Scoop.it

JANUARY 5, 2021

GeneralElectric creates engaging content tailored for each platform they’re on with the vision of educating their customers and encouraging them to participate in their brand through video content, Pinterest boards, Instagram and Snapchat stories, and Facebook posts. Here are brands using educational content to engage customers.

Education 92

Education Brand Identity Branding Marketing Management 92

Biznology

MARCH 20, 2018

“In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.” Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Affiliates earn money for promoting a product they love and are able to monetize their content creation.

Social Media 128

Social Media Paid Content Social Marketing Advertising Agencies 128

ConvertKit

JANUARY 27, 2021

How to get free traffic to your landing page. The truth is that no matter how perfectly balanced your lemonade is on the sweet-tart spectrum, you can’t help people who don’t know you exist. So toss aside your self-doubt and put on your business hat, because we’re going to cover how to get free traffic without feeling slimy.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

ConvertKit

MAY 28, 2021

So how are your digital products supposed to stand out from the competition? So how are your digital products supposed to stand out from the competition? Here’s how to do that. It just makes sense! But again, it’s often not enough to make a simple ask with an opt-in. Does this sound familiar?

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Hubspot

NOVEMBER 5, 2019

Meanwhile, Pinterest continues to position itself as a tool for advertisers by improving its ad software. But, you definitely shouldn't count out other platforms -- like Instagram or Pinterest -- just yet. Its audience includes multiple age groups and spans the globe , making it a solid place for most brands to market themselves.

Paid Content 96

Paid Content Research Product Youtube 96

Optinmonster

NOVEMBER 3, 2021

Do you want to learn how to increase sales with social media? That’s why, in today’s post, we’ll be sharing 9 expert tips on how to increase sales with social media. That’s why, in today’s post, we’ll be sharing 9 expert tips on how to increase sales with social media. Ready to get started?

Social Media 79

Social Media Media Tips Ideal Customer Profiles 79

Marketing 261

FEBRUARY 11, 2020

How can you ensure hiring a marketing contractor is suitable for your company? This includes someone who understands how to formulate a strategy and execute a plan based on your unique goals. Regardless of your objectives and goals, make sure a marketing contractor has the skills and know-how to meet them successfully.

Marketing Analytics Tools 62

Marketing Analytics Tools Startups Planning Paid Search Agency 62

Webbiquity

MARCH 8, 2018

But as bloggers and vloggers have risen in number and following, and including them as part of marketing strategies has become the norm, they’ve started to become celebrities in their own right—with the ability to demand more money for their influence and time. Guest post by Steve Hill. This is where micro-influencers come in.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

ScanmarQED

FEBRUARY 27, 2024

Let’s look at each of them in turn: Walled Gardens Walled Gardens, or ecosystems, like Meta, control access to data and interactions within their boundaries and have caused a significant challenge to MTA, making it virtually impossible for marketers to track and attribute conversions across channels.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

Webbiquity

DECEMBER 18, 2018

The full weight of Google, a $700+ billion behemoth, pushed to make the new social media platform a success. Yet despite the brilliant minds who conceived the platform, the amount of revenue invested in trying to make Google Plus a success, and the arm-twisting to get signups, it has turned out to be an expensive failure.

Training 212

Training Planning Work Management Marketing Management 212

Brandpoint

FEBRUARY 22, 2022

Some fail to understand the value of investing in social; others just don’t know how to use it or where to start. We asked Brittany Fero, Principal of PB&, a few pressing questions on how to better utilize social media. How could we help them? How could we help them? So make it about ‘me.’ Video works.

Social Media 127

Social Media Media Youtube Communities 127

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? You’ve already invested plenty of time and resources in building your business website. Prioritize Search Engine Optimization (SEO) Search engine optimization is the process of making your website show up in search results. But can you drive traffic to your website for free?

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Sprout Social

FEBRUARY 1, 2021

This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. When they aren’t creating content or managing communities, social marketers serve as a brand’s first-line of defense against trolls and critics when brands make a misstep. You’ll embrace a more strategic role.

Social Media 137

Social Media Social Marketing Media Work Management 137

ConvertKit

OCTOBER 30, 2018

So how do you make money with your blog using the Amazon affiliate program? When a reader clicks on your affiliate link and makes a purchase, you get a commission on that item. . How the Amazon affiliate program works. How to get the most benefit from the Amazon affiliate program. What is an affiliate link?

Amazon 71

Amazon Blogger Marketing Analytics Tools Intent 71

Hubspot

JULY 6, 2021

Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. When thinking about creating the best email marketing strategies, make sure you are authentic and tell your community your story.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

ConvertKit

NOVEMBER 23, 2020

How to generate ideas for your course. Raise your hand if you thought the only profitable course idea is to teach others how to make money blogging…. Whether you want to create your first or next course, this article will help you figure out how to find online profitable course ideas. Making money while traveling.

Course 115

Course Marketing Analytics Tools Customer Surveys FAQ 115

Digital B2B Marketing

MAY 7, 2012

View original on Pinterest You are ready for social media. You have staff, tools and resources. But how long will it last? How long will you have the resources and support you need? At the end of a year, that has likely grown to 250 or 300, plus your tweets, Facebook posts, Pinterest images and more.

Budget Programs 100

Budget Programs Social Media Curation Case Study 100

Convince & Convert

AUGUST 15, 2012

Whole Foods has the upper hand simply because of the nature of its product, and the interests of its shoppers, but the healthy organic food it offers isn’t enough to make Whole Foods unique. But one thing we know can be effective are companies that wrap the pitch in information. Their community blog is unique, however.

Education 126

Education Work Management Marketing Management Brand Identity 126

Parse.ly

SEPTEMBER 26, 2022

So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Web analytics tools collect data to show you how visitors arrive at your website and what they do once they’re there. When and how are they engaging with it? Talk to an expert.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Sprout Social

APRIL 21, 2020

Lyst used Good On You ratings to define what makes a sustainable brand. Using Sprout Social’s Listening tool, we uncovered just how popular sustainability is online. Ahead of Earth Day, for example, it’s common to see some fashion brands paint themselves eco-friendly or ethically made to make a quick buck.

Trends 104

Trends Ethics Planning Transparency 104

Webbiquity

FEBRUARY 2, 2015

Instead of wasting money on paid fans, spend more time on creating your strategy and increasing your fan base organically. Creating a system or set of policies for updates, such as the types of posts allowed and how employees should respond to feedback, criticism, or suggestions. Pinterest, 40 million active users.

Social Media 100

Social Media Social Marketing Media Business 100

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? But with so many blogs out there, it can be hard to make your writing stand out from the crowd. That’s why, in today’s post, we’re going to share 9 blogging tools that will help you make more money.

Tools 69

Tools Lead Ranking Lead Scoring Blogger 69

GreenRope

MAY 28, 2020

How to Market Your Business on a Zero (or Small) Marketing Budget. Budgets aren’t endless, and hard times call for making the most of the budget you do have. While yes, we understand that time is money, but with these methods you don’t have to spend both time and money! Marketing takes many shapes and forms.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Planning 52

Hubspot

APRIL 28, 2017

This is good news for marketers: Social media platforms are making it easier to do your job well. The tricky part will be figuring out where your audience wants to hear from you most, and where to best spend your time and resources producing and promoting content. April showers bring May flowers (depending on where you live).

Social Media 78

Social Media Facebook Paid Search Agency Marketing AI 78

Hubspot

JANUARY 25, 2019

If you're looking to validate a market, prove out a pricing model, or put together the right team, you'll need resources. Time and money are the most common resources for startups -- and the more you have of one decreases the amount you need of the other. Noteworthy investments : LinkedIn, Pinterest, and Twitch.

Startups 76

Startups Burn Rate Enterprise Management Work Management 76

TrustRadius Marketing

APRIL 13, 2022

How do you get started and where do you even begin? One way to save money is to create your own accounts, graphics, and run them yourself. How Much Does Social Media Marketing Cost? You can increase your brand awareness and website traffic all while connecting with consumers. What is Social Media Marketing?

Paid Content 52

Paid Content Social Media Pricing Price 52

Sprout Social

MARCH 27, 2019

Here’s your guide on how to use Quora for marketing. to “How to market on social media.”. Spend money to get your questions in front of more people. More high-quality traffic: Drive customers back to your website by answering their questions and demonstrating how your product or service solves their problems.

Paid Content 102

Paid Content Paid Search Agency Cost per Acquisition Work Management 102

Hubspot

APRIL 21, 2020

So it makes sense if you're considering creating a mobile app for your own company. But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. You then need to think about how to make your app "sticky" — to ensure people come back again and again.

Paid Content 96

Paid Content Mobile Advertising Budget Programs Mobile Marketing 96

Hubspot

JULY 23, 2019

In fact, HubSpot's own social media experts say we should be paying attention to how older platforms evolve in 2019. She adds, "We’re seeing Snapchat make a play to provide more relevance to new demographics, especially with the gender-swap feature's popularity. The truth is, probably not. But, like Musical.ly

Social Media 101

Social Media Social Marketing Media Planning 101

Inbox Insight

MARCH 12, 2018

With companies like Coca-Cola spending billions each year, how can your small business compete? Of course, the bigger the budget is, the easier it is for you to invest in ads, content, social media, and other aspects of a marketing campaign that make it a success. But how do you do this? This goes for all parts of marketing.

Paid Search Agency 43

Paid Search Agency Work Management Adwords Budget Programs 43

Marketing Insider Group

JULY 28, 2014

Instead they are handed a small amount of money and tasked with building a content marketing campaign! How about a native ad? Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques.

Brand Identity 100

Brand Identity Branding Advertising Agencies Banners 100

Optinmonster

NOVEMBER 9, 2021

Exit-intent® technology lets you make one last effort to convert visitors as they’re about to leave your site. Exit-intent® technology lets you make one last effort to convert visitors as they’re about to leave your site. But what you’re wondering likely isn’t whether exit campaigns work, but HOW they work.

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Sprout Social

JULY 30, 2019

In this guide, we’ll go over what social media metrics are, why they’re important, how to find them and which ones you should be paying attention to. In this guide, we’ll go over what social media metrics are, why they’re important, how to find them and which ones you should be paying attention to. What should you be tracking?

Social Media 108

Social Media Media Budget Programs Response Rate 108

KoMarketing Associates

MAY 31, 2012

With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? And, just as important, how can they make sure their competitors don’t “leapfrog” over them? What kind of social media channels—i.e.,

Social Media 120

Social Media Media Work Management Marketing Management 120

Sprout Social

SEPTEMBER 28, 2016

This makes us more comfortable with the constant change happening all around us–especially if the methodology we’re following was endorsed by an expert. Brands who were winning during organic reach’s heyday–and who continue to see success, have always been investing budget, resources and time into their social marketing efforts.

Paid Content 98

Paid Content Social Media Paid Social Agency Media 98

Martech Advisor

OCTOBER 21, 2019

Metrics that marketing gurus are seeing as mandatory have increased in numbers making way to even more intricate reports. Digital agencies are bound to change in 2020. Their revamp has everything to do with martech, automation, and Artificial Intelligence. Luckily, the online has been blessed with martech innovations. Data overflow.

Paid Search Agency 61

Paid Search Agency Advertising Agencies Marketing AI Ad Agencies 61