Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 100

ROI Top of Funnel Work Management Advertising Agencies 100

Only B2B

FEBRUARY 6, 2024

Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI. This translates to higher lead quality, improved conversion rates, and maximized marketing ROI. Ethical Considerations and Privacy: Respect data privacy regulations and be transparent about your data collection practices.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M Maintaining transparency in the Smart Inbox “My team lives out of the Smart Inbox,” she says.

Social Media 97

Social Media ROI Work Management Marketing Management 97

ActiveDEMAND

JANUARY 17, 2023

Funnel Builders: Unlocking the Potential for Increased ROI in Marketing. Additionally, determining the return on investment (ROI) for marketing campaigns can be a complex task. This can lead to more efficient use of marketing spend and an increase in ROI. Improve Campaign Performance, Increase ROI, Demonstrate Value.

Marketing Funnels 75

Marketing Funnels Advertising Agencies Paid Search Agency Top of Funnel 75

KoMarketing Associates

MAY 31, 2017

Most marketers report that measuring return on investment (ROI) and the desire to optimize campaigns are their biggest concerns or drivers to implement marketing performance measurement,” wrote the authors of the report. The Link Between Content Marketing Success and ROI.

Customer Surveys 137

Customer Surveys ROI Advertising Agencies Paid Search Agency 137

Bannerflow

JULY 30, 2020

Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article. Yet, how to achieve that perfect ROI? In this article, we deep-dive into the seven ways your team can achieve that creative and data-driven approach – and drive ROI as a result. Creativity and ROI. Creativity and ROI.

Creativity 98

Creativity ROI Paid Search Agency Advertising Agencies 98

Optinmonster

MAY 16, 2022

From this moment onward, you have full transparency over the numbers that involve OptinMonster. If the data shows Campaign A is actually bringing 80% of the results, they can stop Campaign B and redirect all the traffic to Campaign A for a higher ROI (Return on Investment). That’s why we came up with… Revenue Attribution.

ROI 75

ROI Eye-Tracking CTR User-Generated Content 75

FunnelEnvy

MAY 13, 2024

With competition heating up across almost all industry verticals, it is more challenging than ever for SaaS companies to improve marketing ROI. Showcasing Transparency and Commitment Transparency and commitment are foundational elements that foster trust and ensure a successful partnership with your chosen CRO provider.

Advertising Agencies 62

Advertising Agencies Lead Ranking Multivariate analysis Transparency 62

Content Standard

MAY 23, 2018

There are platforms to help you find the right influencers, for example, while other solutions are designed to measure results and determine ROI. To some degree, concrete marketing ROI can be elusive depending on the metrics and marketing goals you’re tracking. Image attribution: Hans Vivek. But that might be changing.

Transparency 57

Transparency Work Management Marketing Management Click Fraud 57

KoMarketing Associates

APRIL 6, 2022

Providing customers with intuitive interfaces, warm transitions across channels, and speed, transparency and expertise have become major market differentiators,” wrote the authors of the report. This was through tactics, such as direct one-on-one communication.

Marketing Report 255

Marketing Report Organization Personalization Demand Generation 255

Marketing Insider Group

MAY 10, 2023

Image Source: WordStream Key Takeaways: Good digital marketing agencies help you get a better ROI from online marketing than you can do alone. You should look for an agency with some knowledge about your industry, excellent communication skills, and transparent pricing. A reputable agency uses its own strategies to market itself.

Marketing Agencies 2 251

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 251

EveryoneSocial

JANUARY 12, 2022

That said, not encouraging healthcare employees to be social is actually a much bigger risk for companies because they miss out on incredible ROI. Ready to tap into the power of employees’ social networks and generate ROI for your healthcare organization? How Activating Employee Networks Helps the Healthcare Industry.

Social Networks 97

Social Networks Activities ROI Enterprise Management 97

Scoop.it

JANUARY 24, 2023

Businesses will utilize customer data platforms to build more effective email strategy Owing to the sunsetting of third-party cookies, launch of Apple’s Mail Privacy Protection, and App Tracking Transparency, businesses will be obliged to use their cross-channel customer data.

Planning 83

Planning ROI Paid Search Agency Marketing & Strategy 83

Bannerflow

JANUARY 29, 2020

Not only are more and more brands taking control of their digital marketing but astonishingly these same brands are reporting a spike in creativity and better ROI thanks to moving operations in-house. For 58% of brands positive ROI is an outcome of in-housing. While, just 3% report having no improved ROI since moving in-house.

Creativity 75

Creativity ROI Marketing AI Paid Search Agency 75

Adobe Experience Cloud Blog

AUGUST 21, 2017

In this blog, I’ll give you some tips to help boost your post-click experience to maximize your ROI. These changes are shown to result in increased conversions which can be tremendously impactful to your ROI. Boosting ROI . The exact same problem as many modern marketers when they ignore the post-click experience. Yes, really.

ROI 134

ROI Lead Scoring Lead Ranking Landing Pages 134

Digilant

JANUARY 12, 2023

While most marketers agree that there can never be too much data, the complexity of the data has become one of the top challenges when determining how to accurately measure digital marketing ROI. A good data tracker should always be transparent and omnipresent. Perform regular data analysis. Ready to Take the First Step?

Cost per Lead 52

Cost per Lead ROI Cost per Acquisition Paid Search Agency 52

Contently

OCTOBER 24, 2017

So I think there’s a lot of issues in our industry, and I talk about this a bunch, around transparency, and sort of trusting data from sources that aren’t to be trusted. They’re talking a lot about the fact that transparency is a big issue. And it was really great to reconnect with so much creativity.

ROI 121

ROI Brand Identity Branding Advertising Agencies 121

Marketing Insider Group

APRIL 25, 2023

Not to mention, using AI to write content (instead of humans) would also cut CNET’s expenses significantly, really maximizing their ROI. But another problem, one that is relatively new to our industry, is that their use of AI was kept hush-hush, without any true transparency about the author of their robo-content. Good idea, right?

Google 218

Google Generation Guidelines High Quality Lead 218

Oktopost

APRIL 6, 2023

Joining the Radically Transparent podcast is Sarah Emmott, Head of Brand for Work Management by Atlassian , one of Fast Company’s “Most Innovative Companies in the Workplace”. Watch the recording: Subscribe to the Radically Transparent Podcast: We’re on Apple Podcasts YouTube And on Spotify ​​Keep binging Radically Transparent!

Marketing & Strategy 118

Marketing & Strategy Transparency Budget Programs Paid Search Agency 118

DivvyHQ

AUGUST 16, 2019

But when determining content marketing ROI, you have to start with a business goal. In this post, I’ll be addressing three key things: why content marketing works, how to define a business goal, and which content marketing metrics really matter to track ROI. Social media ROI: do your followers or others engage with you on social media?

ROI 82

ROI Content Marketing Planning Business 82

Marketing Insider Group

JUNE 1, 2021

However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Before you quantify, you should understand more about content marketing ROI. This average could be a baseline or your goal, but it gives you some context around ROI.

Marketing Analytics Tools 329

Marketing Analytics Tools Content Marketing Work Management Marketing Management 329

Digilant

FEBRUARY 2, 2024

The Demand for Supply-Side Transparency and Premium Curation Throughout the conference, there was an emphasis on the growing need to refine the sell-side process of digital advertising. OpenX, for instance, has layered Oracle data in its platform, providing media buyers with high-quality data alongside a direct path to transparent inventory.

Cable 59

Cable Paid Search Agency Transparency Broadcasting 59

Valasys

JUNE 4, 2024

Ad exchanges play a vital role in the digital advertising ecosystem, promoting efficiency, transparency, and control for both advertisers and publishers. Ad exchanges are important because they make it more efficient and transparent to buy and sell digital advertising. This process was time-consuming and inefficient.

Ad Exchange 40

Ad Exchange Paid Search Agency Allocation Ads 40

Oktopost

JANUARY 16, 2019

From transparency and down to employee advocacy- these are the best practices you need to know. Discover the tactics you need to get social recruiting right.

Tactics 104

Tactics ROI Transparency Practices 104

Marketing Insider Group

DECEMBER 28, 2020

It delivers transparency and visibility to all efforts, ensuring your content strategy stays on track. You can realize a positive return on investment (ROI) with MarTech tools. Tools provide transparency and accountability within processes and workflows.

Enterprise Management 361

Enterprise Management Marketing Automation Services Marketing AI Work Management 361

The ROI Guy

FEBRUARY 26, 2018

Many organizations like yours have developed spreadsheet-based ROI / TCO tools to help financially justify solutions to frugal buyers. These spreadsheet-based ROI / TCO tools are meeting a great need, to help you deliver formal business case justification to financially-focused buyers that now demand bottom-line proof on almost all deals.

ROI 45

ROI Validation Deliverability Comparison 45

SmartBug Media

JUNE 12, 2024

By committing to transparency, security, accountability, privacy, fairness, and continuous improvement , we’re setting ourselves up to benefit from AI as an incredibly versatile assistant while ensuring humans remain in the driver’s seat. We are transparent about our use of AI in digital marketing. How are we doing that?

Marketing AI 59

Marketing AI Ethics Lead Scoring Lead Ranking 59

Oktopost

JULY 14, 2021

Listen to the podcast: For more thought leadership on cultivating a people-first culture, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Jill Murray, CMO of Arcadis, takes the hot seat today.

B2B Thought Leadership 118

B2B Thought Leadership Transparency CMO Thought Leadership 118

Bluetext

APRIL 6, 2023

To optimize the ROI of your executive visibility program, it is necessary to do more than simply make executives more visible. Focus on Authenticity and Openness Authenticity and transparency are two essential components of effective executive visibility programs.

ROI 26

ROI Practices Webinar Metrics Public Relations 26

Valasys

APRIL 9, 2019

According to a study conducted as part of the State of Inbound 2016, marketing departments that measure their ROI (return on investment) are 1.6 ROI Calculation. To understand this, content marketing ROI must be understood first. Content Marketing ROI Steps. Step 4: Calculating your content marketing ROI.

ROI 49

ROI Budget Programs Content Marketing Cost per Lead 49

Martech Advisor

APRIL 3, 2020

In an increasingly competitive marketing world, brands are looking for a consistent advantage to help grow their conversion rates and maximize their ROI. Leading brands around the world leverage the affiliate marketing model to build transparent, high-value partnerships. Optimizing Partner Performance.

Lead Ranking 63

Lead Ranking ROI Top of Funnel Sales Qualified Leads 63

Oktopost

NOVEMBER 4, 2020

Ever wonder why B2B social listening is considered a black hole in terms of ROI? On this podcast episode of Radically Transparent , I decided to catch up with Saif Ajani , CEO and co-founder of Keyhole , a social media listening and online monitoring solution to explore the amazing ways B2B marketers can approach social listening.

B2B 136

B2B Transparency Social Media B2B Marketing 136

Oktopost

AUGUST 10, 2022

In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe. Marketing comes down to people, math, and a whole lot of processes.

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89

Martech

APRIL 24, 2024

This cross-functional approach also helps the organization promote knowledge sharing and create the culture of transparency needed to establish the data foundation. Use visualizing work for transparency and quick communication. Start where you are and make small changes over time.

Marketing AI 105

Marketing AI Churn Rate Transparency Budget Programs 105

Marketing Insider Group

NOVEMBER 8, 2022

The secret to strong personal relationships starts with consistency, transparency and quality time. Use the highest ranking articles to determine which are driving the most ROI and accurately addressing SEO (more on that later, wink-wink). Think about your ROI-driven content topics and determine which formats work best.

Marketing Budget Creation 289

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 289

Marketing Insider Group

AUGUST 11, 2023

Transparent Privacy Policies: Clearly explain how user data is collected and used, and ensure users agree to these terms. The focus must always be on transparent, ethical engagement with consumers, coupled with robust data protection mechanisms. This not only builds trust but aligns with legal compliance and ethical business practices.

Social Networks 167

Social Networks Business Work Management Social Media 167

ANNUITAS

MARCH 22, 2011

This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. Aside from those examples, we need to show hard results and make sure EVERY marketing program has a sound business case or ROI. This is the only way to show true ROI.

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ROI B2B Thought Leadership Lead Scoring Lead Ranking 100