ClickZ

OCTOBER 23, 2019

For the past three years, Genies has been focused on developing the design, personality and use case of the Genie in a variety of messaging and social media apps such as Instagram, Kik, and Snapchat. When users select the Cheetos button, as shown above, they can choose from a selection of Cheetos-branded actions to send as SMS messages.

Case Studies 53

Case Studies Case Study Network Marketing Advertising Agencies 53

ClickDimensions

APRIL 14, 2023

Email marketing is just one method of communication, but stats show that SMS marketing also shouldn’t be ignored, especially for younger generations. Did you know SMS marketing has an average open rate of 98%? Campaign Automation is also highly useful in the case of personalization.

Marketing Automation Services 97

Marketing Automation Services Education Marketing Automation Automation 97

Martech

AUGUST 9, 2023

Artificial intelligence remains a big draw with SMB martech buyers: 70% say they’d pay more for a marketing platform that gave them access to AI or automation tools, according to a new study. Top use cases. Big interest. Companies using AI/automation are finding it a big time saver. Why we care.

Marketing AI 92

Marketing AI SMB Automation Tools 92

SmartBug Media

MAY 9, 2023

Segmentation for your email and SMS campaigns could be viewed as complicated or daunting, but it’s incredibly important. Segmentation is the process of dividing your email and SMS lists into smaller groups based on behavior, engagement, and common characteristics. A similar mindset can be applied to your email and SMS lists.

Segmentation 97

Segmentation ROI SMS Demographics 97

ClickDimensions

MARCH 27, 2023

For instance, check out our recent marketing blogs written by the Services team covering a range of marketing strategies: What is a user persona and how to build one in four easy steps The Top 35 Digital Marketing Acronyms You Need to Know How to Build Patient Relationship with SMS in the Health Sector 5.

Work Management 98

Work Management Marketing Management Service Paid Search Agency 98

ClickDimensions

MARCH 31, 2023

The adoption of SMS marketing strategies has risen considerably due to the ongoing effects of the pandemic with over 40% of businesses using it in their marketing strategy, and it shows no signs of slowing down.

SMS 94

SMS Marketing Automation Services Work Management Marketing Management 94

Smashmouth Marketing

MARCH 14, 2020

Depending on the specifications of the target audience, market, title, persona, and in the case of HQLs, the questions to answer, leads can range from $40-$50 per MQL and $80-$100 per HQL. Green Leads has studied the outcomes of tens of thousands of introductory appointments that took place over the years.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

SmartBug Media

JUNE 9, 2023

Industry studies show that personalized emails have a 20 percent higher open rate and a 139 percent higher click rate than generic sends. Integrated SMS, social integrations, and 280+ pre-built integrations let Klaviyo double as a customer data platform. Your email and SMS systems can’t co-exist.

Peer-to-peer 52

Peer-to-peer SMS Work Management Deliverability 52

Salesforce Marketing Cloud

JULY 18, 2023

To make your case, share data that proves your product is worth the investment, delivering more profit for their business. By homing in on clear ROI (supported by case studies), showing confidence in your solution, and anticipating down-the-line costs, you can secure buy-in from even the most risk-averse CFOs. Here’s how: 1.

Work Management 52

Work Management Marketing Management Marketing Proposals Case Studies 52

Salesforce Marketing Cloud

JULY 18, 2023

To make your case, share data that proves your product is worth the investment, delivering more profit for their business. By homing in on clear ROI (supported by case studies), showing confidence in your solution, and anticipating down-the-line costs, you can secure buy-in from even the most risk-averse CFOs. Here’s how: 1.

Work Management 52

Work Management Marketing Management Marketing Proposals Case Studies 52

Vision6

JANUARY 16, 2022

Any form of e-marketing, including email, SMS , and MMS or instant messaging, have laws in place that protect consumers from spam or unsolicited communications. Whether you’re sending emails, SMS, or MMS, the people in your lists need to consent to receive your marketing communications. So what do these laws look like around the world?

SMS 98

SMS CAN-SPAM Privacy Opt-out 98

SmartBug Media

JUNE 22, 2022

When it comes to testing SMS and email flows, every test falls under one category: A/B testing. In this case, segmenting your audience helps the campaign strategy. SMS versus Email. SMS marketing and email serve similar purposes, but there are nuances to each. A/B Testing Email Flows. Number of Messages. Click rate.

Optimization 92

Optimization SMS Work Management Urgency Marketing 92

ANNUITAS

APRIL 19, 2022

Research shows that newer channels like live chat, SMS, and social media have been gaining traction with buyers, while more traditional channels like events (both live and digital), email, and phone have been declining in preference. Nurture channels should serve medium friction, middle-of-funnel content like white papers and case studies.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Optinmonster

JANUARY 24, 2024

Go 1 Step Further: Conduct a Case Study 7. In a case study, you work with a customer to tell the story of how your product contributed to their success. These are often the strongest, most persuasive customer quotes we have: Takeaway: Case studies are the ultimate testimonial for a B2B company.

Ideal Customer Profiles 74

Ideal Customer Profiles Tips Case Study Case Studies 74

ClickZ

OCTOBER 23, 2020

It has now become a platform suitable for modern marketers to create engaging campaigns across all channels prospects: including SMS, mobile, social, and web. Case Study: Haymarket Media. Users can also seamlessly set up an SMS campaign and pull detailed reports. Taking a look at Maropost set up.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

Hubspot

MARCH 14, 2016

Check out these 13 case studies that prove word choice does indeed matter when it comes to optimizing for conversions. 15 Case Studies That Prove Word Choice Matters for Conversions. As these case studies make clear, word choice matters -- whether it's in your CTAs, your headlines, or your body copy.

Case Studies 28

Case Studies Case Study Studies Urgency Marketing 28

Televerde

JULY 6, 2021

In some cases, though, it might be better to wait and give your customer time to use your product before you ask them for a review (like if they purchase software they need to use for some time before seeing results). SMS and Phone Call. Write Case Studies. Reply YES or NO) or send links to surveys or review sites.

Top of Funnel 59

Top of Funnel SMS Case Studies Case Study 59

Scoop.it

JANUARY 26, 2023

If they’re not ready to buy just yet but are getting there, send them additional materials after the webinar like a case study or a price-feature comparison. Source Direct messaging includes online and offline communication channels, everything from good old SMS to WhatsApp and Messenger.

Top of Funnel 87

Top of Funnel Conversion Case Study Case Studies 87

SmartBug Media

AUGUST 14, 2020

Make their lives easier by ensuring the account owner receives email or SMS notifications when their customer account is visiting your website or is visiting certain parts of your application. Build Out Sales Enablement Assets. Sales reps are short on time. Email signature marketing is another hot tactic.

Cross-Selling 105

Cross-Selling Sales Management Account Based Marketing ABM 105

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

ClearVoice

AUGUST 31, 2020

The average person has an attention span shorter than that of a goldfish, generally losing concentration after 8 seconds, according to a Microsoft study reported on by Time Magazine. SMS personalized outreach. SMS read and response rates this high indicate something special is occurring here… and it is.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

Salesforce Marketing Cloud

JUNE 12, 2023

84% of IT leaders we surveyed in a recent study say generative AI will help their organization better serve customers, and every day I speak with service leaders who are excited about the potential for generative contact center AI. For agents working on several cases all at once, contact center AI can be a real timesaver.

Contacts 98

Contacts Generation Knowledge Base Lock-In 98

QuanticMind

OCTOBER 9, 2023

This is the directive you’re giving the prospect after having (hopefully) made the case for why they should engage with you. SMS (Text Messaging) Mobile messaging has been gaining popularity , particularly over the last couple of years as brands have been scrambling to meet consumers at home on their own terms.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Martech

AUGUST 5, 2021

Giroux made the case for Bynder based on the need to build and maintain brand recognition for Clio as the company grew. Gen Z is 153% more likely than the average consumer to sign up for discounts via SMS, according to one study we reported on this year. Read more here. Pulling data together at T. Rowe Price .

Digital Asset Management 112

Digital Asset Management Enterprise Management Work Management Marketing Management 112

Optinmonster

MARCH 7, 2024

While testing, I examined different factors like key features and use cases. Recent studies have shown that personalized experiences can lead to a 20% increase in sales. Ideal Use Case: Ideal for businesses that make decisions based on behavioral data and want to experiment with different personalization tactics. In a hurry?

Enterprise Management 59

Enterprise Management Marketing Automation Services eCommerce Marketing Management 59

Conversica

NOVEMBER 16, 2020

This is true whether you are talking to someone in-person or over a digital channel such as email, SMS or website chat. Intelligent Virtual Assistants can be deployed across website chat, SMS text messaging and email to deliver an engaging experience for customers and prospects, while simultaneously driving them to the next best action.

Multi-Channel 52

Multi-Channel Advertising Channels SMS Marketing Automation Services 52

Martech

DECEMBER 19, 2023

The DMA’s 2023 Consumer Email Tracker study found that only two of the fourteen possible actions consumers could take when they receive an interesting email will be attributed to email. In this business case, email activity was just one of the many channels and metrics involved. This person isn’t interested in us anymore.”

Marketing & Strategy 113

Marketing & Strategy Opt-out CAN-SPAM Work Management 113

Conversica

MAY 31, 2021

Use Cases for Conversational AI Across Industries. Let’s drill down into some use cases. By sending personalized reminders via email or SMS, AI Assistants proactively and persistently motivate drivers to come in for repairs and maintenance. This is true of business-to-business (B2B) and business-to-customer (B2C) organizations.

Conversion 98

Conversion B2B Thought Leadership B2B Sales Cycle 98

Conversica

APRIL 28, 2021

Seeing how successful this was in accelerating deals, Conversica has since expanded the use cases for its Conversational AI technology to assist revenue-generating teams across industries. Common Conversational AI Use Cases Today. The use cases for AI Assistants are different for different teams. The Future of Conversational AI.

Marketing AI 96

Marketing AI Conversion Lead Ranking Case Studies 96

SmartBug Media

APRIL 12, 2023

Are you talking to them via phone, email, chat, SMS, WhatsApp? Another way to improve customer satisfaction is making sure that you can access survey results via phone, chat, SMS, apps, and so on so you can quickly pull them up and refer to them when talking to customers. How are you talking to customers?

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Hubspot

OCTOBER 22, 2020

From email to SMS, and even internal automations like lead scoring and CRM updates, HubSpot is easy to get accustomed to and can quickly become your team’s marketing automation best friend. Onboarding support : Mailchimp has a large library of resources, including guides, tutorials, and case studies.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

ClickZ

NOVEMBER 22, 2019

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020. Case study. Case studies.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

ClickDimensions

MARCH 14, 2023

These follow ups could be sent via SMS, email or post and will reference a specific issue or topic that needs to be considered. Read our latest manufacturing case study ! Follow ups One tool which will be greatly appreciated by the manufacturing industry is automated follow ups.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

PathFactory

OCTOBER 12, 2022

Like most, I think of content in terms of top, middle, bottom funnel content: lead with your general topics; then go into mid-funnel content like thought leadership, white papers, case studies, and the content about the problems your customers have and the solutions they need.

Top of Funnel 59

Top of Funnel Lead Scoring Lead Ranking Buyer's Journey 59

Valasys

OCTOBER 25, 2018

This makes SMS marketing one of the most effective forms of communicating with customers. In order to follow current and potential buyers wherever they are in their customer journey, marketers need to embrace the role of mobiles in B2B marketing with the help of vigorous SMS marketing campaigns. Combining SMS with Email Marketing.

SMS 40

SMS Effectiveness Opt-out Opt-in 40

chiefmartech

AUGUST 2, 2022

Emails, website personalization, direct mail, SMS messages, (re)-targeted advertising, etc., ” In which case, I grant you, you’re probably not a digitally transformed marketing department. all being executed algorithmically by software. Congrats, You’re Digital. Now Let’s Get to Work.

Digital Transformation 108

Digital Transformation Marketing Proposals SMS Zoominfo 108

Hubspot

APRIL 17, 2012

SMS, or "short messaging service," is an oft-touted component of mobile marketing that, though simple in concept, is difficult to execute correctly. Ways to Make SMS Work. According to Techipedia , 98% of SMS messages sent are opened, and 83% of them are opened within 3 minutes. I think not. Fundraising and Raising Awareness.

SMS 28

SMS Opt-out Opt-in Loyalty 28