The Point

JULY 18, 2011

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. Benefits/Applications/ROI (including case studies, if possible).

Paper 100

Paper Lead Generation Sample Lead Ranking 100

NuSpark Consulting

DECEMBER 18, 2017

But how can you create white papers, videos and blog posts that your target audience will seek out and devour? Bottom line: with today’s tools, you can know who is in the market and what will engage them, giving you the ability to serve up relevant content and increase your content ROI.

Buyer Intent 211

Buyer Intent Intent ROI Buying Cycle 211

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. " Read on to get their insights.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Marketing Insider Group

JULY 11, 2023

pieces of a company’s content before they buy Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI Discover the power of paid content and start using it to communicate value, establish trust, and convert customers. What’s the Deal with Paid Content? Help Self-Educating Customers. Hungry for more?

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

SnapApp

AUGUST 11, 2015

Without it, your marketing becomes a waste of time and energy—and your ROI plummets. So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. This might be a personality assessment , a fun quiz , or an ROI calculator. Double whammy!

Paper 54

Paper B2B Marketing Planning Screencast 54

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 Tell us about The White Paper Company.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

The Point

JUNE 11, 2010

Learn more in Spear’s newest white paper : “Top 10 Tips For Lead Nurturing Success: How to Get the Most From Your Lead Nurturing Program, and How to Plan for Success if You’re Just Getting Started.”. Download your copy of the white paper here. Recently invested in marketing automation software?

Lead Nurturing 100

Lead Nurturing Paper Marketing Automation Services Tips 100

The ROI Guy

NOVEMBER 4, 2013

Solution Alinean worked with Akamai to develop the KONA Security Solutions interactive white paper, determining the prospects top priority issues with security, and then recommending specific thought leadership insights, solution overview, value messaging and justification for each priority. Click here to see the tool in action.

Paper 40

Paper Thought Leadership Deliverability Lead Scoring 40

The ROI Guy

NOVEMBER 4, 2013

Challenge AVNET wanted to deliver thought leadership insights on potential opportunities and solutions to each prospect, and accomplish this without having to develop and maintain separate white papers for each industry. Click here to see a sample of a customized white paper.

Paper 40

Paper Thought Leadership Sample Ideal Customer Profiles 40

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

Full Circle Insights

JULY 27, 2022

Still, ABM’s potential for long-term and ongoing return on investment (ROI) is significant. . And here’s the thing — to maximize ROI, there are two primary ways to get results: increasing organizational revenues through measurable and trackable campaign-based results, and decreasing marketing and sales expenses. « Older Entries.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ROI Full Circle Insights 52

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. Gary Vaynerchuk articulates this very succinctly in saying: “ What is the ROI of your mother?” To download the full white paper, click the button below. ” Lee Odden , CEO, TopRank Marketing.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Only B2B

MARCH 6, 2024

Gartner research from 2023 suggests that only 25% of leads are qualified , signifying the importance of effective lead qualification processes to maximize ROI. Investing in unqualified lead can be a major drain on your sales team’s time and energy, ultimately impacting your return on investment (ROI).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. For many B2B organizations, email collection counts as a conversion because email campaigns carry large ROI. Ebooks & White Papers. White Papers. Part of this is making it more exclusive.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

ViewPoint

MARCH 1, 2016

Most ROI calculators I see published are flawed. By including oft-overlooked metrics, and evolving your ROI Calculator into a comprehensive Lead/Revenue Calculator, you can get more accurate predictions of potential leads and expected revenue. Read this white paper to learn more. It doesn’t have to be that way.

ROI 159

ROI Lead Ranking Marketing Qualified Leads MQL 159

Marketing Insider Group

APRIL 11, 2023

Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. If it’s done correctly, the ROI from email marketing can make a major impact on your business’s performance. Content marketing services like our own primarily consist of: Strategy. Content Creation. Distribution. Optimization. Quantifiable Results.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Act-On

NOVEMBER 15, 2023

If you want more tips and examples, we wrote a complete guide about creating buyer personas that increase ROI. The customer has decided to leverage marketing automation, but with so many potential solutions, they read case studies, white papers, and other resources to narrow down potential solutions. Consideration.

Sales Cycle 229

Sales Cycle Practices Marketing Automation Services Buyer Personas 229

The ROI Guy

NOVEMBER 7, 2017

You download that white paper, and because it’s gated, you’re required to fill out a lead capture form – your name, email address, Company, title, location, phone number, name of first born…Worse, you know you’re immediately going to get that lame phone call or email follow-up: “I see you downloaded our white paper, want to talk?”.

Peer-to-peer 126

Peer-to-peer Advertising Benchmark Marketing Automation Services Paper 126

Anteriad

FEBRUARY 15, 2023

Do you want to cast a wide net with a general handbook or do you want to reach a niche group with a specific white paper or buyer’s guide? Ready to get better ROI out of your content syndication campaigns? The post How to Get the Most ROI from Content Syndication appeared first on Anteriad.

Top of Funnel 52

Top of Funnel ROI Ideal Customer Profiles Content 52

The Point

APRIL 16, 2019

Add in the fact that B2B sales cycles are typically long and complex (meaning that advertisers may not see ROI for weeks or months), and it becomes clear that thriving in today’s SEM landscape requires getting a lot of things right. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

The ROI Guy

SEPTEMBER 13, 2011

An Interactive White Paper dynamically customizes the content of a white paper for prospects based on the prospect’s registration profile (if available), and inputs to a few profile questions.

Paper 40

Paper Co-Registration Buying Cycle Comparison 40

markempa

AUGUST 23, 2006

If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. After doing numerous lead qualification programs , we have found that only 5 to 15 percent of those who download white papers are truly sales-ready leads. Ask why they downloaded the white paper.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketing Insider Group

FEBRUARY 3, 2021

Because that is our goal: content marketing ROI. For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. Tightly regulated content.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

The ROI Guy

SEPTEMBER 13, 2011

Because buyers have become so focused on economic justification and competitive advantage, Interactive White Papers are often designed to communicate the unique potential benefits and prove the value of proposed solutions.

Paper 40

Paper ROI Differentiation Cost 40

markempa

OCTOBER 6, 2006

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

BtoB 120

BtoB Lead Generation Paper Generation 120

The ROI Guy

JUNE 8, 2012

To achieve better engagement, and fuel lead generation campaigns, the ShoreTel Sophisticated Simplicity Interactive White Paper was created. Authored by IDG and powered by Alinean, the white paper effectively communicates the business value of a properly executed Unified Communications solution, one relying on ShoreTel’s simplicity.

Paper 40

Paper Lead Scoring Lead Ranking Lead Generation 40

PathFactory

FEBRUARY 8, 2021

Content that wouldn’t have been used again can be repurposed to generate a higher return on investment (ROI), offering benefits to both you and your audience. The higher your search rankings, the more eyes there are on your content and the better ROI you’ll get for time and money invested. Here’s how: Save time. Amplify your message.

ROI 75

ROI Advertising Mediums Youtube Webinar Metrics 75

The ROI Guy

APRIL 18, 2012

Concur needed a way to communicate the current cost of travel and expense management to prospects, and the potential savings and ROI of automation. The more personalized and relevant interactive white paper is leveraged in marketing campaigns to drive better lead generation and quality.

Case Studies 40

Case Studies Paper Case Study Studies 40

The Point

APRIL 19, 2017

In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons. Personally, I’ve seen some white papers continue to generate leads year after year with only minor updates. There is no one, definitive answer.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

Zoominfo

AUGUST 5, 2021

We’re seeing more meetings per closed-win and more buyer-side focus on how a product will immediately provide ROI. increases creativity during selling, is vital for convincing buyer-side stakeholders of the ROI your product offers, allows you to mobilize all of your sales organization’s knowledge.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

B2B Marketing Analytics

FEBRUARY 4, 2019

Marketing Analytics and ROI are the 2 terms making a lot of noise across the marketing world to the point that they are almost beating “ ABM ” in the popularity. Though the definitions of such metrics vary there are 4 broad categories of metrics that define #MarketingAnalytics and #ROI.

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

The ROI Guy

JUNE 19, 2013

IBM turned to Alinean to create an Interactive White Paper, delivering a provocative, customized analysis report to prove the superior value of IBM’s Cloud environment. Click here to get your own customized white paper.

Paper 40

Paper Thought Leadership Demand Generation Interactive Marketing 40

The Point

SEPTEMBER 21, 2017

For a more detailed discussion on this and similar topics, see our white paper: “ Lead Recycling: A More Cost Effective Approach to Demand Generation for High-Technology Companies”. Provide a means to contact sales on the thank you page or in the fulfillment email that is sent to the prospect upon completing the registration form.

Lead Nurturing 224

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 224