Effective B2B Sales Coaching Via Situational Fluency
Marketing Insider Group
DECEMBER 1, 2023
Sports teams are a good model. In most team sports, coaching is an integral part of execution. Without an ability to “replay the sales conversation” the way sports teams do with their game tapes, everyone is relying on cryptic notes or faulty memory. Apprenticeship and coaching have a long and rich history. This makes sense.
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