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22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.

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Three Types of Goals and KPIs Needed for Social Media Analytics

grow - Practical Marketing Solutions

Good social media analytics are needed for businesses to understand the social consumer. Companies looking to garner better social media results need to start with those two questions — and from my experience, these are the three areas that need addressing when looking to grasp social media analytics. The KPIs Needed For Social Media Analytics.

The Social Media Publishing Schedule Every Marketer Needs [Template]

Hubspot

And it's really, really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, 90 minutes. The thing is, social media marketing doesn't have to be hard -- it just moves so insanely fast that it's hard to fit it all in. How to Use Your Social Media Publishing Schedule. We have a 9 a.m.

How B2B Marketers Can Leverage Social Media Product Advertising

KoMarketing Associates

Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. While While my colleague Mike Pickowicz detailed some of the innovation in social media advertising earlier this year, new opportunities continue to arise. B2B Online Marketing Blog Social Media Strategies

Planning Social Media Content? Ask Yourself These 9 Questions

Hubspot

It's no mystery that social media is a crucial part of any marketing strategy -- regardless of industry, company size, product, or service. Back in the day, I had to make the case for some businesses to even have a social media presence in the first place. After all, 69% of marketers are using social media to build a following. We've all been there.

8 Clever Ways to Triple Your Content Output (and Traffic)

Hubspot

In content marketing terms, this means repacking your blog posts into new formats and promoting it on the sites and platforms your customers spend time on -- social media, article aggregators, Q&A sites, and SlideShare to name a few. Then, promote it through your social media and email channels, and submit it to any of the following directories: [link]. link]. link].

10 Ways to Mix Up Your Visual Content on Social Media

Hubspot

Visual content is the most powerful tool your brand can use to engage your fans on social media. So which kinds of visual content works best on social media? Finding clever and creative ways to mix up your visual content will boost your fan interaction and help your build your brand''s identity on social. Social Media Design Daily December 6, 2014.

A Handy Guide to Optimizing Your Social Media Channels

Hubspot

If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Below are some best practices you can implement and experiments you can run for optimizing your social channels. Use the Proper Image Dimensions for Social Profiles and Posts. This is especially true when it comes to social media cover photos.

How to Create a Content Strategy That Actually Drives Organic Traffic

Hubspot

Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. But how do you create that refined content strategy? If your goal is to drive organic traffic, what specific, strategic methods should you employ to build the right amount of organic traffic? Social media.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social is not an isolated activity.&#

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social is not an isolated activity.&#

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Simplify Your Social Media Marketing with These Terrific Tools

EMagine B2B Blog

Social media is one of the most powerful ways to increase brand awareness, thought leadership and send traffic to your website. However, like any other marketing effort, social media is not something you can just ‘set it and forget it’. To help you achieve both of those goals, below are a few terrific tools that will simplify your social media marketing.

How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Promote blog posts on other marketing channels, like social and email. Implementing the Blog Strategy. The Results.

Social Media for Finance Marketers: 3 Steps to Getting Started

Hubspot

When we think of marketers, we often think of using social media to promote content and engage with consumers online. When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook. Social media results rely on being social.

114+ Copywriting Formulas to Get Traffic & Leads

Writtent

Example: 5 Best Ways to Increase Your Blog Traffic. Example: Are Those SEO Strategies You Just Learnt a Scam? Example: 10 Little-Known Factors That Could Affect Your Blog Traffic. Example: We Promise You Laser-Targeted Traffic to Your Blog. AIDA Example for a Blog Post: Attention : How would you like to triple your blog traffic in just a week? Most Popular. AAPPA.

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Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation Blog

During that time, we saw massive changes in how people communicate — fax machines, email, websites, blogs, mobile devices and, of course, social media. What are the some of the problems you see people repeating over and over again on LinkedIn? . I see sales and marketing people trying too hard to automate and template-ize their actions, focusing on quantity and not quality.

9 Content Strategy Tips from MarketingProfs B2B Marketing Forum 2016

Content Standard

But I also think of the amazing conference they’ve been putting on for 10 years now, inviting some of the best B2B marketers from around the world to gather for four days of learning content strategy and being inspired. In the past, you had paid and earned media. Then along came owned media, a website, an SEO strategy, content marketing, and on and on it went.

The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx

Hubspot

Can you imagine the traffic influx these businesses receive -- and the damage it could do to their websites if they aren't prepared? While the featured entrepreneurs can certainly be happy about the exposure, many of them actually struggle to prepare their businesses on the back-end for the huge increases in traffic, social media mentions, and sales. Source: Inc.com.

5 Tips to Get Your Content Shared More Often

Act-On

Content that doesn’t address these triggers may end up like that second marketer’s blog post – with little traffic and exposure. But you can also integrate choices into your overall strategy to ensure that each piece of content that you produce is more shareable, driving maximum results. For example, the number “10” has high impact, and receives the most social shares.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. Why Businesses Need a Content Marketing Strategy. Manage social media. Conducting analytical projects to improve blog strategies/tactics. Social Media Manager. Social Media.

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

As Mark Schaefer so cleverly points out in his article  Content Shock: Why content marketing is not a sustainable strategy , there is only so much content that people can consume, and thus the more content there is on the web, the harder we will have to work to cut through the noise and get people’s attention. By Luke O’Kelly {grow} Community Member. Anyway, enough lamenting.

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Case study: Re-building a blog from the ground up

grow - Practical Marketing Solutions

Why would you be driving traffic to Blogspot and building all that power and inbound marketing equity only to send them to away from your website? With the wonderful design templates available for WordPress that are under $100, there is really no reason you can’t have a beautiful blog within just a week or so. Social sharing buttons. Social sharing part 2. Layout.

7 Tried-and-True Strategies SaaS Businesses Are Using to Grow

Hubspot

That's why we've put together a roundup of strategies SaaS businesses can use to ramp up their lead generation efforts. Need inspiration for your own strategy? Strategies SaaS Businesses Are Using to Grow. 1) Content Marketing. Intercom’s content marketing strategy focuses on product management, design, startups, and marketing. Share your best strategies below.

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5 Tips to Improve Your Nonprofit's Email Strategy

Hubspot

Follow T hese F ive T ips for a More E ffective E mail Strategy. 1) Know your P ersonas. If you haven't created your personas, or it's time to freshen them up, check out these persona templates developed specifically for nonprofit organizations. 2) Get E mail A ddresses the R ight W ay – Don't B uy Lists. That should trigger a harder look into your SEO and PPC strategies.

17 Questions On How To Build A Content Marketing Strategy [Q&A]

B2B Marketing Insider

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides,  templates and also to download the presentation and the templates. Using a sub-domain of your corporate site can deliver search traffic from day one. So

How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year

Hubspot

Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. The Strategy Shift. Ever feel like your business is too "niche" to benefit from blogging? The result? We’re thrilled!”.

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5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

Webbiquity

So you have set up a blog and social media profiles…. And yes you see some small traffic spikes (though they quickly drop off when you stop posting right?). Now there is nothing wrong with outsourcing but there is something wrong with an incoherent, unfocused content strategy. Setting up social media profiles. Guest post by Tom Hunt. Buying a domain.

How to Create a Successful Blog Strategy: A Step-by-Step Guide

Hubspot

It isn''t enough to simply have a blog -- businesses need to spend time creating a blogging strategy that allows for high quality content creation so you can, slowly, build a reputation for thought leadership that will pay off big time in the long term. Check To help you get started, here''s a nine-step process for creating a successful blog strategy for your business. Social media.

10 Fantastic Tactics to Fuel Your Content Marketing Strategy: Part 1

Modern B2B Marketing

by Jason Miller Content marketing  is the new black for B2B marketers  and many analysts predict that it’s only going to become more vital as businesses adapt to today’s social savvy buyer. According Ann Handley and CC Chapman, authors of Content Rules, have developed a fantastic blog template that is a great tool to eliminate any barriers your staff may have to writing a post.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

Ways to Clone Great Social Media Content by SteamFeed. Patricia Redsicker presents six strategies content marketers need to embrace in order to address the information needs and wants of digital natives–those born “between the mid-1970s and the late 1990s, (who) have grown up during our current golden age of digital technology. ’ Yawn. ”). Adam T.

Create a Social Media Optimized Email Signature

Hubspot

We send literally hundreds of personal emails a week in our day-to-day jobs and are literally missing hundreds of opportunities to engage these people at a deeper level by incorporating social media into the mix! Anyone with an index finger and 3 minutes can make a great looking and social media optimized email signature with WiseStamp. More templates are on [link].

12 of the Best Facebook Post Ideas for Facebook Lead Generation

Hubspot

Click here to browse through and download our collection of 100 free social media image templates.). 2) Post the blog posts that generate the most leads. Pro Tip: Our social media managers have found they're able to generate more leads from Facebook by posting blog posts containing anchor text CTAs in the introduction. With a daily active user base of 1.13

How to Create the Right Content at the Right Time: 6 Tips to Get You Started

Hubspot

Understanding who your customers are is the first step in ensuring any content created engages with the right people and achieves its objectives -- whether that’s to raise brand awareness, increase traffic and conversions, or build quality links to improve your search ranking. Check out this resource for free templates to help you build out your personas.). Timing is everything.

10 Bizarre Inbound Marketing Strategies that Actually Work

Writtent

The internet itself is only around 2 decades old , and the concept of using professional blog posts, social media and other newfangled marketing ideas to gain traction online is newer still. Social media expert Eddie Huang recommends not being afraid to be a little off-the-wall with your marketing ideas and content. 2. Image credit: FreeDigitalPhotos. Be Wacky. QR Codes.

HubSpot's Strategy for Winning the Marketing Automation Horserace

Customer Experience Matrix

The conference yielded a clear picture of HubSpot’s business strategy for the coming year. This strategy has two main elements, which were set out by CEO Brian Halligan in his keynote: - expansion to “middle of funnel” marketing. HubSpot originally focused on “top of funnel” or “inbound” marketing, which boils down to helping marketers to attract Web traffic. In concrete terms, it involves blogging, search engine optimization of Websites, and social media messages. For example, it might report how much traffic is generated by content from different providers.

The Anatomy of a Successful Facebook Post

Hubspot

Drive traffic to your website? Facebook is working to penalize this practice, and it’s not a good long-term strategy for driving user engagement or lead generation. Down our free social media and blog post scheduling template to keep track of your content publication! Social Media Are there things you should be doing that you’re not? Spark a debate?

In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours

Hubspot

The awareness stage , where people have realized or expressed symptoms of a potential problem or opportunity; the consideration stage , where people have clearly defined that problem or opportunity; or the decision stage , where people have arrived at a strategy or solution for that problem/opportunity? Our Content Mapping Template can help you get that all figured out.). Not sure?

How to Create Facebook Video Ads

Hubspot

In wake of several new video features being introduced and a heavy video focus from Mark Zuckerberg, the social media giant has quadrupled its video views over the last year. Use the data you get from your campaigns to evaluate both your Facebook campaigns and your larger marketing strategy. Use a URL with UTM codes to track the traffic from the ad to your website.

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9 Silly Pinterest Mistakes Only Rookies Make

Hubspot

You could be losing out on traffic, leads, and (potentially) customers. So put down the recipe for Nutella brownies and the DIY beer bottle glasses and take a hard look at your company’s Pinterest strategy. The opposite of the one-and-done posting strategy is also problematic. Social Media More pins the better, right? Not exactly.

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