Marketing Insider Group

JULY 17, 2023

Effective CTAs turn browsing into action and prospects into buyers, adding to your digital cash register. It’s also important to place these types of CTAs strategically so they’re easy to find and seem like a natural next step for readers. These are a key component of any digital marketing strategy, especially in the world of B2B.

Conversion 224

Conversion Lead Scoring Lead Ranking Barriers 224

Marketing Insider Group

SEPTEMBER 21, 2020

When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. B2B marketers who blog get 67 percent more leads than those who don’t. Because it’s so universal, everyone in website maintenance and content marketing knows how to use it.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Single Grain

OCTOBER 30, 2020

Infographics don’t work anymore.” ” “There are too many infographics out there. Like any marketing tactic, the infographic space is now saturated. That’s why I’m going to show you how you can create infographics that still generate thousands of shares and backlinks. Infographics Statistics.

Viral Marketing 145

Viral Marketing Best Practices High Quality Lead Case Studies 145

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Optinmonster

APRIL 4, 2024

In marketing, a lead is someone interested in your products or services. Follow your brand on social media platforms. As with all other forms of marketing, eCommerce lead generation strategies rely on knowing who your audience is and where to find them. Figuring out who your leads are is a 2-step process.

eCommerce 72

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 72

Marketing Insider Group

JANUARY 3, 2023

Does your business consistently share several types of marketing collateral? That’s where marketing collateral comes in. Sharing various types of marketing collateral establishes legitimacy, supports sales, and proves to site visitors that they’re in good hands. What Is Marketing Collateral? Key Takeaways.

Paid Search Agency 227

Paid Search Agency Case Studies Case Study Education 227

ClearVoice

JULY 20, 2022

Consider the role of an infographic (or two!) in your content marketing plan to ensure your articles get all the buzz they deserve. Learn simple definitions, get clarity on formats, and see plenty of infographic examples so you start with a solid foundation. What is an infographic? Why use infographics?

Practices 52

Practices Best Practices Paid Search Agency Advertising Agencies 52

Marketing Insider Group

NOVEMBER 25, 2019

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. While technologies such as AI and data-driven marketing will certainly be big trends for 2020, the overarching focus will be on people, not technology.

Trends 364

Trends Planning Paid Search Agency SERP 364

Optinmonster

NOVEMBER 10, 2022

Here are 17 great email list-building strategies to increase subscribers. Use a 2-Step Optin. Link to a Campaign in Your Social Media Bio. Be More Social. Adding a call to action in your author bio and the end of each article is a great way to strike while the iron is hot. Use a 2-Step Optin.

Paid Content 137

Paid Content Lock-In Landing Pages Intent 137

Marketing Insider Group

JANUARY 31, 2022

In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. In this guide, we’ll cover the specific steps you should take to develop your content strategy, plus real-world content strategy examples from brands who are doing it right.

Top of Funnel 288

Top of Funnel Examples Marketing & Strategy Paid Search Agency 288

Sprout Social

FEBRUARY 14, 2022

How about growing your brand awareness and social media presence? If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. What is a content marketing plan? But you’re not alone.

Planning 111

Planning CMS Development Marketing Plans Content Marketing 111

Brandpoint

FEBRUARY 21, 2024

Branded content is defined as a form of marketing that involves sharing different types of content that can include infographics, articles, and videos. Unlike other forms of marketing or advertising, branded content marketing does not directly promote your products or services. Make it irresistible. Who are you targeting?

Buyer Personas 62

Buyer Personas Paid Search Agency Advertising Agencies Press 62

Marketing Insider Group

DECEMBER 7, 2020

It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. Companies have embarked on a content-based B2B digital marketing strategy in order to find, win, and retain new clients. Simply put, the market potential is huge.

Top of Funnel 279

Top of Funnel Work Management Analysis Marketing Management 279

Optinmonster

FEBRUARY 12, 2024

Using scarcity in your marketing not only helps you skyrocket your conversion rate. The simplest way to leverage the scarcity principle is to use urgency words in your marketing content. In this post, I’m going to show how you can use urgency words in your marketing so that you can boost website traffic, conversions, and sales.

Urgency Marketing 76

Urgency Marketing Conversion Lock-In Conversion Rate 76

Optinmonster

MARCH 10, 2024

Here are some examples of content that earns the most backlinks: How-Tos: How-to articles that teach readers how to do something are great for getting backlinks to your website. For example, if you want to write a guide on social media marketing, type “social media marketing” into the search bar.

Blogger 89

Blogger Lead Scoring Lead Ranking SERP 89

Zoominfo

JANUARY 23, 2019

Step One: Understand Your Offering. Step Two: Understand Your Buyer. Just as you need to understand your product and the role it plays in the market, you also need to understand your buyers and the factors that drive them to make purchases. The market? Step Three: Organize Your Intel. Let’s get into it!

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182

accelerate agency

AUGUST 4, 2021

Marketing has changed dramatically over the last decade or so. Cast your mind back to this time ten years ago: things like social media marketing and content marketing were in their infancy compared to today. Today, marketing is a much more sophisticated business.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

Optinmonster

MAY 18, 2023

Want some affiliate marketing tips to earn more from your content? Affiliate marketing has been around for a long time and continues to grow year over year. That’s why we wanted to give you some affiliate marketing ideas so you can make the most out of your marketing efforts. What is Affiliate Marketing?

Tips 83

Tips Planning Paid Search Agency Advertising Agencies 83

Convince & Convert

SEPTEMBER 15, 2010

Finding and sharing them is the first step toward social media success. Please leave a comment and let’s see what great programs are under way among Convince & Convert readers. link] The Redhead Jay – in love with the infographic! I believe we should all view ourselves as Social Media Toddlers.

Social Media 165

Social Media Media Webinar Metrics Paid Search Agency 165

Brandpoint

FEBRUARY 15, 2023

Manufacturing marketing teams often feel at odds with sales. When both teams are accountable for generating leads, justifying the ROI of marketing can be an uphill climb. Additionally, it can be difficult to decide which marketing strategies for manufacturers are the best to focus on first.

Paid Search Agency 62

Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 62

SocialPilot

DECEMBER 7, 2023

Stick with us as we explore the future of YouTube-based marketing and teach you how to optimize your own videos for YouTube search. Google’s site crawlers are great at spotting high-ranking keywords and phrases, automatically pushing content that includes them further up the organic search string.

Youtube 86

Youtube Optimization SEO Video Marketing 86

Webbiquity

APRIL 25, 2017

There are lots of great reasons to include images with your blog posts and other marketing content. They improve information retention by up to 65% , increase engagement, and generate more likes and shares on social networks. ” — Kathryn Aragon Media. ” — Social Media Today. 9) Shutterstock.

Video Marketing 213

Video Marketing Marketing Automation Services Best Practices Sample 213

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Optinmonster

MARCH 30, 2020

In fact, the tone of most social media posts lately feels like this: But before going all Jack Nicholson from The Shining on everyone, why not take this time to learn how to start a side business from home? Maybe you’ve even been sitting on a few great work-from-home business ideas. Do Some Basic Market Research.

Business 94

Business Paid Search Agency Budget Programs Social Media 94

Outgrow

FEBRUARY 5, 2021

A good demand generation strategy aims at identifying prospective customers and running them through your marketing funnel to convert them into paying customers. We’ll not only tell you the meaning of demand generation, but also how it’s different from lead generation and inbound marketing. What Is Inbound Marketing?

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Webbiquity

JANUARY 24, 2017

It’s generally not great for posting random thoughts at wee hours of the morning, though that appears to work for some people.) HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.”

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Webbiquity

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Optinmonster

SEPTEMBER 5, 2022

Optins and freebies are a great way to grow your email list. Optins and freebies are a great way to grow your email list. You don’t have to fight for short-lived attention on social media or pay for expensive advertising. This is why email marketing often has the highest ROI of all digital marketing strategies.

Work Management 86

Work Management Lock-In Top of Funnel Marketing Management 86

Outgrow

JUNE 16, 2023

Customer Centric Marketing: Strategies for Success and Growth Want to have more customers by spending less money? There are a few underused marketing strategies that brands have used to achieve this. And customer centric marketing is one simple way to get started. What Is Customer Centric Marketing? Let us show you how.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Outgrow Lead Scoring 52

SmartBug Media

MARCH 25, 2019

If you are an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. Success not only requires a solid inbound strategy, but it also requires knowledge of the latest marketing, content, and design best practices. SmartBug Media™.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

SmartBug Media

JANUARY 29, 2020

Below we dive into nine ways you can start using customer case studies in your marketing. Great case studies are filled with research and data points that amplify the story and make it more compelling. The Power of Customer Case Studies in Your Marketing. Provide powerful social proof. What Is a Case Study?

Case Study 113

Case Study Case Studies Studies Paid Search Agency 113

Convince & Convert

JUNE 30, 2010

It’s time to start thinking about social media the same way. I’m going to write more about my thinking in the area of social segmentation this summer, but for now what do you think? Programs like ThinkGeek ‘s @thinkgeekspam that includes only deals and offers may need to become the rule, not the exception.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Outgrow

FEBRUARY 19, 2024

Content Marketing for Small Businesses: Top 10 Ideas & Tips Picture this! But let’s be real: small business marketing can be a daunting task for any business owner, especially when you are on a tight budget. In this article, we will discuss 10 small business marketing ideas that you can get started with today.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Webbiquity

SEPTEMBER 12, 2017

Today’s digital consumer is bombarded with information every time they go online or open an app. Motorcycler’s “Top 9 Funniest Motorcycle Ads” is an excellent example of a list post that is relevant to the site’s target audience but purely entertaining in nature. You can also use lists to entertain your reader.

Content 235

Content Paid Search Agency Buzz Inbound Marketing 235

Outgrow

FEBRUARY 19, 2024

Content Marketing for Small Businesses: Top 10 Ideas & Tips Picture this! But let’s be real: small business marketing can be a daunting task for any business owner, especially when you are on a tight budget. In this article, we will discuss 10 small business marketing ideas that you can get started with today.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

FMG Suite

DECEMBER 9, 2021

It’s that time of year again – time to get your 2022 marketing strategy ready. . X Tips To Get Your Marketing Ready for 2022. And when you’re finished, you will have a foundation with which you can build your 2022 marketing strategy. Social media: What received the most engagement?

Planning 52

Planning Digital Marketing Funnels Paid Search Agency Top of Funnel 52