Lenny's Newsletter

SEPTEMBER 5, 2023

Our third or fourth employee was a part-time contractor out of the Bay Area, and he called the people he knew, like at Greenhouse Software, where he had consulted and had buddies, and asked if they wanted to try it out. The first one was an early employee of our last startup. But it worked.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Unbounce

OCTOBER 18, 2021

For small and midsize businesses (SMBs), marketing campaigns may be smaller —c’mon, who has the budget to advertise in the Superbowl?!— Meet allWomen—a Small Team with a Big Mission. For example, female software engineers have increased by only 2% in the last * 21 years *. What’s in a mission statement?

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

Webbiquity

FEBRUARY 23, 2021

Businesses have been trying for eons to gain competitive advantage by better understanding their customers. Customers today expect businesses to personalize both messages and product offers, the way Netflix and Amazon do. This episode is sponsored by virtual event platform Shindig. But the tools are getting smarter.

Enterprise Management 316

Enterprise Management Work Management Marketing Management Budget Programs 316

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. SendX is an Email marketing software that help's businesses run email marketing campaigns at scale. Black Friday & Cyber Monday are over. But, SendX is still offering a deal.

Enterprise Management 261

Enterprise Management Marketing Automation Services Work Management Marketing Management 261

Zoominfo

JULY 27, 2020

Startup life is shown with two starkly different images: a couple of entrepreneurs toiling away in a garage or titans managing teams of people in an open-concept office space full of fancy coffee machines and endless snacks. When the money comes in, businesses prefer to leave the salad days of cramped quarters in the past.

Spending 100

Spending Paid Search Agency Companies Forecasting 100

Zoominfo

FEBRUARY 22, 2021

Even with just 140 characters, he manages to really get to the heart of what position you need to take during tough sales calls, and how to advance your career in sales. As the CEO of SalesLoft, a leading sales software platform, Kyle knows firsthand how to a salesperson to close more deals – even when the clock is working against them.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

Lenny's Newsletter

AUGUST 29, 2023

engineering manager, social media manager) Pain point you’re solving (e.g. data warehouse, GitLab) Type of business (e.g. sells software that’s $10k ARR) Geo (e.g. Okay, now let’s help businesses provide benefits. Some had more, but no one had fewer. Also notice how specific these attributes get.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Prioritize Pre-Event Outreach.

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Bluetext

FEBRUARY 14, 2024

Government efforts to engage PE and VC-backed startups puts federal marketing and messaging in the spotlight Venture Capital-backed companies accounted for less than 1% of the $411 billion DoD contracts awarded last year. Anduril (defense software/autonomous vehicles), Palantir (A.I.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

Hubspot

APRIL 12, 2023

With proper sales activity management, you can influence sales objectives and business results. In this post, you’ll learn tips for managing your team’s sales activity and about the software that can help along the way. Table of Contents What is sales activity management? Get started with this three-step process.

Work Management 83

Work Management Marketing Management Activities Marketing Proposals 83

ClickZ

JUNE 11, 2020

AI’s ability to understand data at global, regional, and local levels, as well as the most functional kinds of campaigns for different types of businesses, is fundamentally important to delivering optimized results and creating less waste across channels. Which is why a premium should be put on data integration and management solutions.

Marketing AI 121

Marketing AI Enterprise Management Optimization Marketing Management 121

Hubspot

JUNE 23, 2021

And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. But, while Facebook’s announcement might seem a bit scary, it might only impact a small number of businesses. Facebook Business Suite. Why Facebook is Sunsetting Analytics. Facebook Analytics Alternatives.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

Webbiquity

SEPTEMBER 26, 2023

But Minnesota is increasing being recognized for something more: events. Obviously, the pandemic had a huge impact on the live events industry. This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota. The post was republished here in April 2018.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

SendX

NOVEMBER 20, 2018

SendX is an Email marketing platform that help's businesses run email marketing campaigns at scale. Valid for Cyber Monday Omnify - Omnify is an all-in-one Platform to schedule, manage and sell your services. Valid for Cyber Monday SE Ranking - SE Ranking is an all-in-one SEO software with SEO tools that every marketer needs.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Unbounce

FEBRUARY 25, 2020

It’s the kind of mega-growth story anyone starting a software-as-a-service (SaaS) company dreams about. You pitch at a local startup event, which lands you in a growth accelerator, which also leads to your first seed funding. You spend that money hiring and building out the software. Be like Mark.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. SendX is an Email marketing software that help's businesses run email marketing campaigns at scale. Cyber Monday is over. But, SendX is still offering a deal.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Litmus

JANUARY 19, 2021

Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. If you want to keep up with the latest consumer expectations , you need to find the right email marketing platform for your business. The best free email marketing tools you can use to grow your business. Image Source.

Budget Programs 136

Budget Programs Work Management Marketing Management Email Marketing 136

Martech Advisor

OCTOBER 23, 2019

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. A Grand View Research report also suggested that the global marketing automation software market is expected to reach $ 7.63 Lead Management. billion by 2025.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

ConvertKit

JANUARY 20, 2022

Whatever term you use to describe yourself, one thing’s for sure: keeping your expenses in check is smart business. It’s important to choose an email marketing service not only with essential features that meet your marketing requirements today, but that can grow with you as your business expands. Small email template library.

Budget Programs 90

Budget Programs Marketing Automation Services Enterprise Management Cost 90

Hubspot

JUNE 26, 2019

In fact, businesses make an average of $8 for every dollar they spend on Google Ads. WordStream reports, for example, that the average small business loses 25% of their PPC budget on wasted spend. Many of these tools fall into the categories of general PPC management, bid management, or reporting.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

ClickZ

FEBRUARY 21, 2020

Most recently, for over two years now, Scott has been serving as VP of Platform Ecosystems at HubSpot, the developer and marketer of software products for inbound marketing and sales. An expert in B2B software and marketing, Cahill has spent most of his career in Silicon Valley, helping companies develop, refine and tell their stories.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

TrustRadius Marketing

MAY 2, 2022

One solution local and remote companies will use is a voice over internet protocol ( VoIP ) business phone system. This software can allow calls and messages over the internet for better speed and reliability. VoIP software can be a cost-effective way to connect with clients, but that does not mean all subscriptions are cheap.

Pricing 52

Pricing Price Enterprise Management Work Management 52

Hubspot

JUNE 10, 2020

And, while the show didn't have the same top-notch special effects as past country awards shows, it still managed to deliver exactly what I wanted: live country music. HubSpot is no exception — for the first time in nine years, INBOUND , an event hosted by HubSpot, will not be held in-person. Venture Café. Penguin Strategies.

Conference 96

Conference Paid Search Agency Companies Peer-to-peer 96

Kevin Indig

JULY 10, 2023

I helped build the Atlassian community, which now spans over 300 events). Startups like Notion, Figma, Miro, Duolingo, ConvertKit, and Midjourney have built impressive communities around their Products, which drove exceptional growth. I’ve had many touchpoints with communities as growth vehicles (e.g.

Communities 52

Communities Enterprise Management Work Management Startups 52

Heinz Marketing

OCTOBER 12, 2021

Live chat software/platforms have become increasingly popular over the past few years. Easy to integrate with other software and we’ve noticed an increase in sales since our customer team is actively talking to customer on our website. Create multiple Drift inboxes to manage different types of conversations.

Marketing Automation Services 114

Marketing Automation Services Work Management Marketing Management B2B 114

Zoominfo

FEBRUARY 22, 2021

Even with just 140 characters, he manages to really get to the heart of what position you need to take during tough sales calls, and how to advance your career in sales. As the CEO of SalesLoft, a leading sales software platform, Kyle knows firsthand how to a salesperson to close more deals – even when the clock is working against them.

Social Media 100

Social Media B2B Thought Leadership Cold Calling Media 100

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Prioritize Pre-Event Outreach.

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

Hubspot

FEBRUARY 6, 2019

We see businesses using more kinds of software, not less, that all needs to work together. Our goal in becoming a lovable platform is to make it easy to complement HubSpot with a rich landscape of apps built by other companies, or custom apps built uniquely for your business by an agency or your own developers.

Marketing Automation Services 74

Marketing Automation Services Hubspot Paid Search Agency Advertising Agencies 74

Hubspot

MARCH 23, 2020

Nowadays, plenty of business is done virtually. In the afternoon, you have a 1:1 via Zoom with your remote manager. However, there is one aspect of business that seems, until recently, almost entirely untouched by virtual experience: conferences. Virtual Conference Benefits. Virtual Conferencing Tools. Image Source.

Examples 101

Examples Enterprise Management Conference Budget Programs 101

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. The American Health Information Management Association (AHIMA) provides knowledge, resources, and tools to advance health information professional practice and standards for the delivery of quality healthcare.

Work Management 102

Work Management Marketing Management Research Organization 102

Hubspot

APRIL 7, 2020

I can't count how many times I've come up with an idea and immediately said to my friends, "I should start a business!" Well, in 2018, online businesses generated over $2 billion in revenue. I could use online management systems to execute business functions and set up an ecommerce website to take the place of a brick-and-mortar shop.

Work Management 90

Work Management Business eCommerce Marketing Management 90

Outgrow

APRIL 2, 2024

Elisa provides software solutions for various industries globally. About our guest: Jukka-Pekka Salmenkaita , VP of AI and Special Projects at Elisa is an entrepreneurial data science executive with a corporate venture and startup background. We had some amazing insightful conversations with Jukka and here’s what we discussed about- 1.

Marketing AI 52

Marketing AI Enterprise Management Work Management Marketing Management 52

MKT1

AUGUST 7, 2023

The process of buying software is typically a complicated mess with roadblocks around every corner—and I think it might be getting worse. When I run through a bad demo request process (which is nearly every time I go through one), I find myself saying “Just take my money [startup] and stop wasting my time!”

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

ClearVoice

OCTOBER 30, 2018

Well, according to thousands of small businesses, freelancers and contractors, there are plenty of reasons. Other people miss the off-the-cuff collaboration and purpose-driven energy that a startup or studio-type office setting provides. galvanize | #freelance | #startups | #smallbusiness Click To Tweet.

Small Business Marketing 51

Small Business Marketing Work Management Communities Enterprise Management 51

Litmus

MARCH 31, 2020

Lauren Kremer , Events Manager. Email found me as a result of organizing and planning events! The email community is expansive, intelligent, and empathetic, and I’m totally happy to be a small part of creating these experiences for them. Olga Scott , Senior Software Engineer. This makes me happy.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Budget Programs 80

Hubspot

JANUARY 25, 2019

There's no doubt about it -- startups are expensive. Time and money are the most common resources for startups -- and the more you have of one decreases the amount you need of the other. Businesses with a small burn rate often don't require much funding to get started because they're cash efficient. Region : East Coast.

Startups 75

Startups Burn Rate Enterprise Management Work Management 75

Hubspot

SEPTEMBER 19, 2018

Entrepreneurship is the process of starting (or improving upon) a business with the ultimate goal of making a profit. It often involves great risk and uncertainty, but it’s also an opportunity to overcome those challenges and to manage multiple aspects of a business operation. In fact, data shows that 90% of startups fail.

Startups 77

Startups First-Mover Advantage Work Management Buyer Personas 77