Wed.Dec 07, 2016

Trending Sources

How to Prevent a Live Q&A from Turning into a #BrandFail


Hyatt recently introduced World of Hyatt, the hotel operator’s new loyalty program, and the brand did a Reddit AMA (Ask Me Anything) to showcase its features and answer questions from members. The brand made its SVP of Loyalty available for the live Q&A. And they were trolled. Hyatt is not the first brand to watch a live Q&A veer way, way, way off track. Not necessarily. In Conclusion.


4 Secrets of Mobile Retention

Modern B2B Marketing

Author: Stefan Bhagwandin Good news, mobile marketing teams: user retention doesn’t have to be a losing battle. There was once a time when growth was the name of the game in mobile marketing, but the tides are turning. According to Nielsen, 84% of users’ time on smartphone apps is spent on five non-native apps from the app store. By day 90, our findings show that retention drops to 1.89%.


The B2B Value Sale is Actually Three Distinct Sales

B2B Marketing Insider

Companies trying to execute a B2B solution or value sale must overcome selling problems that start at the prospecting stage and persist to the end. Symptoms include too few quality additions to the sales pipeline, protracted and lengthening sales cycles, and low win rates. significant cause is sellers haven’t realigned messages, sales conversations, and sales […]. Sales Alignment

Are LinkedIn Groups experiencing a crisis?


After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. It makes you wonder if LinkedIn groups will experience the same fate as Google+ Communities , deserted after members go elsewhere for relevant discussions and cutting-edge content? Post discussions consistently.


The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

More Trending

How Does Digital Marketing Effect Your Ability to Build Your Brand Awareness?

Lead Liaison

Digital marketing has leveled the playing field for companies of any size to build awareness. Unfortunately, it has created some unique challenges as well. Whereas an established brand may have carried value for years (or even decades) with traditional media; brands may become stale or erode in a matter of months in the new media environment. Weakness: Your competition can create a lot of noise.


5 Ways Retailers Can Close Out The Year With A Bang

B2B Marketing Insider

We are rapidly approaching the end of another fiscal year! How has your retail business performed? Whether it’s been an outstanding year or an utterly forgettable one, there is always more you can do to enhance sales in the closing weeks of Q4, and to finish up this year with a bang. Rethink Your Mobile […]. Marketing Strategy

Putting Meaning Back Into Marketing


Everyone in an organization is (hopefully) aware that marketing is essential to a company’s success. However, when asked to define what the marketing team does and how it impacts business, answers tend to come up short. What Do Other Departments Think Marketing Does? Marketing was noted as the least important department within the organization. As marketers, we know this simply isn’t true.


Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail


When thinking of direct mail, you might imagine big, colorful postcards from the local car dealership or the latest advertisements from a mortgage company, all of which end up in the same place: the trash. Knowing this, why would you, as a marketer, want to reach out to customers through direct mail? After all, most your customers are using digital channels. Wouldn’t that be the best place to reach them? And while marketers are sending less direct mail and more emails, open rates for marketing emails are steadily declining. But where should you start? Fusing direct mail and email.


B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Dark Power of Medium

grow - Practical Marketing Solutions

By Kiki Schirr, {grow} Contributing Columnist. Medium can seem like the Dark Side to a marketing Padawan. Its dominance calls to us — but we’ve been warned by our elders that owned media is the only true road to power. Most marketing blogs will have an article about how to use Medium as a marketer. Very few of these articles go into depth on whether you should, though. Why you should consider using Medium. Medium is a powerful tool. It comes with a built-in audience that numbers more than 1.2 million unique signups. Bigger names draw more than 300,000. But wait… Or is there?


Is It Time to Take Your Rivalry Head-to-Head? When & How to Face Your Competitors Directly

B2B Lead Blog

Most marketers wisely crank out campaign after campaign, utterly and completely ignoring that any other brands exist in their vertical. Sure, their identity and messaging are openly discussed (and often dissed) in the war room, but they are never acknowledged in broad daylight with the public looking on. Yet, it’s been done, and sometimes with […]. Big Data Marketing


Business-to-business (B2B) pricing strategy research – part 1

The B2B Research Blog

When developing the optimum pricing strategy in business-to-business (B2B) markets, it’s essential to have insights into how the market is likely to react when a product or service is sold at different price points.  That’s where market research comes in.  It informs pricing strategy by revealing likely levels of demand, revenue and profitability under different pricing scenarios. There are four main techniques used in pricing research and I’ll explore them all in this and my next blog post (all in plain English, with real-life examples you’ll be pleased to hear).  Gabor-Granger.

Infer Launches New Predictive Behavior Scoring for Pardot; Expands Sales Intelligence Capabilities


Press Release: Company Further Accelerates Product Innovation and Extends Open Ecosystem. MOUNTAIN VIEW, CALIFORNIA – December 7, 2016 – Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced several enhancements to its product portfolio. Infer Glance Sales Intelligence Powers More Productive Conversations. the next three weeks).


Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Kapost 50: Meet 2016’s Best-in-Class B2B Marketing Teams


I think we can all agree—2016 has been an interesting year. We watched as the world navigated the #Brexit situation while battling in our local gyms for the hottest Pokémon. We marveled at the latest advancements in surgical implants made from 3D-printed titanium and then reacted to the US election this past November. There have been highlights and lowlights this year, but unless you have been living under a rock, many of these major events would have been hard to miss. Forget the Chaos. Let’s Celebrate World-Class Marketers. Everyone loves to celebrate their success from the last year.