SnapApp

MARCH 4, 2015

The contest received 63,354 page views, as well as 345 Facebook referrals and 2,387 YouTube views for the video recaps. Penton also won for interactive content – their “World’s Greatest Engineering Movie” bracket paired up 32 classic and new engineering-focused movies and garnered massive social engagement.

Eloqua 48

Eloqua Lead Scoring Lead Ranking Sales Qualified Leads 48

SnapApp

APRIL 2, 2018

Other schools like Wheelock College use targeted campaigns across digital channels like YouTube, Pandora, and Instagram to connect with a specific type of student that’s likely to connect with what the school has to offer. . Targeting niche student demographics. It spoke to her.”. . Why Enrollment Marketing Matters.

Work Management 48

Work Management Cost per Acquisition Touchpoints Multi-Channel 48

SnapApp

NOVEMBER 1, 2016

As online video viewership continues to climb, YouTube is another lucrative advertising medium that allows marketers to get in front of an active audience. In the example below, you’ll see there are several different types of ads that can be created here based on campaign objectives and budget.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

SnapApp

MARCH 14, 2014

After users have entered the sweepstakes, they are given the option to follow @piratesbooty on Twitter and Pinterest and subscribe to their YouTube channel. While users submit their photos and videos for a chance to win the prize, Pirate's Booty also grows their database.

Buzz 48

Buzz User-Generated Content Youtube Twitter 48

SnapApp

APRIL 5, 2012

For example, Google can now recommend videos to watch on YouTube based on what you search for on its search engine. Experts suggest logging out before using some Google services, such as search or YouTube. The company says the move will only improve on the browsing experience for users.

Privacy Policies 48

Privacy Policies Privacy Google Opt-out 48

SnapApp

JANUARY 26, 2016

I think I speak for many people when I say I routinely search YouTube for those “how-to” videos, webinars, and advice in general. According to a survey completed by Demand Metric , 74% of B2B marketers agreed that video converts better than other types of content. . The point is - people love video. .

Webinar Metrics 48

Webinar Metrics Tools Planning Interactive Marketing 48

SnapApp

FEBRUARY 10, 2012

Specifically, a good portion of marketers have plans to increase their YouTube marketing efforts this year. Here are a few ways to integrate video marketing -- specifically, YouTube -- into your 2012 social campaign. How-To Videos: There really isn't a business that can't take advantage of a How-To video.

Video Marketing 48

Video Marketing Marketing & Strategy Viral Marketing Content 48

SnapApp

JANUARY 26, 2012

Live YouTube video feeds. GPlusInsider has a step-by-step tutorial on integrating YouTube feeds.). This added functionality enables several additional features making the tool even more useful for business-minded users: Screen sharing. Google Docs sharing.

Google 48

Google Ideal Customer Profiles Broadcasting SERP 48

SnapApp

DECEMBER 15, 2014

your social channels (Twitter, LinkedIn, Facebook, YouTube, Google+, Pinterest) . When it comes to content promotion, you should think about your options in three buckets: owned, paid, and earned. Here are some examples of each. . your blog . your website . your email list & newsletter .

Promotion 48

Promotion Banners Funnel Advertising Lead Scoring 48

SnapApp

NOVEMBER 10, 2016

I encourage you to take a look at their collection on YouTube for other gems that showcase the company’s unique take on building customer relationships. It’s no surprise that the team at Zendesk would think to create hilarious holiday-themed videos to get the attention of its audience. It was hard to pick just one video to share with you.

Campaigns 82

Campaigns Planning Paid Search Agency Marketo 82

SnapApp

JANUARY 3, 2018

Use the spacebar on your keyboard to play or pause a YouTube video. . Shift+Alt+5 formats your text into “Strikethrough.” (Mac: Mac: shift+option+5). . Use CTRL + K to insert a link in your Google Doc. Mac: cmd+k). . Download a proofreading browser plug-in like Grammarly to check your writing for emails and other in-browser content. .

Work Management 74

Work Management Tips Product Marketing Management 74

SnapApp

MARCH 3, 2016

Or, let’s say you’re sending your inbound traffic outbound, perhaps to watch a video on YouTube. If you’re grouping your content together by format (e.g. your resource center menu is sorted by eBooks, blog posts, and videos) as opposed to topics, you’re siloing your content.

Content 59

Content Buyer's Journey Verticals Organic Leads 59

SnapApp

MARCH 6, 2017

Use the spacebar on your keyboard to play or pause a YouTube video. . Hit CTRL + [tab number] to instantly open the tab you need. . Shift+Alt+5 formats your text into “Strikethrough.”. . Use CTRL + K to insert a link in your Google Doc. . Get more use out of your long-form content by writing excerpts and publishing them as blog posts.

Tips 67

Tips Work Management Marketing Analytics Tools Marketing Management 67

SnapApp

OCTOBER 24, 2012

socially on Youtube (likes, shares, comments, etc) every week? . Why do 100 million people get engaged. The reason is simple: video has the power to move people in a way no other medium can. Video offers the full storytelling experience. .

Social Media 54

Social Media Video Marketing Media Storytelling 54

SnapApp

MAY 16, 2017

Why didn’t I just search for a YouTube video of San Francisco, hum the Rice-A-Roni song to myself, watch a few reruns of Full House? . This was my first time visiting the storied city that Mr. Bennett famously left his heart in, so I opted to tack on a few days before MarTech to explore. . Yep, I biked it. .

Lead Ranking 59

Lead Ranking Conference Lead Scoring Trade Show 59

SnapApp

MARCH 8, 2016

Or, let’s say you’re sending your inbound traffic outbound, perhaps to watch a video on YouTube. If you’re grouping your content together by format (e.g. your resource center menu is sorted by eBooks, blog posts, and videos) as opposed to topics, you’re siloing your content.

Content 48

Content Buyer's Journey Verticals Organic Leads 48

SnapApp

SEPTEMBER 10, 2012

Video Contests: Submit a video via its YouTube ? In addition to the same robust styling and customization controls available for all SnapApp app types, here is a brief overview of just a few of of the new features and functionality available with Contests: Choose from 3 Different Types of Contest Apps. or Vimeo URL.

Social Media 48

Social Media Media Viral Marketing Sales Qualified Leads 48

SnapApp

FEBRUARY 17, 2012

Web advertising doesn't work well on most mobile devices, and ad messages for television aren't the best match for the younger YouTube generation. Different modes have different average response rates, but understanding how each is performing in comparison to those averages can help you fine-tune your strategy.

SMS 48

SMS Mobile Advertising Television marketing Response Rate 48

SnapApp

SEPTEMBER 27, 2013

Or, maybe the material in your white paper could be repackaged in a YouTube video or webinar with corresponding social media posts to stir conversation. This is particularly true if you already have more in-depth pieces of content, like eBooks and white papers. Break them down into smaller chunks.

Tips 48

Tips Content Paper Webinar Metrics 48

SnapApp

AUGUST 14, 2012

This is why your marketing efforts should include Facebook, Twitter, YouTube, personality tests, surveys, etc? Of course not! Friendships and relationships are born out of conversations, interactions, and shared experiences. these are tools to engage your target audience and allow them to engage with you.

Peer-to-peer 48

Peer-to-peer Ad Building Loyalty Paid Search Agency 48

SnapApp

JANUARY 5, 2012

Klout measures influence of social media users (based on 13 different online networks, including Facebook, Twitter, LinkedIn, Google+, YouTube, Flickr and the like) based on a scale of 1 to 100. The creators of Klout think they have the answer. Your Klout score is composed of a variety of factors.

Social Media 48

Social Media Blogger Domain Youtube 48

SnapApp

SEPTEMBER 11, 2015

Among others, Drew told the story of a children’s clothing entrepreneur who got her start posting dresses on Facebook, then Instagram, before ever building a dedicated website; and Orabrush , who got the attention of Walmart employees with well-done YouTube videos and well-placed Facebook ads.

Wikipedia 48

Wikipedia Internet Marketing Twitter Paid Search Agency 48

SnapApp

NOVEMBER 19, 2015

Their hashtag showed up in force on Instagram and Twitter — it was even a hit with vloggers on Youtube! Target’s team allows participants to invite a roommate to find common ground between two styles, even making room for budding friendships.Target’s marketing team optimized the campaign to excel in social media channels. Conclusion.

Case Study 54

Case Study Case Studies Social Media Top of Funnel 54

SnapApp

JANUARY 13, 2012

There's a tremendous amount of SEO value in cross-linking a brand's static and social accounts, so link the Facebook page to the Google+ page, LinkedIn, Twitter, blog, main website, YouTube and any other marketing channels the company uses. Share relevant content.

Google 48

Google Optimization Buzz Lead Scoring 48

SnapApp

FEBRUARY 28, 2018

You could go out and start a YouTube channel, attend industry conferences, start your own website, or tackle any emerging channel. Can your choice of topics, calls to action or follow ups on the momentum translate to bottom line results? . There are a few other options available, too. Does it align with your (and your employer’s) goals?

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

SnapApp

NOVEMBER 21, 2011

Unique features such as hangouts and Google Circles, a deep integration with YouTube [which Google owns] and rich photos make it an attractive proposition for companies,? ? said Google Vice President Bradley Horowitz. Moreover, Google has already taken a step towards integrating Google+ brand pages with its search engine via Direct Connect?

Google 48

Google Business Social Networks Paid Search Agency 48

SnapApp

JULY 11, 2017

Buyers are posting pictures of their purchases, YouTube videos of themselves opening products, Jing tutorials of themselves using software. . They have access to more information than ever before … and the amount of information they have access to continues to increase and become more robust every day.

Buy 70

Buy Process B2B Peer-to-peer 70

SnapApp

JULY 26, 2017

However, for some marketers, uploading a video to YouTube can feel a little like chucking content into the void. According to Adobe , over 50% of marketers worldwide have named video as their best performing asset in terms of ROI. . We don’t hear much back from our audience, and what we do hear can be difficult to translate.

Top of Funnel 54

Top of Funnel Video Marketing Webinar Metrics Business 54

SnapApp

MAY 1, 2018

As he describes it the job itself – a digital media strategist consulting with brands on search, display, YouTube, and mobile campaigns. – The tipping point at Google happened for Jay when he was showing his roommates a funny YouTube video. “I Giving up someone else’s dream job, and stumbling onto a path. And I hyped it.

Practices 89

Practices Best Practices Paid Search Agency Planning 89

SnapApp

MAY 1, 2018

As he describes it the job itself – a digital media strategist consulting with brands on search, display, YouTube, and mobile campaigns. – The tipping point at Google happened for Jay when he was showing his roommates a funny YouTube video. . “I Giving up someone else’s dream job, and stumbling onto a path. . And I hyped it.

Practices 89

Practices Best Practices Paid Search Agency Planning 89

SnapApp

APRIL 23, 2019

Typically we use Facebook or YouTube live video. In addition to using social media before and after the event, Dixon provides advice on getting social to increase engagement while everyone’s in the same place: “We make a plan to create some hype on the day. Doesn’t need to be long, but anything helps the atmosphere.

Planning 117

Planning Advertising Agencies Paid Search Agency Mobile Advertising 117

SnapApp

MARCH 7, 2016

YouTube has taken over the second-place spot as the most popular search engine. Do you have a YouTube presence? If you’re promoting an ebook on social media like Twitter or LinkedIn, consider creating a short infographic of the ebook that can hook people in quick, and then lead to the ebook – a path to start a binge experience.

Top of Funnel 91

Top of Funnel Content Wikipedia Paper 91

SnapApp

AUGUST 2, 2016

Same goes for your episodic content — if you’ve got more than one video, this kind of interface is a great way to show off all the other content in the series, and generate even more interest in your content (think: end of YouTube videos). Bringing It All Together.

Video Marketing 48

Video Marketing Top of Funnel Landing Pages Marketing & Strategy 48

SnapApp

DECEMBER 4, 2017

The top 5 most effective social media platforms to engage B2B audiences are LinkedIn (82% effective), Twitter (66%), YouTube (64%), Facebook (41%), and SlideShare (38%) - LinkedIn Technology Marketing Community. . Other popular platforms include Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%).

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

MARCH 8, 2016

YouTube has taken over the second-place spot as the most popular search engine. Do you have a YouTube presence? If you just link straight to the ebook, the time investment may be too much for the browser, and they’ll move on. Does it aim to drive interest and lead to more content?

Top of Funnel 48

Top of Funnel Content Wikipedia Paper 48

SnapApp

SEPTEMBER 1, 2016

From the throwback videos their YouTube channel to the return of their classic glass bottle, Coca-Cola has nostalgia down to an art. Here are a couple of good examples. After Coca-Cola’s disastrous launch of New Coke in 1985 , the soda giant has epitomized nostalgia in their marketing ever since.

Planning 54

Planning Marketing Budget Trigger Marketing Paid Search Agency 54

SnapApp

MAY 4, 2011

Embedded media, such as YouTube videos. Social network integration, including both Like/Follow connection buttons and results sharing to Facebook and Twitter. Lead generation form. Links out to from results page to your site. Links to download software, whitepapers, mobile apps, etc. Javascript engagement buttons such as LinkedIn, Yelp, etc.

Display 48

Display Ads Banner Ads Effectiveness 48