Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.

Analytics 85

Analytics Marketing AI Conversion Brand Identity 85

Brandwatch Marketing

FEBRUARY 23, 2024

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Stevens & Tate

AUGUST 9, 2022

Social media marketing is an important part of reaching today’s modern era customers. Setting up social media accounts that prioritize providing good content can be challenging. This is referred to as social listening. This is referred to as social listening. What is Social listening?

Tools 122

Tools Brand Identity Branding Hubspot 122

Oktopost

APRIL 11, 2022

In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. 5 ways to leverage social listening for competitive analysis. We’ll dive into how you can use social media to keep an eye on your competitors. Quick links: What is competitive analysis?

Analysis 118

Analysis Social Media Lead Scoring Lead Ranking 118

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests.

Content 118

Content User-Generated Content FAQ Social Media 118

Oktopost

JULY 18, 2023

In other words, social listening was pretty self-explanatory. Leave the office for an hour, drop into a social space, and start listening. These days, social listening demands a lot more from businesses, but that’s not to say it needs to be over-complicated. Jump to Section Why is Social Listening Important?

Work Management 62

Work Management Marketing Management Lead Scoring Lead Ranking 62

Convince & Convert

OCTOBER 30, 2017

Listening has become the stalwart of social data analysis techniques. Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Click To Tweet. Competitive.

Brand Identity 194

Brand Identity Branding Work Management Marketing Management 194

Stevens & Tate

AUGUST 26, 2022

Social media marketing is an important part of reaching today’s modern era customers. Setting up social media accounts that prioritize providing good content can be challenging. This is referred to as social listening. This is referred to as social listening. What is Social listening?

Tools 100

Tools Brand Identity Branding Hubspot 100

Sprout Social

MARCH 21, 2019

Social listening services have been a huge selling point for us lately. More of our clients (and brands in general) see the value and importance of customer service through social media. Because of this, we’ve found unique ways to use social listening services for these clients.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Service 95

Oktopost

DECEMBER 22, 2019

Everybody appreciates a good listener, but sometimes we have to learn the hard way that being a good listener is about more than just passively hearing what’s being said. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

Marketing Automation Services 116

Marketing Automation Services Tools Marketing Management Social Media 116

Biznology

MAY 26, 2017

Social media is more important now to businesses, and it’s an evolving part of online behavior. Social media allows businesses to share live videos and news publications, respond to customer service inquiries, and inform their audience about new products and services. This is where social listening comes into play.

Tips 123

Tips Marketing Management Internet Marketing Social Media 123

EveryoneSocial

APRIL 5, 2021

As more people interact with brands on social media, developing a social listening strategy is key for companies that want to succeed. Because social media is one of the most important channels for businesses to develop relationships with their buyers. Social Listening Strategy Tips. Read this article.

Marketing & Strategy 92

Marketing & Strategy Work Management Marketing Management Social Media 92

Sprout Social

FEBRUARY 20, 2020

Social listening is on the rise. As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. Olivia Jepson Sprout Social Media Strategist. Get to the heart of what listening is all about: your audience and customer.

Work Management 119

Work Management Marketing & Strategy Marketing Management Demographics 119

ClearVoice

FEBRUARY 22, 2021

What is social listening? Social listening is the practice of aggregating any mentions of your brand on social media, then using those mentions and the sentiment around them to inform your marketing and business strategies. . Social listening example. The post What Is Social Listening?

Aggregators 52

Aggregators Sample Click Rate Social Media 52

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. It’s time to start getting other departments jazzed about the power of social listening tools. .

Tools 94

Tools Work Management Marketing Management Business 94

Customer Experience Matrix

JULY 7, 2017

Lexer is unusual in both ways, having started in Australia as a social media listening platform. Social media is still a major focus for Lexer. Lexer ingests data in near-real-time, making social media posts available to users within about five minutes. Segment visualization is unusually colorful and attractive.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Elasticity Adwords 120

Trade Press Services Newsletter

APRIL 4, 2024

More than 504 million people listen to podcasts around the globe and almost half of listeners reside in the United States. Research shows that around 144 million Americans listen to podcasts monthly. Listen to a few episodes to get a feel for the show’s format, rhythm, and focus. Preparation is key.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

EveryoneSocial

APRIL 1, 2021

With more conversations happening on public platforms and social media networks, social listening has become a valuable resource for companies to understand their customers better. Social listening is a key component of a social media strategy because consumers are talking about your company online.

Statistics 77

Statistics Paid Search Agency Companies Eye-Tracking 77

Sprout Social

MARCH 26, 2019

You’ve heard the talk about social media listening but now you want to know how to put it to use. Listening isn’t a fad and it’s not going away as long as there are online discussions to monitor. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here.

Social Media 104

Social Media Social Marketing Media Planning 104

Convince & Convert

JULY 12, 2013

Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. Listen Now .

Social Media 152

Social Media Skype Case Studies Paid Search Agency 152

Sprout Social

MARCH 8, 2019

If you haven’t noticed by now, social listening is kind of a big deal for brands today. Because we’re capable of learning more than ever by tracking our customers’ social behavior. Through social listening, you can answer these questions and so much more in an instant. What is online social listening?

Youtube 100

Youtube Eye-Tracking Ideal Customer Profiles Curation 100

Convince & Convert

JULY 12, 2013

Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. Listen Now .

Social Media 140

Social Media Skype Case Studies Paid Search Agency 140

Oktopost

AUGUST 7, 2018

Despite the highly-regulated and risk-averse landscape, 49 of the top 50 financial services are on at least one social network. The potential of social media for financial services is tremendous, and financial services willing to adopt a more forward-thinking approach will reap rewards on social.

Social Media 110

Social Media Marketing Automation Services Service Tactics 110

Convince & Convert

APRIL 3, 2015

And when they’re posting to social networks, customers say what’s on their mind—sometimes they @mention your brand handle, sometimes they include keywords you’re watching. Furthermore, 6% of social posts don’t include text, since they’re just images or videos. Use social data to target users based on urgency, interest, and proximity.

Urgency Marketing 163

Urgency Marketing Tagging Social Media Keywords 163

Oktopost

DECEMBER 1, 2020

Just about any business has a social media presence. Regardless of which platform, it’s almost impossible to grow a brand’s online presence without a social media presence. So it should come as no surprise that B2B brands also need an effective social media strategy to foster growth and customer interaction.

Social Media 78

Social Media Media Brand Identity Branding 78

Biznology

NOVEMBER 16, 2020

Quality customer service focuses on providing exceptional customer experiences. To dramatically improve the effectiveness of your customer service, you need to collect customer data and act on it. In this article, you will learn how to collect and use big data to strengthen customer service. Measure Customer Sentiment.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Sprout Social

MARCH 13, 2019

However, that’s no excuse to sleep on social listening. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. That is, if you’re listening. Think about it.

Ad Building 105

Ad Building B2B Business Skype 105

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. SVB wasn’t the only bank to experience a social media-induced run this year, with First Republic Bank following suit and collapsing two months later. Soon, subsequent Tweets questioning the health of SVB went viral.

Work Management 75

Work Management Marketing Management Social Media Service 75

Buzz Marketing for Technology

FEBRUARY 10, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. We discussed tips and tricks for finding and utilizing Social Listening in your organization!

Social Marketing 100

Social Marketing Conversion Viral Marketing Webinar Metrics 100

Marketing Insider Group

DECEMBER 3, 2020

In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Product differentiation is a process used by businesses to distinguish a product or service from other similar ones attainable in the market. Brand Story.

Differentiation 296

Differentiation Service Product Paid Search Agency 296

Content Marketing Institute

SEPTEMBER 28, 2018

If you stop at the listening part of social media monitoring, you’re missing out on fresh and effective ways to interact with your target audience and deliver better business results. Consider these six ways to take your social media monitoring to the next level. Now, let’s get to how to respond to that listening and monitoring.

Social Media 111

Social Media Tools Work Management Media 111

Sprout Social

JULY 30, 2018

As social marketers, we’re always looking for new approaches to identify and reach likely buyers. Which social networks do our likely buyers use most? Here’s how using a social media listening solution can help. Which social network has the highest volume of conversation for this particular brand?

Social Media 90

Social Media Media Social Networks Buyer Personas 90

ClickDimensions

FEBRUARY 25, 2019

If you aren’t participating in social listening, the answer is likely “no.” Before you miss out on more of this valuable information, let’s take a look at what social listening is, why it’s so important and how it can help. What is Social Listening? Did you hear that?

Brand Identity 81

Brand Identity Branding Social Media Press 81

Sprout Social

MARCH 3, 2017

As these inbound messages are coming in, is your brand monitoring or actually listening to the needs and requests of your customers? Monitoring focusing on observing and tracking patterns while listening entails insights from pervious conversations. This week at #SproutChat , our community learned how to be a better listener.

Social Media 83

Social Media Media Keywords Social Networks 83

Hubspot

MARCH 27, 2023

You can also buy virtually anything online, including services. These services range from financial counseling to tarot readings. But, it's advantageous for businesses to sell services online, especially now, when a plethora of services can be offered virtually. How to Sell Services Online 1.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

EveryoneSocial

NOVEMBER 7, 2017

Social Listening & Sales Teams. Learn why social listening should be a priority for sales teams to implement their strategies. Now that we are in the 21st century, it’s relatively safe to say the vast majority of businesses understand the value and importance of social media. Learn about prospects.

B2B Thought Leadership 78

B2B Thought Leadership Thought Leadership Social Media Marketing Prospects 78

Valasys

OCTOBER 9, 2023

Before we dive deep into the realm of B2B customer service, let’s pose a quick question. When you think of top-notch customer service, which companies spring to mind? This highlights the unique challenges and nuances of B2B customer service compared to its B2C counterpart. How is B2B Customer Service Different From B2C?

Service 52

Service B2B Best Practices Paid Search Agency 52