Digital B2B Marketing

DECEMBER 13, 2011

What are the trends they are looking towards in 2012? What are B2B marketers biggest measurement challenges? How do they effectively communicate results within the organization? We tackled these and other questions during the weekly #B2Bchat discussion on Twitter on December 8, 2011.

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Digital B2B Marketing

FEBRUARY 23, 2012

You should see your content show up in the right sidebar under trending links, where my Pinterest post is in image below. Click the number of shares displayed on your content under trending links and you will get a listing of everyone that publicly shared your content on LinkedIn.

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Digital B2B Marketing

JUNE 19, 2012

Social Informs and Connects In the same research, 84% of respondents report using social networks to keep up with trends and stay connected. Caution: Do not force a sales relationship your audience does not want.

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Digital B2B Marketing

APRIL 30, 2012

View on Pinterest Not only are the trends towards digital, social, mobile and content changing the B2B marketing landscape, the roles of agencies, publishers and marketers in that landscape are blurring as well. This is one more introduction in a long line of changes that are blurring traditional roles in the marketing landscape.

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Digital B2B Marketing

APRIL 23, 2013

The day the trend turns. They finally tell nearly everyone in town how privileged they are to have a specialty store in their town center. They go home elated. They just know tomorrow is going to be the big day. The day the store matters. The day it becomes its own community. It’s Not About You. Marketers, that new family is you.

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Digital B2B Marketing

MARCH 12, 2013

Present your perspective on key industry trends. Introduce your solution. Provide a comparison with competitive solutions. Illustrate your understanding of your prospect’s industry. Address a common misperception about your solution or industry. Share one of your success stories. Get feedback or perspective for your audience.

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Content Comparison Trust Marketing Distribution 100

Digital B2B Marketing

FEBRUARY 28, 2012

In Summary Can you choose to sit out on emerging trends? If you don’t believe your audience will use a new channel or it is a lower priority when you consider its future potential, by all means, don’t invest in it. Just don’t keep staring in the rear view mirror to decide where to go.

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Digital B2B Marketing

JANUARY 22, 2013

This isn’t just a consumer advertising trend, increasingly B2B advertising is being driven by data as well. Today, algorithmic media buying is one of the fastest growing areas in online advertising and without data, it wouldn’t even exist. However, the problem with online data is it is inherently dirty.

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Digital B2B Marketing

JANUARY 15, 2013

Not only is mobile a further evolution of existing trends, but mobile devices and digital marketing are evolving, removing many of the distinctions that once existed. Mobile is a vast improvement in location based services, but it is still evolutionary.

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Digital B2B Marketing

MARCH 19, 2012

Inbound marketing is a clear trend in B2B marketing. In fact, Sirius Decisions, a research firm focused on B2B markets, predicts more than 75% of leads will be sourced through inbound channels by 2015.

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Digital B2B Marketing

MAY 3, 2011

Two things are particularly notable about this trend for marketers. Now Collective Media released new research showing 99% of internet users do not click ads. If your marketing plan is dependent on a click, your audience is getting smaller. A lot smaller. Fewer Clickers and the Same Click Rate?

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Digital B2B Marketing

AUGUST 30, 2012

Amidst the overall trend, the smaller elements get lost, or are not even considered in the model. Marketing mix models and attitudinal studies can capture major shifts but they cannot associate those shifts with the smaller tactical decisions made in marketing every day.

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Digital B2B Marketing

OCTOBER 4, 2011

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting.

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Digital B2B Marketing

OCTOBER 23, 2012

For a publisher that is already the 24th largest property in the US (again, according to Quantcast), if the trend continues this will be a big increase! This isn’t a seasonal effect. In 2011, traffic was down 5% for the same comparison. What Should Marketers Do With LinkedIn? Proceed with caution.

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Digital B2B Marketing

JANUARY 26, 2012

Yes, I enjoy discussing the latest marketing trends or if marketing really is dead (no, but it has changed so much it might as well be). Priorities that include current projects, long term plans and a hug from our children when we get home. Your Content Cannot Compete with My Children My children get my available attention.

Content Marketing 100

Content Marketing Planning Webcast Lock-In 100

Digital B2B Marketing

OCTOBER 4, 2011

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting.

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Digital B2B Marketing

AUGUST 14, 2012

One of the emerging trends in online advertising promises to make this possible. What if banner ads could become as targeted and relevant as emails? Rather than targeting an audience based on various characteristics, CRM retargeting allows you to target segments of your CRM database with online ads.

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Digital B2B Marketing

MARCH 27, 2012

HomeFarming.com completely ignores organic growing, an important trend behind this movement. Instead, Triscuit has checking the ‘garden planning tool’ checkbox with a gimmick that isn’t valuable to many gardeners. Avoiding What Matters. Applications to B2B Marketing I’m a novice gardener.

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Digital B2B Marketing

JULY 26, 2011

My Christian outlook and modern marketing trends are converging here, and I love it. When I put on a media planning and buying hat, this and my analytical side drive planning. I’m passionate about marketing that serves the audience and helps the audience make the right decision. I have no traditional training in marketing.

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Digital B2B Marketing

JUNE 14, 2012

Your Turn Will we see a major trend towards companies using content marketing to broadly differentiate themselves in the market, or will companies focus on using content in the buying process? Share your thoughts below or with me on Twitter ( @wittlake ).

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

Digital B2B Marketing

FEBRUARY 5, 2013

Forgetting the Trend. As a marketer, your opportunity is anticipating or responding to the trend. Key questions: Are you ready for the where the trend is going? Is there a trend you have missed and need to react to now? Is there a trend you have missed and need to react to now?

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Digital B2B Marketing

DECEMBER 17, 2013

But step back, this trend is way bigger than just Wall Street or Facebook. Based on the results from Q2 2013 the trend is continuing. How else do we actively avoid marketing today or what advice would you give marketers struggle to cope in the face of these trends? All Your Brand Communications Are Slowly Disappearing.

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Digital B2B Marketing

MAY 9, 2013

As senior VP of research and thought leadership for ITSMA, I research, write about and consult on the latest trends in B2B marketing. Digital Marketer | New Tech Curious | Marketing Best Practices & Trends | IDC CMO Advisory Service | Love Boston sports, good food, & delicious beers. Julie Schwartz @julieitsma.

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Digital B2B Marketing

FEBRUARY 16, 2015

Someone downloaded your perspective on industry trends, market research you sponsored, or your tip sheet. Not only will you see better results, you will be testing programs that are more like the ones you will ultimately roll out. Jumping Straight to Sales. No, that doesn’t mean they want to buy from you.

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Digital B2B Marketing

JANUARY 10, 2013

As you dig into it, you will find trends and insights that will apply across your marketing. But what are some of the elements underlying this trend? However, the underlying trends you discover can improve nearly all of your marketing. Or you could just jump on every shallow, trend-chasing marketer bandwagon that goes by.

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Digital B2B Marketing

MARCH 24, 2011

Trend seems to be, slowly, moving that direction. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content , Demand Generation Tagged with B2B marketing , lead generation , registration Like Be the first to like this post. Reply Eric Wittlake says: March 26, 2011 at 9:08 am Thanks Carmen.

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Digital B2B Marketing

MARCH 25, 2011

Although this would be easy for competitors to emulate, the trend is to more intrusive and more cluttered ad environments in B2B. Resisting this trend is benefiting LinkedIn. Advertising stands out rather than getting lost in competing site and advertising clutter, while the primary function of LinkedIn remains front and center.

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Digital B2B Marketing

JULY 19, 2011

Is a Trend Forming? I have recently participated in chats on Stanzr hosted by Crowdbooster and NetProspex. The platform was an improvement on the Tweetchat model and the hosts were able to lightly brand the chat environment and provide additional information.

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Digital B2B Marketing

AUGUST 21, 2012

Shortly after making the comment, “legitimate rape” became a trending topic on Twitter. Alternatively, consider Todd Akin, the Republican hopeful in the Senate race in Missouri, now facing calls to step out of the race following a “legitimate rape” comment during an interview.

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