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The Ultimate Guide to SEM (Search Engine Marketing)

Hubspot

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play.

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14 Fortuitous SEO and SEM Stats and Facts

Webbiquity

Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. When asked what methods they use to find local businesses, products and services, 65% of consumers mention desktop search. 59% also use paid search / SEM. Speed thrills. Stratabeat ). MediaPost ).

SEM 100
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YouTube optimization and intent: Q&A with goop’s Courtney Messerli

ClickZ

She’ll be giving a session called, “Optimizing for the world’s second largest search engine: YouTube.”. Courtney has built her career in search engine optimization, including previous roles as Global SEO Specialist at Anthropologie and SEM & SEO Specialist at Nasty Gal. There are more than 1.9

Youtube 101
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SEM for B2B – Best Practices and Ad Types to Use in SEM for B2B

QuanticMind

?SEM for B2B is a different space than consumer marketing. Here, we’ll discuss some of the tactics and ad types you can use today in SEM for B2B. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Let’s get started.

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3 Digital Marketing Trends that Belong in Every Business Strategy

Navigate the Channel

Location-based services, such as Google Maps, play a pivotal role in capturing these micro-moments. SEO and SEM, data analytics, cross-channel consistency and user experience. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.”

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12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. Twitter was next most popular at 55%, followed by Instagram (52%), and YouTube (44%). 6: The State of Search: 17 Illuminating SEO and SEM Statistics. Image credit: DreamGrow. Focus on Facebook. Just 29% use LinkedIn for business. (

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Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

To survive in the long run, companies need to have a sound customer acquisition and service strategy. Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). Guest post by Anthony Bergs. Following the Herd.