sent emails to both Shell and the Bank of Nova Scotia I recently heard back from Shell. I also just received an email from the Scotia Bank.

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Did you find the Ex-Spot? Consumer-Generated Media

Anything Goes Marketing

Herre's a good article on Click Z about how to create a good " consumer-generated media " campaign. What is a CGM? Have look atthe article and find out how to spread the word about your business by using your customers. This is definitely something to think about - you have customers that are really enjoying the experience with your business. How can you turn these people into advocates and help the spread the message about the great work you are doing?

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SEO made too simple

Anything Goes Marketing

Danny Sullivan on Click Z has "redeemed" himself in my mind. After I cut him up in an earlier post (rightly deserved I say!) he has pointed out a few key things in his recent post : He has 10 years in the search biz He has outlined some simple SEO tips to keep in mind in a recent Click Z article. He has a written a ton of crap on search. Thanks for your simple SEO tips that I didn't know already.

SEO 100
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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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B2B, Ya You Know Me

Anything Goes Marketing

I need to give a shout out to Karen Gedney who has a very good article on success in the B2B marketing area. If you're into sending out email and you're a B2B company, you need to at least read the article to undertand how you can get greater visibility into what your prospects are thinking. Chad H. Technorati tags: B2B , email marketing , Karen Gedney.

B2B 100
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Bad Customer Experience: Happy Ending

Anything Goes Marketing

In an earlier post on Bad Customer Experiences I told you all about my tragic experience at a Shell gas station a week ago. Well Shell responded to my email and has sent me this note: Dear Mr. Horenfeldt, Thank you for taking the time to forward your concerns to the Shell Helps Centre. Pleas accept my apology for the delay in responding. Customer feedback is something I take very seriously and appreciate you having taken the time to email us.

Tagging 100
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I Made it to One Month! WOOHOO!!

Anything Goes Marketing

Let's break out the beer! It's my one month anniversary. I think it's been a great month and I've enjoyed blogging on a consistent basis. My blog has evolved from a storage place to stash good articles that I find into a place that I can really voice my opinions on marketing. I've even shifted my focus from general marketing to focus on e-marketing.

Blogger 100
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Importance of Good Subject Lines

Anything Goes Marketing

Anne at Marketing Sherpa has pointed out yet again the importance of good email subject lines. In her most recent email, she explains the results of a study done on email subjects. In turns out that those not written in "marketingeze" (i.e. BS) did better. It alos helpoed to have the company name in them. Here's and example of good subject lines: - Eye on Company Name Update - Company Name Newsletter February 2006 - Invitation from Company Name - Company Name May 2005 News Bulletin!

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Seth Godin: "You are not in charge"

Anything Goes Marketing

Seth Godin weighs in on the world of marketers with his " 5 Things Every Marketer Should Realize ". It's sombre, no punches pulled approach. Do you agree that as a marketer " You are not in charge. " and that " You can't bury the truth"? I don't. If you're working at Microsoft or Google, I think that as a marketer, you are in charge as most of your marketing campaigns get eaten up by their target audience and people do care what they have to say.

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8 Email Marketing Tips

Anything Goes Marketing

Need to get a refresher on best practices for email marketing? Check out the article " 8 Email Marketing Tips " that includes industry "notables" such as Seth Godin. There are some useful tips here for novice emarketers. Most of these are pretty basic. Chad H.

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Making Money Blogging?

Anything Goes Marketing

As I delve deeper and deeper into marketing I was bound to keep stumbling on some really interesting sites that have turned me upside down. On ProBlogger , Darren Rowse discusses how he has made some pretty good coin off of his blog by partnering with an e-book publisher and using affiliate marketing. Interesting stuff but does this cross the lines of what blogging should really be?

Blogger 100
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Blog Promotion: It Never Ends!

Anything Goes Marketing

There's some good discussion going on the blog " Internet Marketing Blog " on how to promote your blog. Check it out! Chad H.

Promotion 100
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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The ROI Guy - Untitled Article

The ROI Guy

I received a question recently regarding VoIP: How do I do an analysis for VoIP on my network? The client had 24 sites, of which 5 were bigger sites (200-300 users) and the rest had 10-20 users. Management wanted a cost saving analysis and the team prepared a brief 2 month benefit calculation on thier own, but they needed more in order to get approval, and management was pushing back.

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Marketing Wisdom for 2006

WebMarketCentral

Marketing Sherpa recently published Marketing Wisdom for 2006: 110 Marketers and Agencies Share Real-Life Tips , its annual compendium of practical marketing knowledge. As always, the report features a mix of the off-beat and on-target, but provides enough creative and useful ideas to keep marketing practicians busy until next year's report is published.

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More on Blogging for Business

WebMarketCentral

George Dixon of the Minneapolis-based virtual marketing agency KC Associates recently put together a concise but helpful summary of the pros and cons of business blogging titled To Blog, or Not to Blog. The conclusion is "yes," despite the fact that, as George points out, "there's no real business model for turning corporate blogging into a tangible return on investment.