Conductor

MARCH 16, 2022

Top Educational SEO Resources for Content Marketers. To ensure your content isn’t missing out on traffic and visibility—or an opportunity to build trust with your audience—we created a list of go-to educational SEO resources for content marketers. While it’s dense, it’s also incredibly resourceful. Keyword Research.

Education 98

Education Resources SEO Lead Scoring 98

Sprout Social

SEPTEMBER 2, 2022

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Level: Beginner.

Social Media 118

Social Media Training Course Resources 118

Zoominfo

JANUARY 13, 2021

Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. This data functions as a roadmap to maximizing productivity and reducing resource waste. Our post today covers what goes into an accessible and effective B2B sales reporting for your sales team to work off, as a blueprint to victory.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Touchpoints 100

Zoominfo

APRIL 7, 2020

Human Resources controls a growing piece of the budget. At Mulesoft, Kingsley notes, the real estate team also reports to HR. Free Trial One Major HR Pain Point: Data Security Data security, vendor trust, and system reliability The human resource department deals in data, so data security is top of mind. “I Workplace services.

Resources 130

Resources Peer-to-peer Vendors Mobile Marketing 130

KoMarketing Associates

AUGUST 29, 2017

Since starting to use the platform in 2006, I have seen incredible advancements and expansion of the reporting capabilities of GA. The first course “Google Analytics for Beginners” offers the fundamental knowledge on setup, navigating reporting, campaign tracking and Goals. Getting started with Google Analytics is no small task.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

FEBRUARY 9, 2021

According to a Stanford report on the impact of COVID-19 on small business owners, between February and April 2020 there was a 41% drop in the operation of Black-owned businesses. The need for sustainable funding resources is an urgent need to support the future of Black businesses. Funding Resources for Black-Owned Businesses.

Resources 92

Resources Paid Search Agency Advertising Agencies Business 92

FMG Suite

NOVEMBER 2, 2023

FMG is rated first in market share and customer satisfaction by T3 Software Survey Report and is the recipient of many industry awards, including Best Marketing Automation and Social Media Platform.

Resources 59

Resources Design Marketing Management Marketing Automation Services 59

SmartBug Media

MAY 19, 2021

With that principle in mind we’ve gathered a list of web strategy resources to help you be inclusive, get technical, and seek information for continual improvement. Just visit their site and enter a web address to get a report on that specific page. The above resources only scratch the surface of this topic. Be Inclusive.

Resources 84

Resources Marketing Websites Marketing & Strategy Guidelines 84

Salesforce Marketing Cloud

OCTOBER 11, 2022

For each of those quadrants, you want to determine if you have the right sales coverage and resourcing, which might require rolling out new sales or communication channels for easier customer engagement and folding in more reps to handle complex accounts. Without surplus financial resources, risk can increase.

Efficiency 98

Efficiency Resources Promotion Enterprise Management 98

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Brandpoint

JUNE 4, 2020

Liz will be speaking virtually at the SMSS on the topic “Producing Consistent Content with Limited Resources for Small Businesses.” ” She was also so kind as to let us interview her about her session, including tips and tricks for working with limited resources and minimal design background. AKA, most of us!)

Resources 148

Resources Budget Programs Paid Search Agency Advertising Agencies 148

Martech

APRIL 22, 2024

A common struggle for marketing teams at large organizations is corralling the resources required to keep a modern website up-to-date and optimized for conversion. Web development resources are often scarce and report into the IT organization. Today’s buyers are embracing self-guided research and frictionless purchases.

Acquisitions 106

Acquisitions Personalization Work Management CMS Development 106

Moz

DECEMBER 15, 2020

At Moz, we created a lot of helpful content in 2020, publishing community resources, reports, and guides across topics like local SEO analytics, competitor analysis, keyword research, campaign management, and more. The State of Local SEO Industry Report 2020. The Keyword Research Master Guide.

Communities 80

Communities Resources Lead Scoring Lead Ranking 80

Act-On

OCTOBER 11, 2023

And you can use this article as your guide. Make sure your b2b marketing department structure keeps in mind the resources you have and your team’s approach. And clearly documenting these roles can also help identify opportunities for sharing resources between teams. Don’t neglect the dotted lines Marketing is a team sport.

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

Marketing Insider Group

JANUARY 8, 2024

According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation. AI-powered tools sift through massive datasets in real time, extracting valuable insights that guide strategic decision-making. Need assistance with effectively leveraging AI for marketing?

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

B2B Marketing Directions

OCTOBER 31, 2021

By now, most B2B marketing leaders are well into their planning for 2022, and some of the most important and difficult decisions they will be required to make during the planning process involve the allocation of marketing resources (money, people, time, etc.). Here's how the rule works.

Allocation 52

Allocation Resources Planning Work Management 52

Vision Edge Marketing

SEPTEMBER 19, 2023

A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X revenue growth by companies reporting a “very mature” level of customer-centricity compared with those reporting their company was “very immature.”

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Rev

JUNE 15, 2020

Explore how marketers are scaling their demand generation by embracing AI in the 6th State of Marketing Report by SalesForce. The B2B Marketer’s Guide to Coronavirus. Top Performing Marketers are Embracing AI. The coronavirus crisis has forced marketers to rethink everything. Learn More. Learn More. Learn More.

Resources 78

Resources Planning B2B Sales Demand Generation 78

Act-On

DECEMBER 7, 2023

User-friendly analytics and reporting that put data in a clear and understandable format that can be used to track campaign success. Then use that functionality list as a guide to investigate potential solutions. Do they have a dedicated contact to guide you through that process? What onboarding resources exist?

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Tips 130

The Forward Observer

MARCH 8, 2024

Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management, and content discovery. And, interesting fact – earlier in her career she was a TV reporter and news anchor!

Social Media 161

Social Media Resource Management Organization Social Marketing 161

EveryoneSocial

MARCH 30, 2021

When inclusion is a priority in your workplace, employee resources groups positively inform the metrics for any company’s objectives and key results, key performance indicators. Aligning Employee Resource Groups with Company OKRs and KPIs. Business and Diversity Strategies. ERG Organization for Executive Sponsorship.

Resources 63

Resources Ad brokers Paid Search Agency Work Management 63

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template?

Social Media 65

Social Media Template Work Management Marketing Management 65

Act-On

NOVEMBER 15, 2023

Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue. Research finds that over half of organizations report higher-quality leads because they use personas. And sometimes, it feels downright impossible. Consideration.

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. You can become a knowledgeable resource when you provide valuable and engaging content, like eBooks, whitepapers, and informative blogs.

Marketing Strategy 342

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 342

Vision Edge Marketing

SEPTEMBER 12, 2023

Execution Success Requirements Aligning and Securing Resources Monitoring Execution and KPIs Creating Effective Communication Channels Evaluate these 3 Elements Before Crafting Your Growth Plan It is paramount when setting a future course that you first review past performance and recalibrate performance targets.

Planning 223

Planning SWOT Allocation Contingency Planning 223

DealSignal

OCTOBER 18, 2022

Table of Contents [Open] [Close] Defining data enrichment Benefits of data enrichment – why it’s important for B2B Automatically enrich your inbound leads How to avoid poor lead enrichment providers Work smarter with enriched data eBook: The Definitive Guide to Evaluating & Choosing a B2B Data Provider Learn more about B2B data.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Resources 52

ClearVoice

JANUARY 8, 2024

Crafting a successful marketing strategy requires a clear roadmap, and goals are the guiding lights directing efforts, resources, and creative initiatives toward achieving specific outcomes. By categorizing its goals, XYZ Electronics ensures it uses unique strategies and tactics and can assign resources accordingly.

Allocation 94

Allocation Planning Paid Search Agency Marketing Analytics Tools 94

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful? Marketing Examined.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Salesforce Marketing Cloud

MARCH 19, 2024

Find out how in Salesforce’s latest State of Service report. Get the free report What is a Serviceblazer? Get access to exclusive resources and training As a member of the Serviceblazer Community, you gain access to a treasure trove of exclusive knowledge base articles and customer service training materials.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

ClickZ

NOVEMBER 3, 2023

Fospha’s comprehensive report provides valuable insights and strategies to guide brands to optimize their performance during peak season. With changing consumer behaviours and the aftermath of iOS 14’s privacy updates, this year’s report by Fospha, a leader in marketing measurement for eCommerce, is more crucial than ever.

Multi-Touch Attribution 122

Multi-Touch Attribution ROAS eCommerce Multi-Channel 122

Bluetext

JANUARY 27, 2023

Check out Bluetext’s guide to the differences, similarities and how best to implement. Topics are also helpfully gathered into relevant topic tags, like “Implementation” and “Reporting”. The post Important and Helpful Resources for Google Analytics 4 appeared first on Bluetext.

Marketing Analytics Tools 26

Marketing Analytics Tools Resources Analytics Google 26

Envy

MARCH 11, 2019

To help you stay ahead of the game, we’ve created our list of top cybersecurity resources you’ll want to check out in 2019 and outlined what each one offers. The blog is literally awash with news items, opinions, and guides. When the annual reports such as Hype Cycle or Cool Vendor are released, everyone listens.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Envy

NOVEMBER 23, 2017

We’ve asked leading cybersecurity experts who they turn to for their news and inspiration and compiled a list of the best of the best cybersecurity resources. Krebs started his career as a reporter and his style is newsy and easy to read. The blog is literally awash with news items, opinions, and guides. Check them out!

Resources 85

Resources Best Practices Privacy Broadcasting 85

Heinz Marketing

APRIL 19, 2024

When teams utilize tools like marketing automation platforms, they can better understand what personalized knowledge and educational resources each customer needs. For example, you could create a series of interactive tutorials that guide new users through the platform functionalities, showcasing relevant features and how to use them.

Lead Scoring 59

Lead Scoring Lead Ranking Acquisitions B2B Marketing 59

Sana Commerce

APRIL 25, 2024

Here’s how: Automated Workflows Unified Management Clear User Permissions & Access Control Robust Reporting & Analytics For medical supplies organization AOSS Medical Supply, a B2B-first web store enabled saving up to 100 hours of time for sales teams. Discover exactly how through our product features.

Allocation 52

Allocation Work Management B2B Marketing Management 52

Biznology

DECEMBER 14, 2016

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. I love resources–and I’ll connect with someone that can be resourceful to me. Don’t get me wrong.

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80