Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

Social Media 140

Social Media ROI Media Correlation 140

Martech Advisor

APRIL 6, 2020

Let’s look at the role of an e-commerce marketer, key skill sets, and a sample job description. In this article, we will look at the role of an e-commerce marketer, the skills required, and a sample job description. In contrast, a promotions manager has to identify how they can incentivize purchases to drive more purchases.

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

Hubspot

MARCH 3, 2020

And we've seen examples of companies that saw phenomenal ROI after a social media campaign. But how are marketers managing multiple social accounts, encouraging proper engagement, and analyzing and proving their social platforms ROI? For instance, if you wanted to track just Twitter replies, you can customize that.

Social Media 100

Social Media Budget Programs Analytics Work Management 100

Marketing Insider Group

MARCH 28, 2024

Start scaling your e-commerce business with these simple growth hacking tactics. Then, it’s time to manage and execute your plan. As an ecommerce seller, you’ll want to A/B test your product pages since that’s where your sales happen. Once you’ve generated a few testing ideas, work on building out a testing process.

eCommerce 201

eCommerce Tactics Budget Programs Work Management 201

Sprout Social

MAY 24, 2022

When used creatively, it can transform your entire process. Instead of relying on placements in digital or print media, they began making statements directly from their Twitter account. The hashtag #LittleGreenMachine currently has over 73 million views and sales of the product have more than doubled in a year.

Paid Content 92

Paid Content Paid Search Agency Media Paid Social Agency 92

Marketing 261

OCTOBER 12, 2018

” Yep, the familiar battle cry from many online marketers… especially after seeing statistics such as “email marketing delivers an ROI of 4,400%! “ When done right, email marketing is a powerful tactic to engage with your prospects, nurture relationships, move them along the sales funnel, and increase conversion rates.

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

KoMarketing Associates

AUGUST 29, 2013

These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. GlobalSpec findings reveal that the measurement of marketing ROI is now the biggest challenge for marketers, replacing lead generation.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. Increase sales. Introduction.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. Increase sales. Introduction.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Parse.ly

SEPTEMBER 26, 2022

To do this, it needed audience data to be more accessible to product managers, journalists, and analysts. also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, This is useful for marketing, sales, and product teams.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Hubspot

APRIL 18, 2016

At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. But instead of throwing in the towel and deciding not to use Twitter Ads for the middle of the funnel, we decided to take a different approach. Retarget the experiment group with Twitter Ads in conjunction with our regular nurturing channels.

Twitter 28

Twitter Top of Funnel Paid Search Agency Ads 28

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. As a social media manager, you have a unique understanding of social listening that positions you as the subject matter expert. Reputation management. Step 1: Get started .

Work Management 117

Work Management Marketing & Strategy Marketing Management Demographics 117

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

While many have already started the process of building employee advocates, with few resources and peer examples, they’re writing their own playbooks and building programs from scratch. This approach can ultimately take longer to generate a positive ROI and also puts you at risk of losing control over your strategy and messaging.

Budget Programs 134

Budget Programs Peer-to-peer Marketing Automation Services Thought Leadership 134

The Marketing Blender

DECEMBER 28, 2020

Marketing Automation : 2021 is all about making existing processes faster and more efficient in bringing you closer to your goals. This cannot happen without marketing automation , which increases sales productivity by 14.5% Email marketing: Emails produce $38 ROI for every dollar spent. Marketing Automation.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Li addresses social media at all levels, from grand strategy to nitty gritty tactics. Instead, they want to connect.

Social Media 100

Social Media Social Marketing Media Planning 100

The Effective Marketer

APRIL 29, 2009

I believe in three simple rules for a successful webinar program: Understand and map your needs Choose the appropriate webinar platform Put in place a well documented webinar process 1. This way you make sure you control the sales process and don’t waste time with a tool that does not have a feature you consider critical.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Parse.ly

APRIL 6, 2020

To do this, it needed audience data to be more accessible to product managers, journalists, and analysts. also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, This is useful for marketing, sales, and product teams.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Vidyard

MAY 12, 2015

Marketing and sales teams can now track how each prospect is engaging with their video content while using those same assets to generate richer customer insights. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

If you dig into the design and capabilities, you’ll find that while CRM systems provide indispensable value to any kind of sales organization, the reality is that they fall short for most marketing departments. Track opportunities and pipeline, manage contact and account information. Individual communications (sales rep to buyer).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

JANUARY 27, 2020

You can see it in the constant flurry of 315% conversion uplift case studies shared on Twitter, and at the top of GrowthHackers (and also, of course, in the glorious rise and tremendous fall of WeWork ). Consider this — the digital marketing team pulls from Analytics Platform A because the ROI looks favorable with last-click attribution.

Multi-Touch Attribution 100

Multi-Touch Attribution Lead Ranking Case Studies Case Study 100

Vidyard

MAY 12, 2015

Marketing and sales teams can now track how each prospect is engaging with their video content while using those same assets to generate richer customer insights. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Webbiquity

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. I recently conducted a competitive analysis on behalf of a client looking at 10 companies in the IT management software market. Three of the companies aren’t on Twitter.

Social Media 100

Social Media Media Work Management Marketing Management 100

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Awareness, Sales, or Loyalty? Now, you can worry about tools, and outposts, and social media tactics. Sessions start October 5. Go to [link] to save 50% for a limited time. Then this is the blog post for you.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Ambal's Amusings

NOVEMBER 12, 2009

Blog CindyKing Twitter CindyKing. Cindy King is a Cross-Cultural Marketer & International Sales Specialist based in France. She uses her dual background in sales & marketing, in international business development, to help businesses improve their international sales conversion. Get Customers. Casey Hibbard.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

DECEMBER 8, 2009

Table of Contents and FREE Sample Chapter. This experience included a variety of sales, marketing, business development, and management positions. Blog White Paper Pundit Twitter Jonathan_Kantor. Enterprises used certain deliverables to support their sales activities such as spec sheets, brochures, and sales guides.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Hubspot

JUNE 30, 2016

While there's a certain allure that comes with capturing new customers, keeping customers coming back will continually result in a greater ROI. Sometimes a brand inspires loyalty not through tactics and systems, but through what they stand for. How do you create a customer retention strategy that keeps your current customers engaged?

Amazon 52

Amazon Brand Identity Branding Marketing & Strategy 52

Convince & Convert

JUNE 24, 2010

is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. Maybe sampling and demos on location will fit better. Go onto Twitter and bitch about Dish Network. Be patient.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Oktopost

JUNE 9, 2020

How to Measure and Maximize Employee Advocacy ROI. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. If executed correctly, the same content shared by a salesperson or customer success rep will sound friendly, trustworthy and inspiring. Social Selling.

Sales Management 144

Sales Management Practices Best Practices B2B 144

Martech Advisor

JANUARY 16, 2020

Often considered as a traditional form of marketing, outbound marketing is defined as a set of tactics initiated by a brand to connect with the maximum potential customers to drive brand awareness and generate leads at scale. ATL advertising avenues are effective for top-of-the-funnel activities such as brand awareness campaigns.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Sprout Social

MAY 30, 2024

In fact, our 2024 Influencer Marketing Benchmarks Report shows most marketers struggle to measure the ROI of their influencer campaigns because of the complexity of influencer marketing. Instead of paying for a sponsored post, an influencer is paid based on a commission of the sales referred by the content they’ve created.

Pricing 84

Pricing Price Cost Budget Programs 84

Buffer

JULY 25, 2019

What if the most valuable data person on your team is your social media manager ? Regardless, teams with social media managers are sitting on a goldmine of data and information. If you’re serious about making data-informed decisions for your brand, then give social media managers a seat at the table. Growth marketers.

Social Media 68

Social Media Cost Per Thousand Media Cost Per Click 68

Single Grain

JUNE 3, 2021

The interview process, including example interview questions. Good marketing helps brands acquire, nurture and retain customers and, thus, increase sales and grow the business. There are many different marketing positions in a company, like marketing executive, marketing manager, marketing analyst, digital marketing executive, etc.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Hubspot

FEBRUARY 2, 2017

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. On your dashboard -- or "Campaign Manager," as it's formally called -- you'll see a call-to-action (CTA) to create a campaign. Even better? Member Groups.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Optinmonster

SEPTEMBER 5, 2022

Email matters because you must have a way to capture website traffic and bring those visitors into your sales funnel. This is why email marketing often has the highest ROI of all digital marketing strategies. So no matter what you’re using to manage your email list, OptinMonster can help you build that list.

Work Management 87

Work Management Lock-In Top of Funnel Marketing Management 87

Marketing Insider Group

FEBRUARY 25, 2020

When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. As a result, you’ll get more visitors to your website, which brings you more leads to nurture, which in turn increases the likelihood of converting those leads to sales.

Ideal Customer Profiles 268

Ideal Customer Profiles Trade Show Ad Frequency CMO 268

Hubspot

DECEMBER 9, 2011

If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team. Measure social media ROI by analyzing how it performs compared to more established channels or advertising methods. Is it because you want sales? Source: Clickz ).

Social Media 28

Social Media Social Marketing Tips Media 28