Search Engine Journal

APRIL 8, 2021

Earned media, though more difficult to achieve, can drive massive brand benefits. See 4 types of earned media here and who's doing it right. The post 4 Types of Earned Media & Who Is Doing It Right appeared first on Search Engine Journal.

Media 77

Media Brand Identity Branding Content Marketing 77

Convince & Convert

AUGUST 23, 2017

He proved that social media quotes can work, bigly. But, of all people, even Barack Obama has to rely on the lazy trope of someone else’s quote for social media posts? However, as social media has become nearly ubiquitous, there are literally billions of people trying to figure out what to post each day. Can’t he?

Social Media 122

Social Media Media Thought Leadership Course 122

Marketing Insider Group

APRIL 3, 2016

The post 8 Types of Social Media Content That Your Audience Really Needs appeared first on Marketing Insider Group. As a content marketer, the challenge that you face is to create content that isn’t simply viewed, you have to publish things that gets people to […].

Social Media 90

Social Media Media Landing Pages Content 90

Convince & Convert

AUGUST 23, 2017

He proved that social media quotes can work, bigly. But, of all people, even Barack Obama has to rely on the lazy trope of someone else’s quote for social media posts? However, as social media has become nearly ubiquitous, there are literally billions of people trying to figure out what to post each day. Can’t he?

Social Media 92

Social Media Media Thought Leadership Consulting 92

KoMarketing Associates

APRIL 16, 2019

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Social Media 166

Social Media Media B2B Content 166

Webbiquity

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. ” Videos (13.2%) are the third-most common type of content created.

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

Navigate the Channel

AUGUST 22, 2017

Though it is hard to believe, at one point in time social media was considered to be a fad that would eventually pass like other trends. Social media has exploded in popularity year-by-year. Social Media Provides Client Insights. Social Media Provides Client Insights. Social Media Boosts Brand Awareness.

Social Media 62

Social Media Media Ideal Customer Profiles Business 62

KoMarketing Associates

SEPTEMBER 8, 2022

As marketers look for new ways to connect with their customers and prospects, new research indicates that social media marketing has grown in importance as a marketing channel. HubSpot recently published its “State of Inbound Marketing Trends” report, and statistics suggest that social media (44%) has become the top marketing channel in 2022.

Social Media 285

Social Media Advertising Channels Social Marketing Media 285

Marketing Insider Group

APRIL 12, 2021

One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Paid, owned, and earned media are three parts of a digital marketing strategy.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. What types of tools will be leveraged for execution and analysis?

Social Media 310

Social Media Social Marketing Planning Tips 310

Marketing Insider Group

NOVEMBER 8, 2021

This type of content analysis isn’t easy. This type of data shows the popularity and search demand for keywords and phrases that buyers are using. A collection of all their social media mentions are clustered together and categorized by common words based on volume of usage. I do understand though. Search Volume Still Works.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Marketing Craftmanship

NOVEMBER 22, 2023

PR (or “earned media”) is the most powerful form of content marketing, because of its potential market reach, online visibility, and inherent 3rd party endorsement. Most B2B firms are seeking the WRONG kind of earned media. It should be the most important metric.

PR 130

PR B2B Marketing & Strategy Sales Cycle 130

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Image credit: Kenny Eliason on Unsplash Here’s a look at seven content types that will help you attract more website visitors and convert more of them into leads. Don’t worry too much about ranking these pieces early on.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. This post explores how AI can assist with content creation.

Marketing AI 310

Marketing AI Curation Content SERP 310

Martech

APRIL 25, 2024

Video ads on social platforms are expected to see the ad type’s second consecutive year of 20% growth. For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV. Why we care. That situation has now changed. Cutting the cord. billion, slightly higher than CTV.

Spending 98

Spending Paid Search Agency Top of Funnel Cable 98

Thinkers360

APRIL 20, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join Enterprise Lite to work with all of these Retail influencers!

B2B Thought Leadership 119

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 119

Sprout Social

JULY 1, 2021

Ninety-three percent of marketers acknowledge that social media accelerated competition within their industry in the last year. In this article, we’ll walk through the most valuable types of social media content identified by marketers and how you can use social analytics to determine the best types of content for your business.

Social Media 141

Social Media Media Webinar Metrics Business 141

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Thinkers360

MARCH 31, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Salesforce Marketing Cloud

MARCH 19, 2024

By now, many of us have already used a generative-AI LLM through chat apps like OpenAI’s ChatGPT or Google’s Gemini (formerly Bard) to help write an email or craft clever social media copy. Enter retrieval augmented generation, better known simply as RAG. Here’s why: An AI model is only as good as what it’s taught. That’s where RAG can help.

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. The reasons why consumers might be turned off to social media are obvious, but they aren’t new.

Gartner 138

Gartner Advertising Agencies Paid Search Agency Ad Exchange 138

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures. Awario: Position your brand better What engages your social media best?

Social Media 105

Social Media Advertisements Advertising Tools 105

SocialPilot

APRIL 26, 2024

These famous words by Stephen R Covey are especially true when it comes to social media. Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. Why Should You Schedule Social Media Posts?

Social Media 65

Social Media Effectiveness Media Top of Funnel 65

Trade Press Services

MARCH 4, 2024

Prospects and clients need different types of content depending on their stage in the buyer’s journey. The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process. One way to consider these content types is through their lifespan and relevance to the reader.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Martech

APRIL 23, 2024

The data analyzed can include website and app engagement, customer sentiment and social media activity, as well as contextual data like location and even weather. “How will this type of email campaign perform with this type of audience?” Predictive models There are many types of models used in predictive analytics.

Analytics 98

Analytics Marketing AI Lead Ranking Forecasting 98

Oktopost

SEPTEMBER 12, 2023

Types of Intent Data Sources Social Media Engagement Data How Can Intent Data Boost Lead Generation? Types of Intent Data Sources Social Media Engagement Data How Can Intent Data Boost Lead Generation? Sources include your website, email campaigns, ads, surveys, social media, or customer interactions.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Create engagement opportunities From social media to review sites, there are many different ways for customers to provide feedback publicly. What is complaint management? Complaints happen.

Work Management 106

Work Management Brand Identity Branding Customer Satisfaction 106

Top Rank Marketing

JANUARY 15, 2024

This requires a strategic combination of reach, resonance, relevance and credibility within a balanced cross-section of influencer types. Understanding the types of B2B influencers Recognizing the different types of influencers will help you understand the different roles they can play in your strategy.

B2B Thought Leadership 116

B2B Thought Leadership B2B Thought Leadership B2B Marketing 116

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Type: Worksheet. Type: Course.

Social Media 118

Social Media Training Course Resources 118

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. A well-optimized approach can lead to increased brand visibility, engagement, and conversions. Click here.

Social Media 98

Social Media SEO Optimization Media 98

Martech

MARCH 27, 2024

At the event in New York, which brings together publishers, adtech partners and media buyers, IAB released a new study showing increasing marketer interest in the space and providing pointers on how to engage gamers better. The study, by IAB and media consultant Advertiser Perceptions, surveyed 300 U.S. Why we care. Image: IAB.

Advertising Agencies 106

Advertising Agencies Planning Mobile Advertising Budget Programs 106

Thinkers360

MARCH 1, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today ! 49 Inna Armstrong, DBA CleverBooks Ltd.

Education 127

Education B2B Thought Leadership Thought Leadership Lead Scoring 127

Martech

DECEMBER 6, 2023

Although Google refuted the claims, it has since acknowledged the need for improvements and customer satisfaction, leading to the introduction of the ability to exclude the SPN from all campaign types. Advertisers temporarily have the option to exclude all campaign types, including Performance Max and app campaigns, from the SPN.

Opt-out 111

Opt-out Advertising Agencies Advertisements Advertising 111

Oktopost

JANUARY 14, 2024

In the fast-paced world of B2B social media management, efficient collaboration and smooth workflow processes are key to creating compelling and on-brand content that resonates with your target audience. That’s why we’re thrilled to share Oktopost’s new Notes options, conveniently located directly on the Social Media Content Calendar.

Transparency 62

Transparency Social Media Work Management Efficiency 62

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 126

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). What is it about social media careers that makes them dominated by white women? This led us to new questions.

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123