Well I have since learned otherwise from the folks at Networked Insights who not only measure the number of posts in one period versus the number posts in another period but they also measure the tone and sentiment of those posts giving you an indication that (in our case) sentiment is trending in a positive direction! Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of... A recent Cone Inc.’s s

Image via Wikipedia Looking at social media in isolation distracts us from the real revolutionary trend, which is that marketing strategies need to shift to an emphasis on content and relationships. I’ve ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here.

We’re the 2nd search result for ‘inbound marketing’ behind Wikipedia.” Making a series of videos that were focused on their audience and involving their customer community in their creation were the main factors in Texas Instruments’ success. “Business Class Ethernet: Trends in Perspective” by Level 3 Communications This networking communications company turned a technical white paper into a multimedia eBook that featured short video interviews with company experts alongside links to a host of related downloads. We're pleased to present a guest post by Kim Cornwall Malseed, the principal of MarCom Ink.