Customer Experience Matrix

AUGUST 22, 2011

Both shared the somewhat disconcerting theme that affiliate marketers shouldn’t build traffic with shady techniques – something each speaker admitted, with the fervor of a repentant sinner, he had done in their early days. Each also offered ethical alternatives for creating a sound business.

Churn Rate 120

Churn Rate Paid Search Agency Ethics Aggregators 120

Customer Experience Matrix

JUNE 20, 2018

Google also announced several enhancements last week that help retailers display their inventory on-line and drive traffic to local stores. Google doesn’t do much business in China so this is about expanding in other markets and listing JD.com as a seller in Google Shopping. See this from The Street for more thoughts on the JD.com deal.

Marketing Management 120

Marketing Management Cross-Selling Mobile Advertising Newsletter 120

Customer Experience Matrix

APRIL 2, 2015

brandAnalyzer by Global Science Research : uses a large, projectable consumer survey and social media traffic to build detailed psychological profiles of brand customers. The system won’t create new ads by itself but will test alternatives designed by the user and will automatically deploy the winner. at different intervals or sequences.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 19, 2016

The actual fees are based on traffic volumes and channels supported. While OneSpot won’t actually create the additional content, this is still another step towards replacing manual tasks with automation. Pricing for OneSpot starts north of $100,000 for an annual contract.

Automation 120

Automation Classified Ads Paid Search Agency Multi-Channel 120

Customer Experience Matrix

NOVEMBER 19, 2008

It offers quite a few ways to measure interest in a vendor: Web searches, blog mentions, Google hits, and site traffic among them. After a close analysis of the alternatives, I have decided the Alexa.com traffic statistics are the best indicator of vendor market presence. All are publicly available with almost no effort.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

APRIL 13, 2018

A less obvious instance would be a navigation app that shows traffic conditions and estimated times for alternate routes: it might present what it considers the best choice but also makes it easy for the user to see what’s happening and, implicitly, why the system’s recommendation makes sense.

Ad Building 120

Ad Building Peer-to-peer Privacy Privacy Protection 120

Customer Experience Matrix

NOVEMBER 17, 2010

Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. Accepting their labels for the moment, let’s look at what LoopFuse has added: - “content marketing” is a set of reports that tracks Web traffic related to different assets.

Loopfuse 120

Loopfuse Traffic Work Management Paid Search Agency 120

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

OCTOBER 15, 2015

Building a true DMP with access to the full range of ad exchange traffic is a major step beyond previous efforts. Some vendors also added intent data based on visits to a network of publisher Web sites, but those networks capture a small share of total Web activity.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Customer Experience Matrix

JULY 18, 2014

Indeed, most digital measurements such as Web traffic and social media interactions have almost nothing to do with ROI. Even their presumed affinity for digital media, which is certainly more measurable than traditional media, doesn’t necessarily translate to an interest in ROI measurement.

Analytics 120

Analytics Multi-Touch Attribution ROI Vendors 120

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. This broader scope should become standard as marketers try to truly integrate their programs. Of course, I’m generalizing about sets of vendors so there will be individual exceptions.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 15, 2013

Those other vendors could easily see marketing automation as a natural line extension, since it would help their clients make better use of the traffic those vendors generate. Last month ReachLocal – a $450 million public company that purchases online ads for more than 23,000 local businesses -- moved in exactly this direction.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 5, 2016

I used Alexa traffic rankings, which are far from perfect but good enough for this sort of project. This begged for a deeper look at the review sites to understand how they differ which, if any, could replace the work of professional reviewers (like me) and software guides (like my VEST report).

Marketing Automation Services 120

Marketing Automation Services Software Lead Ranking Paid Search Agency 120

Customer Experience Matrix

SEPTEMBER 9, 2009

But I think the primary reason is that search serves as a gateway to other Internet activity—so marketers wishing to drive traffic to their own Web sites need search advertising to make this happen. This is characterized by use of search engines to drive traffic to Web sites. You can date TV-dominated era from, say, 1950 to 1985.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Customer Experience Matrix

FEBRUARY 19, 2015

Pricing is based on volume, which could be Web traffic or audience size depending on the situation. Ensighten reported 150% revenue growth last year and says it now has “a few hundred” global clients, mostly very large enterprises. The company doesn''t release details but this is enteprise software: you can safely assume it’s not cheap.

Tagging 120

Tagging Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

APRIL 20, 2007

It expanded this significantly yesterday with a $240 million purchase of Hitwise , a firm that tracks Web traffic and aggregated consumer behavior. Hitwise gathers traffic information from Internet Service Providers (ISPs), so it knows about site visits, search words, referrals, and other information contained in an HTTP header.

Buy 120

Buy Aggregators Internet Marketing Traffic 120

Customer Experience Matrix

OCTOBER 19, 2010

Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media. Users can import lists, compose and send emails, build landing pages, execute multi-step event-triggered campaigns, monitor Web behaviors, score leads, exchange data with SugarCRM or (soon) Salesforce.com , and run reports.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

OCTOBER 26, 2009

But how, exactly, can they attract traffic for the Web site, social media message and custom content if they don’t reach out to new audiences? Apart from using email for customer communications, the respondents gave their highest rankings to the corporate Web site, social media, and custom content.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Customer Experience Matrix

MARCH 19, 2007

But the more common justification seems to be that Taguchi makes it possible to test many more alternatives than conventional A/B tests (which change just one item at a time) or full-factorial designs (which need a lot of traffic to get adequate volume for each combination.)

Vendors 120

Vendors Tagging Traffic Lead Scoring 120

Customer Experience Matrix

AUGUST 4, 2009

We recently made that all available without user registration, although I'm reconsidering that decision – it doesn’t seem to have increased traffic significantly, and we capture many fewer visitor names. For that matter, Raab Associates itself has what we consider very useful materials on the Raab Guide Web site.

Lead Nurturing 120

Lead Nurturing Marketo Leads Lead 120

Customer Experience Matrix

JANUARY 10, 2012

These join a respectable set of social media features already in place, including sharing buttons, share tracking, and traffic reporting. The February release will add features to capture social media activities and encourage social book-marking. Albee said the company has also developed anonymous visitor look-up, based on IP address.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 1, 2017

But I’ve seen other creative approaches such as scanning purchase receipts (in return for a small financial reward, of course) and even using satellite photos to track store foot traffic.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Customer Experience Matrix

FEBRUARY 1, 2007

A not very large step beyond that would be to sense the surrounding environment—using cell phone or RFID signatures to determine traffic volume and movement information (already used in automated traffic reporting), if not also specific individuals. by matching against reference data.

Display 120

Display Ads Ad Building Broadcasting 120

Customer Experience Matrix

APRIL 26, 2011

HubSpot also has many micro-business clients but is not focused on them exclusively and – probably as a result – has a slightly different feature set: more Web traffic generation and no built-in contact management or shopping cart. There are plenty of other vendors serving micro-businesses.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Customer Experience Matrix

NOVEMBER 21, 2014

You might think that would be done by all personalization systems but it''s possible to do something that can reasonably be called “personalization” using only anonymous information such as traffic source, search terms, location, or Web pages viewed during a visit. Sailthru goes beyond this to store behaviors over time.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Customer Experience Matrix

MARCH 9, 2011

These include: - outbound marketing programs (e-mail campaigns, events & webinars, and automated programs) - program components (Web forms, landing pages, list management, media library) - traffic monitoring (Twitter dashboard, Website visitors) This mix of programs, components, and monitoring may be logically inconsistent, but it serves the practical (..)

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

SEPTEMBER 1, 2009

The system's main reports all relate to Web behavior: visitors, traffic source, search terms, and pages viewed. Users build the segmentation statements by selecting data categories (visit activities, contact attributes, campaigns, lists, Web forms, traffic source) and then choosing attributes relevant to each category.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

JULY 9, 2010

The system currently reports the traffic attracted by each article, but it doesn’t use this to predict the popularity of new articles. Intelligent screening could remove some articles and present similar ones together, saving considerable labor when large volumes are involved. ranking the selected articles.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

MAY 25, 2007

You’ll recall it drew a picture of several systems (Web ads, mobile messages, email, paid search, unpaid search) feeding traffic to a Web site, which in turn was served by several more systems (behavioral targeting, site optimization, Web analytics, real time interaction management) that manage customer treatments.

Enterprise Management 120

Enterprise Management Marketing Management Paid Search Agency Doubleclick 120

Customer Experience Matrix

DECEMBER 27, 2006

This is part of project to increase traffic for less-well-known blogs in the area. Here is list of marketing and branding blogs, courtesy of Chris Brown at Branding and Marketing. See The Viral Garden for more information. I haven't looked at every blog on this list but did remove quite a few from the original that didn't seem relevant.

Enterprise Management 120

Enterprise Management Brand Identity Branding Copywriting 120

Customer Experience Matrix

NOVEMBER 9, 2006

Monitor Site Search Traffic Daily—and React”: adjust offers, site contents and the search results themselves based on visitor searches. “Baseline Current Performance and Offers”: assess site performance and staffing. Cross-Pollinate Internet and Site Search”: identify common in-site search terms and use them in your paid search advertising.

Paper 120

Paper Vendors Analytics Traffic 120

Customer Experience Matrix

MAY 24, 2009

The finishing touch was waving as we passed the local traffic cop, who had earlier stopped at the auto shop to chew the fat in true Mayberry RFD style. It ended with the retired dad of the auto shop owners driving me into the next town to pick up a rental car there.

Demand Generation 120

Demand Generation Enterprise Management Marketing Management Demand 120

Customer Experience Matrix

JULY 17, 2009

Last Wednesday’s revised ranking of demand generation vendors by Web traffic reminded me that I never published notes from a conversation I had several months ago with Right On Interactive , developer of the 5Buckets marketing automation software. Now is a good time to remedy that.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

DECEMBER 20, 2006

A geo-spatial application might help field workers rearrange their routes to accommodate changes in schedule or traffic conditions. It’s easy to imagine how an insurance adjuster or real estate agent might combine these with business intelligence to do on-the-spot analysis of damage estimates, fraud probability, or market value.

Business 120

Business Mobile Marketing Analysis Vendors 120

Customer Experience Matrix

JANUARY 7, 2010

The work of generating Web traffic through search engine optimization, paid Web ads and expanded Web content has so far been performed outside of most demand generation systems. Frankly, this is so obvious that I'm almost embarrassed to mention it. But I wouldn't want anyone to say I failed to see it coming. inbound marketing.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

JULY 20, 2009

Active Conversion is offered as a service with prices based primarily on Web traffic. In short, what we have here is the set of demand generation features that are needed for lead management, and very little else. If that happens to be what you need, Active Conversion is worth a look.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120