Wed.Feb 22, 2017

Trending Sources

How to Get More Leads From Social Media

Act-On

What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. But in a recent survey of marketers from Ascend2 , content marketing actually surpassed social media in terms of difficulty. Effectiveness vs. Difficulty for Lead Generation. There was another interesting thing in that report. We’ve seen it in a couple of places before: Lead quality is now more of a priority than lead quantity. It’s becoming pronounced, too. Goals vs. Barriers for Lead Generation. Well, yes.

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What Is Adaptive Analytics? And Why Does It Matter For B2B Marketers?

bizible

Adaptive analytics is a new term for most B2B marketers. interviewed Dave Rigotti, VP of Marketing at Bizible, to get some insight into the newest technology in the B2B marketing analytics space. In the interview, he explains what adaptive analytics are, why it matters for B2B marketers in 2017 and beyond, and what it takes to get started. What is adaptive analytics?

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Make the Shift from Automation to Engagement Marketing

Modern B2B Marketing

Author: Patrick Groover The shift towards ubiquitous marketing is a living reality. Simply dabbling in multi-channel marketing is no longer an option. Engagement marketin g, your ability to deliver personalized and connected messaging at scale, will determine your success over the next five years. These great example of this is the decline of ‘batch-and-blast’ mailers and emails.

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Is Your Content Fresh Enough to Attract Google?

B2B Marketing Insider

So, you publish a new blog post or how-to video twice a week – does that mean your site is fresh as a summer rose? Not to the search engines. There’s more to website freshness than posting new content. Many marketers don’t take the full scope of freshness seriously enough, favoring new content but neglecting […]. The post Is Your Content Fresh Enough to Attract Google? Content Marketing

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

More Trending

Go Where Your Customers Are – Wise Words from Sweta Patel

Vidyard

Many brands start using social media to build awareness for their brand, but few realize that social is just the beginning. And now that every brand starts with a social presence on day one, Sweta Patel believes companies that ignore other traditional channels do so at their own peril. It’s a bit nebulous. Sure having Facebook, Twitter, and all these social networks is great.

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The Marketing 80/20 Rule and How to Take Advantage of it

B2B Marketing Insider

The 80/20 rule, also known as the Pareto Principle, is attributed to the Italian economist, Vilfredo Pareto. In one of his papers, Pareto noted that about 80% of the land in Italy belonged to approximately 20% of the country’s total population. In essence, the Pareto Principle infers that there’s an 80-to-20 relationship between effects and. Marketing Strategy

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Three ideas to end the social media poison

grow - Practical Marketing Solutions

By Mars Dorian, {grow} Contributing Columnist. Divisive politics span across the globe, robotization threatens to replace millions of workers, geo-conflicts throw people at each other. The future seems so uncertain. The present seems so … harsh. Flipping through your favorite news channels is starting to look like the billboard chart of nightmares. What kind of messages are you putting out?

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3 Ways Agile Helps Scale Content Marketing

Kapost

To an outsider looking in, a bigger content marketing program seems to be better. . Heftier budgets, growing teams, and a steadily increasing flow of content seemingly prove a department is doing its job. . But most content marketing job descriptions don’t include phrases like, “Keep producing more content every quarter indefinitely,” or “Hire as many content marketers as the budget will allow.” .

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B2B Marketing Trends for 2016

Improve Customer Experience and Email Deliverability With a Preference Center

It's All About Revenue

Most people like to be given a choice. Sure you can fit them all into one bucket and no one will know better, but for how long can you get away with that? Eventually they’ll find greener grass and you’ll be left wondering where you went wrong. Let’s not wait for that day. Be proactive about improving your email deliverability today, and let your subscribers help you do it.

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Where Retailers Fall Down: Mobile Marketing and Newsletters

Content Standard

Digital marketing for retail brands is about as close to the Wild West as it gets. From email marketers pushing out a seemingly endless stream of promotional messages to mobile marketing teams that have to balance the merits of custom apps versus mobile-specific advertisements, for many brands it quickly becomes a race to push out the most deals, most frequently. So what are retail brands to do?

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6 Seemingly Harmless Ways You're Sabotaging Your Proposals

Hubspot

60% of leading advertisers will review their agencies within the next 12 months, according to a study from Advertiser Perceptions. As if to prove the point, Procter & Gamble announced in January they will review all ad agency contracts in 2017. So what does that mean for agencies? You just might start seeing an increase in the number of RFPs landing in your inbox. Hallelujah. Why now? Why us?

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Why is Email Authentication Important?

Lead Liaison

Email authentication is very important when sending emails through another domain. Marketing emails sent through your marketing automation software is a great example of an email sent outside of your company domain (yourname@yourcomany.com). Still don’t fully understand the concept? We can help break it down for you. This is email authentication. It’s a best practice, and should not be overlooked.

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The B2B Demand Gen Marketing Playbook

Why Is Everything at HubSpot Wrapped in Tin? It’s Our Year in Review 2016

Hubspot

HubSpot reached its 10-year milestone in 2016. And as tradition holds, the tenth anniversary calls for a gift of tin. Yes, just like the thing you carry your breath mints in. Tin’s strong yet pliable nature represents the flexibility and fortitude needed in any lasting relationship. And that got us thinking. Flexibility is really about a whole lot more. It’s about being open. Again.

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Understanding Buyer Personas: The Engineering Manager, Designer, and Project Manager

B2B Lead Blog

Buyer personas are the decision makers on which your sales and marketing team focus when looking to generate leads. These are the individuals who determine the criteria for vendor acquisition. They consume your content, click on your pay-per-click (PPC) advertising campaigns, and visit your landing pages. How well you know your buyer personas determines how […]. Lead Nurturing

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The crisis of message credibility and impact on brands

Biznology

Our world is more passionately polarized than ever. Current politics have over sensitized even the most rational, knowledgeable people, creating a new level of acrimony and distrust among family and friends. major contributor to this divisiveness is the growth of “falsehoods” communicated in the news, especially on social media. Words do matter. There are many expressions (e.g. Like this post?

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A guide for mid-career informational interviews for marketing technologists

chiefmartech

This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good , a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, I have 10 years of digital marketing experience and want to switch to a pure martech role. Follow up. Careers

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B2B Marketing Trends for 2016

Brainshark and Highspot: A Unified Solution for Sales Readiness and Enablement

Brainshark

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13 Creative Marketing Brackets That Are NOT About Basketball

SnapApp

March Madness season is approaching … and some of us (ahem) aren’t huge basketball fans. Good thing there are a lot of creative marketers out there coming up with alternative tournament brackets for us weirdos! If, like me, you’re not a sports enthusiast, you might not even know what a bracket is. Read on to see marketing creativity in action. 1. Vulture. Heavy Construction Systems Specialists.

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Why Agencies Should be Using Custom Facebook Audiences

ActiveDEMAND

Custom Facebook Audiences Is a Powerful Feature for Agencies and Marketers. In the past marketers had two basic campaign choices –  targeted email campaigns with a specific list or broader audience efforts with ad campaigns – like  Facebook Ads. While ad campaigns offered a broader the audience, it was more difficult to target a specific user group. Finding Lookalike Audiences.

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2017 Content Summit: How Buying Committee Research Impacts Your Lead Generation Strategy

NetLine B2B Marketing

The 2017 Content Summit is a 5-day virtual conference, dedicated to sharing the most effective B2B content marketing strategies and lead generation tactics. Each session from this summit was delivered by B2B marketing executives and thought leaders. David Fortino, SVP of Audience and Product at NetLine Corporation, presented at the 2017 Content Summit, The Buying Committee Has Changed: What 8.5

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A Content Formula for Complex B2B Organizations

What Does Employee Engagement Have to Do With Marketing?

distribion

Have you ever encountered service at a store or restaurant so horrible that you never went back? If so, you’ve witnessed a perfect example of the impact employee engagement can have on both the customer experience and the bottom line. Employees are one of the most powerful assets a company has, yet they’re often overlooked when marketing strategies are being drawn up. Communication. Recognition.

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The Rise of Tech Etiquette ‘Rules’ at Events

Experience Marketing Insights

When must we switch off, and when is it ok to switch on

Rules 0

5 Ways to Drive the Success of Influencer Relations

Onalytica B2B

Last month we published a blog post entitled ‘5 Most Common Reasons why Influencer Marketing Fails’ Now, while we are confident that this article was helpful in pinpointing exactly where brands can go wrong when implementing an influencer relations program, we appreciate that we’ve only told half the story; what’s a story without a happy ending? TIP #1. TIP #2. TIP #3.

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