BOP Design

NOVEMBER 14, 2017

As marketing and business development folks, we all tend to be familiar with website tools like Google Analytics and tracking software, but may not be familiar with actually adding tracking codes or managing tags on the backend of a B2B website. Hence the introduction of Google Tag Manager. ” Second, what is a tag?

Marketing Analytics Tools 51

Marketing Analytics Tools Tagging Work Management Marketing Management 51

Zoominfo

MARCH 17, 2021

Having increasing website traffic is a great indicator that your business is growing organically with online visibility. SEO builds visibility for your website and awareness for your product or service. Focus on Your Website. Therefore, try to provide a seamless user experience on your website. Explore Social Media.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Top Rank Marketing

FEBRUARY 12, 2024

TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. Social media influencer content It comes as no surprise that social media is the most popular channel for deploying B2B influencer marketing tactics. An “unboxing” campaign for social media would exemplify this.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Marketing Insider Group

AUGUST 17, 2020

To make this happen, you have to create immersive learning experiences, fun activities, and networking opportunities for online attendees. Social Media Mentions and Shoutouts: When generating buzz and anticipation about your upcoming event on social media, include your partners in the conversation. During the Event.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

EveryoneSocial

APRIL 25, 2023

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. People across the globe rely on LinkedIn to network, share thoughts, market themselves and their businesses, and find and apply for jobs.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Social Media 145

Social Media Social Marketing Media Curation 145

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences. Social channel takeovers. Creators temporarily control a brand’s social media account.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

Webbiquity

FEBRUARY 16, 2021

Instagram isn’t just a photo-sharing website anymore. The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. The Social Media Marketing Industry Report says that B2B marketers see potential in using Instagram for B2B promotion. Guest post by Hugh Beaulac.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Sprout Social

FEBRUARY 8, 2021

While you know the impact your social strategy can have on your brand’s business goals, sometimes it can be difficult explaining that impact to the rest of your organization. In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data. Impressions.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Biznology

JUNE 12, 2018

Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. Making sure all your websites and blogs are SEO-optimized, fast, mobile optimized, properly-architected, and accurately-categorized is online reputation management.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

SalesIntel

JANUARY 30, 2024

Cons: Cost: Quality sales intelligence tools often come with a price tag, and the investment might be a concern for small businesses or individual professionals. Utilize Social Media Platforms Social media has become an invaluable resource for professional networking.

Contacts 52

Contacts Press B2B Outreach 52

Heinz Marketing

MARCH 4, 2021

Today’s post is all things Social Media. When I say social media, I mean by definition, websites or applications that enable users to create and share content or participate in social networking. Social media can be used for a variety of things, including: Expressing yourself. Networking / connecting.

Paid Content 132

Paid Content Social Media Media B2B 132

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. When a user visits your website, a small piece of code (often called a pixel) places a cookie on their browser.

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

Sprout Social

SEPTEMBER 6, 2023

Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. For instance, the URL for our Sprout Social Page is [link]. Website : Enter your company’s website. Follow these steps to create an optimized LinkedIn Page.

Linkedin 115

Linkedin Effectiveness Ideal Customer Profiles Business 115

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. But what’s the fuss all about?

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Content Standard

DECEMBER 1, 2016

It’s a dilemma the social media networks have yet to solve: how to transform users on Pinterest, Instagram, Twitter, and other platforms into shoppers. Now, with Instagram’s new shoppable tags, Instagram marketing is about to get interesting. If they work, the tags could become a powerful Instagram marketing tool.

Tagging 40

Tagging Paid Search Agency Social Media Twitter 40

Brandwatch Marketing

JULY 4, 2022

The report shows a wide range of engagement metrics, including most engaging tags, the best day and time to post, most popular location and even top filter, and highest engagement on sites outside Instagram. Social Bakers. Social Bakers offer a free Instagram analytics tool. Social Bakers offer a free Instagram analytics tool.

Analytics 95

Analytics Tools Best Practices Tagging 95

Oktopost

NOVEMBER 12, 2020

Social media marketing is always changing. Not surprisingly, social networks do the same. This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action. LinkedIn Featured Customers.

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Contently

NOVEMBER 10, 2022

The platform also allows you to easily source ideas from our award-winning freelance network with the Pitch function. Send requests to your freelance team to get their unique perspective on an idea, then organize those pitches by tag or status. Contently’s enterprise campaign tool allows you to group content by campaign goal.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

EveryoneSocial

NOVEMBER 16, 2022

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. If you want to drive real growth through this social network, there are ultimately three main ways to do that: Employees Founders/Execs Company Page.

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

FMG Suite

APRIL 25, 2024

They might blog, but only inconsistently, and they might avoid social media. To perform the five-second test, start by navigating to your website. Thinking About Social Media The Wrong Way For many, social media feels like a time sink that’s not worth the investment. Not only is LinkedIn the most professional network.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

SmartBug Media

NOVEMBER 24, 2021

Launching a new website in today's world can be challenging. With so many businesses vying for attention in a crowded online marketplace, it can be difficult for new websites to stand out and attract the traffic they need to succeed. Using Inbound Marketing to Launch a New Website. Set up a pre-launch website.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand.

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

B2B Marketing Insights - WE

MARCH 16, 2022

SEO, or “search engine optimization,” is the process of improving the visibility and ranking of a website in Google search results. On-page SEO is the process of optimizing your website’s content, titles, meta tags, and other factors that influence your ranking. Some of the most popular tools include: 1.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. In fact, the opposite is true. First, it’s possible to post too much content.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Buffer

OCTOBER 31, 2022

Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. Reddit may come to mind as it is essentially several vertical networks (subreddits) in one horizontal network. What are vertical networks?

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

Sprout Social

JUNE 29, 2020

These days, you’d be hard pressed to find a university or higher education institution without a presence on social media. Regardless of which platform universities choose, social media enables universities to cultivate a sense of community for students and to engage with their alumni base. View this post on Instagram.

Marketing Funnels 132

Marketing Funnels Top of Funnel Marketing & Strategy Marketing Strategy 132

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. Now sit back and watch your site visitors convert into subscribers.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Why does brand experience matter?

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

Liveintent

OCTOBER 19, 2021

Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences. Customers are losing trust in social channels like Facebook — and in media companies altogether.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Martech

OCTOBER 25, 2021

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”. Read more here. Picture of the day. “Me,

Paid Search Agency 117

Paid Search Agency Ads Video Marketing Enterprise Management 117

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . In terms of sheer magnitude, Facebook is hands down the biggest social network at 2.7 Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. You can add links, hashtags, tag other accounts and add location tags. What is ephemeral content?

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117