Customer Experience Matrix

OCTOBER 19, 2010

These include support for multivariate tests on landing pages (but not emails); automated posting of Jigsaw and social media data into lead profiles; fractional revenue attribution; and SugarCRM synchronization. Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Hubspot

MARCH 17, 2011

With social media being the hottest topic on the marketing block these days, companies are finally jumping into this hugely valuable channel. Yes, I work at HubSpot, and yes, we educate our customers and community about how wonderful social media is and how you're missing out if you're not using it.

Social Media 28

Social Media Social Marketing Paid Search Agency Planning 28

Nuvi

MAY 29, 2019

Salesforce.com Chief Evangelist Tiffani Bova discussed customer engagement as a key driver of growth in the Feedback Economy, and she identified it as a competitive differentiator. FordDirect Director of Social Media and Reputation Management John Patterson discussed how reputation management has helped dealerships increase sales by 2.4

Conference 40

Conference Lead Scoring Lead Ranking Salesforce.com 40

Writing on the Web

NOVEMBER 23, 2010

When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# 4 Time-Saving Tips for Social Media Marketing.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

SWZD

SEPTEMBER 30, 2019

However, she said that whenever they record a touch of customer, they always see the opportunity value in Salesforce.com, so that gives some indication of potential ROI. They will look at share of voice metrics in conjunction with traffic and engagement on the website. (We

Salesforce.com 48

Salesforce.com Thought Leadership Cross-Selling SMB 48

Only B2B

JANUARY 24, 2018

However, the tool was designed to help publishers and content developers to increase their engagement level, drive traffic and monetize their content. To get started, you need to select the content you want to promote and let the network start syndicating it to their partner’s sites to drive you traffic to your site. Slideshare.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. The new Aprimo product would fill every box on my table except social media, predictive modeling and Web site management. This brings us back to Aprimo Marketing Studio.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Marketing Insider Group

DECEMBER 7, 2020

All you have to do is look at Salesforce.com, arguably the first successful SaaS tool. By the end of the report, our goal is for each CRM company to understand their stance in the industry and what they could do to improve their awareness, search rankings, website traffic, and leads derived from their website. Organic Traffic.

Top of Funnel 279

Top of Funnel Work Management Analysis Marketing Management 279

Customer Experience Matrix

JANUARY 7, 2010

We can also be confident that the feature trends I described in my review of 2009 will continue: better support for social media, greater access for sales departments, and more flexible reporting. I do expect vendors to converge on more standard social media features. inbound marketing.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

SnapApp

JULY 31, 2012

Salesforce.com acquired the social enterprise company, Buddy Media. Oracle then announced it was acquiring the social development firm Involver. Now, Google has just announced that they're acquiring the social media platform provider Wildfire. Vitrue - a relationship management company - and soon after,?

Acquisitions 48

Acquisitions Enterprise Management Google Word of Mouth 48

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Salesforce.com announces Chatter, social computing for enterprise companies. Marketing Automation gets Social – the first major announcement about social marketing automation. A Robert Half Technology study announces 54% of companies blog social media sites. Social media use soars among b-to-b marketers.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Hubspot

APRIL 29, 2010

Lead Goals Determine Traffic Goals If you want to undersand the math behind it, here's some suggesstions on how to gather the data and what formulas to use. If your organization doesn't have a handle on it, I'd recommend starting a free trial of salesforce.com. Now, the Big Question Becomes: How Do You Get the Traffic?

Traffic 28

Traffic Cold Calling Marketing Websites Trade Show 28

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. Brian Vass also stressed the importance of a link between social media and email. Use social media to drive opt-ins.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

Adobe Experience Cloud Blog

MARCH 8, 2010

PAKRAGames : Are you afraid that your salespersons will be distracted by social media? Are you using targeted social media for lead generation? Corporate collaboration with Salesforce.com Chatter. Rinidas : Private beta with 1000 customers by Salesforce.com for Chatter is on. Demand results of Sales 2.0

Salesforce.com 48

Salesforce.com Marketing Automation Services InsideView Demand Generation Agencies 48

Online Marketing Institute

MARCH 13, 2011

“How do you leverage otherwise anonymous traffic?&# Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Adobe Experience Cloud Blog

APRIL 5, 2010

For B2B marketers, you can expect the following tools will be useful on an iPad (and Smartphone): Social Media tools: Twitter apps, Facebook’s app, Google Buzz’s app, LinkedIn’s app are all useful to B2B marketers. CRM tools: An example of these are Oracle ‘ s and Salesforce.com’s mobile apps.

B2B Marketing 48

B2B Marketing Marketing Automation Services B2B CPL 48

Hubspot

MAY 12, 2010

The brilliance of this seemingly unbelievable practice was revealed by Polly Sumner, Chief Adoption Officer at salesforce.com. Through using inbound marketing to build the SEO authority of your site and mentioning competitor keywords you can create the opportunity to funnel search engine traffic away from competitors.

Differentiation 28

Differentiation Lead Ranking Lead Scoring Salesforce.com 28

Webbiquity

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. News can travel extremely fast through social media. And in social media, the whole world can see how fast (or not) your response time is.

Social Media 100

Social Media Marketing Automation Services Tools Media 100

Hubspot

MARCH 8, 2012

The trouble is, when most marketers hear the word 'analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. social media vs. blogging vs. email marketing , etc.) social media, blogging, email marketing, SEO, etc.)

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

Hubspot

AUGUST 8, 2012

In today’s wired world, chances are good that the relationship you have with your customers is going to include one or more digital channels -- your website, landing pages, email communications, mobile interactions, social media participation, etc. Creating an Excellent Customer Experience on Social Media.

Internet Marketing 28

Internet Marketing Work Management Marketing Management Paid Search Agency 28

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

JULY 10, 2018

Mobile traffic typically accounted for 10% of so of all visits, with visits from small-screen devices (smartphones) an even smaller share. Social sharing: There are lots of options for adding social media sharing buttons to your posts or pages, encouraging and making it very easy for site visitors to share your content with their networks.

Paid Content 210

Paid Content CMS Development Design Optimization 210

Customer Experience Matrix

MAY 8, 2013

I spent yesterday afternoon at HubSpot ’s “Open House” in Cambridge, MA, during which they briefed the community on their business progress, introduced their new Social Inbox, described their approach to marketing and sales alignment, explained their “ culture code ”, and answered questions.

Hubspot 120

Hubspot Salesforce.com Marketing Automation Services Ideal Customer Profiles 120

The Mx Group

AUGUST 1, 2018

DGR’s in-depth research reports cover many topics, from lead nurturing and analytics to social media and mobile technology. Today, over 30,000 global companies look to HubSpot’s CRM, sales enablement tools and marketing services to increase website traffic, convert website visitors into leads, and deliver a measurable ROI.

Resources 79

Resources B2B Marketing Marketing Automation Services B2B Thought Leadership 79

Webbiquity

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Hubspot

FEBRUARY 24, 2012

An Increase in Organic and Direct Traffic. An Increase in Social Media Following. For example, this is what HubSpot did at Salesforce.com's Dreamforce trade show: 5. Trade shows present an opportunity to generate quality leads , spread brand awareness, and meet other objectives. Be creative. Think outside the box.

Trade Show 28

Trade Show Planning Landing Pages Work Management 28

Customer Experience Matrix

OCTOBER 2, 2011

HubSpot originally focused on “top of funnel” or “inbound” marketing, which boils down to helping marketers to attract Web traffic. In concrete terms, it involves blogging, search engine optimization of Websites, and social media messages. But all other marketing automation vendors are also adding social media capabilities.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Work Management Hubspot 120

Customer Experience Matrix

MAY 6, 2010

Genoo offers bidirectional synchronization with Salesforce.com, although only a handful of the company's 32 current clients actually use it. Users have considerable control over which leads are shared, with options to create queues for leads to send to Salesforce and to specify which Salesforce.com campaigns will send leads back to Genoo.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Webbiquity

DECEMBER 15, 2020

Then again, the ability to grow a relevant, professional following on Twitter and drive business website traffic isn’t what it used to be. Apex IT is a global application systems integrator and implementation consultancy working with Oracle and Salesforce.com technologies. Followers: 294. Following: 93. ApexITPartner.

Enterprise Management 231

Enterprise Management Work Management Marketing Management Twitter 231

Webbiquity

MARCH 27, 2017

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Fortunately, social media management tools are increasing in number and sophistication as well.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

Convince & Convert

OCTOBER 22, 2013

This allows us to drive more traffic to the project over time, and helps it earn more natural links – folks are reluctant to link to a 2 year old blog post, but not as hesitant to link to a piece of evergreen content that stands on its own. Social media penetration (total share numbers on-site and across syndication channels).

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. In the example below, lead activity appears to correlate positively with traffic to a company blog.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Lead Liaison

MARCH 7, 2018

You can quickly deliver a lot of traffic to test CTAs. Getting feedback and data on that and not real time but within about 24 hours depending on how much traffic you’re able to drive. You’re also able to gather a ton of customer insights these days from AdWords alone as well as all the social platforms.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

JUNE 19, 2014

Examples: Salesforce.com, Google. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. CRO is most often applied to web page or landing page optimization, but it can also be applied to social media, CTAs, and other parts of your marketing. B2B: Business-to-Business.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Hubspot

JUNE 15, 2012

While our own case studies feature data like increased traffic and leads or better email click-through rate , not all impressive results come in number form. Salesforce.com displays their case study content in short, easy to read bullet points, while Microsoft uses the opportunity to tell an engaging story in a long format.

Case Study 28

Case Study Case Studies Studies Top of Funnel 28

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t. So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!)

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40