Marketing Insider Group

FEBRUARY 22, 2021

Content is king. You need content. Gotta have that content. You hear people singing the praises of content marketing all the time but, really, why should you care? Why should you bother with the investment anyways? That’s why content is so important for meeting every critical ranking factor.

Domain 335

Domain Long Tail Marketing Content Keywords 335

Marketing Insider Group

SEPTEMBER 6, 2021

If your marketing plan already includes audio marketing, consider improving the quality of the product you’re putting out to increase its value. For example, if your audio quality could be improved with an investment in new equipment or a soundproof room, make room for that in the budget. Create Quality Raw Recordings.

Planning 325

Planning Tips Paid Search Agency Marketing & Strategy 325

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.

Top of Funnel 263

Top of Funnel Buyer's Journey Lead Ranking Lead Scoring 263

Vision Edge Marketing

FEBRUARY 21, 2023

To succeed, movie theaters need the studios to produce high-quality content that is in line with what audiences want to see. To achieve blockbuster status, you need your product and service development teams to create solutions customers want and the service quality to keep them coming back for more. Brand matters.

Work Management 234

Work Management Marketing Management Customer Satisfaction Lead Ranking 234

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Marketing AI 276

Marketing AI Distribution Content Marketing Content 276

Marketing Insider Group

JUNE 7, 2021

What if I told you the answer was quality content? Content is king today and will still be on the throne tomorrow. In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute).

Content Marketing 342

Content Marketing Planning Marketing Budget Creation Allocation 342

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Creating optimized, quality content consistently is the way to win with SEO. Why does organic SEO matter so much? Organic SEO rankings rise because of content marketing. Commit to Content Marketing.

Growth Marketing 359

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 359

Marketing Insider Group

MARCH 16, 2021

In the big picture, you want to ensure a high ROI (return on investment), no matter what you do. When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing.

Advertising Agencies 336

Advertising Agencies Advertisements Advertising Paid Search Agency 336

Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. But it has some amazing nuggets of wisdom for content teams to leverage. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Content marketers should embrace data to improve the performance of content.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Marketing Insider Group

JUNE 13, 2023

The BANT process can help you find higher-quality leads. Where some teams trip themselves up is not understanding what a quality lead really is. The thing to remember is not to miss any related expenses, such as tools for creating and distributing your content. From there, you can determine where to focus your marketing spend.

Cost per Lead 240

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 240

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

Contently

FEBRUARY 14, 2023

With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. What is search intent?

Intent 194

Intent Optimization Google SERP 194

Marketing Insider Group

JULY 20, 2021

It’s an open secret: for many companies, corporate content marketing just isn’t working anymore. They have trouble contending with data privacy laws, social media algorithms, and the public’s general mistrust of sponsored content. It means that for companies to succeed with online content marketing, they have to adapt.

Distribution 350

Distribution Tips Peer-to-peer Marketing & Strategy 350

Marketing Insider Group

OCTOBER 17, 2023

Yet, even with an impressive SEO strategy, top-notch content, and meticulous technical SEO audits, there’s no guaranteed ticket to the spotlight. So, if your content isn’t drawing the masses, whose is? But instead of viewing competitors as a thorn in your side, why not see them as a goldmine of insights?

Analysis 257

Analysis SEO Lead Scoring Lead Ranking 257

Marketing Insider Group

JANUARY 31, 2023

That’s why we’ve come up with a list of important qualities to consider when deciding whether an agency will help your business thrive. Image Source: Indeed A marketing agency that can confidently share insights about the history of your users, site content and traffic sources is a good sign.

Advertising Agencies 295

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 295

Marketing Insider Group

FEBRUARY 15, 2021

Let’s be frank—there is a saturation of content marketing. Almost every brand is producing content, and competition to rank is fierce. However, it’s not all bad news because a lot of content out there is surface level—it’s generic and has no new angle or point of view. What Is 10x Content? 10x Content Origins.

Lead Ranking 343

Lead Ranking Lead Scoring Content SMB 343

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Bad content isn’t going to propel a company forward. Most of it sucks.

B2B Marketing 290

B2B Marketing Content Marketing B2B Thought Leadership Planning 290

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out. If you haven’t already, this is your sign to hop on the video content bandwagon.

Video Marketing 296

Video Marketing Content Marketing Content Paid Search Agency 296

Marketing Insider Group

JANUARY 13, 2021

The image of your brand matters in every channel and iteration. While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. With content marketing , you control the story. With content marketing , you control the story. Here’s why.

Marketing Management 334

Marketing Management Content Marketing Planning Content 334

Marketing Insider Group

NOVEMBER 20, 2023

At Marketing Insider Group, we believe in the power of quality. Just as a gourmet dish relies on the finest ingredients, the outcomes of a generative AI model hinge on the quality of its inputs. Remember the days when everyone would simply stuff their content with keywords , hoping to catch the attention of search engines?

Marketing AI 247

Marketing AI Lead Ranking User-Generated Content SEO 247

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. There are certain must-haves for success in content marketing.

Content Marketing 291

Content Marketing Lead Ranking Lead Scoring Planning 291

Marketing Insider Group

FEBRUARY 3, 2021

In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers. But they often surprisingly not judged on how well the overall content marketing program works.

Marketing Agencies 2 272

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 272

Martech

OCTOBER 11, 2023

Originality is king Before we get into any tactics, I cannot stress this enough: You need a strong foundation of original, high-quality, expertise-driven content. And AI tools (ChatGPT included) simply won’t produce original content — at least not without a lot of human guidance and input.

Marketing AI 129

Marketing AI SEO Thought Leadership Search Marketing 129

Top Rank Marketing

MARCH 25, 2024

Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth. Drawing the line between B2B and B2C SEO content The defining difference between B2B and B2C is that one targets businesses and professionals, while the other targets individual consumers.

Top of Funnel 105

Top of Funnel SEO Long Tail Marketing B2B 105

The Lead Agency

MARCH 17, 2024

Here’s how to optimise your on-page web forms to generate the highest-quality B2B leads. No matter the page, they should flow naturally as a next step for customers to submit their information. So, too, are deals like free trials or access to exclusive content. To achieve that, the form has to be straightforward.

High Quality Lead 127

High Quality Lead Lead Generation Lead Ranking Lead Scoring 127

Navigate the Channel

NOVEMBER 6, 2023

Take a look at our most valuable tips to help establish, expand, and empower your digital brand’s presence: Leverage content to develop authority in your industry These days, it’s no secret that content is crucial to any digital marketing strategy worth its salt. Utilize social media to promote content and reach a wider audience.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Tiecas

MARCH 11, 2024

While a fresh design matters, it’s only one piece of the puzzle. Common mistakes include prioritizing aesthetics over functionality, lacking compelling content, or neglecting alignment between the website and your existing sales process. Design in the absence of content is not design, it’s decoration.”

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

B2B Marketing Directions

OCTOBER 4, 2015

For the past two years, the annual content marketing surveys by the Content Marketing Institute and MarketingProfs have pointed to the importance of having and following a documented content marketing strategy. In the CMO Council study, only 10% of respondents said they have no content marketing strategy.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Content Marketing CMO 40

Top Rank Marketing

FEBRUARY 14, 2024

One of the big reasons why Google revolutionized search engines when it launched in 1998 was its PageRank algorithm , which rewarded pages based on how many other websites were linking to them. Why is link building valuable for SEO? In modern SEO, the quantity of the links you receive matters much less than the quality of those links.

Link Building 94

Link Building SEO Ad Building Lead Ranking 94

Tiecas

APRIL 23, 2024

Table of Contents Why Inbound Marketing is Essential for Manufacturing Lead Generation Is Your Industrial Website Optimized for Engineers and Technical Buyers? Builds trust and authority: By providing informative content (blogs, whitepapers, case studies), manufacturers establish themselves as thought leaders and trusted advisors.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).

Marketing AI 113

Marketing AI Work Management Marketing Management B2B Thought Leadership 113

Anyword

MARCH 12, 2024

At Anyword, we’re always on the lookout for innovative ways to streamline your marketing and make content creation as efficient and effective as possible. That’s why we’re thrilled to introduce the Template Builder , a game-changer in how content is crafted.

Template 88

Template Content Landing Pages Efficiency 88

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. The SEO of search engines and social media matter equally in creating a trustworthy brand identity.

Social Media 154

Social Media SEO Cost Per Click Media 154

Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? And this is where natural language processing (NLP) can help.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

ClickDimensions

OCTOBER 24, 2023

Page Contents Toggle What is Data Hygiene? Poor data hygiene can lead to wasted resources, missed opportunities, and damage to your brand’s reputation. Why Data Hygiene Matters in Marketing Enhanced Customer Engagement: Clean and accurate data enables you to target your audience more effectively.

Data Hygiene 97

Data Hygiene Practices Best Practices Segmentation 97

Martech

JANUARY 24, 2024

Will your AI API run only on the DAM, or can it make use of other content? In addition, make sure to ask if there are restrictions on this genAI’s content. How much dynamic media do you need and are you satisfied with this tool’s quality? Dig deeper: Why we still need DAMs in our martech stack 2.

Digital Asset Management 109

Digital Asset Management Work Management Marketing AI Marketing Management 109

Tiecas

MARCH 15, 2024

So, why should a roadmap be your first step? Let’s dive into the fundamental reasons why s trategy must always precede action. For content marketing to be truly effective, it needs a strategy with resources behind it. Too many content marketers operate alone or with a small staff trying to do too much.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92