Biznology

MAY 26, 2021

A day in the life” of someone has always been a good storytelling approach. If yours is a technical product or service, make it look more like an engineer’s white board diagram than a marketing video. The “Day in the Life” video. “A But the can feel rushed when you compress it into 90 seconds. The Chapterized Video.

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Video Marketing Storytelling Planning Social Media 197

Biznology

JANUARY 14, 2021

Peggy brings storytelling into the corporate culture and shows us how to use this technique to get closer to an authentic connection! Season 1, Episode 22 – CEO of Watermark, Peggy Northrop is championing women, telling their stories, and amplifying their voices. The post Season 1, Ep.

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Organization Storytelling Training Consulting 129

Biznology

JUNE 23, 2021

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Little or no T&E expense. Better audience analytics. Well, of course. Reusable marketing assets.

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Forrester Personalization Trade Show Webinar Metrics 171

Biznology

DECEMBER 30, 2021

Tamara Rodman on how to use storytelling to increase vaccinations by building trust with employees. Victoria Dew on how employee experience and expectations are changing as a result of Covid. Andy Gilman on using communications to overcome vaccine hesitancy, drive compliance, and for senior leadership to show employees that they care.

Best Practices 104

Best Practices Consulting Storytelling Impressions 104

Biznology

JANUARY 26, 2018

How you turn a diagram like the one shown here into a story depends on your storytelling purpose. These illustrations — whether professionally created graphics or napkin sketches — are the distillation of hard thinking by bright people who know the subject. But the technical details are not central to the story here.

Video Marketing 185

Video Marketing Business Storytelling Paper 185

Biznology

MARCH 4, 2021

Great, tight writing and storytelling in a relatively small book. I love communications in all of its forms – employee communications, marketing, speechwriting, storytelling. The school has been closed for years but the treatment of these young male characters by sadistic guards and others still lingers in my mind.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Storytelling 104

Biznology

FEBRUARY 16, 2018

In its purest form, storytelling , which is the purpose of Instagram stories, is a teaching tool and this teaching takes two forms: teaching in the traditional sense of conveying factual knowledge, and. teaching about the desirable but subjective attributes of a brand.

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Budget Programs Paid Search Agency Storytelling Blast Campaigns 156

Biznology

AUGUST 5, 2020

You’re the storyteller, and you want strong visual support for each chapter. In many instances, briefly holding a photo (or even a cue card) up to the camera while you talk, will feel more natural to viewers. Use video clips. This can work especially well in software demos. Think of your demo as an illustrated story in several chapters.

Webinar Metrics 177

Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

Biznology

JANUARY 4, 2018

Marketers tend to value video most for its storytelling power. Of course, animation can also take you places like the inside of a machine or organism where you can’t go in real life. And it can bring abstractions like business processes and business models to life. Emotion and motion.

Video Marketing 153

Video Marketing Business Storytelling Mobile Marketing 153

Biznology

NOVEMBER 14, 2014

When applied to content marketing practices, storytelling can make the difference between content that’s quickly forgotten and content that is taken to heart and encourages action. Harnessing the power of storytelling for content marketing isn’t terribly complicated, but it is hard. Most importantly, think big. Like this post?

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Storytelling Work Management Marketing Management B2B Sales 80

Biznology

JANUARY 22, 2020

While training will probably have the biggest market opportunity, entertainment and advocacy will benefit because VR and AR have a heightened ability to persuade because the storytelling is immersive. Increasingly Distributed and Transient Workforce.

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Marketing AI Storytelling Training Loyalty 118

Biznology

DECEMBER 10, 2014

Nowadays, everybody is talking about the “art of storytelling.” We master the art of storytelling, but we forget the art of listening, and this is a big a mistake. Mobile Marketing mobile marketing Storytelling' Like this post? Sign up for our emails here. The post Measuring mobile appeared first on Biznology.

Storytelling 80

Storytelling Mobile Marketing Trigger Marketing Eye-Tracking 80

Biznology

SEPTEMBER 21, 2016

The day we rolled into New Orleans, I realized that social media was not only a promotional vehicle, but a powerful storytelling tool in itself. The next week I enrolled in a Master’s program in Journalism, as I wanted the education to approach this new storytelling platform with a strong editorial experience.

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Biznology

JUNE 30, 2021

A CMO is your chief storyteller, focusing on creating a narrative that keeps your customers engaged. Here’s why: A CMO plays a pivotal role in creating and managing a plan to achieve sustainable and profitable growth. A CMO takes care of your company’s customer-centricity, which leads to measurable business results.

CMO 104

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Biznology

MARCH 10, 2021

I share this birth month with three of my family members, but it is also the time when I get energized by Black culture, history and storytelling. It’s when my home state of Texas shows its multiple weather personalities as evidenced by the recent swing from 0° to 70° in a week’s span.

Communities 104

Communities Storytelling Intent Social Media 104

Biznology

DECEMBER 31, 2018

While snackable content is a proven tactic in the competition for attention, six-second storytelling may be too heavy a lift for most technology products (as opposed to brands). It’s declared a trend on the strength of research suggesting that 61% of six-second ads lift brand awareness.

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Trends Video Marketing Enterprise Management Work Management 112

Biznology

OCTOBER 19, 2016

The small VR team at The Times continues to struggle to define the role of VR in a journalistic enterprise, but they seem to agree that VR by itself isn’t very efficient for storytelling. Difficulties with fictional VR storytelling are discussed in this blog post ). A sense of place.

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Enterprise Management B2B Marketing Work Management Marketing Management 80

Biznology

JANUARY 20, 2020

Crowdfunding is all about dazzling your target demographic with valuable information and captivating storytelling , as you need to get your message across in an engaging way that will inspire people to take action.

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Startups Effectiveness Allocation Forecasting 129

Biznology

JUNE 27, 2017

The art of narrative storytelling via social media marketing. Until then, regale yourself on all of the blog posts I have written in the past year on the subject of content-creation and content marketing: Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time.

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Google Blogspot Ideal Customer Profiles Content 179

Biznology

MARCH 30, 2017

Sometimes branded storytelling takes an emotional marketing narrative of the hero and turns it inward. Simple elements like imagery, music, and memories can trigger irrational, yet meaningful response playing on our feelings, but are chosen qualitatively.

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Lead Ranking Buy Advertising Agencies Brand Identity 80

Biznology

OCTOBER 3, 2014

After all, there’s not much space for storytelling in your average RFP. However, this is a shortsighted view—after all, good storytelling helps get you those RFPs to fill out in the first place. Despite the success this tactic has had in the B2C space, B2B marketers have been slow to adopt it. In a way, this reluctance makes sense.

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B2B Marketing RFP B2B Storytelling 80

Biznology

DECEMBER 9, 2015

By focusing on clear, simple language and the art of storytelling, businesses not only increase the reader’s understanding of what they do, they also shape how clients feel about their company. Visit a client and create a photo essay about their business. Want to explain the technology behind your product?

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Marketing Websites Storytelling Opinions Impressions 80

Biznology

JANUARY 15, 2016

Three approaches being pursued more to address this decline in trust are storytelling, increasing transparency, and emphasizing purity or nature: • Stories are inherently captivating: they engage, inspire, and connect consumers emotionally (scientists call this “neuro-coupling”), plus they provide greater credibility.

Brand Identity 80

Brand Identity Branding Advertising Agencies Trust Marketing 80

Biznology

OCTOBER 22, 2021

“Two old friends reconnect in Dublin for a dramatic, revealing evening of drinking and storytelling…Davy and Joe were drinking pals back in their Dublin youth. This will help your conversations grow broader and deeper.” ” Books. Love by Roddy Doyle.

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Ethics Work Management Lead Ranking Act-On 104

Biznology

MAY 11, 2015

It’s also the most difficult of these engagement techniques to master: storytelling. As you grow comfortable developing these stories, you can begin to tie your content marketing together more broadly through storytelling. It’s tough to engage when the content you’re engaging around isn’t fresh. Relevance matters.

Content Marketing 80

Content Marketing Planning Content Storytelling 80

Biznology

MARCH 11, 2019

Storytelling, group play and building with blocks also stimulate wonder and curiosity. When problem solving is open-minded, students’ curiosity for learning more things increases, and this will be essential for when artificial intelligence becomes more commonplace in the future.

Creativity 91

Creativity Brand Identity Branding Lead Scoring 91

Biznology

JANUARY 10, 2019

From social media strategy, to SEO, and the importance of storytelling it’s all available in HubSpot Academy. That’s why we built HubSpot Academy which offers dozens of free courses and certifications for the marketers just getting started and for professional marketers. Thanks so much for being with us, Jeffrey!

Enterprise Management 99

Enterprise Management Work Management Marketing Management Hubspot 99

Biznology

NOVEMBER 11, 2013

SOCIAL MEDIA IS FOR STORYTELLING: It’s in our DNA as human being to share our stories and discoveries on brands with others.

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Course Planning Work Management Peer-to-peer 80

Biznology

JANUARY 27, 2017

An uninvited pitch, no matter how cleverly constructed will fail in this genre without a storyteller and a listener. Surely one missing element in what we used to call “advertorials” is the absence of a genuine, humanized brand voice. ” Do most marketers know how to?

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Advertorials Brand Identity Branding Paid Search Agency 80

Biznology

SEPTEMBER 29, 2014

Every brand wants to get connected with amazing storytelling able not only lift the brand higher but also make people want to talk about the brand, the content, and connect to it. Content strategy, or how important content is for any brand, is what all brand people are talking about.

Content 80

Content Storytelling Advertising Agencies Paid Search Agency 80

Biznology

JULY 12, 2016

While everyone might lead with being an a **e online, the very act of pursuing the life of a blogger, an influencer, a writer, a reviewer, an entertainer, or a storyteller suggests that you’re probably both an optimist (what’re the chances of actually becoming an internet sensation?) and attention-seeking.

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Blogger Advertorials Paid Search Agency Outreach 0

Biznology

OCTOBER 27, 2014

This will help you set the appropriate tone and storytelling approach for your article. As with any communication, you must have a deep understanding of those you’re trying to persuade and the beliefs they hold. Of course, you’ll need to structure your argument so that it sells your point of view.

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Public Relations PR Cross-Selling Content 80

Biznology

DECEMBER 12, 2013

But content marketing is going to have to evolve into brand journalism, with higher standards for quality and balanced storytelling that are closer to news journalism. Recently, the FTC warned advertisers that it would “vigorously enforce its rules against misleading advertising.”

Brand Identity 80

Brand Identity Branding Advertising Agencies Wikipedia 80

Biznology

OCTOBER 24, 2014

The greatest success and rewards as storytellers is in blazing our own tales,” he told the crowd, adding that some failures and setbacks are part of the road to progress. We need creative courage. Small business owners should be okay with the fact that not every idea will succeed but should still try new things regularly.

Small Business Marketing 80

Small Business Marketing Planning Business Mobile Advertising 80

Biznology

OCTOBER 13, 2016

– There are so many traditional and digital options to choose from, but it is best to use vehicles and content that can communicate emotions well and are engaging, such as storytelling. All must reflect the brand personality and strategy.

Brand Identity 80

Brand Identity Branding Creativity Positioning 80

Biznology

AUGUST 25, 2014

They encourage storytelling to solidify Walmart’s brand and the values its founder established more than 50 years ago. Because the company is often a target for controversial press, a second objective is to use social media to protect, defend and enhance Walmart’s reputation. TRAIN EMPLOYEES: The company trains its employees on its mission.

Social Media 80

Social Media Media Marketing & Strategy Blogger 80

Biznology

SEPTEMBER 11, 2015

Storytelling is powerful, and the saga of how these founders left the big city to discover the simple purity of living and working in Maine and Vermont resonates with so many of its customers.

Brand Identity 80

Brand Identity Branding Case Studies Trust Marketing 80