Go Beyond SEO

SEPTEMBER 24, 2020

Here are the stats. Thanks to corona this meant most nights were spent streaming Hulu or Netflix and searching Youtube for DIY projects around the house. Did you know that the second largest search engine behind Google is Youtube? Here are the stats. Here are the stats. of clicks, versus 19.3% on desktop.

Paid Content 78

Paid Content SEO Paid Search Agency Mobile Advertising 78

The Lead Agency

APRIL 14, 2024

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Tactics tailored to Gen X are not going to get you far.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. companies have integrated social media with their customer service, sales, or product development processes.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SnapApp

JULY 11, 2017

Contrary to the dystopian picture that might paint for sales and marketing teams, this is actually a good thing. In fact, 79% of sales reps surveyed noted a power shift over the last 2-3 years. Interestingly, 22% found that buyers today are actually more reliant on salespeople during their decision-making process. .

Buy 70

Buy Process B2B Peer-to-peer 70

Martech Advisor

JANUARY 2, 2020

Your website should be your best source of sales and converting actual customers, says, Arjun Pillai, Founder & CEO , Insent.ai. Look at ALL of your marketing channels, and look at how your funnel functions. Can we show them case studies and testimonials of companies that they consider as peers?

B2B Sales 83

B2B Sales Top of Funnel Marketing Websites Peer-to-peer 83

KoMarketing Associates

JUNE 25, 2019

At Search Engine Journal, I did a case study where we did a weekly live streaming show (#SEJLive) plus live streams on speaker panels at a few of the SEJ Summit conferences. Sale announcements. Facebook is likely the largest live streaming social media platform, outside of YouTube. Company news announcements.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Contently

DECEMBER 12, 2018

The editing process was excruciating, and every half-decent writer quit after one story. The lower-level managers running the day-to-day of the program knew it was insane, but their hands were tied. . Her B2C content manager, for instance, is the former editorial director of Conde Nast Traveler.).

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Marketing Insider Group

OCTOBER 6, 2015

Content marketing effectiveness emerged as the key theme for this year’s study. While many studies in the past have shown the positive impact that documenting their content marketing strategy has on content marketing success, only 32% of B2B marketers reported that they document their marketing content strategy.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Contently

APRIL 18, 2017

Although he definitely would’ve been a YouTube star.). But no matter how creative brands get, ambiguous measurement tactics may be preventing the reality from matching the hype. “In For all content besides ads, YouTube counts a view when a video plays for about 30 seconds. In TV, we know how brand advertising works.

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

Strategic-IC

JUNE 19, 2018

It’s worth taking the time to map your content to each stage of the buyer’s journey; video can be used to generate awareness, as consideration nurture content and to help buyers make decisions (for example, a product demo, a short summary video from a sales rep in an email, or video case study). Relevancy is Everything.

Video Marketing 48

Video Marketing Top of Funnel Tips Content 48

Hubspot

JANUARY 24, 2018

76% say it helped them increase sales. We asked our respondents about all sorts of different platforms and techniques -- YouTube, Facebook, interactive video and more. What are your thoughts on the data above -- and are there any trends, tactics or techniques that you think will soar in the year ahead? Not so much.

Video Marketing 101

Video Marketing Planning Dwell Paid Search Agency 101

Buffer

DECEMBER 10, 2018

For example, did you know that 76% of businesses say video has helped them increase sales? This week we’re looking to help you increase brand awareness and product sales using the highly-engaging format of video. Brian : The stats supporting the effectiveness of video marketing go on and on. It’s common across B2B and B2C!

Top of Funnel 111

Top of Funnel Video Marketing Product Brand Identity 111

Hubspot

SEPTEMBER 21, 2016

It details benchmark data on ROI, the lowdown on collaboration between Marketing and Sales, and a look at what the industry’s foremost marketers are adding to their strategy in the coming year. 8 Stats You Need to Know From the 2016 State of Inbound Report. 2) 1/3 of marketers think outbound marketing tactics are overrated.

Stats 28

Stats Inbound Marketing Lead Scoring Lead Ranking 28

Outgrow

DECEMBER 17, 2020

According to a study , 94% of B2B content marketers changed their content marketing strategy to adapt to the changing dynamics of marketing in the post COVID world. And around 30% are planning to do the same for Facebook, YouTube, and LinkedIn. UK retailers saw a 23% increase in their online store sales on Black Friday (2020).

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Convince & Convert

APRIL 24, 2012

Here are five places to look: Testimonials and Case Studies. Have you created a process for identifying satisfied customers and recording their stories? These testimonials and case studies add credibility to your value proposition. Stats Are Sexy. Turn Your Customers into Stars. Turn this customer into a celebrity.

Content Marketing 130

Content Marketing Planning Paid Search Agency Case Study 130

TrustRadius Marketing

APRIL 13, 2022

Agencies or freelancers can handle managing, creating, and promoting your brand for you. You may still want to see a range of costs to wrap your head around, but understand this range is based on using services and agencies to manage or create your social media content. You’ll see their case studies stats quoted in many SMM articles.

Paid Content 52

Paid Content Social Media Pricing Price 52

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Social Media Stat of the Week: 72 hours per minute.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Mailmunch

APRIL 6, 2021

Did you know that in 2020, eCommerce sales in the United States alone jumped by an unprecedented 44% , beating all forecasts? For comparison, just have a look at 2019’s stats: the United States’ eCommerce growth rate was around 15% or nearly 1/3 rd of the 2020 boom. Messenger marketing has made this process much simpler.

eCommerce 53

eCommerce Top of Funnel Ideal Customer Profiles Mobile Marketing 53

ViewPoint

FEBRUARY 2, 2011

A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Social media is like baseball, says Brian Watkins, Social Media Manager of Adobe. True baseball nuts love to pore over the stats of their favorite franchises and players.

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

Content Standard

AUGUST 29, 2018

Smartphone sales will reach 1.85 While mobile is, at face value, a distribution channel or a campaign tactic, we as digital marketers should think of it as so much more. As with any distribution method or marketing tactic, mobile campaigns must resonate with your overall strategy. ” Tailoring Content to Perform for Mobile.

Paid Content 54

Paid Content Marketing AI Verticals Marketing & Strategy 54

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Or if you’re a sales leader or rep looking for more intel or insight on how video can grab your prospect’s attention, accelerate deal cycles, and close more business—we’ve got you covered too. Contents 1.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

SnapApp

FEBRUARY 28, 2018

Check out these stats: 39% of respondents in an Edelman study said thought leadership got companies invited to submit an RFP for work — and 47% said it played a role in awarding those contracts. Forbes reports that sales reps who are active on social media outsell their peers by 78%. Do you want to do it at all?

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

Convince & Convert

JUNE 14, 2013

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. Greg Gerik, 3M @ggerik.

Skype 118

Skype Social Media Communities Case Study 118

ConvertKit

JANUARY 15, 2021

This list of general email marketing stats has the answers you’re looking for. Here are the most important email marketing stats around subject lines and open rates, along with a few tips for getting your emails opened. But how many people around the world use email in 2021—and how can you best reach them?

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. It’s hard to create a marketing funnel that flows smoothly from start to finish. To keep things simple, I have segmented the list of growth tools based on different stages of a business funnel. What Are Growth Hacking Tools?

Marketing Automation Services 83

Marketing Automation Services Budget Programs Tools Work Management 83

LEADership

NOVEMBER 1, 2013

In the Institute’s study of 1,217 respondents, content marketing continues to be top of mind. What’s more, 73% of B2B companies in the Content Marketing Institute study admit to increasing their content marketing from last year; 42% believe content marketing has been an effective route. Case studies – 73%. Social media – 87%.

Trends 40

Trends Planning Content Marketing Case Studies 40

Optinmonster

FEBRUARY 15, 2024

Do you want to use social proof to increase your conversion rate and win more sales? We know all the best ways to optimize your site to land more sales. Invest in Case Studies Like OptinMonster 13. Marketers use social proof as a tactic for conversion rate optimization by easing the minds of worried customers.

Social Marketing 114

Social Marketing Examples Peer-to-peer Case Studies 114

Convert

NOVEMBER 9, 2020

Everyone wants their YouTube videos to go viral. The good news is that a recent study has discovered the science behind viral YouTube videos , which means that marketers will now be able to use the formula to increase the chances of their videos going viral. Why Use YouTube in Your Marketing Strategy?

Viral Marketing 105

Viral Marketing Youtube Video Marketing Optimization 105

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). NewsCred Insights.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

LeadSquared

MAY 20, 2015

And, they don’t do anything special either – they just record their online training sessions, and put up the snippets on YouTube to get attention of the searchers. a) Just upload your sessions on public websites, like YouTube and DailyMotion , and you would be getting free views in no time. Source: AdAge). Education Businesses.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Contently

APRIL 18, 2023

Eye-Opening Content Marketing ROI Statistics If you don’t yet have the data behind your own organization’s ROI calculations, these stats can help you make a compelling argument to stakeholders that content marketing is worth the investment: Content marketing can generate 3x the leads as traditional marketing yet cost 62 percent less.

Lead Ranking 148

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 148

Online Marketing Institute

DECEMBER 6, 2011

Case Studies. Content Marketing Stats. Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing. Increased adoption rate for some tactics. Case studies: 32% increase.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Hubspot

SEPTEMBER 23, 2020

As the HubSpot Blog's Audience Growth Manager, one of my duties involves developing highly shareable blog posts that pull in non-organic traffic from sources like email, social media, and other websites. Marketing Manager of Product Awareness -- and HubSpot's resident backlink expert -- to develop the blog's link-building playbook.

Link Building 101

Link Building Hubspot Thought Leadership Ad Building 101

Single Grain

MAY 4, 2023

Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. Case studies not only demonstrate your expertise as an agency, but also provide potential clients with helpful details about what they can expect from working with your company. Let’s begin!

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

Industrial Marketing Today

SEPTEMBER 20, 2010

On the other hand, the sales team is probably complaining about the quality of B2B leads generated by your marketing team. They want better qualified and sales-ready leads. People in sales are not very interested in spending time nurturing suspects and prospects, that’s marketing’s job. The focus here is definitely on quantity.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

LeadSquared

FEBRUARY 2, 2016

The sad reality is that most brand managers and digital marketers tend to make the usual mistakes of not abiding by these 3 Cs, and as a result, most campaigns suffer. Recommended read: 10 ways to generate more sales leads online in 2016 ). Branding/Leads/Walk-Ins or Sales? Never forget the 3Cs. Digital Marketing is not free.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52