why-us 
Marketing Insider Group
MARCH 1, 2021
If the pandemic taught us anything, it’s that the “new normal” is anything but normal. What we can do to prepare is to transform our content strategy into a flexible plan that can adjust no matter what the future might throw at us. 2020 just showed us how much we needed it. No one knows what future years will bring.
Buffer
JULY 2, 2020
Here's why transparent email stopped working for us, and what we switched to instead. Why transparent email wasn’t working for us anymore Six years ago now, we shared a blog post detailing the exact workflows we used for transparent email. That's what was happening with transparent email. Everyone knows everything.
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SmartBrief - Marketing
SEPTEMBER 15, 2023
It might kill us all. Industries from marketing to infrastructure are using the new tech, and leaders across the board are turning to it for insights – which hopefully don’t include “ resistance is futile.” A robot doesn’t know how our human physiology works or, for example, why making tea with belladonna is a very bad idea.
Convince & Convert
MAY 6, 2011
It is served billions of times each day, and silently connects us to a vast array of our preferences, providing ongoing cues about who we are and with whom and what we choose to interact. First, if I know from the get-go that I have inordinate passion for something, why can’t I put those cards on the table at the outset?
Speaker: John Barrows, CEO, JBarrows Sales Training
You’ll learn: The current sales process and why it’s broken. Why context is so important to the sales reps and the client. So don’t miss out and join us for this for this final episode on improving your Salesforce efficiency! Where and how to add context throughout the sales process.
Biznology
MARCH 11, 2016
The post Why Google’s new head of search might not tell us anything appeared first on Biznology. Search will get smarter no matter who the executive is, so smart marketers will continue to focus on making searchers happy with their content. As the search engine improves, the right content will be shown more and more.
SnapApp
DECEMBER 19, 2014
But why do these holiday campaigns hit us so hard? This time of year, more than any other, marketers are getting us right in our emotional centers. Brands are telling stories that connect to us as people, rather than as customers. Give it a try and let us know how it’s working! Give us a shout ! .
Speaker: Gary Galvin, CEO, Galvin Technologies
When your team clearly understands what path they’re on and why they’re on it, they are that much more likely to achieve results. Join us for the fifth fantastic episode of our Salesforce efficiency webinar series! Quickly find and add information related to accounts, contacts, leads, opportunities, and activities.
Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT
That’s staggering, but what does that mean for us as organizations? For many of us, that means we must become great educators and provide the best answers for our prospects at every stage of their journey. Why top-of-funnel "explainer-style" videos aren't enough. What videos work best to engage your buyers at each stage.
Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller
You’ve got a solid brand strategy… so now what?
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
Why aren't we tailoring our messages? Michael Ballard, Senior Manager of Global Digital Marketing at Lenovo, shows how marketers can reach the right contact, using the right channel, at the right time. Wait a second - that wasn't part of the plan. Since when did a 1.5% conversion rate start looking "good"?
Speaker: Barb Barker and Shannon Riley, Wrike Team
Join us in our exclusive panel, where we will discuss: Determining how to connect your function to the overall organization. Why having a single source of truth is valuable. As project managers, it is our job to take these initiatives and execute them effectively within our teams.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
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That’s why RollWorks has taken a little burden off your shoulders. Advice from us on each slide for how to position your plan and convince your audience to get the most out of your 2021. “Planning”: a word that has, at times, a not-so-stellar reputation.
Speaker: Jeff Davis, Founder, jd2 Consulting Group
We must find a way to create “Togetherness” and use the collective knowledge of each team to win. This means we must intimately understand the customer journey then implement tech that helps us provide an amazing customer experience. Explore the key reasons why this relationship continues to be a challenge for most organizations.
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