Should SDRs or Marketing Own Lead Nurturing?
Engagio
SEPTEMBER 29, 2023
Historically, marketing automation platforms took the lead, but with the rise of sales engagement solutions, SDRs have started to play a pivotal role. So, which approach is more effective? Ultimately, as you’ll see, I think a hybrid approach works best. We have a robust set of SDR “Recycle” reasons.
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