B2B Memes

NOVEMBER 24, 2011

As one prominent B2B publisher put it earlier this year, “people who write for free will give you exactly what you pay for in the long run.” It’s their job to write, the readers’ to read, and the advertisers’ to pay for it all. Want to Twitter Better? Behind this perspective is a bias to professionalism.

Media 100

Media User-Generated Content Social Media Training 100

B2B Memes

JULY 18, 2011

In my years as a magazine editor, one of the most irksome tasks was writing an editorial announcing a redesign of the publication. So, you might ask, why am I writing this? The Really Simple Twitter Feed Widget to show my recent tweets in the sidebar. Would you deliberately aim for a dated and derivative look? The old look.

Copyright 100

Copyright RSS Twitter Design 100

B2B Memes

NOVEMBER 9, 2011

If you choose Twitter, for instance, you might pick a number of tweets to do each day and a number of people to retweet. Or, like me this month , you might set yourself a goal of writing one post a day in a set period of time. Pick a platform, set a goal for how to use it, and stick to your plan.

Media 100

Media Blogger Social Media Advertising Mediums 100

B2B Memes

SEPTEMBER 19, 2011

Twitter is no longer a matter for debate among thinking journalists. In response to a reader of his superb recent series of posts on why and how to use Twitter, Steve Buttry addressed the question of how to handle curmudgeonly journalists who continue to resist it. The next front is something quite different: e-books.

Twitter 100

Twitter Course Facebook Cost 100

B2B Memes

DECEMBER 3, 2011

In an idle moment, I considered several possible new objectives: Try to work a reference to fellow 1970′s-movies-alluder Rex Hammock into every post I write, thereby ensuring it gets at least one reader beyond my family members—assuming he meant what he said. What do I do after?”

Ethics 100

Ethics Impressions Intent Social Media 100

B2B Memes

DECEMBER 1, 2010

has developed software that writes (or, rather, assembles) stories based on statistics from college football and basketball, NASCAR and other sports. Whether you’re blogging or Twittering or commenting, whatever you choose to say has been said before, probably hundreds of times. But that’s OK.

Content 100

Content Thought Leadership Statistics Twitter 100

B2B Memes

AUGUST 9, 2012

The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? It doesn’t necessarily mean that your views are correct or your writing is brilliant.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

AUGUST 9, 2012

The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? It doesn’t necessarily mean that your views are correct or your writing is brilliant.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

MARCH 26, 2010

Earlier this month, after writing his final column for Inc. His feelings, clearly, were mixed: “Writing for Inc. was an enormous honor, but it was very different than writing on my own website. If you write it, I can edit it; but if you say it, I can’t. It’s as wrong as changing a quote.

Social Media 100

Social Media SIC Media Wiki 100

B2B Memes

OCTOBER 8, 2010

Although LinkedIn is the most obvious one for business purposes, Twitter and Facebook may be more valuable, depending on the industries you’re involved in. It’s not enough, though, if you simply blog on your employer’s site or Twitter account. You should own at least one blog and Twitter account of your own, and use them regularly.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

SEPTEMBER 8, 2011

Admittedly, that can be depressing for someone like me—Dammit, Conley, why have you always already said what I want to write about, and better than I ever could? Though he blogs less often than he once did, he remains active in the B2B conversation via Twitter and still inspires lesser lights like me to try to shine more brightly.

Social Media 100

Social Media Media Blogger Act-On 100

B2B Memes

JANUARY 24, 2011

Later today, Keith Olbermann will make a statement on Twitter about, presumably, the circumstances of his departure from MSNBC. After citing other examples of how social media allows individual voices to flourish outside of traditional mass-media outlets, Kirkpatrick writes that.

Bundling 100

Bundling Social Media Distribution Advertising Channels 100

B2B Memes

DECEMBER 15, 2011

Ideally, reporters should become the employees who do more than research and write articles. I’ve always said that if the brand wants to hire a reporter to essentially write copy for them, it’s not going to work. If this is what happens, I see it as both beneficial for the brand and the brand’s customers.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

B2B Memes

OCTOBER 19, 2011

His question wasn’t one I could answer easily on Twitter, because for me, at least, there’s no clear and simple answer. The value of learning how to program is not just in better understanding their jobs, but also in better understanding the world they write about.

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

B2B Memes

AUGUST 12, 2011

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? There’s no authoritative answer that I know of. Total Posts.

Twitter 100

Twitter B2B Curation Ethics 100

B2B Memes

NOVEMBER 30, 2011

Twenty-nine days ago, I set out to write a post a day for this blog. In writing 30 posts, I more than doubled my previous most productive month, way back in October 2009 , and far exceeded my usual average. Moreover, I discovered that my writing was none the worse for the time limits and daily quota I imposed on myself.

Blogger 100

Blogger Rules Twitter Work Management 100

B2B Memes

FEBRUARY 3, 2012

We now welcome the scrutiny of strangers by freely sharing the most intimate details of our lives on Facebook, Twitter, and other sites. Lazarus, for instance, writes frequently about his experience with Type I diabetes —surely an “intimate detail” about his life. Why is this new attitude to privacy so bad?

Privacy 100

Privacy Facebook Social Media Twitter 100

B2B Memes

APRIL 5, 2011

When Hamilton @replied me (twice) to ask how she was missing the point, the limitations of Twitter made it difficult to know whether she was offended or looking for constructive debate. It’s not that all journalism is aggregation, but that all journalists are, he writes, “thieves of words.”

Aggregators 100

Aggregators Domain Act-On Paper 100

B2B Memes

NOVEMBER 4, 2011

But there’s not a single link in the story. In the new-media era of journalism, the arguably most important ethical principle is transparency.

Transparency 100

Transparency Ethics Press Guidelines 100

B2B Memes

JUNE 6, 2012

One of the defining characteristics of Twitter is its severe restriction on length, with a maximum of 140 characters per tweet. It only does so to the extent that it is part of a flow of thought, whether that’s a collective Twitter stream or an individual’s ongoing tweets. A single tweet generally won’t draw you in.

Twitter 100

Twitter Rules Social Media Purchase 100