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How to Create a Company Blog That’s A Go-To Resource

BenchmarkONE

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Humans have spent way too much time doing repetitive tasks that do not require our expertise. These tasks take time away from the value we could potentially be adding in our business. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience.

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Is ecommerce blogging still worth the investment?

ClickZ

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors. Ecommerce blogs often exist as islands.

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What’s Trending in Marketing of March 2024

Stevens & Tate

Automated Pausing in Ad Groups Google Ads has recently implemented a significant update that introduces automated pausing of ad groups exhibiting low activity. This proactive approach to budget management enables advertisers to allocate resources more effectively, maximizing the return on investment (ROI) from their advertising efforts.

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The Future of Content Outsourcing: Integrating AI and Automation

ClearVoice

Automation streamlines repetitive tasks, reducing errors and manual effort while facilitating efficient content management. AI can automate repetitive, time-consuming tasks, such as social media posting, content distribution, and some aspects of your content creation process. Deploy security and data encryption measures.

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Out with the Funnel, In With the Flywheel: The Modern Buyer’s Journey

Zoominfo

In today’s blog post we not only explain why the funnel is outdated, but we also examine a more modern alternative: the flywheel. Due to the wealth of resources and information available to them, they not only want to buy high-quality products; they also demand positive experiences from the companies they buy from. Let’s get into it!

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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts. By automating routine tasks, brands are positioning themselves to be more agile and responsive.