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A 4-step guide to creating a self-service marketing organization

Martech

Marketing operations teams have a big problem with staff burnout and turnover. Self-service, something that I really think is a huge missed opportunity for many marketing operations teams,” said Justin Sharaf, vice president of marketing operations at data intelligence company Collibra. And what is that solution?

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Grow Your Wiki

Buzz Marketing for Technology

21 days of wiki adoption. Course Using Wiki. Enterprise Wiki. managing wiki growth. using wiki in education. wiki adoption strategies. wiki pilot. Wiki tools. is underway here in Italy, and I presented “Cultivating wikis to change the enterprise and improve the bottom line&# this morning.

Wiki 100
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Effective collaboration with wikis | DavePress

Buzz Marketing for Technology

‹ links for 2008-07-07 • links for 2008-07-08 › Effective collaboration with wikis. July 8, 2008 in wikis | 9 comments. own blog ) for some advice how how wikis can be used to throw some rough notes up and invite people to collaborate and share knowledge and experience to develop them into more coherent documents.

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Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki

Buzz Marketing for Technology

Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki. Use email, threaded discussions, blogs, and wikis to share what you know and think, ask questions and solicit help, and build credibility and a good reputation. KM Books Wiki created by Matt Moore. » Home - Tab. Blogs - Tab - Selected.

Wiki 100
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6 Ways Marketing Content Can Support a Customer Service Team

Hubspot

"Hold on, let me just confirm the solution for you," the service rep responds as she scrambles to look up the answer to a customer's question. Consider tapping your marketing department to fill those knowledge gaps. What if I told you the same alignment could benefit Marketing and Customer Success, too? A good place to start?

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Marketing projects: Why you should compile questions in advance

Martech

We’ve all had our share of first rodeos — perhaps it’s your first-ever marketing project or your debut project at a new organization. This can have implications for architecture, data services and integrations. Dig deeper: What is marketing work management? For marketing channels, how do we manage consent?

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3 reasons to avoid Accelerated Mobile Pages (AMPs)

Biznology

If you run a commerce site for marketing or sales, there is really no way to build a suitable user experience in AMP. In short, AMP pages are a non-starter for our marketing site. You might consider AMP for informational blogs, wikis, or other static help documentation. But modern marketing sites are responsive to user needs.