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Three Types of Goals and KPIs Needed for Social Media Analytics

grow - Practical Marketing Solutions

Good social media analytics are needed for businesses to understand the social consumer. Companies looking to garner better social media results need to start with those two questions — and from my experience, these are the three areas that need addressing when looking to grasp social media analytics. The KPIs Needed For Social Media Analytics.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.

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The Social Media Publishing Schedule Every Marketer Needs [Template]

Hubspot

And it's really, really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, 90 minutes. The thing is, social media marketing doesn't have to be hard -- it just moves so insanely fast that it's hard to fit it all in. How to Use Your Social Media Publishing Schedule. We have a 9 a.m.

What are The Most Popular Social Media Tools?

Haley Marketing

Everybody wants to be great at social media, but instead of spending dozens of hours every week making it happen, start relying more on tools that can help you drive amazing results in less time. The 14 Most Popular Social Media Tools of 2016. Once inside the Relay dashboard, users have 539 social media image layouts and templates to choose from.

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A Handy Guide to Optimizing Your Social Media Channels

Hubspot

If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Below are some best practices you can implement and experiments you can run for optimizing your social channels. Use the Proper Image Dimensions for Social Profiles and Posts. This is especially true when it comes to social media cover photos.

A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Before launching your ad campaigns, align your marketing objectives with your advertising strategy. Social Media Ecommerce

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10 Ways to Mix Up Your Visual Content on Social Media

Hubspot

Visual content is the most powerful tool your brand can use to engage your fans on social media. So which kinds of visual content works best on social media? Finding clever and creative ways to mix up your visual content will boost your fan interaction and help your build your brand''s identity on social. 10 Ways to Mix Up Your Visual Content on Social Media.

8 Clever Ways to Triple Your Content Output (and Traffic)

Hubspot

In content marketing terms, this means repacking your blog posts into new formats and promoting it on the sites and platforms your customers spend time on -- social media, article aggregators, Q&A sites, and SlideShare to name a few. Then, promote it through your social media and email channels, and submit it to any of the following directories: [link]. link]. link].

How to Create a Content Strategy That Actually Drives Organic Traffic

Hubspot

Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. But how do you create that refined content strategy? If your goal is to drive organic traffic, what specific, strategic methods should you employ to build the right amount of organic traffic? Social media.

5 Overlooked Features of Your Facebook Marketing Strategy

Content Standard

For months, your Facebook marketing strategy has been lagging—ignored and set aside—other marketing initiatives taking priority, your current strategy half-baked. You find yourself obsessively refreshing your analytics, hoping the strategy you put in place will begin yielding meaningful results, but you know it won’t without making a change. Marketing Social Media

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social is not an isolated activity.&#

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social is not an isolated activity.&#

Skype 39

Simplify Your Social Media Marketing with These Terrific Tools

EMagine B2B Blog

Social media is one of the most powerful ways to increase brand awareness, thought leadership and send traffic to your website. However, like any other marketing effort, social media is not something you can just ‘set it and forget it’. To help you achieve both of those goals, below are a few terrific tools that will simplify your social media marketing.

RSS 22

Social Media for Finance Marketers: 3 Steps to Getting Started

Hubspot

When we think of marketers, we often think of using social media to promote content and engage with consumers online. When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook. 1) See what your competitors do well on social.

How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. And after some thoughtful strategizing and hard work, they were able to start a new blog and increase the traffic to that blog by 2,512.5% Why start there?

114+ Copywriting Formulas to Get Traffic & Leads

Writtent

7 Formulas for Social Media. #8 Example: 5 Best Ways to Increase Your Blog Traffic. Example: Are Those SEO Strategies You Just Learnt a Scam? Example: 10 Little-Known Factors That Could Affect Your Blog Traffic. Example: We Promise You Laser-Targeted Traffic to Your Blog. Example: Introducing new SEO strategies: how to increase your website traffic.

AIDA 17

The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx

Hubspot

Can you imagine the traffic influx these businesses receive -- and the damage it could do to their websites if they aren't prepared? While the featured entrepreneurs can certainly be happy about the exposure, many of them actually struggle to prepare their businesses on the back-end for the huge increases in traffic, social media mentions, and sales. Source: Inc.com.

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

As Mark Schaefer so cleverly points out in his article Content Shock: Why content marketing is not a sustainable strategy , there is only so much content that people can consume, and thus the more content there is on the web, the harder we will have to work to cut through the noise and get people’s attention. By Luke O’Kelly {grow} Community Member. Dangit! Simple economics.

Best 91

9 Content Strategy Tips from MarketingProfs B2B Marketing Forum 2016

Content Standard

But I also think of the amazing conference they’ve been putting on for 10 years now, inviting some of the best B2B marketers from around the world to gather for four days of learning content strategy and being inspired. In the past, you had paid and earned media. Then along came owned media, a website, an SEO strategy, content marketing, and on and on it went.

Case study: Re-building a blog from the ground up

grow - Practical Marketing Solutions

Why would you be driving traffic to Blogspot and building all that power and inbound marketing equity only to send them to away from your website? With the wonderful design templates available for WordPress that are under $100, there is really no reason you can’t have a beautiful blog within just a week or so. Social sharing buttons. Social sharing part 2. Layout.

Where Do Business Goals Fit in a Storified Content Strategy?

Content Standard

Traffic comes to the site, but in most cases it leads to poor engagement and a high bounce rate. That lost customer traffic will likely return, representing lost potential sales and disappointing website performance. But their failures reside in their singular focus on other business objectives or the content strategy. Drive Action Through Precise Strategy.

5 Tips to Get Your Content Shared More Often

Act-On

Content that doesn’t address these triggers may end up like that second marketer’s blog post – with little traffic and exposure. But you can also integrate choices into your overall strategy to ensure that each piece of content that you produce is more shareable, driving maximum results. For example, the number “10” has high impact, and receives the most social shares.

Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation Blog

During that time, we saw massive changes in how people communicate — fax machines, email, websites, blogs, mobile devices and, of course, social media. I see sales and marketing people trying too hard to automate and template-ize their actions, focusing on quantity and not quality. Lead Generation B2B marketing lead generation LinkedIn social media social selling

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. Why Businesses Need a Content Marketing Strategy. Manage social media. Conducting analytical projects to improve blog strategies/tactics. Social Media Manager. Social Media.

17 Questions On How To Build A Content Marketing Strategy [Q&A]

B2B Marketing Insider

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. Using a sub-domain of your corporate site can deliver search traffic from day one.

5 Tips to Improve Your Nonprofit's Email Strategy

Hubspot

Follow T hese F ive T ips for a More E ffective E mail Strategy. If you haven't created your personas, or it's time to freshen them up, check out these persona templates developed specifically for nonprofit organizations. Perhaps your inbound list is light because traffic to your website and blog is light. That should trigger a harder look into your SEO and PPC strategies.

7 Tried-and-True Strategies SaaS Businesses Are Using to Grow

Hubspot

That's why we've put together a roundup of strategies SaaS businesses can use to ramp up their lead generation efforts. Need inspiration for your own strategy? 7 Strategies SaaS Businesses Are Using to Grow. Intercom’s content marketing strategy focuses on product management, design, startups, and marketing. What lead generation strategies does your SaaS business use?

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How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year

Hubspot

Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. The Strategy Shift. Ever feel like your business is too "niche" to benefit from blogging? The result? We’re thrilled!”.

How to Create a Successful Blog Strategy: A Step-by-Step Guide

Hubspot

It isn''t enough to simply have a blog -- businesses need to spend time creating a blogging strategy that allows for high quality content creation so you can, slowly, build a reputation for thought leadership that will pay off big time in the long term. It''s the strategy part that trips up a lot of businesses. Social media. Strategy and editorial calendar governance.

25 Content Marketing Stats to Guide Your 2017 Strategy

SnapApp

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Orbit Media Studios. The takeaway: Email marketing, when part of a larger content marketing strategy, needs to be mobile-friendly in 2017. Social Media Examiner. Social Media Examiner.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

3) Establish the Ad's Media and Format. Once you establish your ad targeting criteria, you can save it as a template for future campaigns. On the other hand, if you want more people to click on your ads to drive traffic to your website or generate new leads, CPC might be better for you. Is the traffic to your website generated by LinkedIn ads qualified? Actually, yes.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs.

10 Fantastic Tactics to Fuel Your Content Marketing Strategy: Part 1

Modern B2B Marketing

by Jason Miller Content marketing is the new black for B2B marketers and many analysts predict that it’s only going to become more vital as businesses adapt to today’s social savvy buyer. Generating compelling searchable content that people want to consume can help drive traffic to your website, attract and retain a dedicated following, and greatly increase brand awareness.

The 26 Best WordPress Plugins

Webbiquity

Connect your WordPress.com site to various social networking services. Sample review: “This convenient feature can save you time when it comes to your social media sharing. Sample review: “A lot of people have asked about the social sharing bar we use on Social Media Examiner and why we think it’s special. 11) Social Warfare. Social Media Examiner.

Best 41

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

5 Ways to Clone Great Social Media Content by SteamFeed. Patricia Redsicker presents six strategies content marketers need to embrace in order to address the information needs and wants of digital natives–those born “between the mid-1970s and the late 1990s, (who) have grown up during our current golden age of digital technology. ’ Yawn. The most revenue?

Create a Social Media Optimized Email Signature

Hubspot

We send literally hundreds of personal emails a week in our day-to-day jobs and are literally missing hundreds of opportunities to engage these people at a deeper level by incorporating social media into the mix! Anyone with an index finger and 3 minutes can make a great looking and social media optimized email signature with WiseStamp. More templates are on [link].

12 of the Best Facebook Post Ideas for Facebook Lead Generation

Hubspot

Click here to browse through and download our collection of 100 free social media image templates.). Pro Tip: Our social media managers have found they're able to generate more leads from Facebook by posting blog posts containing anchor text CTAs in the introduction. Read this post for more tips on dealing with negative comments on social media.).