How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More
markempa
JANUARY 21, 2013
Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. And, as we marketers have embraced digital, the value of face-to-face interactions has increased. There really isn’t a digital replacement for shaking someone’s hand or reading their body language and all the other benefits of human interaction.
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