Webbiquity

MARCH 8, 2016

Because content marketing is increasingly essential (buyers now complete two-thirds of their purchase journey online before ever contacting a vendor) and popular (90% of B2B buyers say online content has a “moderate to major effect” on their selection process), spending on content marketing is expected to nearly double by 2019.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

JANUARY 19, 2016

Only 13% believe they’ve proved the impact quantitatively—though that may be because just 14% tie social media marketing activities to sales levels. All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. Because with the exception of direct response (a small part of content marketing), content supports sales rather than driving them directly. And use video.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Marketing Insider Group

JUNE 14, 2021

Here are several impressive video marketing stats : 86% of businesses use video for marketing. 78% say it directly helps increase sales, and 84% say it’s helped generate leads. Consider your marketing funnel when setting specific, measurable, attainable, relevant, and timely (SMART) goals for your video marketing strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Hubspot

FEBRUARY 3, 2020

This will help you better scale your strategies to fit Gen Z, rather than completely reshaping your tactics in costly ways. To help you build a buyer persona for potential Gen Z customers, I've compiled a list of stats that highlight Gen Z's unique qualities, behaviors, and motivations. 52 Gen Z Stats to Know in 2020.

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

SocialPilot

JANUARY 15, 2024

These stats will help you know how video marketing influences customers. More than one billion hours of videos are viewed on YouTube daily. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. Social Media Video Statistics for YouTube 35. Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

NuSpark Consulting

AUGUST 12, 2018

You’ll learn about all of the buyer intent, lead, and sale activities that occur on your websites or landing pages, and how to measure them with the new Google Ad Platform. Video marketing is a powerful tactic to promote, brand, and grow your business online. Take a look at these stats. TRANSCRIPT. Take the plunge!

Statistics 113

Statistics Video Marketing Sales Qualified Leads Clickthrough 113

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. The B2B ecommerce market, however, accounted for $1.8

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. It’s also a process that never ends.

Social Media 105

Social Media Advertisements Advertising Tools 105

Marketing Insider Group

DECEMBER 8, 2021

After all, you’ll be better placed to take advantage of the next golden opportunity if you’ve already invested in modernizing and improving your processes ahead of time. Quick Takeaways: AI-powered chatbots help improve customer service, qualify sales leads, and define the customer journey. It’s time to up your game. Over to You.

Practices 294

Practices Tips Business Emarketing 294

Go Beyond SEO

SEPTEMBER 24, 2020

Here are the stats. Thanks to corona this meant most nights were spent streaming Hulu or Netflix and searching Youtube for DIY projects around the house. Did you know that the second largest search engine behind Google is Youtube? Here are the stats. Here are the stats. of clicks, versus 19.3% on desktop.

Paid Content 122

Paid Content SEO Paid Search Agency Mobile Advertising 122

DiscoverOrg

APRIL 17, 2019

?. Hey everyone, Jake Shaffren here, Director of Sales at DiscoverOrg. Why do those stats matter? You’re SO much better positioned to drive real brand awareness and influence the decision-making process. They showed me the process, the stitching, and how it can stitch through different layers of denim.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. In this article, we’ll share the need-to-know stats and insights about each platform to help marketers determine the top social media platforms to prioritize for their strategy.

Social Media 118

Social Media Stats Ideal Customer Profiles Media 118

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. companies have integrated social media with their customer service, sales, or product development processes.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Sharpspring

NOVEMBER 17, 2021

They can get your products noticed by a wider audience, build your brand awareness and bring in sales. Youtube is one of the largest marketing channels out there with two thirds of shoppers using it to find and evaluate things to buy. Step 3: Upload Your Video to Youtube. Youtube is a discovery platform of its own.

Video Marketing 127

Video Marketing SEO Optimization Youtube 127

Optinmonster

DECEMBER 28, 2023

Which Drives More Sales: Email or Social Media? Here are some interesting stats on email usage : 99% of email users check their inbox every day. Here are the stats. According to stats, Gmail tops the list. Which Drives More Sales: Email or Social Media? Do emails work to drive sales? Let’s get started!

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Optinmonster

FEBRUARY 11, 2024

The stats are clear: 20% of businesses never make it past the first year , and a whopping 50% don’t make it to year five. In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. Businesses that don’t grow soon disappear. How can you avoid becoming one of those?

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Go Beyond SEO

SEPTEMBER 24, 2020

Here are the stats. Thanks to corona this meant most nights were spent streaming Hulu or Netflix and searching Youtube for DIY projects around the house. Did you know that the second largest search engine behind Google is Youtube? Here are the stats. Here are the stats. of clicks, versus 19.3% on desktop.

Paid Content 78

Paid Content SEO Paid Search Agency Mobile Advertising 78

The Lead Agency

APRIL 14, 2024

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Tactics tailored to Gen X are not going to get you far.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SnapApp

JULY 11, 2017

Contrary to the dystopian picture that might paint for sales and marketing teams, this is actually a good thing. In fact, 79% of sales reps surveyed noted a power shift over the last 2-3 years. Interestingly, 22% found that buyers today are actually more reliant on salespeople during their decision-making process. .

Buy 70

Buy Process B2B Peer-to-peer 70

Biznology

MARCH 1, 2019

For technology-related videos, YouTube rules. YouTube is top destination for viewing technology-related videos (79%), followed by vendor websites (64%) and tech content sites (58%), and social feeds (34%). Social-feeds-wise, it’s worth noting that this group uses LinkedIn for business much more than Facebook, Twitter, or YouTube.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Tiecas

JANUARY 27, 2024

Education and awareness: Industrial blogs enable the company to educate potential customers about its products, services, and manufacturing processes. These engaged readers can then be nurtured and converted into valuable leads that turn into sales opportunities. In turn, it will help generate better-quality leads and grow sales.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

SocialPilot

FEBRUARY 6, 2024

Here are some of the stats you should note in influencer marketing advertising: 4. 1.25% 1% YouTube 3.5% Most businesses usually go for transactions that involve a percentage commission on the sales. Do you know that over 55% of marketers use YouTube to market products ? billion USD expenditure projected by experts.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

ConvertKit

SEPTEMBER 23, 2020

If you’re going to spend time learning how to craft a newsletter, it only makes sense to have some confidence in the process first. Sales funnel automation. Remember the stats above? Once you have a sales funnel that works, email newsletter automation means you can repeat the process.

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

Webbiquity

JANUARY 5, 2021

A Few Stats. For the data nerds out there, a few quick stats: The people on this list follow an average of 1,641 others on Twitter; the median is 891. Managing Director Techstars Farm to Fork. Managing Partner Bread & Butter Ventures. Transparent volume stats for nearly every asset & exchange. Brett Brohl.

Twitter 259

Twitter Startups Work Management Marketing Management 259

Hubspot

JANUARY 30, 2024

Source: Our World In Data Here are some of the most impressive stats: Nearly 60% of Africans are under the age of 25, compared to 27% of Europeans. Hey, Young Spender The most obvious opportunity is sales of youth-focused products and services. Because this demographic is undergoing a massive boom. ?

Paid Search Agency 62

Paid Search Agency Startups Demographics Advertising Agencies 62

Martech Advisor

JANUARY 2, 2020

Your website should be your best source of sales and converting actual customers, says, Arjun Pillai, Founder & CEO , Insent.ai. Look at ALL of your marketing channels, and look at how your funnel functions. There are already established stats like: 74% of customers feel frustrated when website content is not personalized.

B2B Sales 83

B2B Sales Top of Funnel Marketing Websites Peer-to-peer 83

Golden Spiral

MARCH 24, 2022

I once read a stat that said: “You’re more likely to get bitten by a shark than click on a display ad.”. Watched a video on YouTube ? You’re creating a hole in your marketing funnel. Remember, you can always get more information later on in the process! You’re Sending Clickers Directly to Sales.

Paid Search Agency 62

Paid Search Agency Ads Work Management Landing Pages 62

SmartBug Media

DECEMBER 14, 2022

Grow e-commerce sales. Patrick’s Day Flash Sale. It was the perfect opportunity to treat Dr. Danielle’s subscribers to a limited-time sale while reminding them about other products and benefits. The brand already had a strong presence on YouTube and their blog, but this content was not being properly used via email.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

Convert

APRIL 7, 2021

In 2020, we started hosting more live events over at Uscreen’s YouTube channel. At Uscreen, live streaming video stats also show the number of live events grew by 1468% between January and August 2020. He specializes in empowering entrepreneurs to transform their business, mindset, and approach to sales.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Martech

AUGUST 23, 2021

Is some of it locked in an old CRM or DMP, or languishing on ancient sales spreadsheets? So, if you’re in the process of transforming your data management, it’s a good opportunity (or more like a necessity) to also line up your strategy for personalization. Why we care.

Work Management 117

Work Management Content Marketing Management Lock-In 117

Valasys

APRIL 13, 2020

Since the very inception of the B2B businesses, customer relationship management has been in use in some way or the other. Agile CRM integrations are need of the hour for modern businesses to meet the expectations of their customers and to outlast their competitors in the lead acquisition, nurturing and sales closure game.

CRM 98

CRM Marketing Management Deliverability Intent Data 98

Contently

DECEMBER 12, 2018

The editing process was excruciating, and every half-decent writer quit after one story. The lower-level managers running the day-to-day of the program knew it was insane, but their hands were tied. . Her B2C content manager, for instance, is the former editorial director of Conde Nast Traveler.).

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Vidyard

APRIL 30, 2014

The astronomical success of YouTube as a social distribution site for online video has become both a blessing and a curse for modern marketers. YouTube, Vimeo, and other distribution channels offer us platforms to dramatically expand the reach of our content, which is incredible for marketers and online video producers.

Top of Funnel 50

Top of Funnel Video Marketing Viral Marketing Marketing Funnels 50

Golden Spiral

MARCH 14, 2019

In both cases, these ads allow you to drive website traffic and stay top-of mind throughout a buyers journey through the funnel. I once read a stat that said: “you’re more likely to get bitten by a shark than click on a display ad.”. You're creating a hole in your marketing funnel. You’re Sending Clickers Directly to Sales.

Paid Content 91

Paid Content Paid Search Agency Top of Funnel Ads 91

Vidyard

JANUARY 7, 2020

People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. Naturally, brand awareness goes hand in hand with these videos that live at the top of your marketing funnel. Mat King, Vidyard’s Video Production Manager, breaks down all you need to know to make great promo videos.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102