Marketing Insider Group

FEBRUARY 25, 2020

Your business website is often the first place consumers go to learn more about your product or services, and it can be a significant source for new customers if you utilize it properly. A blogging plan is a set of strategies and objectives for how your blog is going to achieve your goal of bringing in new clients. Start with a Plan.

Ideal Customer Profiles 276

Ideal Customer Profiles Trade Show Ad Frequency CMO 276

ClearVoice

DECEMBER 18, 2023

By consistently providing high-value content, you can position your company as the go-to problem solver in your respective field. Content marketing, in many ways, is like casting a wide net to catch as many fish as possible. You throw many fish back and only keep those you’re looking for. ABM, however, cannot work without a content strategy.

Account Based Marketing 98

Account Based Marketing ABM Marketing AI Top of Funnel 98

Oktopost

JUNE 13, 2022

For good reason – according to the State of B2B Marketing report we performed in late 2021, we found that nearly half of CMOs said employee advocacy was their best-performing social initiative. Here’s how we used employee advocacy to grow our own social conversions by 266% in just 90 days. Now, we’re getting radically transparent.

Conversion 151

Conversion Click Rate B2B Thought Leadership Education 151

Webbiquity

APRIL 27, 2017

The ten tools here enable vendors to extend their support offerings to social media, online knowledge bases, and web chat. Some go even further, empowering customers to collaborate with vendors, and with each other. ” — Social Media Explorer. Showcase reviews: Social Media Explorer.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

ClearVoice

JULY 22, 2021

They’ll fight for them, sing their praises to their networks and go back to those brands for news, updates and the latest products and services. Fans of a team engage with other fans (or opponents) on sites like Twitter and Reddit. These are the customers who are deeply invested in a brand. A sense of community is great for business.

Communities 144

Communities Planning Paid Search Agency Content Marketing 144

Sword and the Script | B2B

DECEMBER 28, 2022

At the end of the year, I go back through all these writeups to pull out some of the interesting statistics for a year-end roundup piece like this one. The reality is buyers will just go elsewhere. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. He wrote, “So 9.5

PR 75

PR Trust Marketing Stats B2B Marketing 75

Brandpoint

MARCH 26, 2021

These tricks can be really helpful when trying to capture new audiences, increasing awareness across your industry, boosting site traffic and engagement on your digital platforms and even capturing the all-important marketing qualified lead. That’s a ton! What does repurposing your content look like?

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Zoominfo

JANUARY 27, 2023

Even the highly granular targeting options offered by digital solutions, such as paid social media advertising, seek to create similar conditions as the door-to-door salesman selling vacuum cleaners: Getting your product in front of the right person, at the right time, with the right message. What is Sales Prospecting?

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Intent Data Lead Scoring 130

ClearVoice

NOVEMBER 30, 2021

Content can include videos, podcasts, blogs, social media posts, infographics, and images. 75 percent of marketers were able to increase their traffic by investing only 6 hours per week in their social media content. Similarly, the more content on your site, the longer visitors will hang out.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Goodish Agency

MARCH 3, 2021

With the rise of various social media engagement groups, more and more brands are starting to create their own brand communities. Rather than just using social media as a tool to amplify their voices , brands are now discovering what happens when you connect customers with each other too. The Power of a Brand community?

Communities 119

Communities Brand Identity Branding Word of Mouth 119

Valasys

NOVEMBER 28, 2023

One must go through a variety of marketing methods in order to fully comprehend the nuances of this multidimensional industry. This thorough review will provide insight into the various Types of Marketing that influence the contemporary corporate environment, ranging from conventional channels to innovative digital strategies.

Guerilla Marketing 40

Guerilla Marketing Word of Mouth Advertising Agencies Planning 40

Webbiquity

MARCH 23, 2017

You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. ” — Cent Muruganandam.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Brandpoint

FEBRUARY 21, 2024

Branded content is defined as a form of marketing that involves sharing different types of content that can include infographics, articles, and videos. Whether you’re a small start-up or a large corporation, MAT release distribution can help your company raise brand awareness. What is branded content? It’s not an advertisement.

Buyer Personas 62

Buyer Personas Paid Search Agency Advertising Agencies Press 62

ClearVoice

JANUARY 8, 2019

Your content needs to serve your business by supporting corporate goals. Careful thought must go into your content strategy for it to be effective. These questions are the foundation for your content marketing strategy, and they ensure alignment with corporate goals. What are the demographics of my buyer personas?

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

Scoop.it

DECEMBER 27, 2022

Currently, there are more than 200 social media applications available worldwide. Different social media platforms appeal to different target audiences. Knowing which platforms to utilize for your business requires first researching your target audience and seeing which social media they’re most active on.

Social Media 59

Social Media Media Best Practices Merchandising 59

Pam Didner

APRIL 2, 2021

Social media platforms have given everyone a chance to voice their opinions and connect with others. Social media is a virtual stage. In order to use media platforms effectively, businesses need to create content to increase sales, expand brand awareness, drive demand, and enable sales. Infographics.

Top of Funnel 106

Top of Funnel Planning Content Marketing Paid Search Agency 106

ClearVoice

MAY 6, 2019

Now that every brand and company is looking for a process to create and publish owned content, many are in a position to need writers and other creatives (web designers, photographers, social media specialists). Even for the most willing writer or designer, that’s probably not enough information. What is its intended purpose?

Top of Funnel 89

Top of Funnel Paid Search Agency Advertising Agencies Guidelines 89

Scoop.it

JULY 26, 2022

Today, we are going to narrow our approach and talk about the tactics you need to use for effective mobile content marketing in 2022 and beyond. One of the most popular ways of gamifying content is with a quiz maker that you can use to create interesting quizzes on your website, in your app, or on your social media channels.

Mobile Marketing 78

Mobile Marketing Work Management Marketing Management Marketing & Strategy 78

Optinmonster

JANUARY 6, 2020

Right now anyone can find out loads of information about you with a few Google searches and 10 minutes sifting through your social media accounts. But the last thing that pops in your head is the name of Nike’s creator, Phil Knight. In fact, most people probably couldn’t even identify Phil Knight: Image Source. Everyone does.

Personalization 60

Personalization Brand Identity Branding Best Practices 60

SmartBug Media

JUNE 4, 2020

You have an interactive website full of infographics, you’re actively blogging, your social media accounts are buzzing with activity. Similarities: We Go Together. Public relations also relies on content-rich strategies, including media pitches, press releases, case studies, blog entries, and bylined articles.

PR 90

PR Inbound Marketing Planning Public Relations 90

Contently

APRIL 21, 2017

At the time, the controversy made the rounds on some blogs and news sites, and sparked an investigation from Iowa senator Chuck Grassley , who looked into the financial relationship between WebMD and pharmaceutical companies. It was even possible for users to see Cymbalta ads on the site as they took the quiz.

Paid Search Agency 127

Paid Search Agency Advertising Agencies Companies Content Marketing 127

EveryoneSocial

MAY 1, 2018

One initiative that many companies have focused on in recent years is getting employees to join social conversations and share content to their networks. Typically, the first aspect you need to evaluate is your company’s work culture because if there are some internal issues, employees will not go above and beyond for you. What gives?

Social Media 68

Social Media Work Management Marketing Management Media 68

ClearVoice

JULY 12, 2022

You can teach something and then direct readers to your offer or service to help them go deeper. This could also be an opportunity to go against a trend. Or why you would rather eat carbs than go keto, for example. How do I do this?” The “how-to” post can teach anything from how to use your products to how to take better photos.

Thought Leadership 96

Thought Leadership Curation Comparison Adsense 96

Sprout Social

OCTOBER 10, 2019

If you’re a brand today, there’s a non-zero chance you’re on social media in some way, shape or form. But how many brands have an active, thriving social media presence? Reality check: you can’t expect much from social when you post random links, @mention a few folks and call it a day. You need some structure.

Social Media 112

Social Media Tips Ad Building Media 112

Webbiquity

MAY 3, 2016

increasing social engagement, website traffic over time, etc.) To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. 3) BuzzSumo.

Paid Content 100

Paid Content Advertising Benchmark Tools Best Practices 100

KoMarketing Associates

MARCH 9, 2017

Content architecture projects are closely entwined with information architecture and the way that the site is laid out from a technological standpoint. This means that the more time someone has to spend on your site looking for something, the less likely they are to convert. What Is Content Marketing Organization, Exactly?

Top of Funnel 153

Top of Funnel Webinar Metrics B2B Marketing Marketing & Strategy 153

ClearVoice

FEBRUARY 28, 2019

Ideally, they want writers who can also edit video, know their way around Yoast, and can knock together social graphics. Increasingly as Facebook and Google’s algorithms affect corporate fortunes and reputations, clients want their content creators also to be familiar with paid social campaigns, structured data, and data analytics.

Course 85

Course CMS Development Sample Enterprise Management 85

Webbiquity

JANUARY 16, 2012

With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. Emulate the best corporate blogs? 26 Ways to Enhance Your Blog Content by Social Media Examiner.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

DealSignal

JANUARY 31, 2023

Consider making short, casual 30-second videos that are easily shareable on social media. Creative video content is a great way to beef up your SEO, social media, and content marketing strategies. “Optimization of video content will be a big digital marketing trend for 2023.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing Management 52

Martech Advisor

MARCH 11, 2020

As a CMO, if you are contemplating which marketing automation tool to implement at your multinational corporation, your decision could be guided by a stream of content consisting of research, evaluation, product demos, and trials. For example, articles, infographics, and gated content will be posted to your blog. Let's begin!

Top of Funnel 107

Top of Funnel Paid Content Practices Examples 107

Hubspot

FEBRUARY 21, 2019

When a job seeker begins her search, one of the first things she's going to Google is this -- "Top companies to work for in 2019" or, alternatively, "Top companies in X industry.". the employee isn't going to say, "We've built some awesome merchandise." It makes sense -- nowadays, a company's reputation matters more than ever.

Brand Identity 101

Brand Identity Branding Work Management Hubspot 101

Rev

NOVEMBER 20, 2018

Today I am going to talk about how to win in B2B with artificial intelligence. In that time, marketing teams have embraced social media, content marketing, account-based marketing, marketing automation, retargeting, sales and marketing alignment, programmatic advertising, attribution models, and funnel metrics. Want proof?

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

ClearVoice

AUGUST 19, 2021

It pops up on websites, shows up on social media and many times, can come to you via email. Other social media platforms (from Facebook to Instagram to TikTok) also make great use of video blogs. Written blog content can be found just about everywhere on the internet these days. The rest, as they say, is recent history.

Thought Leadership 98

Thought Leadership Case Studies Case Study Curation 98

ViewPoint

MAY 2, 2012

Social Media: What's Hot? Click to start video at this point — Paul notes social media going mainstream is hot. Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

Hubspot

MARCH 23, 2020

According to our 2020 State of Marketing report , blogging is the third most utilized form of content marketing, just behind video and infographics. Before you go deleting your blog just because of one survey -- remain calm. Like any successful strategy, many brands, publishers, and individuals have jumped on the blogging bandwagon.

Blogger 93

Blogger Lead Scoring Lead Ranking Traffic 93

KoMarketing Associates

SEPTEMBER 22, 2015

However, staying on top of everything that’s going on in the world is next to impossible. Photography, infographics and videos are a great place to start. Action content marketers should take : Next time you go to write a blog post, consider the factors offered by Moz and BuzzSumo. Accuracy is as important as ever.

Trends 120

Trends Marketing & Strategy Marketing Strategy B2B Thought Leadership 120

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100