Martech

MARCH 18, 2024

Although the overwhelming majority of retailers (93%) report using genAI in some form to improve in-store and online CX, many are struggling with access to siloed data. The statistics are based on a survey of 1,300 retailers by Salesforce and the Retail AI Council. Facing challenges. Why we care. In your inbox.

Marketing AI 102

Marketing AI Generation Guidelines Ideal Customer Profiles 102

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. For brick-and-mortar retailers, improved AI and automation will help fill the gaps so they aren’t neglecting valuable online feedback and queries from customers.

eCommerce 120

eCommerce Enterprise Management Paid Search Agency Marketing Management 120

CMSWire

MARCH 4, 2024

Understanding customer dissatisfaction and crafting a human-centric approach when it comes to AI in retail customer experiences. Continue reading.

Personalization 103

Personalization Design 103

Benchmark Email

JANUARY 16, 2024

In an era where large corporations and online shopping dominate the retail landscape, local retailers have a unique advantage: their community. Here, we… The post Building Community Partnerships: Strategies for Local Retailers appeared first on Benchmark Email.

Communities 97

Communities Ad Building Advertising Benchmark Business 97

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. This is especially true in the retail industry, where establishing trust means delivering relevant, comprehensive answers to the consumer’s concerns and interests. What is business casual?” “How How to shrink jeans.”

Trust Marketing 115

Trust Marketing Loyalty Ad Building Planning 115

33Across

MARCH 7, 2024

Retail advertisers allocated. The post Cookieless Share of Voice More Than Doubles YoY for Retail Advertisers appeared first on 33Across. The Customer Data Platform Institute featured 33Across' Q4 2023 Programmatic Trends Report, which showed a 9% quarterly increase in investment in cookie alternatives on its ad exchange.

Allocation 113

Allocation Advertisements Advertising Ad Exchange 113

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Advertising Agencies 118

Advertising Agencies Media eCommerce Cost Per Click 118

CMSWire

FEBRUARY 21, 2024

Explore how retailers are enhancing in-store experiences with phygital integration, retail media and innovative tech in 2024. Continue reading.

Trends 97

Trends Media Advertising Channels 97

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works. What is retail media?

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

illumin

APRIL 3, 2024

March 18 and 19, 2024, illumin was thrilled to participate in Brand Innovator’s Evolution of Retail Summit in Las Vegas. From engaging panels to illuminating Fireside Chats, this event was filled with great opportunities for insights and learnings from retail industry experts.

Brand Identity 59

Brand Identity Branding Advertisements Advertising 59

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. Dig deeper: What brands and retailers need to know about RMNs Get MarTech! Why we care.

Guidelines 125

Guidelines Advertising Agencies Media Paid Search Agency 125

Martech

DECEMBER 30, 2022

Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where they are. Dig deeper: Why we care about retail media networks.

Media 113

Media Funnel Advertising Advertising Funnels eCommerce 113

Webbiquity

NOVEMBER 18, 2020

Retail has always been a cutthroat industry, but today it’s more so than ever. With competition from all angles, not least from the likes of online giants such as Amazon, retailers need to work harder and smarter to stay afloat, let alone prosper. Contributed post. Sales By Date. Sales By Location.

Merchandising 160

Merchandising POS eCommerce Comparison 160

Benchmark Email

DECEMBER 6, 2023

The retail industry is no stranger to disruption over the last couple of decades: first with the rise of online and mobile shopping and then with the uncertainty of the pandemic. If retailers are anything, they’re adaptive! Retail continues to thrive through all these changes, with a global growth rate of 3.5%

Trends 94

Trends Advertising Benchmark 94

Benchmark Email

DECEMBER 12, 2023

In the modern retail landscape, consumers have access to an abundance of information and options when making purchasing decisions. This skepticism can make it difficult for retailers to… The post User-Generated Content on Social Media: Showcasing Customer Experiences in Retail appeared first on Benchmark Email.

User-Generated Content 94

User-Generated Content Social Media Generation Media 94

Martech

AUGUST 18, 2023

Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. 60% of retailers estimate they are in the planning or execution phase of their unified engagement platform journey. Shoppers and retailers eye generative AI.

Media 98

Media Mobile Advertising Loyalty Social Media 98

Choozle

MARCH 15, 2024

Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. According to a recent forecast by eMarketer, omnichannel retail media ad spend is set to hit $59.98 What is retail media? billion in 2024.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Media 62

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. Retail media Retail media is continuing to trend upwards and understanding it is critical for taking full advantage of this marketing opportunity. Retail media refers to digital channels owned by retail companies.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

SmartBug Media

OCTOBER 26, 2023

In today's digital age, you're likely to come across the term “multichannel retailing” quite often when reviewing various strategies to acquire new customers and convert them. If you’re seeking those answers and looking for strategies to implement a multichannel retail strategy, read on. What Is Multichannel Retailing?

Customer Satisfaction 64

Customer Satisfaction Eye-Tracking Advertising Channels Work Management 64

Benchmark Email

OCTOBER 3, 2023

Small online retailers are embracing innovation and carving out their own unique space. In this article, we delve into the dynamic world of eCommerce, unveiling a comprehensive guide for… The post Winning at eCommerce: Strategies for Small Online Retailers appeared first on Benchmark Email.

eCommerce 98

eCommerce Advertising Benchmark Small Business Marketing Business 98

Benchmark Email

JANUARY 22, 2024

Given that it’s primarily driven by consumer preferences and technological advancements, the retail sector is fast-paced and ever-changing. Consumer tastes and preferences are constantly evolving, compelling retailers to adapt swiftly to meet these changes.

eCommerce 52

eCommerce Advertising Benchmark 52

33Across

MARCH 11, 2024

The post Retail Advertisers Scale Cookieless SOV by Over 2X YOY appeared first on 33Across. Since Google announced it would begin removing third-party cookies on 1% of Chrome users, more programmatic buyers have pushed to test alternative identifiers and solutions. On average, advertisers grew their cookie alternative investment.

Advertisements 71

Advertisements Advertising Google 71

Martech

OCTOBER 12, 2023

Although Amazon’s deals were exclusive to Prime members, retailers in many categories offered similar deals that boosted sales, according to data from Salesforce that measured non-Amazon ecommerce retailers. In the U.S., Shoppers waited patiently. Ecommerce marketers are taking note of this shift in timing.

Amazon 115

Amazon Marketing AI eCommerce Lock-In 115

Martech

SEPTEMBER 30, 2022

DoubleVerify has announced new measurement tools for retail media networks. Advertisers using these retail media networks will have access to third-party measurement tools provided by DoubleVerify. The post DoubleVerify announces measurement tools for retail media networks appeared first on MarTech. Third-party measurement.

Advertising Agencies 123

Advertising Agencies Paid Search Agency Tools Media 123

Marketing Insider Group

DECEMBER 3, 2020

The past week has included some of the biggest dates on the entire retail calendar. One group who won’t be getting a break, however, are those professionals working in the Retail field. B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners.

Analysis 229

Analysis Budget Programs B2B Work Management 229

Martech

AUGUST 11, 2023

Although it’s a promising sign for CTV, it falls short of the growth seen in retail media networks (RMNs) and YouTube. CTV vs. retail media. CTV is growing at a three-times slower rate than retail media at a similar point in its development, the report found. CTV hit this mark in 2019, while retail media did so in 2015.

Spending 98

Spending Ads Media Youtube 98

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Media 110

Media Allocation Advertising Agencies Network Marketing 110

SmartBrief - Marketing

DECEMBER 18, 2023

Furthermore, shoppers are spreading out their spending – Mastercard SpendingPulse projects that in-store and online retail sales growth for Nov. For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens.

Customer Surveys 69

Customer Surveys eCommerce Enterprise Management Work Management 69

33Across

SEPTEMBER 4, 2023

Retailers have long benefited from programmatic advertising’s ability to activate. The post Insights: Q2 2023 Cookieless Highlights for Retailers appeared first on 33Across. In 33Across’ Q2 Programmatic Cookie Alternative Trends Report (vol.

Trends 71

Trends Buy Activities 71

Bannerflow

OCTOBER 25, 2023

The retail landscape is ever-evolving, with digitalisation contributing to a shift in consumer habits, brands seeking a way to keep their audience captivated and engaged are turning to retail media advertising in a bid to leave behind their focus on any one specific platform and concentrate on the broader landscape.

Media 52

Media Advertisements Advertising Studies 52

Liveintent

JULY 19, 2021

Retail giants like Walmart, Target, and Walgreens understand the value of first-party audience data, which is why these and so many other retailers have launched their own retail media networks. Your business doesn’t need to be a retail behemoth to capitalize on the digital footprints of its customers, either.

Ad Building 127

Ad Building Marketing Analytics Tools Webinar Metrics eCommerce 127

Bannerflow

OCTOBER 25, 2023

Retail Media is pivotal for brands aiming to engage consumers directly on retailers' digital platforms and apps. Campaigns should be meticulously aligned with each retailer’s unique business objectives and insights into shopper behaviour.

Practices 52

Practices Media Best Practices Advertisements 52

Martech

SEPTEMBER 21, 2022

CPG brands and agencies tapping into supermarket chain Kroger’s retail media offering now have access to CTV and video for their campaigns. The addition of CTV shows how far retail media businesses have come in supporting omnichannel campaigns for brands. Dig deeper: Why we care about retail media networks. Retail data.

Paid Search Agency 98

Paid Search Agency Ads Advertising Agencies Media 98

33Across

MARCH 5, 2024

The post Retail Advertisers Double Cookieless SOV Growth YOY According to 33Across appeared first on 33Across. In creating this new report, 33Across examined programmatic transactions on its exchange to understand cookie alternative and third-party cookie trends among buyers and sellers in Q4 2023.

Advertisements 62

Advertisements Advertising Trends Companies 62

Digilant

SEPTEMBER 28, 2023

No advertising channel in the history of our industry has ever grown as quickly as retail media. Global revenue from retail media spending is expected to reach $125.7 By 2028, retail media spend will surpass TV spending and account for more than 15 percent of total ad spend. What Is Retail Media? billion in 2023.

Media 59

Media Advertising Agencies Amazon Funnel Advertising 59