Porch Group Media

JANUARY 12, 2023

of your email subscribers will go inactive each year. Given that numerous studies demonstrate that opt-in consumers are more profitable than those who cannot be communicated with via email, marketers can’t afford to ignore unengaged subscribers. Why do Subscribers Become Inactive? However, 22.5% Lost Interest.

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

Vision6

NOVEMBER 21, 2021

You may even have created an abandoned cart email to try to win back some of your lost sales. There are plenty of ways that you can entice your Shopify customers to come back and complete their order. Your marketing lists likely have a percentage of inactive subscribers who have become unengaged over time.

SMS 97

SMS Marketing Analytics Tools Marketing & Strategy Marketing Strategy 97

Martech

APRIL 7, 2023

But there are things B2B marketers can do to help sales teams and their prospects overcome purchase indecision and win more customers faster. Using fear, uncertainty and doubt tactics, emphasizing the cost of inaction. Inaction is guiltless and perceived as less harmful than acting and making a mistake. Get MarTech!

B2B Sales 124

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 124

Adobe Experience Cloud Blog

MARCH 15, 2017

As children, we left it up to flower petals to determine if our crush liked us back. But as marketers, we know that our subscribers’ emotions aren’t so black and white. In every email database, there’s a portion of subscribers who you might refer to as the “love me nots.” LOVEFiLM.com: Come Back Today.

Campaigns 130

Campaigns Opt-out Opt-in Marketo 130

Martech Advisor

APRIL 6, 2020

This secret power can help marketers create more effective email campaigns and start selling in a smarter way by scrutinizing the data of email subscribers and website visitors. Once a potential customer subscribes to your email list, your only motive will be to generate sales. Understanding the Basics of Predictive Analytics.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

Martech

AUGUST 7, 2023

So why don’t marketers do a better job of winning back customers who once spent money but have gone silent? They didn’t get those customers back, or the ROI on their programs didn’t measure up to expectations. For a reactivation program , your goal is to get previous customers to come back and buy again.

Budget Programs 98

Budget Programs A/B testing Buying Cycle Email Marketing 98

Martech

MARCH 6, 2024

Measuring success with the right metrics If you measure the success of your frequency decisions on opens, clicks and unsubscribes, lower frequency wins the metrics battle every time. Now, let’s get back to why you can be led astray. In other words, everybody wins! Business email address Subscribe Processing.

Click Rate 116

Click Rate Budget Programs Case Studies Open Rate 116

Martech

FEBRUARY 5, 2024

You send surveys to inactive or churned customers. You don’t need to clear out all seemingly inactive subscribers or customers, but you don’t want to endanger your sender reputation or waste your time and money by sending to a dirty list. Hold back on review requests. Business email address Subscribe Processing.

Ideal Customer Profiles 130

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 130

Litmus

APRIL 17, 2020

It’s harder than ever to win over new customers, so now is the perfect time to focus on keeping the ones you already have. When you can’t use email to win their business, use it to win their hearts. Think about how to bring lapsed customers back when the time comes. Detractors, inactive users, infrequent buyers.

Email Marketing 117

Email Marketing Paid Search Agency Tips Planning 117

SalesIntel

APRIL 17, 2024

Welcome Emails: When new subscribers join your list, sending a welcome email is essential to express gratitude for their trust. Tools like Mailchimp and Drip offers good templates in welcoming new subscribers. Value Emails: Subscribers expect value from your emails, whether or not they convert into paying customers.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

ClickDimensions

MARCH 3, 2020

Before you know it, a formerly engaged subscriber barely blinks before deleting your emails and doesn’t even pause as they scroll past your posts on social media. Rekindling the relationship won’t be possible in every case, but you can win some back with marketing automation. But over time, that interest can fade.

Marketing Automation Services 71

Marketing Automation Services Marketing Prospects Marketing Automation Automation 71

Opt Intelligence

DECEMBER 21, 2020

Purging old, inactive addresses is good for the health of your email list overall and could improve your email performance. . If you are feeling really ambitious, you may also want to create sub-groups of new and old subscribers or segments based on purchase activity. Think: those really old subscribers who don’t open or click.

Co-Registration 52

Co-Registration Opt-out Opt-in Advertising Agencies 52

Optinmonster

MARCH 16, 2020

Once you’ve captured their email address with a high-converting lightbox popup or another OptinMonster campaign, OptinMonster integrates with your email service provider to add new subscribers to the appropriate segment(s). New Subscribers. As a result, Bonobos retains 25% of those subscribers who would have otherwise opted out.

Segmentation 144

Segmentation Enterprise Management Tips Work Management 144

DotDigital

JUNE 24, 2021

A lapsed or inactive customer is someone who hasn’t made a purchase or interacted with your brand within a set timeframe. Now more than ever – in light of Apple’s upcoming privacy updates – it’s important for us to step back and figure out exactly what we measure and how we use it to identify lapsed customers.

Lead Ranking 52

Lead Ranking Open Rate Trigger Marketing Click Rate 52

Litmus

NOVEMBER 9, 2021

That means that sometimes things fall through the cracks, purchases go unfinished, and subscribers drift away. There’s more than one way to win a subscriber back. Subscriber re-engagement . Lending Tree uses a browse abandonment email to guide the subscriber experience and gather valuable data.

Automation 93

Automation Opt-out Opt-in Trigger Marketing 93

SmartBug Media

FEBRUARY 1, 2024

They keep customers informed, provide support, meet their needs, and re-engage them when they have been inactive. The goal of this flow is to win back these customers, encourage them to make another purchase, and ultimately increase their engagement with and loyalty to the brand.

Loyalty 59

Loyalty Acquisitions Word of Mouth Cross-Selling 59

ConvertKit

DECEMBER 19, 2018

And, an email list is no place for inactive subscribers. Personally, I’d rather have 1,000 engaged subscribers instead of 100,000 subscribers and a 10% open rate. Delete older or unengaged subscribers. This allows you to keep active subscribers and remove or re-engage those who no longer want to hear from you.

Tactics 97

Tactics Ad Building Deliverability CAN-SPAM 97

Martech Advisor

DECEMBER 18, 2019

To successfully navigate the season, brands need to optimize email programs to reach targeted subscribers and make sure their messages stand out in the inbox. Poorly managed customer lists can result in greater bounce backs and increased spam filter blocks. Instead, make sure your list is accurate and up to date.

Email Marketing 54

Email Marketing Planning Ad Frequency CAN-SPAM 54

DotDigital

MAY 13, 2021

RFM modelling creates seven personas which can be made into audience segments: Non-customers: potential customers who have subscribed to your newsletter but haven’t made a purchase. Inactive: customers who have not made a purchase in a long time. Need nurturing: customers who are about to fall into the ‘inactive’ segment.

Ad Frequency 59

Ad Frequency Segmentation Marketing Automation Services Purchase Intent 59

Optinmonster

DECEMBER 22, 2020

It could be that your subscribers never even get the chance to open them. Because by the end of this post, you’ll not only know why your emails go to spam, but you’ll also know exactly how to get back to your subscribers’ inbox. Are you struggling with low open rates for your email campaigns? Video Tips.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Optinmonster

APRIL 4, 2024

Then, you’ll be able to find the option that’s best for your business and start building a winning email marketing strategy. Automation Functionality : Email marketing automation makes it possible to send welcome email series , abandoned cart emails, win-back campaigns , and more. Constant Contact 2.

Enterprise Management 63

Enterprise Management Email Marketing Marketing Automation Services Work Management 63

Vision6

OCTOBER 12, 2020

Most importantly, you can deliver personal experiences that will encourage your subscribers to dig a little deeper into their wallets. Your subscribers’ inbox is a war zone. It’s everyone for themselves, as you battle it out to earn your subscribers’ attention. Get Personal. Email Example.

Examples 98

Examples Urgency Marketing Trigger Marketing Paid Search Agency 98

BenchmarkONE

APRIL 14, 2020

Exit-intent popups are meant to win back site visitors by piquing their interest when they’re about to leave an e-commerce website. They show up exactly before a customer clicks the back button. . Provide a relevant offer: Exit-intent popups should offer incentives that encourage people to subscribe or provide their email. .

Lead Scoring 130

Lead Scoring Lead Ranking Leads Lead 130

Sword and the Script | B2B

SEPTEMBER 29, 2020

There’s an opportunity in segmentation too: “half rarely, if ever, conduct triggered win-back or re-engagement campaigns to inactive customers, subscribers or donors.” The only way to send more emails with fewer writing resources is to skimp on the quality of the messages and put less thought into segmentation.

Relevance 97

Relevance Email Marketing Paid Search Agency B2B Marketing 97

Porch Group Media

NOVEMBER 14, 2019

Email Reactivation – Strategies to Win Back Dormant Customers. While many marketers focus on more heavily on acquisition and retention, win back campaigns or email reactivation are just as crucial. Even Amazon, with its 90% retention rate and 100 million customers, loses around 10 million subscribers a year to churn.

Webinar Metrics 40

Webinar Metrics Marketing & Strategy Case Study Case Studies 40

Convince & Convert

JULY 24, 2015

Expectations are steadily rising in the inbox, and everyone agrees that sending more relevant messages is the key to staying in subscribers’ good graces. Relevance is about fulfilling all four levels of the Hierarchy of Subscriber Needs —that is, creating a subscriber experience that is: Respectful. Functional. Remarkable.

Top of Funnel 145

Top of Funnel Fulfillment Opt-in Click Rate 145

ClearVoice

AUGUST 26, 2022

Removing inactive subscribers from your list is also a good idea. Make sure your “from” line is something your subscribers will recognize. When you collect email addresses, ensure you’re clear about what subscribers will get when they sign up. Keep your list clean. Keep the email copy professional.

Email Marketing 52

Email Marketing CAN-SPAM Work Management Marketing Management 52

Scoop.it

JANUARY 28, 2021

All these facts and figures make it clear that email marketing can work as a great tactic to enhance your subscriber engagement and get more qualified leads for your business. . It will also shed light on when your subscribers are most active. Incentivize the subscriber in lieu of their personal information and email address.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

PureB2B

FEBRUARY 25, 2018

Conversion rate refers to the percentage of subscribers who either complete the desired action or become customers, depending on your conversion goal. You’ve built your email list through the years and may have amassed thousands of subscribers, but are you sure that your emails are delivered successfully? Inactive Customers.

Conversion Rate 62

Conversion Rate Comparison Email Marketing Conversion 62

Delivra

JANUARY 23, 2019

Automated email sequences allow you to send customized emails based on your subscribers’ habits, without segmenting your list manually. This not only gives you greater freedom in your business, but it also allows your subscribers to receive personalized attention based on their interests and actions. Subscriber win back sequence.

Automation 40

Automation Business Trigger Marketing Top of Funnel 40

Binary Demand

MAY 17, 2023

[ps2id id=’overview’ target=”/]You might have a long list of subscribers and might be utilizing a robust B2B email marketing strategy. Customization of every email is unnecessary, but the main categories of subscribers should be segmented, and the content style should be tailored accordingly.

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

PureB2B

FEBRUARY 25, 2018

Conversion rate refers to the percentage of subscribers who either complete the desired action or become customers, depending on your conversion goal. You’ve built your email list through the years and may have amassed thousands of subscribers, but are you sure that your emails are delivered successfully? Inactive Customers.

Conversion Rate 67

Conversion Rate Comparison Email Marketing Conversion 67

Mailmunch

MARCH 30, 2021

Think back to the last time you wanted to buy a smartphone. Now, there are some obvious reasons why a customer loyalty program would benefit your customers, such as: Build a brand’s reputation : With a positive reputation, your customers will keep coming back for more, and more likely they’ll recommend your brand.

Loyalty 59

Loyalty eCommerce Email Marketing Ad Building 59

Adobe Experience Cloud Blog

APRIL 15, 2016

Author: Bryan Hernandez Too often, marketers abandon disengaged subscribers, assuming their inaction means they’re off their brand for good. A Return Path study on e-commerce re-engagement email campaigns saw an average of 12% open rates, and regardless of whether the “win-back” email were opened, 45% of subsequent emails were opened.

Marketing Automation Services 48

Marketing Automation Services Ad Frequency Thought Leadership Marketo 48

Optinmonster

APRIL 19, 2023

Customers can earn a percentage of their purchase amount back in cash, which is deposited into their account. Win in Health Next on our list of sales promotion examples is Win in Health. We like it because both the pictures and text make it clear what you can win. It matches their website colors perfectly.

Promotion 71

Promotion Examples Urgency Marketing eCommerce 71

ConvertKit

APRIL 30, 2019

You may receive comments from your subscribers through replies, but one of the best ways to get to know them is by looking at their habits through the lens of your email metrics. Know what topics your subscribers are interested in. There’s no sense in paying for subscribers who aren’t interested in interacting with you.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

ConvertKit

APRIL 30, 2019

You may receive comments from your subscribers through replies, but one of the best ways to get to know them is by looking at their habits through the lens of your email metrics. Know what topics your subscribers are interested in. There’s no sense in paying for subscribers who aren’t interested in interacting with you.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64