Martech

JANUARY 24, 2024

Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology. Dig deeper: Why we still need DAMs in our martech stack 2. I have used AI that tagged images of white women as “beautiful” and “happy” while merely tagging Asians or blacks as “ethnic.”

Digital Asset Management 106

Digital Asset Management Work Management Marketing AI Marketing Management 106

Martech

MARCH 4, 2024

Marketing automation is a great tool. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly. Hi [First Name]’ This might be the classic example of marketing automation gone wrong. Recover quickly.

Marketing Automation Services 124

Marketing Automation Services Marketing Automation Work Management Automation 124

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. Guest post by Nina Petrov. So, do your research.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Optinmonster

MARCH 21, 2024

Step 2: Create a Remarketing Tag Once your audience is defined, creating a remarketing tag within Google Ads is next. You can do this with either, the Google tag or Google Tag Manager setups. The Google ads tag is crucial for tracking website visitors and adding them to your remarketing audience lists.

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

Martech

NOVEMBER 21, 2023

Leveraging marketing data is key to continual optimization and driving growth. conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. Understand marketing attribution. Through activation, such as email communications, data can start being enriched.

Top of Funnel 109

Top of Funnel Marketing Funnels Multi-Touch Attribution Marketing Attribution 109

Litmus

NOVEMBER 16, 2023

When we think about creativity in email, we often consider imagery as the go-to solution for eye-catching designs. Learn how you can make an impact, too, as this guide explores: What email typography is What’s a typeface? Typography in email is all about your copy’s overall look and arrangement to make a visual impact.

Class 101

Class Tagging Paid Search Agency Design 101

ConvertKit

JULY 14, 2021

When you email your audience, you’re taking the time to create something meant to help people worldwide. You can take that connection a step further with email personalization, creating a custom experience in the inbox. What is email personalization? What you gain by personalizing emails. Let’s get started. More sales.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

SmartBug Media

JANUARY 20, 2023

It can feel overwhelming if you don’t know where to start, so let's prioritize the top seven creative assets that your e-comm company should invest in for email marketing in the new year. Anytime you use photos, make sure you don’t forget alt tags. As a manager of design, I can tell you this is where you need to put your bucks.

Paid Search Agency 98

Paid Search Agency Email Marketing Design Companies 98

Litmus

FEBRUARY 29, 2024

In the realm of email marketing, few things are sadder than working hard on an email and sending it out, only to see Gmail truncate your content with the dreaded “[Message clipped]” text. Thankfully, with a little effort and attention to detail, you won’t have to worry about Gmail cutting your email off at the knees.

Template 80

Template Tagging Display Email Marketing 80

Contently

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Even during the social media craze of the 2010s, these professionals nurtured their audience via email, understanding the importance of building on owned—not rented—land.

Newsletter 217

Newsletter Lead Scoring Lead Ranking Ad Building 217

Navigate the Channel

DECEMBER 15, 2023

One powerful strategy that has emerged as a game-changer is content marketing. In this article, we will explore why content marketing is crucial and how you can effectively incorporate it into your overall business strategy. Focus and Direction : Setting clear objectives provides your content marketing efforts with focus and direction.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

Optinmonster

JULY 28, 2022

Are you wondering how to track marketing campaigns to see what’s actually working? It’s critical to understand just how well your marketing campaigns are converting. In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

FMG Suite

APRIL 25, 2024

Marketing is an ever-changing subject for advisors. Unfortunately, they are under time constraints, and that makes their marketing practices ineffective. To help, I’ve compiled a list of five common digital marketing mistakes and offered suggestions for how to address them without a lot of effort. What is worth the time?

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations. We must adopt privacy-centric marketing solutions to cater to changing consumer demands.

Work Management 95

Work Management Marketing Management Privacy Marketing Analytics Tools 95

Litmus

NOVEMBER 26, 2022

Therefore when Apple caches images when an email is sent, by the time the recipient has opened the email, the content is no longer relevant. We ran into this problem for recent email campaign—and Carin Slater (our Email Marketing Specialist) found a workaround. First we set up the MPP version in the email code.

Personalization 74

Personalization Privacy Protection Class Tagging 74

Optinmonster

APRIL 8, 2024

Breadcrumbs In digital marketing lingo, breadcrumbs are links that show users where they are on a website relative to the homepage. It looks like this: According to a study by Baymard Institute , eCommerce websites should have 2 types of breadcrumbs: hierarchy- and history-based breadcrumbs. This means that you can charge $0.01

Product 93

Product Lead Ranking Urgency Marketing Cross-Selling 93

Martech

DECEMBER 18, 2023

For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. The goal is to use AI to empower human marketers and creatives, not replace them. Dig deeper: Marketing work management: The forgotten essential 2. Optimizing assets for different platforms.

Marketing AI 112

Marketing AI Digital Asset Management Enterprise Management Work Management 112

seo.co

JUNE 13, 2022

Do you collect email addresses, but struggle to turn your leads into sales through your email marketing campaign? Lead nurturing is the art of generating relationships with your leads and taking them from being just another email address to a paying customer. Stage 2: A lead knows they want a product.

Top of Funnel 111

Top of Funnel Lead Nurturing Leads Lead 111

Optinmonster

APRIL 17, 2023

Do you want some email subject line best practices to enhance your email marketing? And they usually decide whether or not to open an email based on the subject line. So it’s worth it to spend some extra time and attention crafting this piece of your email strategy. What is a Subject Line in Email?

Open Rate 84

Open Rate Practices Best Practices Urgency Marketing 84

SmartBug Media

JUNE 26, 2023

Great email content is. If you want to maximize the impact and efficacy of your emails, remember that how they look and function is just as important as what they say. How Does Design Impact Email Success? Let’s look at seven ways to make your emails more clickable and engaging with some user-focused best practices in design.

Click Rate 98

Click Rate Design Tips Urgency Marketing 98

FMG Suite

APRIL 25, 2024

Now consider other problems: the current market and economic volatility. Write And Repurpose You can easily burn out if you’re constantly writing emails and blogs for your clients. Consider taking one or more sections and repurposing them for a timely client email, for example. 1 reason cited by almost 20%. It builds curiosity.

Tips 52

Tips Work Management Burn Rate Ad Frequency 52

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. Through expert resources and proven best practices, we offer the answers to all your content marketing questions you have about the length of specific content pieces.

Content Marketing 127

Content Marketing Paper Content SEO 127

Litmus

AUGUST 17, 2021

If you’re in email marketing, you’ve probably heard that you’re not supposed to send all-image emails. Your email will go to spam. But as email has advanced, the landscape has changed. Let’s dive into how the changing landscape has impacted images in email and update some of our best practices for 2021 and beyond.

Bandwidth 128

Bandwidth Paid Search Agency Tagging Display 128

Martech

JUNE 16, 2023

Some marketers may not have access to all 170 new fields right away. Business email address Subscribe Processing. A new window will then pop up on your screen with all 170 new fields listed. Click on ‘Apply’. All the new fields should then appear in your existing reports. You’re all set! In your inbox.

Marketing Analytics Tools 101

Marketing Analytics Tools Landing Pages Click Rate Conversion Rate 101

Stevens & Tate

MARCH 1, 2024

The inbound marketing methodology stands as a cornerstone for businesses aiming to attract, engage, and delight customers online. The benefits of inbound marketing can be a game changer for your business. Here are ten efficient ways to leverage inbound marketing for your business’s advantage.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Optinmonster

APRIL 15, 2024

Grow your email list. If so, please enter your email below. Integrates with all major email service providers (ESPs) so you can easily collect leads for your email marketing. Reduce cart abandonment and increase conversion rates by engaging with visitors before they leave your site. What is your price range?

Customer Surveys 77

Customer Surveys Marketing Websites Marketing Management Template 77

ConvertKit

APRIL 27, 2021

Include at least one multiple-choice question (which serves as your qualifying question) and use the “Email” question-type for your recipient to leave their email. In your ConvertKit account, create two tags: “Income < 80K” and “Income > 80K”. ConvertKit will tag respondents with these tags based on their answers.

Automation 102

Automation Business Burn Rate Tagging 102

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Constant Contact 2. You’re not alone.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Oktopost

MARCH 5, 2023

Upload Your Certification to LinkedIn Step 1 Copy and paste the Personal Link of the certificate that you received via email and add it under “Licenses and Certifications” on LinkedIn. Your certificate will now be showcased on your LinkedIn profile.

Linkedin 62

Linkedin Ideal Customer Profiles Profiling Tagging 62

Optinmonster

JUNE 5, 2022

Skyrocket your email list with location-specific offers. Create culturally aware marketing campaigns that accommodate different holidays and customs. Ensure campaigns are relevant so you’re not marketing winter coats to Florida residents. Alternative Method: Use Smart Tags. Display personalized ads.

Conversion 113

Conversion Tagging Click Rate Display 113

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? percent of that accounted for by LinkedIn and Meta alone, according to recent Insider Intelligence data, as we covered recently in our Friday Elevate B2B Marketing News Weekly Roundup.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Litmus

JULY 23, 2021

Blue links in email: They’re a helpful usability feature, but far too often cause headaches for email marketers looking to design thoughtful, on-brand campaigns. Over the years, we’ve seen multiple ways of handling blue links in HTML emails, from simple to complex. How to change them for each email client.

Class 123

Class Work Management Marketing Management Tagging 123

Optinmonster

JUNE 4, 2021

Do you want to send emails at the right time so more people read your marketing messages? If you want your emails to have a big impact, you need to send them when most people check their inboxes. In this post, we’ll share the best time to send emails based on recent marketing statistics.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

Optinmonster

MARCH 13, 2023

Do you want to be able to build complex email signup forms directly in OptinMonster? Field mapping is a powerful feature in OptinMonster that lets you add extra fields to your newsletter popups, lead generation forms, and other marketing campaigns. For example, let’s say you’re using ConvertKit for your email marketing.

Features 75

Features Work Management Sales Qualified Leads Marketing Management 75

Optinmonster

MAY 12, 2021

Tagging subscribers helps you stay organized by creating different groups. In this post, we’ll show you how to add Mailchimp tags to a signup form in WordPress. Before we dive in, though, let’s get clear on why you should use Mailchimp tags in the first place. Why Use Mailchimp Tags in Signup Forms.

Tagging 59

Tagging API Template Click Rate 59

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.

Word of Mouth 137

Word of Mouth Paid Content Conversion Work Management 137