Anything Goes Marketing

AUGUST 26, 2006

There are many methods - trade shows , contact us forms, webinars , you name it. I found a great blog on of these lead generation methods that focuses on white papers. If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog.

Paper 100

Paper Lead Generation Generation Leads 100

markempa

AUGUST 11, 2005

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

Zoominfo

JANUARY 29, 2018

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. 6 Ways to Stand Out in a Trade Show Exhibit Hall. When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

markempa

OCTOBER 6, 2006

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

BtoB 120

BtoB Lead Generation Paper Generation 120

markempa

AUGUST 23, 2006

If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. After doing numerous lead qualification programs , we have found that only 5 to 15 percent of those who download white papers are truly sales-ready leads. Ask why they downloaded the white paper.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Hinge Marketing

MARCH 26, 2020

And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services. . But what exactly do we mean by “digital content strategy”? Watch our on-demand webinar – Digital Branding: Doing it Right.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

BOP Design

NOVEMBER 14, 2023

B2B marketers now want seamless API integration with marcom automation tools, recruitment software, and webinar platforms, to name just a few. During the pandemic, traditional sales tactics like in-person meetings, trade shows, and conferences were put on hold, so a robust digital sales strategy became imperative.

Design 94

Design Trends Marketing Websites B2B 94

B2B Marketing Directions

JUNE 7, 2020

Most Requested Content Formats eBooks, white papers, and guides were the three most popular content formats in 2019. On-demand webinars were the eighth most frequently requested type of content on the NetLine platform in 2019, but this lower ranking does not accurately reflect the value of webinars as a marketing tool.

B2B 75

B2B Content Webinar Metrics Trade Show 75

thePoint

AUGUST 24, 2020

paid search, events, webinars, white paper downloads, website contact us forms). Some leads are worthless like competitors or companies that are not true prospects but just wanted information for some reason etc Some leads are perhaps closer to your target audience profile (company, job title, etc.) Leads are perishable.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 52

Golden Spiral

JANUARY 27, 2022

Account-based marketing can be a great marketing tactic for HealthTech companies, but only when you integrate it into your comprehensive marketing strategy. ABM requires a personalized approach and is best executed in tandem with your organization’s overall strategy. On the other hand, you have been exhibiting at trade shows for years.

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

ViewPoint

JUNE 6, 2013

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. The most sought after content are research reports, white papers, case studies and product reviews. Only 16 Percent of B2B Consumers Prefer Live Webinars. Via BtoBMagazine.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

SmartBug Media

JULY 21, 2020

It’s not uncommon for many manufacturers to still be relying solely on traditional outbound sales and marketing methods, such as attending trade shows and other in-person events, sending out printed mailers, and using basic cold-calling tactics. How-to videos are helpful offerings that provide easy breakdowns of products or solutions.

Buyer's Journey 100

Buyer's Journey Sales Qualified Leads Buyer Personas Cold Calling 100

Biznology

NOVEMBER 6, 2014

trade shows) that communicates the macro story and value proposition. Big picture strategy stuff accompanied with correlated big budgets needed to achieve the intended audience awareness and recall. Webinars and white papers – hopefully they are of real value and not sales pitches.

Brand Identity 80

Brand Identity Branding Trade Show PR 80

KoMarketing Associates

APRIL 27, 2017

In this post, I’ve listed three tactics below where paid media platforms supply specific account-based marketing tools or strategies to aid in this goal. Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

Navigate the Channel

AUGUST 15, 2017

Having a solid trade show presence as your biggest marketing tool is no longer enough. Just like traditional marketing (think: trade shows, flyers, and mailers), digital marketing means following leads, generating conversions—and ultimately, getting the sale. Your Digital Marketing Strategy is Scalable.

Trade Show 66

Trade Show Planning Sales Qualified Leads Lead Scoring 66

Vision Edge Marketing

NOVEMBER 15, 2018

For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? marketing touches (demo, phone calls, online chats, email, etc.), and marketing content (white papers, customer testimonials, thought leadership articles).

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

Hinge Marketing

OCTOBER 22, 2020

It gives you new engagement opportunities with folks who may not respond to your emails or phone calls but will fill out a form to receive a report. It provides you with a foundation to support and expand a cohesive content marketing strategy. So, how does research do all of this? Fours Ways to Engage with Research.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

B2B Marketing Directions

JUNE 13, 2021

Most Popular Content Formats The ten most popular content formats in 2020 were: eBooks Guides White papers Cheat sheets Tips and tricks Research reports Kits Webinars Magazines Subscriptions Collectively, these ten content formats accounted for 82% of all downloads from the NetLine platform last year.

Business 52

Business Content Bandwidth Trade Show 52

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. In person, you might be exposed to a whole new audience where foot traffic can hear more about your offerings. Identifying the right events for your business depends on your industry and goals for the events.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Contently

SEPTEMBER 10, 2020

In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action. It’s huge for us and plays a key role in our marketing strategy. We have a webinar series that we do right now called Real Time Banter.

Work Management 177

Work Management Marketing Management Brand Identity Branding 177

Webbiquity

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets.

Social Media 100

Social Media Social Marketing Allocation SEM 100

The Point

JANUARY 8, 2013

All that matters is the white paper, the video, the Webinar, whatever it is that is on offer in the campaign. An email that focuses on the product, or the company behind it, or the brand, will simply read like a product brochure. in intelligent queuing technology allow you to:”. Will I be directed to a Website?

Product 100

Product Email Marketing Cross-Selling Paper 100

Exo B2B

SEPTEMBER 19, 2023

It involves an in-depth analysis of the internal and external marketing strategies and activities of a company that sells its products or services to other companies. Planification stratégique : les stratégies fondamentales “Our B2B marketing strategies are innovative and winning. What are these fundamental strategies?

Planning 59

Planning Paid Content Allocation B2B Marketing 59

The Point

NOVEMBER 15, 2010

Most marketing automation platforms make it a simple task to “clone” emails and landing pages, and create variations on the fly. A trade show lead is likely to be at a different stage in the selling cycle compared to someone who registers for a Webinar. Take advantage of it. Lead source. Perhaps, but maybe not.

Lead Nurturing 100

Lead Nurturing Segmentation Sales Qualified Leads Campaigns 100

The Point

MARCH 13, 2013

Studies show that responding to new sales leads promptly, literally within minutes, can have a dramatic impact on the rate at which those leads are qualified, and the speed at which they convert to opportunities and, ultimately, deals. Here are 3 keys to crafting a successful autoresponder strategy: 1. Don’t try to do too much.

Autoresponders 100

Autoresponders Effectiveness Trade Show Bandwidth 100

Vidyard

MAY 18, 2018

While average performers bought ads, high-performers leveraged white papers, trade shows, and interactive assets in new and interesting ways. Recorded webinars function in a similar manner, but consist of a pre-recorded presentation played back either on demand, or as a simulated live event.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

Hinge Marketing

MARCH 28, 2016

So what are the top strategies for getting referrals? So let’s review the top 5 strategies that have proven effective for professional services firms. This strategy has an added benefit of helping potential clients understand how you can help them. Have in-house experts speak at conferences and trade shows.

Webinar Metrics 48

Webinar Metrics Service Ideal Customer Profiles Marketing & Strategy 48

Hinge Marketing

MARCH 28, 2014

B2B content marketing, as we define it, is producing and distributing content that is valuable and interesting to your target audience. The type of content I’m talking about here can be blogs, articles, social media posts and shares, webinars, ebooks and the like.

Budget Programs 48

Budget Programs Webinar Metrics Marketing Budget Content Marketing 48

Biznology

JUNE 26, 2015

I’m bothered by much of what I read and hear today when marketing people and agencies pontificate about B2B in presentations, webinars, white papers, and even blogs like Biznology. Simply because the marketing strategies, tactics and solutions so proudly promoted in B2B don’t work across these multiple markets in the same way.

Work Management 80

Work Management Marketing Management B2B Marketing Trends 80

Navigate the Channel

JANUARY 4, 2018

Offering something of value in exchange for contact information is another great way to build your email list—think in terms of white papers or free eBooks that offer solutions to a common customer problem. Keep this master document handy for reference any time you consider launching a new part of your strategy.

Blast Campaigns 66

Blast Campaigns Opt-out Opt-in Trade Show 66

The Point

AUGUST 15, 2012

And those Webinar invitations that you broadcast to every trade show lead you’ve generated since 2005? Call it “calendar-based” nurturing: a series of regularly scheduled emails, promoting different content, all to the same list. We need to talk. You can do a lot better. Stay in touch campaigns.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

Webbiquity

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Generate webinar registrations. Build your email subscriber list. Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Exo B2B

APRIL 11, 2017

In our previous post, you discovered what a landing page was, what its objectives were and how to integrate it into your B2B marketing strategy. In the field of B2B marketing, lead generation involves gathering prospect information through inbound marketing strategies. A sign-up sheet for a webinar, a conference, a trade show.

Landing Pages 45

Landing Pages Sales Qualified Leads Generation Clickthrough 45

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? "B2B Marketing Must Be Driven by an Umbrella Strategy" Ardath Albee's Bio. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Launch Marketing

APRIL 10, 2019

Define and commit to your content strategy. An effective content strategy creates a framework where you can, and do, provide these answers at every step of their buyer journey, from awareness to consideration to decision. As prospects evaluate SaaS alternatives, they seek out answers and information to guide to the right destination.

Marketing Automation Services 48

Marketing Automation Services Paid Content Software Paid Search Agency 48

Biznology

JULY 31, 2015

As an information junkie, I sign up for many webinars and download white papers on topics of interest, and subsequently am called by the sponsoring company to qualify me. We all tend to have short- term memories, and there is likely to be a vague memory of a webinar a week or more after attendance.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

markempa

APRIL 24, 2009

Please confirm the client’s availability to speak prior to submitting. Advanced expert training sessions on one particular tactic featuring scientific/statistical data, test results/real-life campaigns and creative samples.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120