B2B Marketing Zone Submitted Articles

OCTOBER 3, 2022

In this blog post, I’ll show you how focusing your product description writing on benefits for the buyer can drive your sales leads.

Product 130

Product Sales Leads Leads Lead 130

Marketing Insider Group

MAY 10, 2021

Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. I just write my own.”. When my friend looked at the agent’s descriptions, she did some shrugging of her own. And sadly, they’re wrong on both counts.

Paid Search Agency 324

Paid Search Agency Content Marketing Planning Advertising Agencies 324

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. If you want to have high-converting product pages, make sure you have the 17 ingredients in them.

Product 93

Product Lead Ranking Urgency Marketing Cross-Selling 93

Marketing Insider Group

MARCH 10, 2021

Those are links that lead to a Google image search. It’s recommended to optimize the following factors with image content: Descriptive alt text. Descriptive file name. Product Listing Ads (PLAs) or Paid Shopping results link directly to products with rich product content. Write Inverse Pyramid Style.

SERP 273

SERP Paid Search Agency Features Companies 273

Optinmonster

JANUARY 22, 2024

Products ranked high in search engine results pages (SERPs) reach more people. Do any SEO products work well with WooCommerce? This includes discussing WooCommerce as a platform and providing tips and SEO products. WooCommerce optimization takes some work, and you may need SEO products to succeed. Easy” is relative.

Lead Scoring 67

Lead Scoring Lead Ranking SEO eCommerce 67

Contently

FEBRUARY 2, 2021

Sure, writing is at the core of multiple marketing jobs, but there are key distinctions. When I’m writing ad copy, I become the product,” said Maureen Tsuchida , a freelance copywriter and social media consultant. “I I’m meticulously choosing words to paint a picture and bring the product to life.”

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Marketing Insider Group

AUGUST 28, 2023

They’re essentially what users type into search engines while looking for information or products similar to yours. This means you need to identify relevant keywords they use when searching for products or services similar to yours. This can lead to potential partnerships where your brand’s contents may be promoted too.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

Marketing Insider Group

JULY 6, 2020

Treat LinkedIn as a way to generate leads, rather than just a place to publish content. Optimize Your Company Page for Lead Generation. If you have a good website, it will be designed to capture leads and convert visitors into followers and potential customers. Joining groups is another great way to generate leads.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Optinmonster

JANUARY 22, 2024

Products ranked high in search engine results pages (SERPs) reach more people. Do any SEO products work well with WooCommerce? This includes discussing WooCommerce as a platform and providing tips and SEO products. WooCommerce optimization takes some work, and you may need SEO products to succeed. Easy” is relative.

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

SpotMe Blog

MAY 11, 2023

Use of leading life science event technology – The best MedComms agencies use fully compliant event technology that integrates with pharma CRM events management software like Veeva so that you can enrich CRM records with deep event engagement data to drive your next best action.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Content Standard

APRIL 23, 2024

Thankfully, I know very few CMOs who fit this description. He goes on to argue that product and supply chain innovation should be the focus, with the CMO evolving into “the COO or SVP of supply chain.” Others, like Phil Wahba, in this Fortune article , predict that automation will render CMOs obsolete.

CMO 83

CMO Enterprise Management Planning Work Management 83

Buffer

JANUARY 4, 2023

In this article, we will explore six ways in which AI already supports content creation and which tools are leading the charge. Generate content ideas for different channels If you’ve ever been stumped about what to write for your next Instagram caption or an idea for your next newsletter, then you’re literally me.

Marketing AI 129

Marketing AI Paid Search Agency Content User-Generated Content 129

Launch Marketing

AUGUST 23, 2023

To simplify the hiring process, we interviewed Shawna Boyce, our Executive Director, to outline the skills and characteristics that a VP of Marketing job description should include. What key elements should a VP of Marketing job description contain to attract top-tier candidates?

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Anyword

DECEMBER 1, 2021

Not all business writing is the same. In other cases, it might be better to ask a professional to handle the writing when it comes to making the product or service as appealing as possible to the audience. This distinction is especially apparent in the field of copywriting vs. content writing. What is content writing?

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

SocialPilot

JANUARY 21, 2024

You can share videos, products and so on. Hence, use them to showcase your brand’s personality, products, services, new offers, discounts, or events. For the cover, you can use anything related to your business – a short video describing your services, pictures of your new products, banners for any new offers/discounts.

Small Business Marketing 111

Small Business Marketing Facebook Business Ideal Customer Profiles 111

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Imagine writing an email in 20 seconds instead of 20 minutes, completing hours of research in minutes, or automatically receiving a full summary of a customer’s service history. A copilot makes you more productive by doing work on your behalf. So, how do these productivity workhorses get the job done? The best part?

Marketing AI 89

Marketing AI Business Enterprise Management Work Management 89

Martech

FEBRUARY 8, 2024

While this approach can generate traffic, it often fails to convert them into leads and sales. Moreover, it brought us 19 highly qualified leads and 10 conversions to opportunities from it. Potential risk alert: If you create lists of competing companies in your niche, be prepared to hand them leads. Get more leads.

Top of Funnel 118

Top of Funnel SEO B2B Paid Search Agency 118

Huptech Web

JULY 14, 2023

Content Overview: Introduction What is a Product Description? What Makes The Product Description Within A Shopify Store So Crucial? How to Write Product Descriptions That Converts? What is a Product Description? Cue the savior of online shopping: the product description!

Product 52

Product Tips eCommerce Cross-Selling 52

Scoop.it

MARCH 14, 2024

Such partnerships with your customers will also help you: Understand the unique use cases where your product has been beneficial Find potential customer pain points you might not be aware of Pinpoint how your customers talk (so you can use the same language in your marketing materials) 2.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

ClearVoice

APRIL 4, 2022

These two paragraphs above perfectly illustrate the difference between simply creating copywriting for your web products and optimizing your copy for conversions. This leads us to the key to developing e-commerce copy: Knowing is good. Pre-writing. Before you write a word of copy, you must first answer these questions.

Copywriting 85

Copywriting Optimization Conversion Psychographics 85

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Let’s get started! Lastly, add any other instructions to fine-tune the outcome.

Examples 78

Examples ROI Planning Work Management 78

The Lead Agency

APRIL 14, 2024

Take transcript snippets and write blogs around the topic. More good news: you don’t need to hire a big production team to create video content. Video for what Software demo videos are a big need for B2B businesses with technical products. From your episodes, you could pull a quote and post it on social media.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

JANUARY 24, 2022

Finding a great candidate starts with a great job description. Follow these 8 tips for writing a clear, effective social media manager job description, then download our social media manager job description templates to put what you learn into practice. The power of strong social media manager job descriptions .

Social Media 101

Social Media Work Management Marketing Management Tips 101

Anyword

APRIL 6, 2022

Once upon a time, you could have a meeting, write a report, or send a letter. Writing has changed in the same way, but with a major difference. AI Writing Assistants. Basically put, AI-powered writing assistants support a copywriter in the performance of their tasks. It’s just like business communication.

Marketing AI 97

Marketing AI Copywriting Paid Search Agency Landing Pages 97

SmartBug Media

MARCH 30, 2023

Many features on your website may play a role in your low conversions, but the three most common issues exist with your website navigation, product pages, and checkout process. Expert Tip: If you have too many different product categories, consider condensing them and using tags and filters to help sort through products within a category.

Conversion Rate 98

Conversion Rate Optimization Conversion Marketing Websites 98

FMG Suite

APRIL 25, 2024

What to do: Write strong subject lines: If your content is your product, then your subject line is your packaging. To write one, creatively reference the content of your email. For example, write “This week’s trending topics” or “Should I do X or Y?” Don’t write “Weekly Newsletter.”

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Martech

OCTOBER 11, 2023

Writing the same stuff as everyone else is a great way to get lost in the noise. Write and promote a book The idea : A classic thought leadership tactic , authoring a book related to your field of expertise is a long-term strategy for establishing your brand and authority. What does this mean for businesses, and how should you prepare?

Marketing AI 130

Marketing AI SEO Thought Leadership Search Marketing 130

Martech

MAY 26, 2023

Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? They can produce data-driven articles, reports or product descriptions based on predefined parameters. But remember that they are drafts, not finished product. Dig deeper: 5 AI writing assistants in action 3.

Marketing AI 90

Marketing AI Work Management B2B Marketing Management 90

Sana Commerce

JULY 12, 2023

With the advent of AI tools and technology, more e-commerce managers are looking to streamline their workflows with OpenAI product descriptions. OpenAI automation is the use of advanced artificial intelligence technology to automate various tasks and processes within businesses, such as creating product descriptions.

Marketing AI 52

Marketing AI Product Allocation Customer Satisfaction 52

BOP Design

FEBRUARY 19, 2021

Writing copy for a B2B website takes skill and expertise. In this post, we share tips from our experienced B2B website copywriting team on how to write great copy that positions your brand as an expert. Keep this in mind as you write and edit. When done well, the copy attracts, captivates, and converts website visitors.

Copywriting 130

Copywriting Tips B2B SEO 130

Anyword

NOVEMBER 29, 2021

There are two essential areas of YouTube videos where copywriting comes into play – the headline and description, and the video script. YouTube headline and description tips. Descriptions . The description field in YouTube is another area where good copywriting counts. YouTube script writing tips.

Copywriting 92

Copywriting Youtube Tips Allocation 92

Martech

JANUARY 4, 2024

While all hotel guests are interested in similar content (like descriptive text about a property and pictures of rooms and amenities), guest expectations vary from economy to upper-scale tiers. Adding friction can help when there are product shortages. So, improving a metric may help one set of stakeholders while hurting others.

Optimization 132

Optimization Analysis Comparison Opt-in 132

Conductor

NOVEMBER 22, 2021

A good meta description will attract users to click through and visit your site. Think of it like this: You’re browsing a store shelf and you see one product with a label that’s outdated and generally unappealing. It leaves out important information, like what the product is made out of? But first, let’s cover the basics.

Tagging 110

Tagging SEO SERP Lead Scoring 110

Salesforce Marketing Cloud

JANUARY 8, 2024

But back at the office, they’ll ask their delivery or product team in a panic, “We can do that, right?” They detail the scope of work/product and the conditions of the sale to prevent misunderstandings between the buyer and seller. ” to close a sale. Learn more What is a sales contract?

Process 110

Process Practices Terms and Conditions Work Management 110

Anyword

NOVEMBER 15, 2021

A great product helps, as does a functional, good-looking website (perhaps designed using one of Shopify’s templates). But an absolutely essential part of optimizing your sales on the platform is the creation of Shopify product descriptions that do all the right things. Who cares about Shopify product descriptions?

Lead Ranking 52

Lead Ranking Product Lead Scoring eCommerce 52

Contently

FEBRUARY 8, 2022

I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. Oh, we should talk about all of these totally awesome product features!” ” “Or, maybe we just write a blog post and increase our ad spend to get more traffic to the post!”

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Contently

APRIL 25, 2023

With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. Some questions to ask: Are you trying to build awareness, encourage engagement, or drive leads and sales? Are you looking for ways to craft better Facebook ads that result in higher conversions?

Top of Funnel 161

Top of Funnel Cost per Acquisition Cost per Lead Distribution 161