The Point

AUGUST 18, 2014

Here are 10 tips for designing an effective trade show follow-up campaign. B2B Marketing Campaign Strategy Lead Nurturing B2B lead nurturing trade show follow-up trade show leads trade show strategy trade show tips'

Trade Show 100

Trade Show Campaigns Tips Lead Nurturing 100

The Point

AUGUST 23, 2016

With that in mind, here are 5 tips to keep in mind when driving attendance to field events: 1. The opportunity to interact with his/her peers, particularly in the executive ranks, can be an appealing opportunity to share valuable tips, strategies, and war stories. Sell the event, not the product.

Peer-to-peer 60

Peer-to-peer Tips Webinar Metrics Account Based Marketing 60

The Point

SEPTEMBER 24, 2012

Here are 3 tips to consider: 1. As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. So how do you make sure that a demo attracts those critical buyers who are actively evaluating solutions like yours? Sell the demo, not the product.

Promotion 100

Promotion Product Tips Webinar Metrics 100

The Point

NOVEMBER 9, 2011

Join me on Wednesday, December 7 as I present a Webinar on “ Top 10 Tips for Lead Nurturing Success ,” hosted by the Direct Marketing Association (DMA). along with specific, practical tips and ideas on email frequency, segmentation, offer strategy, fulfillment, and creative execution, all illustrated by real-life B2B campaigns. . •

Lead Nurturing 100

Lead Nurturing Webinar Metrics Tips Leads 100

The Point

JANUARY 25, 2012

Here are 7 tips that can make a difference: 1. For more tips on getting more from your PPC campaign, download a free copy of our white paper: “ Top 10 B2B Paid Search Mistakes: Why Your Google Campaign Isn’t Working And What To Do About It.” Include a clear, specific call to action. Not “learn more.” ”

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

The Point

JUNE 20, 2012

Here then are some tips to keep in mind when designing templates for your email campaigns: 1. Well-designed templates for HTML emails, landing pages, thank you pages, fulfillment/confirmation emails, and other creative assets can provide a foundation for long-term email marketing success. Keep graphics to a minimum.

Template 100

Template Tips Landing Pages Marketo 100

The Point

OCTOBER 22, 2013

Here are three other tips to consider: 1. Success in securing meetings through demand generation often requires expensive, high-impact creative (to ensure you grab the prospect’s attention), along with carefully crafted, highly compelling copy that convinces the prospect that your company is worth his or her valuable time.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Tips Copywriting 100

The Point

OCTOBER 7, 2014

Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn. Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

MARCH 1, 2011

Topics include: • Given declining email open rates, what are tips and techniques to getting open rates back up in to healthy two digits? • We discussed the changing role of email marketing, how to choose the best offer, and what companies can do to increase lead quality. You can read the complete interview here.

Open Rate 100

Open Rate Email Marketing Lead Ranking Tips 100

The Point

NOVEMBER 28, 2011

Newsletters also serve as a convenient vehicle for announcements, news bites, tips and techniques that might not otherwise merit their own dedicated message. At minimum, a well-crafted newsletter serves to break up what would otherwise be an unending sequence of more offer-oriented emails peddling white papers, Webinars and the like.

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Newsletter Tips Paid Search Agency Ad Frequency 100

The Point

SEPTEMBER 17, 2009

This is the 5th edition of the handbook, a compilation of 65+ tips and techniques on direct marketing strategy, creative, offers, media, and just about everything in between. [.]. Newly updated, revised, and now available for the first time in convenient ebook format: The High Tech Direct Marketing Handbook. Download your free copy here.

Demand Generation 100

Demand Generation Demand Generation Tips 100

The Point

JUNE 11, 2010

Learn more in Spear’s newest white paper : “Top 10 Tips For Lead Nurturing Success: How to Get the Most From Your Lead Nurturing Program, and How to Plan for Success if You’re Just Getting Started.”. Concerned that your lead nurturing program isn’t everything it should be? Great lead nurturing starts with more than just software.

Lead Nurturing 100

Lead Nurturing Paper Marketing Automation Services Tips 100

The Point

JULY 30, 2020

Tip: tagging blog posts consistently, even after the fact, can also contribute to improved search results.). Just know that SEO takes time, so don’t expect results overnight. Include links to gated content.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

The Point

OCTOBER 22, 2020

For more nurture tips, see our earlier post: “ 18 Common Features of a Best-in-Class Nurture Program ”. A successful lead nurturing program builds a relationship over time to where you’re the company that individual thinks of when the need occurs. That could be months, or even years down the road. Photo by Who’s Denilo ? on Unsplash.

Sales Qualified Leads 227

Sales Qualified Leads Lead Scoring Lead Ranking Leads 227

The Point

APRIL 22, 2020

For more advice on how to get the most from content syndication, including tips on the type of content that works best, and how to choose a publisher/vendor, download our free white paper: “ 8 Tips for Content Syndication Success.”. The follow-up will have more context and be more effective for it. Photo by Tyler Franta on Unsplash.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

The Point

OCTOBER 14, 2010

For yet more advice on getting the most from your lead nurturing program, download a copy of our free white paper: “ Top 10 Tips For Lead Nurturing Success: How to Get the Most From Your Lead Nurturing Program, and How to Plan for Success if You’re Just Getting Started.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

FEBRUARY 28, 2023

Tip: most raw marketing leads benefit from a nurture sequence before turning over to sales.) . * If you do invest in lead generation, set clear expectations for sales follow-up. Don’t buy hundreds of leads if you don’t have the BDR team or a nurture program to maximize their value.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

The Point

SEPTEMBER 12, 2013

Email results not what they should be? Try these techniques to improve the performance of your next campaign: 1. Make sure that critical information (offer, key benefits, call to action – what, why, how) is “above the fold”, i.e. in the top left 2-4 inches (400-500 vertical pixels) of your email.

Email Campaigns 100

Email Campaigns Campaigns B2B Copywriting 100

The Point

JUNE 27, 2018

For more tips on how to increase Webinar registrations, download our free white paper: “ Top 10 Tips for Webinar Invitation Success. ”. And I wouldn’t tell the reader that if he fails to show up, he’ll get a link to the recording anyway, unless the hosts really don’t care if people attend the live event.

Webinar Metrics 159

Webinar Metrics Emarketing Paper Tips 159

The Point

JUNE 18, 2019

Tip: buttons are more mobile friendly, but not all email clients will display them, so play it safe.). On July 16, 2019 at 11 AM PT, I’ll be discussing these principles and other tips in a live Webinar, “ A Crash Course in B2B Email Creative.” Don’t force the reader to scroll through the entire email in order to respond.

Creativity 164

Creativity B2B Webinar Metrics Email Marketing 164

The Point

FEBRUARY 22, 2010

Here are 5 tips for making the most of your participation on LinkedIn. As such, regular participation is one more way to remind your network of your know-how on specific topics, and by implication, your availability as a resource in those same areas. Set up alerts for questions in your area of expertise.

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Linkedin Peer-to-peer Tips Advertising Agencies 100

The Point

DECEMBER 15, 2020

Here are some tips to keep in mind when deciding when to finally suspend or remove those leads that aren’t showing signs of life: * Define what you mean by “non-responsive.” ” Opens and clicks, for example, are very different metrics.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

The Point

DECEMBER 14, 2010

With the new year almost upon us, here’s a quick way to increase the effectiveness of your lead generation programs in 2011. Take 7 minutes out of your day to listen to the first part of a podcast I recorded recently with social media expert Steve Farnsworth about trends and best practices in B2B lead generation. You can access the podcast here.

Lead Generation 100

Lead Generation Generation Leads Lead 100

The Point

JANUARY 24, 2017

Tip: always limit response; it caps your expense and drives urgency.). Tip: math challenges work best vs. general knowledge because the answer can’t be googled.). Brain Teasers – you know those “98% of people get this wrong” brain teasers on LinkedIn that generate thousands of comments?

Trade Show 100

Trade Show Traffic Demand Creativity 100

The Point

MAY 16, 2019

For a more detailed view of what makes for a great Webinar invitation, download our white paper: “ Top 10 Tips for Webinar Invitation Success.” Salutations may feel like “personalization,” but here, it’s just taking up valuable space, forcing more important selling copy down the page.

Webinar Metrics 100

Webinar Metrics Creativity Paid Search Agency B2B Sales 100

The Point

APRIL 19, 2017

Tip: make sure that the title of the content communicates that unique value.). Sounds obvious, but the best content provides information of value, information that the reader doesn’t already have. Does the topic help to qualify the prospect as someone suffering from a problem or pain point your product/service can solve?

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

The Point

JUNE 8, 2016

Tip: since many of these complementary channels are real-time and “always on”, they offer a powerful opportunity for testing message, offer, segmentation and other campaign variables in ways that might be more difficult if left exclusively to email. through ads on display, video, mobile and social networks.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

The Point

AUGUST 25, 2015

For tips on setting up an effective autoresponder program, see this earlier post. Adapted from the white paper, “ 8 Tips for Content Syndication Success.”. The post A Follow-Up Strategy for Content Syndication Leads appeared first on The Point.

Autoresponders 100

Autoresponders Leads Lead Marketing Qualified Leads 100

The Point

JUNE 9, 2014

B2B Marketing Copywriting Creative email marketing B2B email marketing email copywriting email copywriting best practices email copywriting tips email marketing agency email marketing tips' . “Act now” implies there’s a price to be paid for delay.

Copywriting 100

Copywriting Urgency Marketing Paid Search Agency Act-On 100

The Point

JULY 20, 2018

Some tips to remember: * As with email, make sure headlines and main copy points are consistent with the ad. * Provide key details about the offer – time, place, duration, what’s involved, what you’ll learn. You still have work to do, and the landing page needs to close the deal.

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

The Point

MARCH 25, 2016

If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. For more ideas on increasing registration for online events, download our free white paper: “ Top 10 Tips for Webinar Invitation Success. ”.

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

The Point

APRIL 23, 2013

defines 4 tips …”) that instantly delivers tangible value in specific, quantifiable terms. Remember these tips: 1. For more tips on email creative, download a copy of the white paper: “ Top 10 B2B Email Marketing Mistakes.”. Note the sub-head (“Forrester Research, Inc. Feature an image of the offer to make it more tangible.

Email Campaigns 100

Email Campaigns Campaigns Copywriting Demand Generation 100

The Point

MAY 4, 2015

For more tips on how to get the most from your content syndication program, download a copy of our new white paper: “8 Tips for Content Syndication Success,” available for free download from the Spear Website. Mention the target audience to dissuade unqualified downloads. Drive action.

Paper 100

Paper Content Advertising Agencies Conference 100

The Point

OCTOBER 8, 2015

For more tips on lead nurturing, download a copy of our white paper: “ Top 10 Tips for Lead Nurturing Success.”. (Note: if your sales team doesn’t have enough leads, new or newly qualified, to occupy their time, you have an entirely different problem.).

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 100

The Point

JANUARY 27, 2016

For more tips on increasing the effectiveness of lead nurturing, download our free white paper: “ Top 10 Tips for Lead Nurturing Success.”. Email open rates increased more than 260 percent, click rates more than doubled, and the Lead to MQL conversion rate for online programs such as content syndication, banner ads, SEM, Webinars, etc.

Lead Nurturing 100

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 100

The Point

MAY 27, 2014

B2B Marketing Copywriting Creative Demand Generation direct marketing email marketing lead generation assumptive close assumptive close technique b2b copywriting b2b copywriting tips email copywriting tips'

Copywriting 100

Copywriting B2B Demand Generation Agencies Demand Generation 100

The Point

MARCH 12, 2020

Here then, from our team to yours, are some tips, strategies, and best practices for how to make remote work, work. The post 30 Tips for Work-at-Home Marketers appeared first on The Point. Photo by Domenico Loia on Unsplash.

Work Management 227

Work Management Paid Search Agency Tips Demand Generation Agencies 227