ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Zoominfo

JUNE 28, 2018

As a busy recruiter, you don’t have much time in your day to spend reading articles and recruiting blogs. We won’t go as far as to say you should forgo important tasks to do some light reading—but we definitely recommend taking a well-deserved break once in a while to check out the leading resources for recruiters. We get that.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Let’s get into it. Continue reading.

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. Maybe you prefer a curated sales newsletter delivered straight to your inbox each day.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn’t always easy. From this challenge, sales enablement was born. As a result, B2B companies are investing heavily in sales enablement tools.

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

DemandBase

JUNE 18, 2020

Through a few simple online searches, thousands of sales reps around the world have identified you as a decisionmaker, and they have a product that they feel would benefit your specific company goals. Research Online Resources. Now more than ever, sales and marketing alignment is imperative to an organization’s success.

Process 90

Process DemandBase Account Based Marketing Wikipedia 90

SmartBug Media

SEPTEMBER 30, 2019

You probably have heard that consumers prefer video over other content formats, and its presence in the digital space has transcended a multitude of channels and platforms—especially when it comes to sales videos. 81 percent saw an increase in sales. Benefits that Will Make You Fall in Love with Sales Videos.

Video Marketing 82

Video Marketing Process Screencast Marketing Proposals 82

Vidyard

JULY 25, 2019

But once you’ve made that initial connection with a prospect, how do you continue to use video through the rest of the sales cycle? Here are three tricks you can use to make video a regular part of your entire sales approach—at scale. Keep the video in a shared folder as a resource for the rest of your team to access.

Process 116

Process Video Marketing Sales Cycle Work Management 116

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. But how do make the best use of it (or get started, if you’re still stuck in manual processes)? Reduced costs: Automation reduces the need for manual efforts, cutting down on staffing costs and resource expenditures.

Marketing Automation Services 154

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 154

ViewPoint

APRIL 23, 2013

This article was originally published by Bob Apollo on his blog Accelerating Revenue Growth: the Inflexion-Point Blog. Many sales pipelines include a stage labeled “qualified”. And you’re not the only party doing the qualifying—your prospect is going through a similar exercise throughout their buying decision process.

Process 120

Process Work Management Marketing Management B2B Thought Leadership 120

Marketing 261

FEBRUARY 20, 2021

Whether it’s creating a lead-generating email or writing a brand new blog post, it’s hard to start from scratch. Just easy-to-use Google documents designed to be shared and repurposed to match your unique marketing processes. Website and Blog Meta Tags Template. 5 Free Marketing Templates to Save Hours of Work.

Template 62

Template Resources Planning Top of Funnel 62

Hubspot

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 74

Training Top of Funnel Resources Work Management 74

ClearVoice

APRIL 7, 2022

But while you’re busily wearing every hat under the sun, there’s something that often gets placed on the digital back-burner: creating a blog for your business. If you’ve ever wondered if a business blog is for you, the answer is yes. And with the right blog content, this seemingly small thing could result in big growth.

Business Blogging 97

Business Blogging Business Content Paid Search Agency 97

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Hubspot

FEBRUARY 6, 2020

Every interaction a salesperson has in the interest of selling something constitutes what’s known as a “sales engagement.” Here’s a high-level overview of what sales engagements are, what resources are available to help facilitate them, and how what you can do to make the most of them. What Is Sales Engagement?

Resources 77

Resources Rules Allocation Work Management 77

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. Blog Posts AI is perfect for bloggers who want to write new content, update old content, or write more guest posts. Readers want to hear about your own experiences or case studies in your blog posts.

Marketing AI 310

Marketing AI Curation Content SERP 310

ClearVoice

JANUARY 13, 2022

Here are some of the latest grants available that may be an excellent fit for your business, along with resources and opportunities for mentorship, education, networking, and more. If you're a minority business owner, we've compiled grants and resources that may be helpful for you in the new year. The Tory Burch Foundation.

Resources 52

Resources Business Allocation Paid Search Agency 52

Marketing Insider Group

JANUARY 30, 2024

We’re talking about key stuff like: Pulling in new customers Growing your business organically Making your sales and marketing more productive (and cost-effective) Getting the kind of data that powers smart, data-driven decisions And let’s not forget about giving your customers a consistently awesome experience. Value Model.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 65

Training Top of Funnel Resources Work Management 65

DealSignal

OCTOBER 18, 2020

Do you have enough data to effectively analyze, strategize, and prioritize your prospects, leads, and sales and marketing activities? With the budget and resources pressures caused by the pandemic, having enriched data can prevent you from spinning your wheels on tactics and prospects that won’t gain any traction.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Resources 98

Marketing Insider Group

AUGUST 1, 2023

As a result, you’ll save your team time and resources that can be dedicated to actually implementing your website design strategy and creating marketing materials. What resources does this person use to get their information? What information would help move this person down the sales funnel?

Marketing AI 228

Marketing AI Planning Marketing & Strategy Top of Funnel 228

ClearVoice

OCTOBER 6, 2020

When was the last time you thought about what your blog actually does? A blog brings people together. People-pleasing is a big part of blogging and the blog topics your team decides upon are a critical part of pleasing your audience. It gets old, fast — especially when the same people are always the blog idea people.

Planning 111

Planning Stats Creativity Paid Search Agency 111

ClearVoice

SEPTEMBER 20, 2022

If you’ve been publishing content on your website or blog for a while, it may seem like you’ve covered every topic under the sun. Instead of sticking to an internal perspective, guest blogging allows your business to work with an external writer or industry expert who can bring a new and fresh approach to your blog.

Marketing & Strategy 52

Marketing & Strategy Blogger Custom Publishing SERP 52

Scoop.it

JULY 5, 2022

It may come as no surprise that most readers will want to read posts that interest them , as opposed to long-winded articles that are nothing more than sales pitches. Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. Know Your Audience. Source: Scottscheapflights.com.

Rules 102

Rules Top of Funnel Content Marketing Tips 102

Sana Commerce

APRIL 19, 2024

Discover effective sales hacks to empower commercial teams As a commercial leader, you understand the complexities involved in driving sales. What we’ll cover: Boost efficiency: Discover tools to quickly identify sales opportunities and streamline customer registration and repeat order processes.

Webinar Metrics 52

Webinar Metrics Demand B2B Sales Order 52

Tiecas

APRIL 23, 2024

To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Only B2B

APRIL 24, 2024

It’s a continuous process focused on reaching and engaging potential buyers outside of your existing market. Key demand generation marketing tactics include: Social media marketing Community building Blogging Podcasting Live events But how do you measure the success of inbound marketing efforts? blog downloads, content offers).

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

BenchmarkONE

OCTOBER 16, 2019

Sales gurus have taken to the internet to espouse their wisdom, but sometimes their writings come off as a little preachy or out of touch. So, let’s look at a series of trainings and inspirational sales leaders that are true to their promise—their guidance can help your business find new areas of sales and success.

Training 58

Training Resources First-Mover Advantage Small Business Marketing 58

Aberdeen

MAY 8, 2019

There are plenty of challenges working against your hopes of contributing to the sales pipeline. Content fails to generate sales conversations. Company intent can’t be tracked to specific contacts for sales to engage. Consideration Stage (61-80): With traditional lead scoring, this is where you might hand things off to sales.

Intent Data 40

Intent Data Lead Ranking Intent Intent Signal 40

Optinmonster

FEBRUARY 15, 2024

But creating and delivering lead magnets can be a complex process. It’s a truly overwhelming process for most small businesses. For years, OptinMonster customers like you have begged me to build a lead magnet creator that would simplify that entire process. But trying to build your own Resource Library is a pain!

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

ClickDimensions

JANUARY 9, 2024

A well-managed sales pipeline is the lifeblood of any successful sales operation. Small to medium sized businesses (SMBs) with well-defined sales processes and effective pipeline management experience an 18% increase in revenue growth compared to those without. However, it’s not without its challenges.

Work Management 109

Work Management Marketing Management Allocation SMB 109

DealSignal

OCTOBER 18, 2022

Do you have enough data to effectively analyze, strategize, and prioritize your prospects, leads, and sales and marketing activities? B2B data enrichment is the process of augmenting B2B contact data with additional details, at the contact, account, or company level. Level the playing field between sales and marketing.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Resources 52

Parse.ly

APRIL 7, 2022

In fact, in our Content Matters 2022 Report where we surveyed over 800 content marketers, we found that video is the number one content type marketers want to do more of—if they only had the resources. Read on for a blueprint you can follow to start producing more vital video content marketing resources for your company.

Resources 52

Resources Video Marketing Planning Work Management 52