Vidyard

MARCH 1, 2016

The rapid growth of YouTube, Facebook, and social video platforms (Meerkat, Periscope, Snapchat, Instagram and so on) has fueled the popularity of using video to market a brand or oneself as an expert in a specific industry. Stay On Top of Hot Topics. To be an influential voice, you need to lead the conversation. Snapchat: 17 minutes.

WOM 50

WOM Video Marketing Planning Advertising Agencies 50

Vidyard

JULY 5, 2017

For YouTube, there was Shareyourworld. Now, not all marketers have the resources, the network, or the writing chops to engage in a large-scale propaganda effort like Salesforce, but that’s part of the value of disruptive storytelling: it’s Viral The #1 video goal of all marketers… (whoa, wait no it’s not!)

Storytelling 81

Storytelling Video Marketing Conversion Viral Marketing 81

Vidyard

MARCH 31, 2015

million views on YouTube, and that number continues to grow. With two videos released in February, two more in early March, and another just last week, followers of Volkswagen’s YouTube channel are treated to another hilarious video on a regular basis. Capitalize on trends to build virality.

Video Marketing 50

Video Marketing Campaigns Top of Funnel Viral Marketing 50

Vidyard

SEPTEMBER 3, 2019

The golden ticket to viral popularity is still social media, where video is the preferred format. YouTube’s audience alone is 2 billion users and counting, and 43% of monthly podcast listeners say they listened to podcasts on YouTube in the past year.

Video Marketing 65

Video Marketing Storytelling Work Management Youtube 65

Vidyard

NOVEMBER 29, 2016

50% said they plan to use a third-party video hosting or video marketing platform vs. YouTube or Vimeo, up from 38% last year. Nearly half of respondents said they use internal staff and resources to produce videos, up from 38% a year ago.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

Vidyard

SEPTEMBER 3, 2019

The golden ticket to Viral The #1 video goal of all marketers… (whoa, wait no it’s not!) aria-describedby="tt">viral popularity is still social media, where video is the preferred format. This is the term used when video views ‘blow up’ and reach phenomenal numbers. Going Forward.

Video Marketing 76

Video Marketing Storytelling Viral Marketing Work Management 76

Vidyard

DECEMBER 17, 2019

The rising popularity of this type of video , along with websites like YouTube and Vimeo, is part of it. Plus, Google’s research found that the most popular queries on YouTube are “how-to” searches—meaning users want to find video answers to their queries. Don’t worry about creating a “viral” video with mass appeal.

Video Marketing 65

Video Marketing Screencast Work Management Tips 65

Vidyard

APRIL 30, 2014

The astronomical success of YouTube as a social distribution site for online video has become both a blessing and a curse for modern marketers. YouTube, Vimeo, and other distribution channels offer us platforms to dramatically expand the reach of our content, which is incredible for marketers and online video producers.

Top of Funnel 50

Top of Funnel Video Marketing Viral Marketing Marketing Funnels 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Video continues to be one of the fastest growing and most effective areas of modern digital marketing. Since that moment, he’s had the film bug in his blood.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Video continues to be one of the fastest growing and most effective areas of modern digital marketing. Since that moment, he’s had the film bug in his blood.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

MARCH 25, 2014

She knows that posting videos to YouTube isn’t really a content strategy , and that a total view count on YouTube doesn’t really help her marketing team pass qualified leads over to sales. Sue, on the other hand, works in a department where tracking ROI is serious business.

Video Marketing 50

Video Marketing Optimization Work Management Lead Ranking 50

Vidyard

DECEMBER 13, 2018

Sales reps there record a personal video that includes a CTA leading back to the hub where viewers can get lost in Charity Dynamics’ own personalized, YouTube-like experience. Jeff Howell of AyalaCare narrates some of his videos, and they sometimes go “viral” within prospects’ companies, reaching the CEO and earning more than 75 views.

Video Marketing 65

Video Marketing Examples Paid Search Agency Sales Qualified Leads 65

Vidyard

APRIL 30, 2015

Facebook Is Becoming the New YouTube As Michael mentions in his post, Facebook’s recent announcements should have Google worried. If your content is compelling, your followers will be excited to share it, and you’ll reap the benefits of virality, and increased analytics on the content.

Facebook 51

Facebook Video Marketing Youtube Television marketing 51

Vidyard

NOVEMBER 29, 2016

50% said they plan to use a third-party video hosting or video marketing platform vs. YouTube or Vimeo, up from 38% last year. Nearly half of respondents said they use internal staff and resources to produce videos, up from 38% a year ago.

Studies 50

Studies Account Based Marketing Analytics Video Marketing 50

Vidyard

JANUARY 22, 2014

Let’s explore what this video marketer’s doing right: Solving Real Problems with How-To Video Content How-to videos are important for brands looking to amplify their video marketing strategy because YouTube is the second largest search engine available. Brands, take note! Use your videos to really help.

Education 51

Education Video Marketing Youtube Content 51

Vidyard

JANUARY 29, 2015

This year Budweiser took a similar approach, and launched the newest #BestBuds video on January 28th on YouTube: By 3pm on the 29th, the video had already racked up over 7 million views. While the Super Bowl draws a one-time audience of 120 million people every year, YouTube makes ad content available for as long as brands wish to offer it.

Paid Search Agency 50

Paid Search Agency Godaddy Ads Television marketing 50

Vidyard

JANUARY 8, 2014

Build Audience Expectation While you might think a huge viral hit is your goal on YouTube, you should really focus on releasing consistent video content frequently to build relationships over time. So how can you replicate this effect as a marketer? What About Your Content? Have you created a series? Have one in mind?

Broadcasting 54

Broadcasting Video Marketing Planning Viral Marketing 54

Vidyard

AUGUST 31, 2016

Or even on YouTube in general. While less obscene than Coleman’s story, Metro Trains commissioned Dumb Ways to Die as a method of promoting railway safety: And in the process created a viral hit with over 137 million views, and a mobile game with millions of downloads. All in the service of keeping people from getting hit by trains.

Video Marketing 63

Video Marketing Television marketing Viral Marketing Training 63

Vidyard

APRIL 7, 2015

They can be used for everything from pre-roll ads with a blatant call-to-action to YouTube videos with little call-to-action, designed for sharing and awareness. We’ll also see a supplemental move towards more plentiful, targeted videos with lower, but more engaged view counts, rather than sweeping viral videos.

Creativity 91

Creativity Paid Search Agency Advertising Agencies Video Marketing 91

Vidyard

DECEMBER 14, 2015

Is your goal to make the next critically claimed indie romance film or the next viral half-time commercial? SoundCloud – The YouTube of new music. Who is your target audience? Are they listening to current music or are their tastes rooted in the past? They hear and generate buzz on social media platforms. Said the Gramophone.

Trends 50

Trends Video Marketing Lock-In Television marketing 50

Vidyard

DECEMBER 9, 2015

Sure YouTube fame and ‘viral videos’ are something to be proud of. Generally speaking, the lower you are in the funnel the longer your videos can be, but top of funnel videos should be under 90 seconds. Dive Deeper: The Optimal Length for B2B Videos Throughout the Funnel. Measure more than view counts.

Top of Funnel 50

Top of Funnel Video Marketing Practices Planning 50

Vidyard

MARCH 23, 2021

For example, if an HR software company released a heart-tugging holiday video that went viral to the tune of millions of views, it could be a whopping failure if none of the viewers were in the target audience of people who’d actually need their solution. Where Do Video Marketing Metrics Come From?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

OCTOBER 29, 2014

There’s a reason that views (and therefore virality – sorry boss) aren’t the be-all and end-all in video metrics: they don’t provide an accurate picture of what you’re actually trying to achieve with the video. Ask yourself this: why did we create this video in the first place?

Video Marketing 52

Video Marketing Sales Qualified Leads Click Rate High Quality Lead 52

Vidyard

APRIL 11, 2016

Of late, the best genre of video content on the platform has been “How-To” videos, like the ever viral Tasty videos. The downside to Facebook video is its metrics, which still lag significantly behind those of YouTube ads. Thus, you don’t have to worry about maintaining a ‘young’ voice in your ads to speak directly to millennials.

Facebook 50

Facebook Video Marketing Advertisements Advertising 50

Vidyard

JANUARY 9, 2018

We are all familiar with the term ‘ Viral The #1 video goal of all marketers… (whoa, wait no it’s not!) Viral Video’ but what is a viral video? What’s the psychology of a viral video? What’s the psychology of a viral video? The best way to create a Viral video: Make it short. .

Video Marketing 107

Video Marketing Webinar Metrics Viral Marketing Marketing & Strategy 107

Vidyard

AUGUST 2, 2013

We’ve all seen the viral videos. If you want a quick refresher, there have even been compilations such as The 50 Best Viral Videos of 2012 and YouTube Rewind 2012 Every now and then, a marketer seems to hit the jackpot by creating their own viral phenomenon. Viral videos are meant to be 100% entertaining.

Viral Marketing 50

Viral Marketing Narrowcasting Video Marketing Youtube 50

Vidyard

SEPTEMBER 6, 2018

But look closely…while marketers are out there trying to make their brand video “go Viral The #1 video goal of all marketers… (whoa, wait no it’s not!) aria-describedby="tt">viral ,” you know what videos people are actually watching? This is why we partnered with Vidyard on HubSpot Video.

Hubspot 76

Hubspot Advertising Agencies Enterprise Management Work Management 76

Vidyard

SEPTEMBER 6, 2018

But look closely…while marketers are out there trying to make their brand video “go Viral The #1 video goal of all marketers… (whoa, wait no it’s not!) aria-describedby="tt">viral ,” you know what videos people are actually watching? This is why we partnered with Vidyard on HubSpot Video.

Hubspot 62

Hubspot Advertising Agencies Enterprise Management Work Management 62

Vidyard

OCTOBER 19, 2016

One could argue that in addition to being the first live video streamed daily on the internet, it was also the first viral video. GIFs began to emerge as a popular moving image format, and some of the earliest viral ‘videos’ — adding audio to a page with moving gifs, and looping them at the same rate — began to emerge too.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Vidyard

SEPTEMBER 5, 2014

Here’s a few indicators it’s time to go beyond using YouTube alone and advance to a more complete video marketing platform: 1. While YouTube or other video hosting services can show you how many people are watching your videos, a leading-edge video marketing platform reveals exactly who is watching what content, and for how long.

Marketing Automation Services 51

Marketing Automation Services Video Marketing Planning Work Management 51

Vidyard

JANUARY 15, 2013

The Partners Are: SoftechVC , iNovia Capital , SV Angel , Andreessen Horowitz , Jawed Karim (Co-Founder, YouTube), Dennis Kavelman, Paul Buchheit, Vivi Nevo and Reinmkr Inc. Any YouTube video video can be inserted within the VidYard player, and the YouTube channel can be managed within the Vidyard dashboard.

Youtube 51

Youtube Press Enterprise Management Viral Marketing 51

Vidyard

JULY 7, 2015

All you had to do was turn a bucket of “boring data” into an attractive image with flat icons and digestible stats, and people will share it out to viral status. YouTube gives sponsored advertisers just 5 seconds to hook their audience during auto-play. Content marketers thought the shareability code was finally cracked!

Top of Funnel 51

Top of Funnel Video Marketing Viral Marketing Webinar Metrics 51

Vidyard

JULY 22, 2015

“There are other awards out there for online and viral videos, but none of them focus on video marketing initiatives that tie back to getting business done,” said Vidyard CEO and co-founder Michael Litt. ” Video Marketing Award entries are due by Aug.

Video Marketing 50

Video Marketing Marketing Automation Services Viral Marketing Press 50

Vidyard

JULY 22, 2015

There are other awards out there for online and viral videos, but none of them focus on video marketing initiatives that tie back to getting business done,” said Vidyard CEO and co-founder Michael Litt. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Video Marketing 50

Video Marketing Marketing Automation Services Viral Marketing Press 50

Vidyard

JULY 22, 2015

“There are other awards out there for online and viral videos, but none of them focus on video marketing initiatives that tie back to getting business done,” said Vidyard CEO and co-founder Michael Litt. ” Video Marketing Award entries are due by Aug.

Video Marketing 50

Video Marketing Marketing Automation Services Viral Marketing Press 50

Vidyard

SEPTEMBER 29, 2016

YouTube now has more than 1 billion users and thousands of high-reach content creators to partner with, making the Google-owned social media video platform and network one of the largest sites in the world and a goldmine for socially-savvy digital marketers. Which Types of YouTube Videos are the Most Popular?

Youtube 0

Youtube Video Marketing Viral Marketing User-Generated Content 0

Vidyard

OCTOBER 27, 2019

For example, if an HR software company released a heart-tugging holiday video that went viral to the tune of millions of views, it could be a whopping failure if none of the viewers were in the target audience of people who’d actually need their solution. Where Do Video Marketing Metrics Come From?

Video Marketing 63

Video Marketing ROI Analytics CTR 63