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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

Image credit: Unseen Studio on Unsplash Check out these six practical tips and strategies you can incorporate in your business strategy today. Use Video Content on Your Site More visuals and less text is the latest trend in marketing, especially in B2B. Another way to attract your audience is by utilizing video marketing for B2B.

eCommerce 292
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The Future of Digital Marketing: Predictions for 2022 and Beyond

Marketing Insider Group

The second bug trend is AI-generated content. Marketing is becoming more conversational and personalized and chatbots enable you to take advantage of this trend without additional strain on your manpower and resources. Video Overtaking All Other Digital Channels. AI is also being used in advertising.

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

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2019 Video Trends Watch

Biznology

I’m not going to do that, but I will share a few “trends” noted by others that I think could be video trends of interest to technology solution providers. Get more out of the videos you’ve already made. This my favorite, from a Vidyard blog post titled “ Three exciting B2B video trends for 2019.” 6-Second Video Ads.

Trends 112
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The rise of generative AI:  A marketer’s guide to textual and visual AI content

Martech

Forty-six per cent of all code generated on the platform is leveraging the help of this new tool and Microsoft has plans to launch additional Copilots across its entire suite of offerings. There are also powerful tools that allow for text to image and text to video creation. For video content creation, Runway.ml

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B2B Advertising: 20 Examples of Terrific B2B Social Media Ads

KoMarketing Associates

But Facebook ads came in at a close second, with 66% of B2B marketers saying they use Facebook ads. This video ad is a great example of the power of customer stories. Notice the six-word value proposition. We’ll see these six-word headlines and ad copy snippets in quite a few ads. A LinkedIn ad about Adobe on Instagram?

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Why we care about video advertising

Martech

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.