Webbiquity

FEBRUARY 21, 2023

93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did in 2016. That wasn’t always the case though. According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Salesforce Marketing Cloud

APRIL 3, 2024

Get results +300 points Module Relationship Design Katherine Gomez, Fordham’s assistant director of core applications, prioritized these goals as the Jobs to Be Done – which is a framework for discovering what users want to accomplish on your application. The team reduced click paths by focusing on the most common use cases.

Design 104

Design Work Management Marketing Management Paid Search Agency 104

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Nevertheless, we know it takes much more work to manage a brand on social media. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement.

Social Media 135

Social Media ROI Media Cross-Selling 135

Biznology

OCTOBER 3, 2021

Where the sales teams and account managers can gain enormous leverage from a relatively small amount of effort on the part of marketing. In short, marketing should be providing support across the entire customer relationship. Use IP address identification on your website to capture additional names from target accounts.

Sales Qualified Leads 171

Sales Qualified Leads Lead Scoring Lead Ranking Leads 171

Sprout Social

FEBRUARY 28, 2024

At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Social Media 103

Social Media Work Management Marketing Management Media 103

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Martech

MARCH 1, 2024

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. They have also been trained in concepts like customer management, LTV and the financial value of loyalty.

Tactics 120

Tactics Work Management B2B Marketing Marketing Management 120

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

MKT1

MARCH 14, 2024

Given this, we recommend using a wedge marketing approach in the early days, and expanding from this initial niche over time—whether you have a horizontal or vertical product. Even if you have a horizontal product that can serve a broader audience or set of use cases, you need to get specific in your marketing efforts.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Salesforce Marketing Cloud

JANUARY 23, 2024

They’re also your go-to for information when your knowledge management system isn’t organized in an effective way. The good news is that to a great extent, you can – with strategic knowledge management. What you’ll learn: What is knowledge management? Get the free report What is knowledge management?

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Tableau is the AI-driven analytics platform that helps you prep and manage your data, uncover and solve problems, and make better and faster business decisions. For the first time, you can learn using Tableau Public — a free platform to explore, create, and publicly share data visualizations online — embedded right into Trailhead.

Ethics 90

Ethics Enterprise Management Storytelling Work Management 90

Sprout Social

DECEMBER 6, 2023

Through these relationships, businesses are able to harness an influencer’s credibility to reach new audiences. If you want to find an ideal influencer partner without scrolling endlessly through your social feeds, try using an influencer management tool to support creator identification. Use these tips to inform your first go.

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

Martech

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs. This article covers a CDP use case, its benefits and how to implement them effectively for maximum impact.

Ad Building 93

Ad Building SMS eCommerce Segmentation 93

Martech

SEPTEMBER 11, 2023

“Bringing context and emotion together really helps us to understand and focus on what customers really want and to use that to deliver both customer-related and business results,” said de Quintanilha. As an example, ING Financial Services used a journey-centric approach to learn more about both B2B customers and consumers.

Lead Ranking 140

Lead Ranking Forrester Lead Scoring Cross-Selling 140

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Brands of all sizes are using AI and automation to streamline tedious processes, personalize emails, and form better relationships with their customers. The goal of an email workflow is to nurture leads, build relationships, and drive desired actions – such as making a purchase or subscribing to a service.

Automation 122

Automation Marketing Automation Services Work Management Lead Nurturing 122

Martech

NOVEMBER 21, 2023

Implementing a digital asset management (DAM) system requires careful planning, but it doesn’t have to be overwhelming. Making data the foundation of the DAM ensures it will be useful and adaptable to your business for years to come. Dig deeper: Building a DAM business case An adaptable DAM You can’t just “set and forget” your DAM.

Digital Asset Management 89

Digital Asset Management Work Management Marketing Management Tagging 89

Salesforce Marketing Cloud

DECEMBER 19, 2023

This post shows salespeople how to use GPT prompts to write sales pitches and emails, analyze market data, and more. We give specific, tested examples of prompts to use for sales enablement, customer research, social selling, call scripts, objection handling, and negotiation guidance. Here’s our advice. Read the post 8.

Marketing AI 115

Marketing AI Generation Enterprise Management eCommerce 115

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

Marketing AI 119

Marketing AI Work Management Marketing Management Automation 119

Salesforce Marketing Cloud

MARCH 7, 2024

6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers. Whereas I used to be a casual customer, now I’m a loyal one, and if I’m honest, it’s mostly because I felt as though they cared about who I am and what I’m into.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Martech

FEBRUARY 23, 2024

Strategies for effective digital asset tagging Effective content organization and management begin with a robust tagging system. Use case tagging. Identifying content by the use case it addresses allows for alignment with the audience’s specific challenges or goals, making content more actionable and relevant.

Digital Asset Management 97

Digital Asset Management Personalization Enterprise Management Tagging 97

SalesGrape

NOVEMBER 18, 2023

This is especially true in the B2B sector, where building relationships and trust are key factors in successful sales. The Evolution of Telemarketing in B2B Marketing Strategies Telemarketing has long been an integral part of B2B marketing strategies due to its ability to directly engage with prospects and build relationships over the phone.

Telemarketing 88

Telemarketing Marketing Management B2B Marketing B2B 88

Martech

JANUARY 31, 2024

Marketing leaders need to cultivate a vision and use it to inspire their team. You might gather some data to help make your case. In marketing, there’s a good chance your team will fall short of its lofty goals if it repeats the same strategies and tactics it used last year. This is tactical leadership.

Effectiveness 111

Effectiveness Work Management Marketing Management Planning 111

Martech

SEPTEMBER 21, 2023

B2B marketing, usually kept at arm’s reach from customers, can now know them as well as account managers who have long-standing customer relationships. They use algorithms to analyze a variety of data points (i.e., For example, the “project manager” mindset is motivated by achievement, career advancement and recognition.

Ideal Customer Profiles 110

Ideal Customer Profiles Marketing AI Profiling Personalization 110

Martech

JANUARY 3, 2023

How using a CDP can help CPGs harness the value of first-party data. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. First-party audiences can be activated in programmatic media to: Deepen consumer relationships through personalization and retargeting.

Lead Ranking 93

Lead Ranking Lead Scoring Work Management Paid Search Agency 93

Choozle

MARCH 5, 2024

Meet Ben Isaacson, Choozle’s Fractional Privacy Officer When navigating the amended CCPA and its expanded Regulations, it’s critical for businesses to be clear about all their data uses and vendor relationships, and take necessary steps to meet the Regulations’ prescriptions. The link(s) must live in the website’s footer.

Privacy 76

Privacy Privacy Policies Advertising Agencies Paid Search Agency 76

Martech

JANUARY 22, 2024

Here are key lessons from my agency career that have helped me form stronger relationships with clients and their internal teams in marketing, sales and RevOps. Clearly outline the key revenue drivers at the beginning of the relationship. What technology the client is using to enrich their data.

Ideal Customer Profiles 106

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 106

Martech

DECEMBER 26, 2023

Vendors may be dealing with as many as ten different partner types, from alliance partners, to managed services providers, systems integrators, resellers and more. Amazon Web Services has done just that, under the management of John-Marc Clark, global distribution leader.

Work Management 109

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 109

Salesforce Marketing Cloud

FEBRUARY 9, 2023

Service agents face record case volumes, and customers are frustrated by growing wait times. Often, to manage the case load, agents will simultaneously work on multiple customers’ issues at once while waiting for data from legacy systems to load. Customer service organizations today are fighting an uphill battle.

Enterprise Management 98

Enterprise Management Work Management Service Generation 98

Launch Marketing

APRIL 19, 2023

What Does Customer Marketing Mean in B2B Marketing In a B2B setting, all marketing efforts are aimed at prospects who you hope will become customers and current customers whom you want to retain and deepen relationships. Case studies are another personalization tactic.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Salesforce Marketing Cloud

NOVEMBER 21, 2023

See how it’s done Make the business case for upselling and cross-selling I’ve spent 15 years of my career in sales and sales leadership roles for software and hardware companies. This makes the business case to use field service technicians as sellers easy to stand up with your leadership team.

Work Management 105

Work Management Service Cross-Selling Training 105

Salesforce Marketing Cloud

AUGUST 24, 2023

It will mean big changes in your organization, your workforce, business processes, skill requirements, and the tools you use. Here, Shih, along with Kathy Baxter, principal architect of responsible AI and tech, and Khoa Le, vice president of product management for Salesforce AI, discusses the importance of generative AI for business.

Generation 98

Generation Marketing Management Business Paid Search Agency 98

B2B Marketing Directions

FEBRUARY 25, 2024

In many cases like this, there's no readily apparent way to explain the difference in performance. Martin is the former dean of the Rotman School of Management and the author of several books on business strategy and management. The WARC database includes over 24,000 case studies drawn from global ad competitions.

Classified Ads 70

Classified Ads Work Management Marketing Management Fulfillment 70

Oktopost

MARCH 26, 2024

Social selling is a game-changer for revenue teams looking to forge deeper relationships with prospects, win their trust, and ultimately, close more deals. In fact, research shows that 78% of businesses that use social selling outperform those that don’t. But what if you see that 25% of your influenced opportunities come from X?

Social Media 62

Social Media B2B Sales Social Networks Forecasting 62

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

ClearVoice

AUGUST 16, 2023

Personalized content is more likely to be engaged with remembered than generic content, helping build customer relationships and creating a more positive brand experience. Improved customer relationships: Personalization fosters deeper customer connections by creating a positive brand experience and cultivating long-lasting relationships.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98