Writing on the Web

NOVEMBER 25, 2015

Authors Dan and Chip Heath, in Switch: How to Change Things When Change is Hard , mention research about emotional words. Of 24 common words for feelings, only 6 of them are positive. A psychologist identified 558 emotion words, and determined 68% of them were negative, versus 38% positive. Clearly bad is stronger than good.

Content 100

Content Blogger Positioning Business Blogging 100

Writing on the Web

FEBRUARY 28, 2014

Nobody wants to read an expert ebook if your words are wearing a three-piece suit and a tightly buttoned shirt and tie. When you write words to impress, you don’t write well. Take off the tie, relax and write as authentically as possible using words any high school student can understand. You don’t impress.

Impressions 100

Impressions Education Consulting Content Marketing 100

Writing on the Web

APRIL 3, 2013

Oscar Wilde once said that you should never use a long word if there is a short one available that means the same thing. People don’t care if you know a word with six syllables, and certainly have no time for a ‘henceforth’ when you could just say ‘now.’. Forget About Word Count. Don’t use 800 words if you can say it 200.

Curation 100

Curation SEO Keywords Social Media 100

Writing on the Web

FEBRUARY 12, 2014

Words that are easy to mix up and when to use contractions are a few that I often see. Mixing up words can be a common issue. ” There are several other sets of words that cause a similar conundrum. Mixing up words that sound the same but mean different things – think along the lines of bear and bare, or read and reed.

Rules 100

Rules Small Business Marketing Business Blogging Press 100

Writing on the Web

SEPTEMBER 6, 2016

Or, do they get distracted by too many words, images or stuff, so they flee? Use descriptive words in your links, not “click here”. When readers receive your newsletter the first time, is it easy to understand what it’s about? Is it easy to read? And is it easy to find information they’re looking for? Allow for white space.

Newsletter 100

Newsletter Design RSS Template 100

Writing on the Web

FEBRUARY 10, 2014

Hyperlinks – at least one per 120 words so that posts are identifiable to search engines. The biggest mistake authors and beginning bloggers make is not to hyperlink words in a post. An email subscription sign up button such as an RSS icon. A good blog post title that makes me want to read the full post.

Wikipedia 100

Wikipedia RSS Blogger Keywords 100

Writing on the Web

MAY 22, 2014

They write 600-900 words every few weeks, then wonder why they aren’t getting search traffic. Steady as you go, writing at least twice a week, at least 350 words, focusing on the keywords that drive results for your business, mixing information with stories, always keeping the reader in mind. I know people who blog like that.

Content Marketing 100

Content Marketing Thought Leadership Work Management Content 100

Writing on the Web

MAY 25, 2011

Your emotions are imbedded in your words and how you write. Just like when you walk into a restaurant, the waiter immediately communicates without saying one word what your service experience might be like, the opening phrases of your blog or website are going to speak volumes about how you are thinking and what you are feeling.

Digg 100

Digg Blast Campaigns Buzz Blogger 100

Writing on the Web

AUGUST 21, 2014

Think jazzy, vivid wording; avoid hype, yet do not understate. Avoid non-assertive words, rather, go for earth shattering. Other times a good hook works better. Read more about my painful experience with hooks, here.) The trick is to say what you mean in a powerful way.

Business 100

Business Sample Business Blogging Budget Programs 100

Writing on the Web

FEBRUARY 24, 2014

Your ability to persuade others through written words will contribute greatly to your book publishing success. An ideal catchphrase should be short (3–12 words), action-oriented and rhythmic. What can we learn from TED Talks about writing an expert ebook? Repeat it several times to implant it in the reader’s mind. Start with why.”

Custom Publishing 100

Custom Publishing Tactics Buy Tips 100

Writing on the Web

OCTOBER 30, 2013

Visual content is processed 60,000 times faster than the written word. You can more easily explain the value of your business services in pictures than words. Visual design is critical to every page you have, but never is it more important than helping your readers and customers understand your products and services.

Business Blogging 100

Business Blogging Video Marketing Business Pricing 100

Writing on the Web

DECEMBER 26, 2012

Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate. Fresh writers offer fresh words. “ Content is king. Bill Gates said it, so it must be true. Alternative angles. Google will love you. Author Bio.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Writing on the Web

MARCH 14, 2012

They write 600-900 words every few weeks, then wonder why they aren’t getting search traffic. Steady as you go, writing at least twice a week, at least 350 words, focusing on the key words that drive results for your business, mixing information with stories, always keeping the reader in mind.

Business Blogging 100

Business Blogging Business Newsletter Consulting 100

Writing on the Web

JANUARY 13, 2014

Please note that in each of these steps, the word “readers” is mentioned. In other words, you aren’t, they are.). Write an outline that explains in a sequential order how you will provide benefit to readers. Your readers are clearly at the heart of your book.

Act-On 100

Act-On Tagging Order Practices 100

Writing on the Web

MARCH 24, 2014

When it comes to doing work – putting words on the page… or electrons on a screen – you can’t escape getting stuck. It doesn’t matter whether you’re trying to put together a 300-word blog post, a novel, a political campaign, complete a mural or sculpture, compose a symphony, or create a new app.

Creativity 100

Creativity Blogger Trigger Marketing Business Blogging 100

Writing on the Web

MAY 15, 2015

In other words, SEO makes certain demands, and these demands are fulfilled using content marketing. This includes all variations of said words: changes in tenses, synonyms, long forms, etc. And here’s where they meet: SEO can be broadened by channeling the specificity of its technical aspects towards content marketing. CM is content.

SEO 100

SEO Content Marketing Content High Quality Lead 100

Writing on the Web

DECEMBER 2, 2015

Furthermore, the written word lacks the vocal intonation and body languag e that usually communicate meaning to your messages. You can also create emotional pictures by using words that ask the reader to imagine something. I have to warn you: this is not always easy to do in an email, ezine or blog.

Opinions 100

Opinions Opt-out Newsletter Opt-in 100

Writing on the Web

SEPTEMBER 15, 2010

“In reviewing your work, first tighten the wording. For me, this means eliminating excess words, making sure that verb and subject are in agreement, and checking your and you're, there and their, its and it's, etc.]. You may find that you’ve been overfond of some words or that your sentence structure needs varying.

Digg 100

Digg Buzz Blogger Amazon 100

Writing on the Web

MAY 15, 2013

BEFORE You Write a Word" src="[link] width="300" height="300" title="7 Content Marketing Questions to Ask BEFORE You Write a Word" /> Here are some key marketing questions to ask and answer before you write a single word of content, if you want to get good content marketing results. What do you think?

Content Marketing 100

Content Marketing Content Newsletter Marketing Prospects 100

Writing on the Web

SEPTEMBER 5, 2012

Why words matter and the ONE word that is most persuasive. Here are a few things she promises to deliver: A snapshot of the UPFRONT ‘Presentation Planner’ , a flexible framework designed to make it easy for you to systematically build persuasion into each and every presentation.

Webinar Metrics 100

Webinar Metrics Advertising Agencies Promotion Interactive Marketing 100

Writing on the Web

OCTOBER 10, 2012

It may take longer to add an image, link keywords and edit, but aim for 30 minutes and 300 words and you’ll soon become good at it. It’s amazing how many typos and word omissions I catch that way. I can also eliminate excess words since I tend to be a wordy writer (in case you hadn’t noticed!).

Business Blogging 100

Business Blogging Business Custom Publishing Keywords 100

Writing on the Web

JUNE 5, 2013

If you are used to posting 350-400 word posts, but the blog you will be guest posting for has an average of 800 words per post, it’s important to decide which standard you will adhere to for guest posts. Guest blogging isn’t for sales – usually guest blogging relationships are NOT geared towards direct sales.

Business Blogging 100

Business Blogging Business Blogger Small Business Marketing 100

Writing on the Web

OCTOBER 21, 2015

Your words — when you’re using keywords right — will attract the very people who are looking for the solutions that you write about on your blog. If aim to get found, get known, and get clients from a business blog, you must write effective posts that offer solutions for your readers. Content is key , of course. What do you think?

Blogger 100

Blogger Business Blogging Webinar Metrics Consulting 100

Writing on the Web

AUGUST 25, 2016

In other words, your brand works when: You develop a distinct brand personality. The first is an attractive personality. The second is positive signature associations by which the company becomes familiar and comfortable to members of its target market.”. You repeatedly use personality to establish associations with positive emotions.

Newsletter 100

Newsletter Personalization Branding Brand Identity 100

Writing on the Web

FEBRUARY 26, 2016

The key is writing short relevant articles (250-450 words) that demonstrate your expertise and offer solutions to their problems. By allowing people to use your articles (with your resource box intact) on their website or in their ezine, you reach a wider audience and get more links back to your site. Are you getting found online?

Google 100

Google Business SEO Keywords 100

Writing on the Web

SEPTEMBER 4, 2011

Steady as you go, writing at least twice a week, at least 300 words, focusing on the key words that drive results for your business, mixing information with stories, always keeping the reader in mind. With me, I get impatient in a rally, and with a burst of aggression I’ll end the point with a whopping drive… clear out of the court.

Eye-Tracking 100

Eye-Tracking Class Business Blogging Tips 100

Writing on the Web

DECEMBER 9, 2010

For example: Take a 300-word blog post, write an introduction, a conclusion and make it into a stand alone article of 450-500 words you can submit to article directories. Write one longer article (600-850 words) that ties together the 3-5 blog posts you used in your series.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

APRIL 11, 2012

As a content marketing professional, you have words and visuals in your quiver of tools. ” Most people easily allow themselves to be transported to a sunny relaxing state when certain words are mentioned. At some point, something was important enough because it was emotional. How do you poke someone and push their hot buttons?

Content Marketing 100

Content Marketing Content Trigger Marketing Marketing 100

Writing on the Web

MAY 12, 2016

All of a sudden, I heard these words: “ Most people just start doing things without reading the instruction manual.”. But if it does, or if you are considering starting a blog, please allow me to share this story… Several years ago, I took up needle work, you know, cross-stitching designs on canvas with yarn. Loud and clear.

Business Blogging 100

Business Blogging Linkedin Twitter Facebook 100

Writing on the Web

OCTOBER 8, 2015

A word about blogging goals. What does all this have to do with making money from business blogging? Depending on your blogging goals , there are primarily two ways you can make money: directly or indirectly. First, What Are Your Blogging Goals? This is an important step, and I would be remiss if I didn’t mention it, again.

Business Blogging 100

Business Blogging Adsense Business Adwords 100

Writing on the Web

AUGUST 18, 2010

They write 600-900 words every few weeks, then wonder why they aren’t getting search traffic. Steady as you go, writing at least twice a week, at least 350 words, focusing on the key words that drive results for your business, mixing information with stories, always keeping the reader in mind.

Business 100

Business Digg Buzz Blogger 100

Writing on the Web

JULY 14, 2010

You’re in a hurry, you write up a short post (300 words), hit publish, and then realize you’ve forgotten to write the headline… or select tags… or add any links or images! Write 350-600 words ( educate, entertain, engage, enrich readers). Tell me what you think. Here’s what happens, usually.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

JULY 19, 2011

Use your words to carry information, ideas and build relationships with readers by speaking their language. Writing The Naked Blog: Dress Up Your Words. There is a confusing amount of contradictory advice about how to compose a business report: Writing should be clear – but it should also “sound good”.

Tips 100

Tips Business Marketing Proposals Press 100

Writing on the Web

SEPTEMBER 16, 2011

Review for bolded words and insert subheadings where needed. make sure you’ve created a short description using the All-in-One SEO Plugin (160 words maximum) containing keywords. The important thing is for it to read well, read clearly. Helps to read it out loud. Formatting. Description.

Wikipedia 100

Wikipedia Content Keywords SEO 100

Writing on the Web

NOVEMBER 5, 2014

Use simple words. Here are 10 tips that adapt Strunk and White’s advice to blog writing (the first 8 are from Dean Rieck over on Copyblogger and is titled The Ultimate Blogger Writing Guide ): Put the reader first. Organize your thoughts. Use short paragraphs. Use short sentences. Be specific. Write in a conversational style.

Blogger 100

Blogger Business Business Blogging Paid Search Agency 100

Writing on the Web

FEBRUARY 26, 2015

Lack of inspiration comes from not being sure you’re doing it right, or doing it well, and lack of confidence that it will be worth it… in other words, fear and doubt. What can a blogger blog about to other bloggers? Fear and doubt go away when you know what you’re doing , and have a system that will allow you to move forward confidently.

Blogger 100

Blogger Business Blogging Paper Tips 100

Writing on the Web

SEPTEMBER 23, 2015

This is perhaps the toughest part – making yourself re-write the same post another time, but this will ensure that your writing is sharper, removing excess words, adding brilliant metaphors, or new material to make it more relevant to your readers.

Business Blogging 100

Business Blogging Creativity Tips Video Marketing 100