What Is a Marketing Database? (Hint: It’s NOT Your Audience)
Marketing Insider Group
MARCH 25, 2024
But wield her wisely, and you’re playing to win. Quick Takeaways Businesses leveraging customer data significantly outperform their peers, with an 85% higher sales growth, underscoring the critical role of a well-maintained marketing database in boosting sales and marketing efforts. That’s huge!
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