What is PDCA? (and Why It Matters for Marketers)
Marketing Insider Group
AUGUST 4, 2020
What do Francis Bacon and Japanese manufacturers have in common? They both came to the conclusion that validating your assumptions before acting on them was a good idea. PDCA (plan-do-check-act) was initially introduced as a quality control system in manufacturing during the 1940s in Japan. What is PDCA (Plan Do Check Act)?
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