Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. It must include retention and advocacy for long-term success. The Power of Customer Retention Marketing. We would even go so far as to say that “retention” and “advocacy” should be added to the bottom of the sales funnel. Source: HubSpot.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. Luckily, B2B retention marketing differs significantly from consumer retention efforts that rely heavily on discounts and perks. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Tactics 118

Tactics Work Management B2B Marketing Marketing Management 118

Vision Edge Marketing

JANUARY 9, 2024

The customer must be at the heart of everything you are, do, and create, including a) vision, mission, strategy, and planning, b) functional groups including marketing, sales, finance, HR…, c) design of products and services, d) solution delivery systems, and e) innovation and process improvements. There are solutions.

Customer Satisfaction 206

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 206

Martech

APRIL 19, 2024

In turbulent economic times, when consumers become warier with every penny they spend and brands are increasingly desperate to keep the income flowing, loyalty programs play a pivotal role in fostering retention and increased spending. How will the end of the third-party cookies affect loyalty solutions?

Loyalty 89

Loyalty Webinar Metrics Trends Consulting 89

Martech

FEBRUARY 21, 2024

Defining the retention stage To start, let’s more clearly define what we mean by retention. The retention stage aims to build strong relationships with our customers and provide them with ongoing value and support. Increased customer satisfaction and retention. More efficient use of resources and budget.

Marketing AI 93

Marketing AI Optimization Allocation Customer Satisfaction 93

Act-On

NOVEMBER 15, 2023

From list building to lead nurturing to ongoing customer retention, marketing automation can help build positive outcomes at all stages of the customer life cycle. Returns on customer retention We all know the statistics … “It’s five times more expensive to acquire a new customer than to retain an old one.”

Marketing Automation Services 222

Marketing Automation Services Marketing Automation ROI Automation 222

KoMarketing Associates

FEBRUARY 7, 2023

As digital marketers forecast which solutions will provide the most benefits in the coming months, new research suggests that they believe it is becoming essential to keep up with marketing technology (martech) trends. The data and analytics associated with AI have been pain points for marketers.

Marketing AI 213

Marketing AI Trends Paid Search Agency Cross-Selling 213

Marketing Insider Group

JANUARY 21, 2021

The cumulative effects of trust and relationships from employee advocacy result in greater customer retention. How do you create a program that can do all this and ensure customer retention? Let’s dive into the ways that employee advocacy can skyrocket customer retention. What Is Employee Advocacy? It’s not about selling.

Ideal Customer Profiles 298

Ideal Customer Profiles Social Media Trust Marketing Tagging 298

Vision Edge Marketing

MAY 16, 2023

Success in any industry requires keeping your customer retention rates above the average. And for most organizations, that means close to, or above, an 80% retention rate. Marketing : Once a great product or service (solution) has been developed, it’s important to let the world or at least your target market know about it.

Work Management 191

Work Management Marketing Management Paid Search Agency Lead Scoring 191

Act-On

NOVEMBER 15, 2023

The customer has decided to leverage marketing automation, but with so many potential solutions, they read case studies, white papers, and other resources to narrow down potential solutions. But first, they want to test potential solutions, so they schedule product demos. Retention rates. The number of closed deals.

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

Marketing Insider Group

MARCH 28, 2023

Luckily, there are modern, tech-driven solutions. Since customer retention can boost a business’ profitability, customer retention makes a huge difference for a business’s success. However, if you’re targeting the wrong customers, you’re likely to have high customer churn and a correspondingly low retention rate.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Zoominfo

JULY 13, 2023

At ZoomInfo, we tend to think of a successful customer retention and expansion strategy as having three key phases: planning, execution, and enablement. The customer might not know that your business also offers the additional solution they’re interested in — a good opportunity for your reps to start selling that new product.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

ClickDimensions

FEBRUARY 28, 2023

For many businesses, customer retention is paramount, especially in uncertain economic times. Click here for our top 5. Customer Retention and Nurture Many businesses might think that once a product or solution has been bought then it is the end of the customer journey as the final transaction has been made.

Lead Ranking 98

Lead Ranking Cross-Selling SMB Trigger Marketing 98

Marketing Insider Group

MAY 30, 2023

Revisit your mission statement and values to determine your larger business goals, such as increasing sales, attracting more customers, building brand awareness, or improving customer retention. Marketing solutions can range in price from free to thousands of dollars per month. Set specific marketing goals. Consider your budget.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Webbiquity

MAY 16, 2023

The advantages of Fathom over UGA , from data retention and accuracy to speed, privacy, real-time reporting, and customer support are compelling. Literally millions of businesses will be looking for solutions to fill the data gap left by the shutdown of UGA. If those are vital to you, Matomo may be a better choice. Your Thoughts?

Marketing Analytics Tools 340

Marketing Analytics Tools Analytics Google Work Management 340

Marketing Insider Group

FEBRUARY 22, 2023

It also supports loyalty, retention, and adoption. Introduce solutions and concepts. Conversion Buyers realize the value of the solution and weight any risks. Retention and Advocacy After conversion, your content efforts don’t stop. Continue supporting their journey to maintain retention, upsell, and engage.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Vision Edge Marketing

APRIL 25, 2023

Strategy #1: The Power of Keeping Your Best Customers This first strategy focuses on customer retention. Bain & Company found that increasing customer retention rates by just 5% can increase profits by 25% to 95%. When it comes to customer retention, relationships matter.

Work Management 177

Work Management Marketing & Strategy Marketing Management B2B 177

Marketing Insider Group

DECEMBER 21, 2020

Neglecting customer retention to focus on lead generation. Today, we see many B2B companies shifting away from product-driven messaging and lead generation in favor of customer retention. Shift from lead gen to customer retention. Heightened Focus on Customer Retention. Impersonal ads and digital experiences.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Martech

APRIL 23, 2024

Dig deeper: Driving growth through data: Optimizing the retention stage Shipping around the world Launched in 2019, True Classic grew to $100 million in revenue after only two years. The parcelLab tool nearly doubled the click-through rate of a previous solution True Classic used. For instance, a customer might prefer emails to texts.

Enterprise Management 93

Enterprise Management Purchase Work Management Marketing Management 93

Vision Edge Marketing

FEBRUARY 21, 2023

This is Laura Patterson and in this episode, we will leverage learnings from the movie industry to help ensure that your organization’s products and services (solutions) succeed and enable you to grow, or in the vernacular of the movie industry achieve blockbuster status. Yes, I Want My Growth Idea Let’s begin with a story. Brand matters.

Work Management 234

Work Management Marketing Management Customer Satisfaction Lead Scoring 234

Marketing Insider Group

JANUARY 13, 2022

Before we dive into how to use custom courses to increase sales and employee retention, let’s discuss why you should use this training method to begin with. A continuous training solution. Custom courses present a continuous solution as learners can continue revisiting them in the future as needed. That’s not uncommon.

Tips 200

Tips Work Management Marketing Management Training 200

SmartBug Media

MARCH 4, 2024

Here are four customer retention strategies to help boost retention and, subsequently, business growth. Analyze Purchase History Exceptional customer support goes a long way toward improving retention. Personalized interactions help strengthen customer relationships and increase loyalty, leading to improved customer retention.

Hubspot 59

Hubspot Cross-Selling Lead Scoring Lead Ranking 59

SalesGrape

NOVEMBER 18, 2023

This allows them to provide relevant solutions or recommendations promptly while demonstrating knowledge about the prospect’s industry challenges or pain points. ABC Training Services: ABC Training Services utilized telemarketing as part of their customer retention strategy.

Telemarketing 88

Telemarketing Marketing Management B2B Marketing B2B 88

Rev

AUGUST 30, 2023

By understanding what’s going on with your customers, your sales reps can anticipate their needs better and position your solutions to meet those needs. #2 4 Equip sales reps with sales enablement tools that are The sales toolkit is growing and evolving fast, with new solutions popping up all the time. Absolutely. #4

Practices 78

Practices Work Management Marketing Management Best Practices 78

Convince & Convert

MARCH 7, 2024

AI that is built-in to technology you already use has higher adoption and a bigger impact on performance against goals… But, right now, most companies (73%) don’t have built-in solutions in their existing stack. For example, set joint targets for market penetration, customer retention, or revenue growth.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

The Marketing Blender

NOVEMBER 30, 2023

At the Marketing Blender, we understand the frustrations and questions that business owners have, and we’re here to help you find the solutions you need. Important metrics to monitor include average deal size, customer retention rates, lead conversion rates, sales cycle length, and growth indicators. Let’s dive in!

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

Martech

AUGUST 7, 2023

The survey found a notable trend toward retention and cross-sell/up-sell plays, as prior experience with the vendor jumped from 25% in 2022 to 40% in 2023. This shows buyers are sticking with tried-and-true solutions to get deal with uncertainty and tighter budgets. Customers want to do business with people they already know.

Purchase 93

Purchase Peer-to-peer B2B Cross-Selling 93

Heinz Marketing

MARCH 31, 2024

Companies continually seek innovative solutions to comprehend their target audience better, anticipate their needs, and create bespoke strategies to drive conversions. Competitive Advantage: In a fiercely competitive market, the ability to anticipate customer needs and deliver tailored solutions sets businesses apart.

Intent Signal 62

Intent Signal Marketing Automation Services Customer Satisfaction Intent Data 62

Scoop.it

OCTOBER 5, 2023

Using it, you can contact prospects actively looking for a solution similar to yours. Boost retention ABM can help you improve customer retention rates by delivering targeted and relevant content throughout the customer journey. These are growth signals that can help spot an account that is looking for your solution now.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Optinmonster

APRIL 12, 2024

Then, it explains how your company stepped in with a solution specifically designed to tackle those problems. They Explain How Problems are Solved Case studies are problem-centric and solution-centric. Be detailed in explaining the process and the customization of the solution to meet the customer’s specific needs.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Martech

AUGUST 30, 2022

In order to retain and grow existing customer relationships, leading organizations are betting on first-party data solutions that can drive impact for both acquisition and retention initiatives.

Webinar Metrics 106

Webinar Metrics Conversion Acquisitions Lead Scoring 106

Heinz Marketing

AUGUST 17, 2023

Develop content that provides practical solutions and insights to address these challenges. Use case studies to showcase real-world examples of how your solutions have helped clients overcome similar challenges. Offer exclusive benefits, loyalty programs, or tailored solutions to incentivize long-term partnerships.

Webinar Metrics 98

Webinar Metrics B2B Marketing Marketing Strategy Marketing & Strategy 98

Martech

JANUARY 10, 2024

The likelihood of retention improves with relevance to the individual and reinforcement of the material. If you’re lucky enough to have people take precious time away from a busy work schedule to hear you speak, they already know why your presentation topic is important and have come to you for solutions, so jump in.

Conference 111

Conference Tips Work Management Marketing Management 111

Martech

APRIL 24, 2023

This story is similar to what many B2B buyers go through, highlighting a key element in customer retention. Often, customers are either won or lost not at the point of renewal but during the journey’s delivery and adoption phases, which are critical for improving retention. Get MarTech! In your inbox.

Ad brokers 98

Ad brokers Brand Identity Branding Marketing Budget 98

Martech

AUGUST 4, 2021

Why we care: This kind of service allows marketers to tap younger consumers and avoid the perils of app retention. And take a look at these low app retention rates broken down by category. Obviously, Aisle is banking on Venmo’s retention rate being higher than the industry average. Various shopping apps range from 5.6%

Creativity 119

Creativity Brand Identity Branding SMS 119

Binary Demand

APRIL 8, 2024

Market segmentation for B2B improves customer satisfaction, retention, and loyalty and enhances competitive advantage and profitability. Usage-based segmentation: Categorizing customers by product usage patterns and engagement helps identify upsell or cross-sell opportunities and enhance customer retention.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52