Salesforce Marketing Cloud

SEPTEMBER 25, 2023

Would you believe there are some companies that attribute at least 20% of their earnings (before interest and taxes) to their use of artificial intelligence? They invest more and use AI more broadly. They use AI more broadly, implementing AI in at least four business functions. It’s a question worth exploring.

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

Martech

SEPTEMBER 16, 2022

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. They have a portfolio of approximately 16,000 products. Transformation at scale. Get MarTech! In your inbox.

Work Management 129

Work Management Marketing Management B2B Sales CRM 129

Scoop.it

MARCH 14, 2024

Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. Aside from just before-and-after results, other content templates you can consider using are testimonials, case studies, and user-generated content. If you’re wondering how to make this happen, this article is exactly what you need.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Sana Commerce

NOVEMBER 28, 2023

The quest for e-commerce optimization is about making those subtle yet impactful tweaks that can boost your online store’s performance, enhance the user experience , and ultimately lead to higher conversion rates. At its core, e-commerce optimization is all about refining your online store to maximize its efficiency and profitability.

Optimization 52

Optimization B2B Business Conversion Rate 52

Salesforce Marketing Cloud

MARCH 28, 2023

The case for change 74% of customers in a new survey experienced a service or product problem in the past year, with 63% feeling rage about the negative experience. The case for change 74% of customers in a new survey experienced a service or product problem in the past year, with 63% feeling rage about the negative experience.

Generation 98

Generation Work Management Lock-In Marketing Management 98

Sana Commerce

OCTOBER 24, 2023

B2B portals, not to be mistaken with B2B e-commerce, is a term that often pops up in conversations surrounding digital transformation. But what exactly is a B2B portal, and how does it relate to the broader realm of e-commerce? B2B Portals vs. e-commerce sites: what’s the difference? Uncover what modern buyers are looking for.

Marketing Management 52

Marketing Management B2B Customer Satisfaction Case Study 52

SmartBug Media

MAY 15, 2023

Our panel discussion featured Dan Caldwell , tech partnerships team lead at Klaviyo; Kira Renee , e-commerce product marketing manager at SmartBug Media; and Ryan O’Connor , director of e-commerce marketing at SmartBug Media. E-commerce companies have hotly debated this question for quite a while now.

Loyalty 97

Loyalty Ad Building Paid Search Agency Budget Programs 97

Salesforce Marketing Cloud

SEPTEMBER 1, 2021

Case in point: Einstein-driven AI product recommendations make up 4%-26% of revenue, and increase average order value (AOV) by up to 10%. product views per visit, and 5X the per-visit spend – as well as twice as much re-engagement. When shoppers engage with the right product recommendations, conversion rates increase.

Merchandising 98

Merchandising Marketing AI Spending Curation 98

Sprout Social

JANUARY 29, 2024

Consumers use all of them to meet their needs for connection and consumption. People are also using social media to learn about and purchase products. We are seeing platforms like TikTok lean into accessible commerce and thrive. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024.

Social Media 113

Social Media Allocation Media Marketing & Strategy 113

Salesforce Marketing Cloud

AUGUST 24, 2023

This fast-growing technology, which focuses on creating new content based on existing data, is top of mind for many across sales, customer service, marketing, commerce, and beyond. It will mean big changes in your organization, your workforce, business processes, skill requirements, and the tools you use.

Generation 98

Generation Marketing Management Business Paid Search Agency 98

SmartBrief - Marketing

DECEMBER 18, 2023

Consumer behavior is unpredictable – some key experts were concerned that Black Friday 2023 may underperform, but that turned out to not be the case. Here are key takeaways for retail brands to consider as they head into the new year: Large retailers are implementing commerce generative AI strategy. year over year (respectively).

Customer Surveys 69

Customer Surveys eCommerce Enterprise Management Work Management 69

Sana Commerce

NOVEMBER 10, 2023

I Today, it’s become common to hear the phrase digital commerce in conversations about digital transformation and e-commerce. But how is digital commerce different from e-commerce, exactly? In our complete guide to digital commerce, you’ll learn just that. What is digital commerce?

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Huptech Web

OCTOBER 6, 2023

E-Commerce Industries & Their Real-Life Use Cases That Have Benefitted From UGC. However, it wasn’t used for advertising at that point—it was used for aggregating information. A possible shopper scrolling through a product page, and what catches their eye? Impact of UGC on E-commerce. ?

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Sana Commerce

OCTOBER 27, 2022

Sana Commerce Cloud (SCC) is the only ERP-integrated e-commerce solution built to enable business evolution, as well as foster lasting customer relationships. With recent success stories such as Symbex and Contiweb, more B2B organisations are leaning on our SaaS solution to implement e-commerce that is agile and scalable.

Product 59

Product Marketing Management Privacy Policies Privacy 59

Martech

APRIL 25, 2022

Miriello’s role is focused on growing the digital department which includes e-commerce and will soon include B2C apps and marketplaces.The brand’s inspiration was based on a trip the founder, Paola (Paul) Dini, took to Maine. Over time, we extended selling our products worldwide and recently to e-commerce.”.

Merchandising 98

Merchandising Marketing Websites Customer Satisfaction Rules 98

Martech

APRIL 18, 2022

First, she needed to let people know about Mohala’s unique product offering. Said Johnson, “The biggest advantage brick and mortar stores have over e-commerce stores is that customers can try multiple things on before they pay for it. I needed to figure out how my e-commerce business could get over that hurdle.”.

Work Management 106

Work Management Marketing Management Buy Software 106

Sprout Social

MAY 24, 2022

We reached out to six social media professionals to give us a glimpse into the social messaging crystal ball. Consumers don’t want to wait hours or several business days, they want instant gratification when resolving order issues or asking product questions. Social messaging plays a pivotal role in customer care and brand reputation.

Social Media 131

Social Media Social Marketing Work Management Marketing Management 131

ClearVoice

FEBRUARY 16, 2021

All of us like to feel the ripeness of a cantaloupe or smell it for sweetness before we buy one. According to an October 2020 Nielsen Global E-Commerce Syndicated Study : A third of global shoppers (of some 30,000 surveyed) claimed to be new to e-commerce in 2020. Approximately 50-60 percent of U.S.

Effectiveness 111

Effectiveness Paid Search Agency Marketing Management Case Studies 111

Salesforce Marketing Cloud

NOVEMBER 9, 2021

Digital commerce has changed. And ecommerce strategy used to involve inter-departmental conversations with stakeholders feeling like they were rolling boulders uphill. Now, the C-suite plays a larger role in decision making and exerting influence over brands’ commerce agendas. Get the B2B Digital Commerce Playbook.

eCommerce 97

eCommerce Buy Marketing & Strategy B2B 97

Salesforce Marketing Cloud

APRIL 25, 2024

Our research found that 86% of service professionals say that customer expectations are higher than they used to be. Good customer service is so important that brands can use it as a way to differentiate themselves from the competition. The customer reaches out about the problem using live chat and asks if it’s still in stock.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

SmartBug Media

FEBRUARY 14, 2023

In a perfect world for e-commerce businesses, the process a shopper goes through to find a brand’s product or service would be very simple: The shopper searches Google, finds a brand’s website, selects a product from a page, heads straight to the shopping cart, and completes the purchase at checkout.

Webinar Metrics 97

Webinar Metrics Brand Identity Branding Marketing & Strategy 97

Sana Commerce

JUNE 17, 2022

No, AI is a system of tech that we already have and is getting more useful every day. From voice assistants like Siri to algorithms for music recommendations on Spotify, AI is used continuously to make our lives better. How can you use AI in e-commerce effectively? How AI can up your e-commerce game.

Marketing AI 52

Marketing AI Work Management Marketing Management Peer-to-peer 52

Salesforce Marketing Cloud

OCTOBER 29, 2021

But if the last year and a half taught us anything, it’s to be ready for peak demand anytime — not just during the holidays. Anything can happen: another black swan event, a product goes viral on TikTok , or a flash sale catches on with even more people. Another option is to adopt a headless commerce architecture. Are you ready?

eCommerce 98

eCommerce Traffic Marketing Websites Allocation 98

Huptech Web

DECEMBER 28, 2023

90% of people have quit using an app due to poor performance 72% of Gеn Z and Millеnnials follow influеncеrs on social media Usеrs spend more than 5 hours per day on mobilе. In that case, you can look at this comprehensive page featuring 50+ statistics to еvaluatе whеrе your businеss might be lagging. billion in salеs еach yеar.

Trends 52

Trends Customer Satisfaction Allocation Statistics 52

Sana Commerce

JULY 25, 2023

In this article What is e-commerce automation? Automation is the use of technology to perform tasks where human input is minimized. Apply this principle to e-commerce and you have the definition of e-commerce automation: Automation in e-commerce is using technology to simplify tasks and operations in online business transactions.

Automation 52

Automation Allocation Marketing Automation Services Work Management 52

SmartBrief - Marketing

DECEMBER 18, 2023

Consumer behavior is unpredictable – some key experts were concerned that Black Friday 2023 may underperform, but that turned out to not be the case. Here are key takeaways for retail brands to consider as they head into the new year: Large retailers are implementing commerce generative AI strategy. year over year (respectively).

Customer Surveys 52

Customer Surveys eCommerce Enterprise Management Work Management 52

Outgrow

FEBRUARY 12, 2023

Create Personalized Product Recommendations The solution to eliminating your customer’s boredom is to make your product pages more interactive and personalized. Tesla’s entire philosophy disrupts and challenges traditional product design approaches. Let’s consider some examples to understand this.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Optinmonster

JANUARY 29, 2024

Using inappropriate metrics to measure content performance can lead to misleading conclusions. Recommended Resource: Need to jumpstart your content marketing results? Recommended Resource: Need to jumpstart your content marketing results? Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Navigate the Channel

MARCH 11, 2024

Department of Commerce speaks to the (probably) unyielding “paradigm shift that COVID disruptions have brought to business.” So, for the seats in the back, eCommerce is buying and selling (almost any kind of) goods or services online using digital technology, such as computers, laptops and mobile phones, to establish a larger market presence.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Navigate the Channel

AUGUST 14, 2023

They compare different options, read case studies, and delve deeper into specific products or services that could address their needs. At this point, targeted content such as product demos, free trials, and consultations play a crucial role. Automated email sequences and personalized recommendations expedite the journey.

Marketing AI 65

Marketing AI B2B Marketing Buyer Personas B2B 65

Martech

AUGUST 19, 2022

Technical debt in the case of marketing technology is similar to that of software development projects. In both instances, it’s primarily driven by the cost of rework caused by taking the easy road to a “now” outcome instead of using a more reasonable approach that might take longer. Get MarTech! In your inbox.

Enterprise Management 109

Enterprise Management Work Management Marketing Management Marketing Budget 109

Martech

MAY 8, 2023

Content recommendations and product recommendations have been powered by AI for years. Another veteran deployer of AI is Pega, using it first to predict next-best actions in its business process management offering, and later in its CRM platform. Of course it’s exciting. Do I know how long it has been around?

Marketing AI 104

Marketing AI Enterprise Management Work Management Marketing Management 104

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Keeping up with all these new strategies, like e-commerce marketing, can be daunting sometimes. E-commerce marketing is a strategy that has recently become all the rage with the onset of social media advertising. E-commerce Definition.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Kevin Indig

MAY 29, 2023

But here's the catch: using the wrong methods or error-prone formulas will only lead to missed opportunities and failures. You'll see successful forecasting in action through real-life use cases and best practices. Plus, they've got breakout sessions where you can create your own forecasts using the tool.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Contently

APRIL 12, 2023

Here’s an example of how Expedia uses schema markups to provide a snapshot of information upfront — including the number of rental cars available, the top deals of the day, and answers to common questions — so users can quickly find their perfect vacation ride (and save their frustration for the long rental counter line later).

CMS Development 115

CMS Development SERP Click Rate Paid Search Agency 115

Martech

JULY 16, 2021

In this case, the group decided to Wow by adding an AI-driven chatbot. Software vendors are no different, and who wants to get stuck with an unsupported product? Big martech suite vendors aren’t going to fail as companies, but they will kill or replace individual products at the drop of the hat. I’ll come back to Wow.

Marketing Automation Services 123

Marketing Automation Services Marketing Management Vendors Lead Ranking 123

SmartBug Media

APRIL 13, 2023

If you are operating an e-commerce business, abandoned carts probably aren’t a new subject to you. percent of e-commerce shoppers abandon their carts. Retargeting Through Google Ads Remarketing , is an extremely effective way to reach people who have already visited your site and browsed your products. An overwhelming 69.23

Paid Search Agency 98

Paid Search Agency Urgency Marketing Advertising Funnels Intent 98