Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. This empowers you to make data-driven decisions, optimize resource allocation, and anticipate potential roadblocks before they arise.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. However, many advocacy initiatives are informal side projects.

Marketing & Strategy 132

Marketing & Strategy Curation Thought Leadership Content 132

KoMarketing Associates

JANUARY 31, 2017

Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. While much of what I wrote still remains true, the tools and resources continue to evolve and improve. Site architecture (SEO properties and best practices like tagging, URL’s, etc).

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

Vision Edge Marketing

FEBRUARY 28, 2023

When everyone is working together towards a common goal of improving the business, it creates a sense of purpose and direction that is reinforced by the leadership team. Collaboration : Collaboration between departments and teams is essential for achieving both Marketing Operations and Operational Excellence.

Work Management 172

Work Management Planning Marketing Management Customer Satisfaction 172

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. To successfully execute a demand gen strategy, demand generation managers must facilitate collaboration between marketing and sales teams.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

APRIL 12, 2021

Enterprise marketing is both a gift and a curse — while marketing teams have more personnel and resources at their fingertips, things can get complicated quickly. An enterprise marketing strategy combines growth-focused strategies and organization-wide resources to fuel marketing efforts. Personalize at scale.

Enterprise Management 189

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 189

ANNUITAS

AUGUST 19, 2022

My most recent blog posts have proposed a new approach for B2B go-to-market teams — a Converged Growth organizational model. This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Heinz Marketing

FEBRUARY 6, 2024

The approach examines the inputs and outputs of campaign development and execution steps to drive cross-functional collaboration, improve agility and performance, and fulfill your market potential. When execution lacks structure, each team figures out a way to make it work for themselves and that’s how silos get formed.

Planning 96

Planning Work Management Top of Funnel Marketing Management 96

ClearVoice

JANUARY 29, 2024

It ensures alignment across your company’s teams and content marketing efforts while preventing silos that create division and bottlenecks in your workflows. Seamless collaboration is ensured when your team members align in comprehending overall content goals, key messaging, audience insights, and successful content budgeting.

Effectiveness 52

Effectiveness Marketing & Strategy Account Based Marketing Content 52

Contently

FEBRUARY 1, 2023

Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. To achieve that consistent voice, content teams need to play an active role in delivering value to internal stakeholders. Take product launches as an example.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

Heinz Marketing

JANUARY 9, 2024

Most teams avoid making process changes until there are already rampant problems. And yet, cannot keep your team in a state of constant change. We have found a number of strong signals for when a team might be suffering from inadequate orchestration. Here is a blog post on what marketing orchestration is in the first place.

Planning 92

Planning Work Management ROAS Paid Search Agency 92

Top Rank Marketing

NOVEMBER 6, 2023

Audience segmentation is critical for using your marketing resources effectively. Typical segmentation categories for B2B marketers include: Industry Company size Company revenue Company structure Industry pain points Functional pain points While these categories are often used to segment B2B audiences, they are far from the only segments.

Segmentation 117

Segmentation B2B Marketing Planning B2B 117

Launch Marketing

JANUARY 17, 2024

Lesson 2: Collaborate Across Departments Recognize that a successful product launch is not solely a marketing endeavor, it’s a cross-functional effort. For example, involve customer success teams prominently in go-to-market planning and include the engineering team in product marketing discussions.

Product 110

Product Marketing & Strategy Marketing Strategy B2B Marketing 110

Sprout Social

JULY 14, 2023

Jill Rowley Salesforce When your marketing team is enabling sales , it becomes easier to achieve target goals. Consequences of sales and marketing misalignment Overcoming common challenges to sales and marketing alignment Benefits of sales and marketing alignment How to align sales and marketing teams What is sales and marketing alignment?

Work Management 78

Work Management Effectiveness Marketing Management Sales Qualified Leads 78

Sana Commerce

FEBRUARY 6, 2024

Mailchimp is based on three main tasks of e-mail marketing: Managing subscriber lists Building targeted e-mail campaigns using segmentation Reviewing campaign reports Benefits of Mailchimp The following benefits allow marketing teams to utilize email marketing in the most seamless way.

Loyalty 52

Loyalty Marketing & Strategy Marketing Strategy Ideal Customer Profiles 52

Adobe Experience Cloud Blog

JUNE 2, 2020

To succeed at driving business value and stay relevant, marketers need to upskill and cross-skill. Facing cash crunch, companies will be looking at teams to double down and perform multiple tasks in order to deliver an outcome. Keep an eye out on what’s happening with this list of Top 100 Marketing Blogs. 5 Industry Knowledge.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

Content Standard

AUGUST 19, 2021

Silos can hold your team back—whether it’s a breakdown in communication between marketing and sales or marketing functions that just don’t work well together. Building on PR Opportunities PR and content marketing can be synergistic if the teams driving them have a shared vision and effective communication.

Paid Search Agency 130

Paid Search Agency Planning Content Marketing PR 130

RDIGS

JUNE 23, 2023

In this blog, we will explore the impact of data silos on B2B decision-making and discuss strategies to overcome them. They create barriers to collaboration by segregating data within different teams or departments. This duplication of efforts wastes valuable time and resources. Source – Starmind.ai

Barriers 52

Barriers Enterprise Management Work Management Marketing Management 52

KoMarketing Associates

DECEMBER 5, 2018

At KoMarketing we strongly believe SEO is most effective when educating client marketing teams in addition to providing impactful recommendations and tactics. Because content marketing is a typical area we implement SEO tactics, working alongside our client’s content marketing team is also common practice. A web page sitemap.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

Zoominfo

APRIL 12, 2021

Enterprise marketing is both a gift and a curse — while marketing teams have more personnel and resources at their fingertips, things can get complicated quickly. An enterprise marketing strategy combines growth-focused strategies and organization-wide resources to fuel marketing efforts.

Enterprise Management 130

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 130

Scoop.it

FEBRUARY 22, 2024

We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. An HCM system can play a crucial role here by centralizing learning content and enabling employees to access development resources, making it easy for people to advance their skills. The result?

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Binary Demand

JUNE 7, 2023

This is a function of activity tracking, lead scoring, and B2B customer segmentation. Moreover, it notifies the team about significant events such as new leads, customer concerns, brand mentions on social media platforms, and more. ps2id id=’functionality-b2b’ target=”/]How Does B2B Marketing Automation Work?

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. To successfully execute a demand gen strategy, demand generation managers must facilitate collaboration between marketing and sales teams.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

SmartBug Media

APRIL 12, 2024

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! This blog post will explore the latest product updates and how they can benefit your business. This new functionality ensures that all event data, regardless of the original hosting platform, can be consolidated within HubSpot.

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

Heinz Marketing

JUNE 16, 2022

I do have experience working with B2B organizations for their demand generation, cross-functional alignment, etc. If you have read my other blogs, you’ll notice I keep coming back to the 3 Ps. In this case my Product is the Growth function. And it keeps the teams pumped and involved. Which brings me to my last P.

Demand Generation Agencies 107

Demand Generation Agencies Ad Building Ideal Customer Profiles Advertising Agencies 107

ANNUITAS

SEPTEMBER 28, 2022

Consider these data points: Gallup : “Gallup found that 72% of employees were working on matrixed teams before the pandemic — ranging from ‘slightly matrixed’ employees who occasionally work on multiple teams to ‘highly matrixed’ employees who work on multiple teams every day and have teammates who report to different managers.”.

Ideal Customer Profiles 130

Ideal Customer Profiles Enterprise Management Marketing Analytics Tools Work Management 130

Navigate the Channel

JANUARY 2, 2023

Planning for cross-channel marketing is one of those things that seems like, “duh, of course.” That can be a company’s plan, but when cross-channel marketing goes awry because its poorly understood, getting a target audience to a decision, or purchase, can be frustrating and uncertain. What is Cross-Media Marketing?

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Marketing Insider Group

AUGUST 18, 2020

For effective communication, active and resourceful collaboration is necessary. Agile marketing leaders need to be able to have effective conversations; with their teams, with their marketing agencies, with their specialist suppliers, and with their stakeholders. Doug Fisher, Educator. Relevance and Value.

Planning 320

Planning Activities Paid Search Agency Marketing Agencies 2 320

Sprout Social

JUNE 1, 2022

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Lifecycle marketing.

Social Marketing 119

Social Marketing Planning Work Management Peer-to-peer 119

Launch Marketing

FEBRUARY 22, 2024

Integrating these findings into content marketing resources and sales strategies ensures that every aspect of the launch campaign resonates with the audience, guiding them along the conversion journey with precision. Building strategic partnerships and assembling diverse teams with complementary skills and expertise is vital for success.

Product 62

Product B2B Marketing Planning B2B 62

Valasys

APRIL 24, 2024

It’s a solution that facilitates cross-departmental collaboration and innovation by breaking down barriers and providing personalized results based on user behavior. With features like multilingual support, it bridges language barriers and promotes collaboration across global teams.

Business 40

Business Barriers Customer Satisfaction Paid Search Agency 40

Rev

FEBRUARY 15, 2023

Before Revenue Operations ( RevOps ) became an emerging function in the B2B world, things could get… confusing. Of course, building a revenue operations team is only the first step. In this blog post, we’re going to give you an overview of 27 RevOps best practices that can help drive growth for B2B companies.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. It then creates a comprehensive answer from relevant resources — which are plentiful, especially compared to ChatGPT. With its Focus function, you can tell Perplexity to search across the entire internet or in specific areas only.

Marketing AI 78

Marketing AI Research Tactics SME 78

Marketing Insider Group

AUGUST 25, 2020

Different personalities begin to negotiate how they will share responsibilities, team members begin to learn about each other’s quirks, people’s skillsets begin to emerge, and the first arguments around how tasks get done begin to rock the boat. Team charters are a great way to reduce confusion among team members.

Ad Building 230

Ad Building Planning Paid Search Agency Rules 230

Sana Commerce

JANUARY 9, 2024

Luc doesn’t just handle the technical and functional aspects—he owns the entire project. This not only saved time but also lightened the load on the sales team. Utilizing Sales Team to Onboard Customers Regout Balance systems strategically used its sales team to actively onboard customers onto the web store.

B2B 52

B2B Work Management Cross-Selling Marketing Management 52

Salesforce Marketing Cloud

JUNE 2, 2022

The magic is our maniacal focus on pipeline, which is the total dollar value of all the deals our sales team is working on. It’s something an entire team can rally around. This blog will look at strategies and tactics for creating, managing, and measuring pipeline with a focus on how our team at Salesforce does it.

Enterprise Management 98

Enterprise Management Peer-to-peer Demand Generation Agencies Account Based Marketing 98

Heinz Marketing

NOVEMBER 3, 2020

Managing a marketing team can be difficult. It’s a lot more difficult to find information about leading a marketing team. Even the Hubspot blog , which is widely considered to be one of the best resources for marketers of all levels and skill sets, doesn’t have much to say about leading and managing the people who do the marketing.

Work Management 138

Work Management Marketing Management Tips Lead Ranking 138