Mon.Aug 29, 2016

Trending Sources

Infusing SEO Into Your Content Marketing Strategy

B2B Marketing Insider

Most search marketers would agree that content marketing is an essential cog in the wheel of SEO. Exceptional content that delivers value and purpose can earn links naturally, fueling a website’s authority and overall ranking potential. When content marketing strategies are infused with subtle layers of SEO and keyword targeting, the potential to realize greater […].

Social Media and SEO: When and How They Work Together

Modern B2B Marketing

Author: Nate Dame The connection between  social media marketing  and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO? Common misconceptions have led some marketers to lose focus on what will effectively benefit both strategies to get the most out of every effort. Well, not exactly. Social Media Can Be a Valuable Barometer.

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Content Marketing Lessons From BuzzFeed [Study]

B2B Marketing Insider

BuzzFeed gets a lot of hate for its clickbaity titles and silly articles. But you can’t argue with the fact that BuzzFeed is one of the most popular websites in the US and around the world. The site boasts a whopping 7 billion views every month, with over 200 million unique visitors worldwide. So what’s […]. Content Marketing

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How to Tie Your Content Marketing into Your Account-Based Marketing

Act-On

Account-based marketing is having quite the run lately. It’s not hard to see why. Who doesn’t want to improve their close rates by 300%? Who doesn’t want to finally get sales and marketing and other departments to work together like a finely-tuned orchestra? So ABM is thriving, being adopted by B2B companies left and right. As it ends up, the two practices are highly complementary. It is.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

The Evolution of Virtual Reality [Infographic]

Hubspot

Imagine being able to transport yourself to a completely different place -- an idyllic beach paradise , a front row seat at a Paul McCartney concert , an unexplored planet -- with the click of a button? Thanks to technological advancements in the world of virtual reality (VR), these immersive experiences define just a small taste of what's possible. Video Pop Culture Daily IGSS

Why Budgeting Requires Better Marketing Planning

Hive9

Budget allocation, to some degree, is part of every marketer’s role. While different at varying levels of authority, the process is never easy. Hive9

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5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

As a content marketer who frequently hangs out with non-content marketers (most people outside my work life), I’m often asked, “What is content marketing?” ” It’s a good question, and one that’s simply explained without jargon. But in 2016, a more appropriate question may be: what isn’t content marketing? There are many others. Finally, I found it.

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20 Ideas to super-charge your social media network

grow - Practical Marketing Solutions

By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? That is usually overlooked, which leads to disillusionment. “If you build it they will come” is a great line from a movie but a terrible marketing plan. It is really, really hard to get content to move.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Biznology’s best info on content marketing

Biznology

On the subject of content marketing, Biznology has definitely kept the content flowing. I’m excited to share my best content marketing articles with you. Why big data and content marketing go together. Your big marketing budget is not as big an advantage anymore. Is marketing content’s quality intrinsic, or proved in the wild? Why new never completely drives out the old. Like this post?

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Manulife Goes Deep With Artificial Intelligence

Opentopic

finews.asia – Financial services group Manulife is collaborating with Indico Data Solutions, a Boston-based company that specializes in «Deep Learning» Manulife’s Lab of Forward Thinking (LOFT) is collaborating with Indico Data Solutions, a Boston-based company that specializes in «Deep Learning» This collaboration is part of a strategic effort to leverage best-in-class products and accelerate business adoption of innovative technologies. The post Manulife Goes Deep With Artificial Intelligence appeared first on Opentopic. Marketing - Financial Services

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Critical Elements of ABM Reporting

bizible

As account-based marketing grows, so too does the need to ditch lead reporting and instead focus on ABM reporting. In B2B sales, when a deal is closed the team celebrates and announces they’ve closed a new account. Notice that it’s not “they’ve closed a new lead.” So why then, does Marketing report on leads? And to do that, they must report on contacts and accounts. Lead to Account Mapping.

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17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About

Hubspot

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. Mind-blowing stuff, people. I'll wait.

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

6 Effective Facebook Marketing Strategies for Ecommerce Stores

Opentopic

– In today’s highly digital world, entrepreneurs are shying away from traditional brick and mortar stores and flocking toward the web. Considering there are an estimated 205 million online shoppers each day, dipping into online business seems like a solid plan. But with ample customers comes ample competition. So how do you best draw attention to your own e-commerce store? The post 6 Effective Facebook Marketing Strategies for Ecommerce Stores appeared first on Opentopic. Marketing - eCommerce

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8 Data-Backed Strategies to Increase Your Video's Play and Conversion Rates

Hubspot

Video production is not just about making videos for awareness purposes. In our experience, using video strategically can help you at every step of the marketing funnel from lead generation to revenue growth. In order to reach these goals, savvy marketing teams want to make videos that drive conversions. video that converts needs to be clear in its goal. What do you want this video to accomplish?

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How to use Google Analytics audience data to make media and marketing decisions

Opentopic

– Market-leading site analytics providers such as Google and Adobe continue to bring new insights about consumer behaviors through advancements in their analytics and tag management offerings. Both Adobe (Marketing Cloud) and Google (360 Analytics) have made big strides in improving their offerings to include tag management, measurement, attribution, optimization and more. These are designed to equip brands with the. The post How to use Google Analytics audience data to make media and marketing decisions appeared first on Opentopic. Brands & Marketers

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16 of the Most Creative Business Card Designs From Agencies

Hubspot

The business card isn't dead yet. As long as there are parties, industry events, and networking opportunities, there will be business cards. And it's important that yours isn't thrown to the bottom of the pile because of a lackluster design. Whether you work at a bigwig agency or as a freelancer, your business card should make a memorable first impression. Image via Aurora. 2) Chomp. 11) Tricota.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Lead Generation Advice You Need To Know

Opentopic

pureleverage.com – Create landing pages specific to your digital advertising campaigns. landing page tailored to the source of the visit is much better than a generic one. Do you want to know how to bring new customers to your enterprise? If so, comprehension of lead generation is essential. The article below will provide great food for thought that. Brands & Marketers

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3 Ways to Create Customer-Driven Content

SnapApp

Guest post by Shayla Price. Traditional marketing does not have the same effect on consumers as it once did. Customers are now conditioned to avoid advertisements. Personalized content marketing is swiftly replacing generic ads. Content tailored to the customer’s needs offers brands a new opportunity. They can pinpoint specific consumer interests. This kind of content is highly effective.

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Seven ways artificial intelligence can be used for marketing https://opn.tc/mhbjy #AI #ArtificalIntelligence

Opentopic

clickz.com – This week sees the launch of our Marketer’s Guide to Artificial Intelligence report, which takes a look at how AI can be used for marketing, now and in the future. In this extract, report author Martin Talks looks at the various ways marketers can make use of the technology. Although AI still has limitations, forward-thinking brands are. The post Seven ways artificial intelligence can be used for marketing https://opn.tc/mhbjy mhbjy #AI #ArtificalIntelligence appeared first on Opentopic. Brands & Marketers

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Data is the Key to More Engaging Relationships with Your Customers

It's All About Revenue

In today’s age, when a consumer goes to purchase an item, she is faced with an unprecedented level of choice. Purchase in-store or online? Name brand or generic? Local store or big box retailer? Consumers have neither the time nor the energy to absorb every message that companies deliver to them each day. There is simply too much information out there to digest it all at any given time.

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Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

How to Create a Social Media Marketing Strategy

Opentopic

– Let’s be realistic: hoping to increase clicks and conversions using various social media platforms with no fundamental strategy is like storing water in a broken container. It simply won’t work. However, with countless social media channels competing for your business, how can you focus all your energy on the platforms that get you the most interaction and clients? The post How to Create a Social Media Marketing Strategy appeared first on Opentopic. Brands & Marketers

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5 Dirty Little Marketing Tricks You Probably Didn’t Know

B2B Lead Blog

For small businesses and entrepreneurs, trying to gain brand recognition can feel like an uphill battle. When competing with ubiquitous brands like Walmart and Target, it’s harder for the little guys to get their products known. Here are some clever marketing secrets that will help you steal more of the spotlight for your brand. 1. […]. Marketing Automation marketing automation

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The Importance of Personalization

Opentopic

– You’ve seen them in retail store fridges, on TV, in customers’ hands: bottles of Coca-Cola embellished with names like Rachel, Laura, and Dan. As part of its “Share a Coke” campaign, the brand personalized its labels with some 250 popular names. And according to The Wall Street Journal, the effort “reversed a decade-long decline in U.S. Coke consumption.” ” We’ve. The post The Importance of Personalization appeared first on Opentopic. Marketing - eCommerce

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The cost of losing a customer

The B2B Research Blog

What’s the cost of losing a customer?  ‘A lot’ is the simple answer, especially in B2B markets where the pool of prospective customers is limited and each sale tends to be high value. We can be a bit more specific about the cost of losing a customer though. Various numbers are bandied around in this respect – acquiring a new customer costs five, seven, ten, even thirty times more than retaining an existing one.  However, ignore any stats like these because they’re a red-herring.  Here’s how. There could be many reasons.  Cost per lost customer.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.